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Counterpoint Research uniquely tracks both sell-in and sell-through of mobile handsets in the market, giving a broader perspective of the market dynamics. This report covers quarterly sell-in vs sell-through of Apple iPhone models along with average selling price (ASP). The report provides global iPhone shipment and sales by quarter helping clients to understand the demand/supply scenario for the individual models. In Q2 2026, iPhones shipments increasing 13% YoY, supported by resilient premium demand and stronger contribution from the latest generations.
This report delivers a detailed view of the global handset market by tracking monthly unit and value sales at the OEM, brand, and model levels. It also examines key device specifications, pricing trends, and component adoption across price segments. Covering approximately 99% of the global handset market, the report helps stakeholders understand market movements, technology evolution, and the competitive landscape.
Global flat panel display (FPD) shipments are expected to decline 4.7% YoY in 2026 as dramatic price hikes for memory flow through to end market devices to suppress demand across key categories.
Southeast Asia (SEA) smartphone shipments fell 15% YoY in Q2 2026 as component cost pressures persisted and consumer spending remained weak.
Smartphone specifications are advancing rapidly due to two main factors. On-device generative AI is increasing baseline hardware requirements, while an AI-driven memory shortage is raising component costs. This trend most affects budget smartphones, where memory represents a larger share of total costs, making it harder for OEMs to improve specifications without reducing affordability.
Global smartphone shipments are forecast to fall 14.3% YoY in 2026, with the downturn extending into 2027 as component costs and affordability pressures intensify.
The Weekly USA Smartphone Promotions Tracker monitors pricing and discount activity in the smartphone promotional landscape, covering major postpaid and prepaid carriers. It tracks every smartphone available at each carrier and identifies the key characteristics of each promotion. These characteristics are represented in the Promotion Index Score, a metric that quantifies the terms of each promotion.
The automotive industry is managing the tight market for DRAM through a mix of long-term supply agreements and a shift to next-generation memory types, such as DDR5.
Following up on the series of quarterly Market Monitor reports, this is our latest report highlighting the price band share for 70+ brands. This report from Counterpoint’s Market Monitor service highlights the shipments for major smartphone and feature phone brands in the smartphone by price band.
Wearables are moving beyond cardiovascular and sleep health toward metabolic health, with Continuous Glucose Monitoring (CGM) emerging as a next growth focus.