Smartphone 360



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India’s smartphone shipments remained flat at 151.8  million units in 2023. The market’s performance in Q4 was better than our expectations and the market ended up shipping 39 million units registering 24% YoY growth. Growth in premium segment, 5G upgrades and better than expected festive season aided this growth. As per our latest forecast, the last quarter (October-December) exited the market with healthy inventory levels compared to last year, setting the right tone for growth for next year.  We believe the market will grow by 6% YoY next year driven by premiumization, diffusion of 5G in lower price bands and better macroeconomic conditions.

India Smartphone Market Outlook 2021

India’s smartphone shipments grew 23% YoY to reach over 39 million units in Q1 2021. These were the highest ever first-quarter shipments. New product launches, promotions, and financial schemes, as well as pent-up demand coming from 2020, drove the smartphone market in Q1 2021.


Global foldable smartphone shipments jumped 31.3% YoY in Q4 2023 to reach 4.82 million units. Meanwhile, global smartphone shipments showed a minus growth of about 4.43% YoY to 1,172 million units. And in 2023, global foldable shipments increased 24.7% YoY to record 15.78 million units.
During the four weeks leading up to the 2024 Chinese New Year, a key holiday season in China, smartphones in the country saw a 3% decline from the previous year. However, the sales saw robust WoW growth, with average weekly sales during these four weeks increasing more than 20% compared to a normal week. This report analyzes in detail the smartphone market’s dynamics and brand performance during the pre-Chinese New Year festival period in 2024.
MEA smartphone shipments increased 30% YoY and 9% QoQ in Q4 2023. The MEA market continues to outperform all other regions during the quarter, due to an improvement in consumer sentiments, decreasing inflation and stabilizing local currencies. Vendors capitalized on better fundamentals and successfully executed multiple sales events and hefty discounts towards the end of the year.

Monthly Market Pulse – July 2021

Reports / Varun Misha / Sep 1, 2021
Demand declined month on month in July. China slowed down after the temporary recovery in June. US and LATAM also declined due to seasonality. Southeast Asia also remained slow because of the pandemic.

Quarterly Vendor Revenue ASP Smartphones and Feature Phones Q2 2021

Reports / Aman Chaudhary, Harmeet Singh Walia / Sep 1, 2021
Global handset market wholesale revenue grew 26% YoY during the second quarter of 2021. Smartphone share accounts for 99% of the overall handset market by revenue.

Long-term Handset TAM Forecast Q1 2021

Reports / Ankit Malhotra / July 13, 2021
Counterpoint’s Long Term TAM Forecast provides a comprehensive long-term Outlook of the handset Industry. This report provides high level market sizing for over 100 countries globally


Apple Continues to Retain Over 50% Share of Premium Smartphone Market in Q2 2021

Blogs / September 14, 2021 / Varun Mishra

iPhone 13 to Help Apple Grab One-Third of 2021 Global 5G Shipments

Press release / September 10, 2021 / Team Counterpoint

India Smartwatch Shipments Triple YoY in Q2 2021, Noise Maintains Lead

Press release / September 9, 2021 / Anshika Jain

Xiaomi Updates: Q2 2021

Blogs / September 7, 2021 / Team Counterpoint

$1.1-billion Opportunity Opens up in South Korea with LG’s Exit

Press release / September 6, 2021 / Liz Lee


Peter Richardson

Vice President

Tom Kang

Research Director

Jeff Fieldhack

Research Director

Tarun Pathak

Research Director

Hanish Bhatia

Associate Director

Sujeong Lim

Associate Director​

Liz Lee

Associate Director

Jan Stryjak

Associate Director

Ivan Lam

Senior Analyst

Glen Cardoza

Senior Analyst

Varun Mishra

Senior Analyst

Maurice Klaehne

Senior Analyst

Tina Lu

Senior Analyst

Jene Park

Senior Analyst

Prachir Singh

Senior Analyst


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