TWS 360

TWS 360


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As per the latest research from Counterpoint’s IoT Service, India TWS market witnessed 60% YoY growth in shipment volumes in the year 2021. boAt maintained its leadership with more than 2.5x YoY growth. Homegrown TWS brands captured over two-third shipments of the total market.

Global TWS Market: Q2 2021 Growth Slows on Regional Woes

The global market for TWS hearables saw tepid QoQ growth in Q2 2021, as typically strong spring sales waned across the US and Asia ex-China markets, resulting in overall unit sales and value rising by only 1% and 9%, respectively.


The TWS market’s sales volume will increase by 1% YoY in 2023, but its revenue will decrease by 7% YoY. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will reach 35%, while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. We have revised the growth rates for the coming years from the previous forecast, backed by a slower recovery of consumer sentiment, low growth of Tier 1 brands and lack of innovation.
Global TWS sales decreased by 3% YoY in Q3 2023 to reach 81 million units, and revenue declined a lot YoY. Apple and Samsung will not release new models in H2 2023 due to which growth in the $100 and above TWS market will be sluggish in the absence of new features and models. The sub-$100 segment’s share increased by 8% YoY, and the segment occupies the highest share, accounting for the highest share since 2021. Growth in the Asia-Pacific region, especially the India TWS market, contributed in widening the gap between the sub-$100 segment and the $100 and above segment.
The TWS market’s sales volume will grow by 2% YoY, but its revenue will decrease by 3% YoY in 2023. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will be 36% while the average lifespan of a TWS device before replacement will be 1.5-1.8 years.

Global TWS Hearables Market Tracker and Analysis: Q2 2021

Reports / Aug 30, 2021 / Liz Lee

Global TWS market experienced a slight growth in sales in Q2 2021, up 1% in units and 9% in value QoQ, respectively. When compared with Q2 2020, the market recorded significant growth as the COVID-19 pandemic had started gripping the world during the same period last year.

India TWS, Smartwatch and Smart Band Market Analysis Q2 2021

Reports / Sep 14, 2021 / Anshika Jain

India TWS market grew 18% 68% YoY in Q2 2021. This growth was driven by new launches in the affordable price segment along with improved features.

India Hearables (TWS) Market Analysis, Q1 2021

Reports / Jun 23, 2021 / Karn Chauhan, Anam Padha

As per the latest research from Counterpoint’s IoT Service, the segment grew a 156% YoY growth in Q1 2021 driven by new launches, improved features and competitive prices. One third of the market shipments contributed by smartphone-based brands, leveraging their smartphone user base.


India TWS Shipments up 68% YoY in Q2 2021 With boAt Maintaining Lead

Press releases / August 13, 2021 / Anshika Jain

Samsung Galaxy Buds 2: Less Means More

Press releases / August 3, 2021 / Liz Lee

TWS Sales up 44% YoY in Q1 2021; $100+ Segment in Recovery Mode

Press releases / June 3, 2021 / Liz Lee

India TWS Shipments up 156% YoY in Q1 2021; boAt Leads for Third Consecutive Quarter

Press releases / June 2, 2021 / Shilpi Jain

JLab Epic Air ANC, Epic Air Sport ANC TWS Earbuds Review: Diverse Features, Decent Performance Under $100

Reviews / May 18, 2021 / Matthew Orf


Liz Lee

Associate Director

Anshika Jain

Senior Analyst

Prachir Singh

Senior Analyst


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