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Semis professionals

面向半导体和元器件行业的专业行业参与者

任何企业都不能忽视技术的快速发展，新兴的技术将会影响商业领域的每一个部分。
我们的详细报告可帮助您保持领先，让您知道如何减轻威胁并利用新出现的机会。
将我们详细且不断更新的移动终端销售数据库与我们全面的产品规格数据库相结合，在多个维度上提供核心零部件组件的详细追踪报告。
另外，我们也对上下游合作关系和生产制造环节的情况进行追踪分析。

Counterpoint针对全球50个国家100多个OEM品牌，提供不同价格段和技术规格的详细销售信息、趋势和战略。
追踪各细分市场和各价格段的关键零部件供应商。分析主要零部件在终端市场的需求情况。深入了解ODM动态，包括关键客户分析和出货量分析。

案例研究

挑战

一家全球头部零部件制造商赢得了其主要客户——一家头部智能手机OEM的一项重大设计。
但这笔交易并不有利可图，因为它与客户的生产计划无法很好匹配。零部件的订单经常发生变化，有时订单甚至在首批交付后被客户取消。

为什么订单低于预期?

如何改进该制造商的生产预测?

我们的方法​

我们的方法:问题出在客户身上，也就是这家智能手机OEM厂商，他们没有提供该机型销售的准确信息，而生产、出货和销售都是不同的。我们追踪了使用该零部件的每个型号终端的实际销售情况，并计算了该型号和该智能手机品牌的库存水平。

我们发现，即使在销售两个月后，主要智能手机型号的销售仅达到生产水平的30%和销售水平的50%。这是一个可能会导致重大失败的兆头。我们警告客户可能会再次取消订单，果然第二批零部件在接下来的一个月被取消了。

我们成功帮助客户了解并准确预测了一款关键旗舰智能手机型号的销量。这是因为我们对在全球50多个国家销售的5000多种机型十分了解，并对其进行每月的追踪而实现的。

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Peter Richardson

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Tom Kang

VICE PRESIDENT OF RESEARCH

Neil Shah

Research Director

Jeff Fieldhack

Research Director

Jeff Fieldhack

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