India Smartphone Market Share: By Quarter

Data on this page is updated every quarter

This data represents the Indian smartphone market share by quarter (from 2016-2018) by top OEMs. The Indian market is one of the fastest growing smartphone markets worldwide.

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Q2 2018 highlights

  • Smartphone segment contributed to half of the total handset market during Q2 2018.
  • Top five brands captured a record 82% share of the total smartphone market during the quarter
  • Apple had a slow quarter as it underwent changes in its distribution strategy. Apart from this, its domestic assembling is yet to pick-up pace, which means the Cupertino giant is still relying on imports for its sales in India.
  • Xiaomi recorded its highest ever shipments in India during Q2 2018. The growth can be attributed to its strong product and supply chain strategy that has allowed it to launch products with a longer shelf-life than its competitors and that too in the important sub INR 10000 (<US$150) segment.

India Smartphone Market Share Q2 2018

India Smartphone Shipments Market Share (%)2017Q22017Q32017Q42018Q12018Q2
Samsung23%23%23%26%28%
Xiaomi16%22%25%31%28%
vivo13%9%6%6%12%
Oppo10%8%6%6%9%
Huawei1%1%1%3%3%
Others37%37%40%28%20%
*Ranking is according to latest quarter.

Q1 2018 highlights

  • The Indian mobile phone market grew by 48% YoY in Q1 2018 driven by strong demand from the featurephone segment. The smartphone market remained flat YoY.
  • The performance of Chinese brands remained strong, accounting for 57% of the total smartphone market in Q1 2018, up from 53% during Q1 2017. This is the highest ever contribution by Chinese players in the Indian smartphone market.
  • Huawei’s Honor brand captured the fifth position for the first time ever, in the Indian smartphone market due to the strong performance of Honor 9 Lite and Honor 7X across online channels.

India Smartphone Market Share Q1 2018

India Smartphone Shipments Market Share (%)2017Q12017Q22017Q32017Q42018Q1
Xiaomi13%16%22%25%31%
Samsung26%24%23%23%26%
vivo12%13%8%6%6%
Oppo10%10%8%6%6%
Huawei1%1%1%1%3%
Others38%36%38%39%28%
*Ranking is according to latest quarter.

Q4 2017 highlights

  • India mobile handset and smartphone market grew by 37% and 12% YoY driven by strong demand from the featurephone and smartphone segment in 2017 Q4.
  • Xiaomi became the number one brand in India, surpassing Samsung who led the past 24 straight quarters. A broad product line-up in the right price category along with a strong go to market strategy helped Xiaomi achieve this feat.
  • Chinese brands performance remained strong throughout the year and captured 54% smartphone market share in CY 2017 up from 34% during CY 2016.
  • Average selling price of the overall smartphone market grew 13% YoY due to increased mix of mid segment phones.

India Smartphone Market Share Q4 2017

India Smartphone Shipments Market Share (%)2016Q12016Q22016Q32016Q42017Q12017Q22017Q32017Q4
Xiaomi4%4%6%9%13%16%22%25%
Samsung28%25%23%24%26%24%23%23%
Lenovo*8%8%9%9%9%7%7%6%
Vivo1%4%5%10%12%13%8%6%
Oppo3%3%4%8%10%10%8%6%
Micromax16%14%10%5%5%5%6%5%
Others40%41%43%35%25%26%26%29%
*Lenovo includes Motorola.
**Ranking is according to latest quarter.