India Smartphone Market Share: By Quarter

Data on this page is updated every quarter

This data represents the Indian smartphone market share by quarter (from 2018-2019) by top OEMs. The Indian market is one of the fastest growing smartphone markets worldwide.

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Q2 2019 Highlights

  • Xiaomi captured the top spot in Q2 2019 with a 28% share. Its shipments grew 6% YoY driven by portfolio expansion and aggressive offline expansion in the budget segment.
  • Samsung shipments declined by 7% YoY, however, it has shown 30% growth QoQ driven by refreshed A series and M seriesprice cuts of older J series and higher channel incentives during IPL season.
  • OPPO declined 3% YoY, however it has shown 53% QoQ growth due to new launches, consistent performance of its F11 series and increased shipments towards the budget segment (A5s and A1K).
  • This is the third consecutive quarter that Realme has been within the top 5 brands driven by strong performance of Realme C2 and Realme 3 Pro and various discount offers rolled out on online platforms.
  • Huawei’s trade ban also impacted India market as its shipments declined YoY, However, the brand continues to be in the top ten smartphone brands category.

India Smartphone Shipments Market Share (%) 2018

Q2

2018

Q3

2018

Q4

2019

Q1

2019

Q2

Xiaomi 28% 27% 27% 29% 28%
Samsung 28% 23% 20% 24% 25%
Vivo 12% 10% 10% 12% 12%
Realme 1% 3% 8% 7% 9%
Oppo 9% 8% 7% 7% 8%
Others 22% 29% 28% 21% 18%
*Ranking is according to latest quarter.

Q1 2019 Highlights

  • The market share of Chinese brands in the Indian smartphone market reached a record 66% during Q1 2019.
  • Xiaomi remained the smartphone market leader in Q1 2019 with a 29% share, though its shipments declined by 2% YoY.
  • Samsung’s recorded a strong sell-in of premium Galaxy S10 series which drove overall ASP for Samsung.
  • Volumes for the Chinese brands grew 20% year-on-year (YoY) mainly due to the growth of Vivo, Realme, and OPPO.

India Smartphone Shipments Market Share (%) 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1
Xiaomi 31% 28% 27% 27% 29%
Samsung 26% 28% 22% 20% 24%
vivo 6% 12% 10% 10% 12%
Oppo 6% 9% 8% 7% 7%
Realme  – 1% 3% 8% 7%
Others 31% 22% 30% 28% 21%
*Ranking is according to latest quarter.

Q4 2018 Highlights

  • India’s overall mobile phone shipments grew 11% and smartphone shipments grew 10% with feature phones growing faster (11%) than smartphones during 2018
  • In terms of revenue, the market grew even faster with a growth rate of 19% during the year with Samsung, Xiaomi, vivo, OPPO and Apple being the market leaders by revenue.
  • Jio was the overall market leader across all handset types in 2018, with a market share of 21%.
  • Samsung has been holding the pole position by shipments in the smartphone market since 2012 when it dethroned Nokia. It was also the category leader in feature phones since 2015.

India Q4 2018

India Smartphone Shipments Market Share (%) 2017Q4 2018Q1 2018Q2 2018Q3 2018Q4
Xiaomi 25% 31% 28% 27% 27%
Samsung 23% 26% 28% 22% 20%
vivo 6% 6% 12% 10% 10%
Oppo 6% 6% 9% 8% 7%
Micromax 5% 3% 1% 9% 5%
Others 35% 28% 22% 24% 31%
*Ranking is according to latest quarter.

Q3 2018 Highlights

  • Smartphone segment contributed to half of the total handset market during Q3 2018.
  • Top five brands captured 77% share of the total smartphone market during the quarter.
  • In the smartphone segment, Xiaomi recorded its highest ever shipments in India in a single quarter driven by the new Redmi 6 series and expansion in offline channels.
  • Samsung record shipments were driven by J series. Demand for J6 and J8 remained strong. Apart from this it also launched the Android Go edition, Galaxy J2 core, giving it a much-needed offering in the sub $100 segment.

India Q3 2018

India Smartphone Shipments Market Share (%) 2017Q3 2017Q4 2018Q1 2018Q2 2018Q3
Xiaomi 22% 25% 31% 28% 27%
Samsung 23% 23% 26% 28% 22%
vivo 9% 6% 6% 12% 10%
Micromax 6% 5% 3% 1% 9%
Oppo 8% 6% 6% 9% 8%
Others 32% 35% 28% 22% 24%
*Ranking is according to latest quarter.

Q2 2018 Highlights

  • Smartphone segment contributed to half of the total handset market during Q2 2018.
  • Top five brands captured a record 82% share of the total smartphone market during the quarter
  • Apple had a slow quarter as it underwent changes in its distribution strategy. Apart from this, its domestic assembling is yet to pick-up pace, which means the Cupertino giant is still relying on imports for its sales in India.
  • Xiaomi recorded its highest ever shipments in India during Q2 2018. The growth can be attributed to its strong product and supply chain strategy that has allowed it to launch products with a longer shelf-life than its competitors and that too in the important sub INR 10000 (<US$150) segment.

India Q2 2018

India Smartphone Shipments Market Share (%) 2017Q2 2017Q3 2017Q4 2018Q1 2018Q2
Samsung 23% 23% 23% 26% 28%
Xiaomi 16% 22% 25% 31% 28%
vivo 13% 9% 6% 6% 12%
Oppo 10% 8% 6% 6% 9%
Huawei 1% 1% 1% 3% 3%
Others 37% 37% 39% 28% 20%
*Ranking is according to latest quarter.

Q1 2018 Highlights

  • The Indian mobile phone market grew by 48% YoY in Q1 2018 driven by strong demand from the featurephone segment. The smartphone market remained flat YoY.
  • The performance of Chinese brands remained strong, accounting for 57% of the total smartphone market in Q1 2018, up from 53% during Q1 2017. This is the highest ever contribution by Chinese players in the Indian smartphone market.
  • Huawei’s Honor brand captured the fifth position for the first time ever, in the Indian smartphone market due to the strong performance of Honor 9 Lite and Honor 7X across online channels.

India Q1 2018

India Smartphone Shipments Market Share (%) 2017Q1 2017Q2 2017Q3 2017Q4 2018Q1
Xiaomi 13% 16% 22% 25% 31%
Samsung 27% 23% 23% 23% 26%
vivo 12% 13% 9% 6% 6%
Oppo 10% 10% 8% 6% 6%
Huawei 1% 1% 1% 1% 3%
Others 37% 37% 37% 39% 28%
*Ranking is according to latest quarter.