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Consumer Research

消费者研究

Counterpoint的消费者研究旨在理解随时处于动态中的手机市场内的消费者行为，其主要研究力求揭示那些左右消费者购买行为各个影响因素。相关数据通过线上半结构化的调查进行收集。我们还通过从合作伙伴平台收集的数据（非可识别个人身份的数据），形成有关智能手机OEM厂商份额、应用程序份额、未来购买意向、客户满意度和许多其他跨地域和人口统计学相关因素的详细判断与分析。

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近期研究

Survey: 77% of Smart Device Users in India Consider Chipsets Highly Important in Shaping Experience

  • Blog / PR
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  • Team Counterpoint

Smart device users rate performance (76%), graphics and gaming capabilities (66%), and 5G connectivity (62%) as the top three features dependent on chipset capabilities. The awareness level for MediaTek’s chipsets is 61% across smart device users in India, driven by the brand’s leadership position i ...

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Survey 77 Percent of Smart Device Users in India Consider Chipsets Highly Important in Shaping Experience

86% of Respondents Highlight Indian Festive Season Smartphone Buyers Going Online, Amazon Top Preference: Survey

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Of those planning to purchase a smartphone this festive season, 31% mention upgrading to the latest technology as the key reason for the purchase. 40% prefer to purchase smartphones online, whereas 46% are comfortable taking either of the two routes. Amazon is the top preferred online channel for 48% of those planning to make online purchases (86% of the total respondents). Samsung, Apple, Xiaomi ...

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Key Consumer IoT Themes at CES 2023: Gaming, Entertainment, Wearables, Smart Devices

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After two years of virtual presence, the annual Consumer Electronics Show (CES) was back in Las Vegas this month. Major consumer electronics and technology brands like Samsung, LG, Huawei and HTC participated in the event. The consumer IoT (CIoT) announcements at the event mainly revolved around gaming, high-quality display products, advanced audio processing technologies, smart security solutions ...

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TWS Device ASP Likely to Rise in Germany With Repeat Purchase

Report I Arushi Chawla I Feb17, 2021
Counterpoint Team conducted a study on the German TWS market to better understand the consumer behind the growing TWS market. The report focuses on the current as well as future preferences of the German TWS users.
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TWS Device ASP Likely to Rise in Germany With Repeat Purchase

Report I Arushi Chawla I Feb17, 2021
Counterpoint Team conducted a study on the German TWS market to better understand the consumer behind the growing TWS market. The report focuses on the current as well as future preferences of the German TWS users.
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Korea Smartwatch Users Have High Satisfaction and Expectation for Convenience

Report I Sujeong Lim I Jan 6, 2021
With the continuous growth of the smartwatch market expected in the next few years, we conducted a consumer survey of Korean users to find out the purchase history and satisfaction of smartwatches.
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Survey: 60% of Consumers in Spain to Cut Budget for Next Smartphone

Report I Arushi Chawla I Sep 18, 2020
To understand the latest smartphone consumer behavior, we conducted a consumer research study. This report covered the smartphone consumer behavior including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, etc.
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我们的消费者研究研究服务项目

我们在消费者研究领域的意见领袖

Peter Richardson

Vice President

Tarun Pathak

Resesarch Director

Sujeong Lim

Associate Director

Jene Park

Senior Analyst

Arushi Chawla

Senior Analyst

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