Quarterly Smartphone Vendor Region Value Share 2021 Q2
USA Biweekly Report – Z Flip and Z Fold 3 Off to Hot Start
OPPO recently launched its second-generation flip phone, the Find N3 Flip. It comes with several refinements over last year’s popular Find N2 Flip. The aim is to bring the flip phone experience on par with that of flagship bar phones. There are three key areas where the OPPO Find N3 Flip brings improvements over its predecessor. Let us discuss them and everything else that is new and different in the Find N3 Flip.
Enhanced camera capabilities
The biggest upgrade coming to the Find N3 Flip is the Hasselblad-branded triple-camera system. While the camera resolution is the same as in the Find X6 Pro (review), there are a few changes though, especially in the sensor size and focal lengths of the telephoto camera. It has a 50MP (24mm) primary camera with f/1.8 aperture, 1/1.56-inch sensor size and 1.0um pixel size. It also includes OIS to let users capture blur-free photos and videos. The main camera is paired with a 32MP (47mm) telephoto lens with 2x optical zoom capabilities and a 48MP ultrawide (14mm) camera. This makes the Find N3 Flip the first flip foldable to feature triple cameras with high-resolution sensors.
Besides, the Find N3 Flip pioneers selfie capabilities, allowing users to capture great shots. The large cover screen provides a preview for framing the perfect shot, while the multi-angle hovering capability of the foldable enables different angles for selfies. It also comes with a new interval shooting function.
Pioneering large cover display
OPPO has pioneered the new-generation clamshell-type foldable with an unprecedentedly large cover display. In older-generation clamshell-type foldables such as the Z Flip, Z Flip3, Z Flip4, Huawei P50 Pocket and the Pocket S, the cover displays typically measured around 1 inch. However, OPPO started a trend with the Find N2 Flip, introducing a cover display as large as 3.26 inches. This trend has been swiftly embraced by other OEMs, including vivo, Motorola and Samsung. While these cover displays may appear small in today’s context, they are akin to the original iPhone’s 3.5-inch display. The significance lies in the ability of OEMs to leverage and enhance these cover displays, making them more practical and beneficial for consumers.
In the Find N3 Flip, the 3.26-inch vertical cover display remains the same in size but has more functionality than the first-generation Find N2 Flip. Users can access navigation, music and social networking apps, as well as smart key integration for select car brands. OPPO’s cover screen is said to have the most number of customized apps in the industry, such as WeChat, TikTok, Weibo, bilibili, Xiaohongshu, QQ music and Netease. In addition, OPPO has upgraded the animated 2D emojis to 3D, which can be used as cover display wallpapers.
The Find N3 Flip is powered by MediaTek’s 4nm Dimensity 9200 chipset. The battery is still capped at 4,300mAh and supports the same 44W fast-charging speeds. The N3 Flip opens up to a 6.8-inch foldable LTPO AMOLED screen with a 120Hz dynamic refresh rate. The N3 Flip also passed the TÜV Rheinland Folding Endurance Test, registering a record-breaking 600,000 folds.
Colors and pricing
The Find N3 Flip comes in three colors – Rosy Pink, Mirror Black and Moonlight Gold. It features a popular three-stage alert slider used by OnePlus, making it easy to toggle between Ring, Silent and Vibrate modes. Along with the smartphone, OPPO is also offering stylish phone cases designed by famous local designers.
The pricing of the phone came as a surprise. The 256GB variant with 12GB RAM is priced at RMB 6,799 (around $934) and the 512GB variant with 12GB RAM is priced at RMB 7,599 (around $1,044). These prices are slightly higher than the N2 Flip’s launch price.
The Find N3 Flip is already on sale and is expected to launch in global markets in October. While the model has impressive upgrades compared to its first generation, its design and features seem to be geared toward a female audience, positioning it not just as a smartphone but also as a stylish accessory.
- Italy’s smartphone sales fell 28% YoY in H1 2023 due to challenging macroeconomic conditions.
- The OPPO group’s share in Italy’s smartphone market in H1 2023 was more than double its share in other major Western European countries.
- However, the OPPO group’s market share in Italy declined compared to the previous year.
In the first half of 2023, Italy’s smartphone sales plummeted 28% YoY to below 5 million units. This was well above the average market contraction of 19% observed across Europe and marked the worst half-year performance of the Italian market since 2019.
The decline can be attributed to the high inflation prevailing in Italy since last year, which has significantly impacted consumer sentiment. Italy’s share in Western Europe’s smartphone market has also decreased. Other major countries in the region, like the UK, France and Germany, have seen relatively stable or increasing shares.
Another difference between the smartphone markets of Italy and other major Western European countries is the significantly higher share held by the OPPO group (OPPO, OnePlus and realme) in Italy’s market. In the first half of 2023, the OPPO group’s share in the Italian smartphone market stood at around 11%, more than double its market share in the UK, France and Germany. This suggests that Italy is one of the markets in Western Europe where the OPPO group intends to focus its efforts, especially after its withdrawal from the German and French markets following a patent dispute with Nokia.
However, the OPPO group’s market share in Italy has declined compared to the previous year. In the first half of 2022, it held a market share of 17%, making it the top Chinese brand in the market. But in the first half of 2023, Xiaomi regained the top spot among Chinese brands after experiencing a 2% increase compared to 2022 and capturing a 16% market share. This shift can be attributed to the fact that in the Italian smartphone market, where the sub-$200 budget segment accounts for nearly half of the market, the OPPO group’s sales in this price range decreased by 40%, and it managed to feature only two models in the top-20 bestseller list. In contrast, Xiaomi achieved the opposite by aggressively promoting both online and offline channels, with a particular focus on its Redmi Note series. This resulted in seven of its models making it to the bestseller list within that price range.
If this trend continues, the OPPO group’s position in Italy will become increasingly uncertain. Defending or growing market share in Italy is essential to offset the losses due to downsizing or withdrawal from other major Western European markets. Therefore, a strategy targeting both the sub-$200 budget segment and the gradually growing premium segment (>$600) simultaneously may be required.
The Italian National Institute of Statistics’ (ISTAT’s) recent prediction of a further slowdown in inflation over the coming months, along with an upward revision of the annual economic growth rate from the initial estimates, raises hopes of the Italian smartphone market avoiding further significant declines. Within this context, the sustainability of OPPO group’s position in Italy’s smartphone market is of particular interest.
Global XR (AR & VR Headsets) Shipments Market Share: By Quarter
Published Date: September 27, 2023
A repository of quarterly data for the global XR (AR & VR Headsets) shipments market
- XR headset shipments declined 49% YoY in Q2 2023. The decline was significantly more than in previous second quarters as the market struggled with lackluster demand.
- The performance of the newly launched next-generation Sony PSVR2 (PlayStation VR2), along with the price reduction on Meta’s Quest 2, saved the global market from a bigger decline.
- Meta captured half of the shipments in Q2 2023, similar as in Q1 2023. The share decline was a result of the highly anticipated launch of Sony’s successor to its 2016 headset PSVR.
- 2023 is the year of next-generation VR headset launches. The PSVR2, E4 and Vive XR Elite are some of the prominent launches so far. And then, of course, Apple has announced its Vision Pro and Meta its Quest 3.
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For a more detailed AR & VR headsets (XR) shipments tracker, click below:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.
Covers 99% of the global market
Data: Model level shipments of XR headsets including retail price, specs, and features.
Time Period: Q1 2020 – Q2 2023
For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.