US Smartphone Volumes Grow 1% YoY in Q3 2021 as Apple Leads; Motorola Becomes Third Largest OEM After LG’s Exit

  • The US smartphone market grew 9% QoQ and 1% YoY in Q3 2021 as it rebounded despite the ongoing component shortages affecting low-end smartphone supplies.
  • Apple retained the number one spot in Q3 2021, with its market share growing to 42%.
  • Both Samsung and Motorola continued to gain due to LG’s exit.

Boston, San Jose, Toronto, London, New Delhi, Hong Kong, Seoul, Beijing, Buenos Aires – November 2, 2021

The US smartphone market grew 1% YoY in Q3 2021, according to the latest research from Counterpoint’s Market Monitor service. Despite the ongoing global component shortages, OEMs such as Apple, Samsung and Motorola were able to secure enough supply to grow their shares and continue the US market recovery.

Commenting on the overall market dynamics, Research Director Jeff Fieldhack said, “The US market is continuing on an upward trend in 2021. Apple and Samsung continued to lead in Q3 2021, accounting for 77% of total shipments. Both saw strong YoY growth at 9% and 18% respectively. Despite shortages, Apple’s iPhone 13, which was launched late in the quarter, contributed to 17% of the OEM’s total sales in Q3. We expect to see continued strength in iPhone 13 sales as we enter the holiday quarter. Samsung was also able to have a successful launch of its latest foldable devices and has had success in pushing its most affordable 5G smartphone, the Samsung A32 5G, through carriers such as T-Mobile and Metro by T-Mobile.”

Commenting on market consolidation, Senior Research Analyst Hanish Bhatia said, “Market has consolidated even further among the major brands but OEMs such as BLU, HMD and Wiko continue to cater to low-end MVNO brands dominant in national retail channels, like TracFone, StraightTalk, Simple Mobile and Total Wireless. Carriers too are filling in gaps by increasing the use of white-label devices. There are now four sub-$300 5G white-label devices in the market. This is an important space for the carriers as they want to move their base over to 5G as quickly as possible to help reduce costs and capitalize on their newly built 5G networks.”

Further commenting on OEM dynamics, Senior Research Analyst Maurice Klaehne said, “Motorola became the third largest OEM in Q3 after capturing share from LG. Top models for the OEM include the Moto G Play, Moto G Power and the 5G-enabled Moto G Stylus. Motorola was less affected by supply issues due to Vietnam factory shutdowns as it manufactures most of its devices in China. TCL and Alcatel branded devices saw a slight decline as 4G chip shortages hindered the production of more devices, especially in the sub-$150 segment. OnePlus became the fifth largest OEM in the US in Q3 due to the success of its N200 5G device early in the quarter. However, it too faced supply issues towards the end of the quarter. Despite this, we expect OnePlus to continue to make gains now that it is in Walmart through the Metro prepaid brand.”

Analyst Contacts:

Maurice Klaehne

Jeff Fieldhack

Hanish Bhatia

Follow Counterpoint Research

Feel free to reach us at for questions regarding our latest research and insights.

You can also visit our Data Section (updated quarterly) to view the smartphone market share for WorldUSChina and India.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.