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BoM分析

本报告通过对设备进行实物或虚拟拆解进行研究和分析，识别关键部件与设计优势，并提供成本分析。报告亦定期对热门智能手机型号进行分析。

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公开报告

BoM Analysis: Galaxy S21 Ultra Costs 7% Less Than Galaxy S20 Ultra 5G

The Galaxy S21 series makes a big leap in computing performance with its shift from 7nm to 5nm chipsets. Samsung’s ecosystem contributes as high as 63% of the total BoM cost of the Galaxy S21 international edition.
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报告

XR (AR &VR Headsets) Quarterly Model Tracker: Q1 2020 – Q2 2023

  • Report
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Overview:

This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 40+ XR brands and 100+ headset models by memory variants.

  • Time period: Q1 2020 to Q2 2023 with quarterly granularity
  • By brand (40+) and models (100+)
  • By region: Global
  • Specification and prices (35+)
    • Price bands
    • Chipsets Company
    • Chipset Models
    • Display Size
    • Display Type
    • Internal memory
    • RAM
    • Wi-Fi Type
    • FOV
    • 26+ other specifications

Publication Date: September 2023

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Smartphone Intelligence Tracker, September 2023

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Overview:

Counterpoint’s monthly Smartphone Intelligence Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles that have made an impact on the smartphone ecosystem (OEMs, app ecosystem, policy, and more). It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

The September edition analyses key developments within the smartphone ecosystem from 22nd August 2023 to 21st September 2023. It also covers the list of key smartphone launches during the period.

Some of the developments from this edition, where our analysts give their points of view include:

  • Apple to Provide iPhone 12 Software Update in France to Settle Radiation Row
  • Finnish Mobile Carriers Suspend Xiaomi Sales Over Presence in Russia
  • Google Begins Work on QR Code-based eSIM Transfer
  • Xiaomi Supplier to Open Factory Near Delhi for Producing Smartphones
  • Samsung Display to Supply Lion’s Share of iPhone 15 Panels
  • Pakistan government to launch interest-free service to get mobile phones on installments
  • iPhone Maker Foxconn Aims to Double India Investment, Employment
  • OPPO A2 Pro Debuts in China with Free Battery Replacement Program

Additionally, the Smartphone Intelligence Tracker carries a teaser of one of Counterpoint’s latest research reports. In the September edition, a report titled, ‘Understanding the Purchase Journey of Recently Smartphone Buyers Opting for Financing, has been featured. 

Published date: 26th September 2023

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Market Pulse: Flagship Model Sales (August 2023)

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Overview:

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. Market Pulse’s flagship model sales report provides monthy model-wise sales data for flagship and best selling smartphones globally.

Monthly data breakdowns by:

  • Smartphone sales by 225+ models across 12 OEMs, >50% of Global Sales coverage
  • 100% coverage for Apple Models

Table of Contents:

  • Bestsellers Smartphone Models

Published Date: 26 September 2023

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BoM Analysis for Apple iPhone 12 Pro Max Sub-6GHz

Reports / Sep 11, 2021 / Ethan Qi
The report is an extended analysis of the Bill of Materials covering the components that constitute the iPhone 12 Pro Max (Sub-6GHz). This will help in understanding the cost structure of the iPhone 12 series.
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BoM Analysis for Samsung Galaxy Z Fold2 5G

Reports / Sep 7, 2021 / Ethan Qi
The report is an extended analysis of the Bill of Materials covering the components that constitute the Samsung Galaxy Z Fold2 5G. This will help in understanding the cost structure of the Samsung’s foldable model.
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Handset Model-Level Chipset Tracker: Q1 2020 – Q2 2021

Reports / August 20, 2021 / Karn Chauhan
This report tracks quarterly global model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments.
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BoM Analysis for Xiaomi Mi 11

Reports / Aug 25, 2021 / Ethan Qi
The report is an extended analysis of the Bill of Materials covering the components that constitute the Xiaomi Mi 11. This will help in understanding the cost structure of the Xiaomi’s flagship model.
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查看BoM分析的所有研究

分析师洞察

Smartphone Primary Camera Resolution Continues to Improve Amid Growing Pressure on BoM Cost

Press releases / Jul 6, 2021 / Ethan Qi

BoM Analysis: Apple Watch Series 6 Costs $136 to Produce

Press releases / Jun 1, 2021 / Ethan Qi

Smartphone Brands Bet on Under-display Camera for Full-screen Display

Press releases / Aug 4, 2021 / Ethan Qi

Apple Continues to Retain Over 50% Share of Premium Smartphone Market in Q2 2021

Blogs / September 14, 2021 / Varun Mishra

iPhone 13 to Help Apple Grab One-Third of 2021 Global 5G Shipments

Press release / September 10, 2021 / Team Counterpoint
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