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Software and services

面向软件、服务和游戏行业的专业玩家

获取移动和技术行业主要利益相关方的整体生态系统视角。
我们通过特定生态系统的市场规模、趋势和竞争分析来跟踪主要利益相关方的KPI。我们跟踪的不同生态系统包括位置、零部件、服务提供商、移动电商等等。

开发和测试的工作需要对未来的用户基数做出准确假设。
我们将我们详细且不断更新的移动终端销售数据库与我们全面的规格数据库相结合，以提供最畅销智能手机当前用户基数的实际规模。

Counterpoint提供50个国家100多个OEM的详细销售信息、趋势和战略，采用不同的价格段和技术规格。按国家/地区智能手机型号获取准确的用户基数信息。

案例研究

挑战

这家汽车软件公司需要选择首批测试手机终端和目标市场。

我们的方法

Counterpoint提供了多个国家不同型号的详细销售信息。这帮助了这家汽车软件公司能够优先对每个市场中与其最相关的智能手机型号进行一致性测试。最终，这使得公司大大简化了其测试和产品开发流程。

挑战

这家软件公司是一家大型跨国公司的子公司，有一个成品软件产品，但尚未确定其商业模式。
它需要一个清晰的定位以及客户来保证其持续的增长势头。

我们的方法

我们对这家软件公司的核心能力进行了研究，并做出了客观的评估。对于我们建议的其他该公司并不擅长的相关能力领域，我们也提供了有针对性的生态伙伴合作计划。最后，我们促成了这家公司与潜在合作伙伴的会议，并见证了执行落地的过程，从而又促成了一个完整的商业案例。

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