China Smartphone Market Share: By Quarter

Data on this page is updated every quarter

This data represents the Chinese smartphone market share by quarter (from 2016-2018) by top OEMs. The Chinese smartphone market declined by 8% YoY while going up by 2% sequentially in Q3 2018.

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Q3 2018 highlights

  • Market consolidation is apparent in China, with the top five OEMs capturing 86% of smartphone share in Q3, increasing from less than 80% in the same period last year.
  • Huawei (including Honor) was the market leader in terms of both sales volume and growth momentum in Q3, with its leadership position fixed in China, capturing 23% market share.
  • vivo with 4% YoY growth was the second best-selling brand in Q3 capturing 21% market share.

China Smartphone Market Share Q3 2018

China Smartphone Share (%)2017Q32017Q42018Q12018Q22018Q3
Huawei19%20%22%26%23%
vivo19%15%16%18%21%
Oppo19%17%18%19%21%
Xiaomi14%15%13%13%13%
Apple10%15%13%8%9%
Meizu4%3%3%2%2%
Others15%15%15%14%11%
*Ranking is according to latest quarter.

Q2 2018 highlights

  • OPPO and Vivo secured one spot each on the bestselling models list with their flagships, the R15 and the X21.
  • Apple iPhone X continue to surpass iPhone 8 sales in China due to decline in price and offers running during the quarter.
  • Honor 7C was the fifth best selling model during the quarter. One of the key reasons for the success of Honor 7C was its aggressive pricing (RMB 1100) & sales during 618 festival.

 

China Smartphone Market Q2 2018

China Smartphone Share (%)2017Q22017Q32017Q42018Q12018Q2
Huawei20%19%20%22%26%
Oppo19%19%17%18%19%
vivo17%19%15%16%18%
Xiaomi13%14%15%13%13%
Apple8%10%15%13%8%
Meizu4%4%3%3%2%
Others19%15%15%15%14%
*Ranking is according to latest quarter.

Q1 2018 highlights

  • Huawei continues to lead the Chinese smartphone market with 22% market share followed by OPPO and vivo with 18% and 16% share respectively
  • Xiaomi (+51%) and Apple (+32%) were the fastest growing brands among the top five
  • Xiaomi was the fastest growing brand in China during the quarter. The growth was driven by Xiaomi’s expansion in the offline segment with aggressive promotions
  • By the end of Q1 2018 four out of the top five smartphone OEMs had already launched their devices with notch displays in China
  • Apple is now back to YoY growth in the first quarter since Q1 2015, which is an indication that its older generation iPhone user base is now upgrading

 

China Smartphone Market Q1 2018

China Smartphone Market Share (%)2017Q12017Q22017Q32017Q42018Q1
Huawei20%20%19%20%22%
Oppo17%19%19%17%18%
vivo17%17%19%15%16%
Apple10%8%10%15%13%
Xiaomi8%13%14%15%13%
Samsung3%3%3%1%1%
Others25%20%16%17%17%

Q4 2017 highlights

  • In 4Q 2017 particularly, the market was down 5% YoY but increased 5% QoQ driven by vendors launching big promotions for Singles’ Day in November and 12.12 in December.
  • Huawei secured the leading position in the Chinese smartphone market during the final quarter of 2017 (+8% YoY) and for the full year 2017 it registered 19% YoY growth
  •  For the full year 2017, OPPO and vivo were able to grow faster than the overall market and increased their market share to 18% and 17% respectively
  • Xiaomi’s market share jumped to 14% and it was the fastest growing brand (+31% YoY) during Q4 2017. This helped Xiaomi to grow its annual market share to 12%, inching past Apple.

 

China Smartphone Market Q4 2017

China Smartphone Market Share (%)2016Q12016Q22016Q32016Q42017Q12017Q22017Q32017Q4
Huawei16%17%15%17%20%20%19%20%
Oppo10%16%17%18%17%19%19%17%
vivo11%13%16%15%17%17%19%15%
Apple12%8%9%13%10%8%10%15%
Xiaomi12%11%10%10%8%13%14%15%
Samsung8%7%7%6%3%3%3%1%
Others31%28%27%21%25%20%16%17%