China Smartphone Shipments Market Data (Q3 2021 – Q4 2022)
Published Date: February 18, 2023
A repository of quarterly data for the China smartphone market. This data is a part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
Source: Market Monitor Service
| China Smartphone Market Share (Shipments %) | ||||||
| Brands | Q3 2021 |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
| Apple | 12% | 22% | 18% | 13% | 14% | 22% |
| vivo | 22% | 16% | 17% | 20% | 20% | 18% |
| OPPO* | 20% | 17% | 19% | 18% | 18% | 16% |
| HONOR | 18% | 17% | 20% | 20% | 17% | 15% |
| Xiaomi | 14% | 16% | 15% | 17% | 13% | 12% |
| Others | 14% | 12% | 11% | 12% | 18% | 17% |
#Ranking is according to latest quarter.
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Highlights:
- Apple registered a QoQ growth of 67% due to the high demand for new iPhone 14 series. Apple market share in China has now reached 22% in Q4 2022.
- vivo dropped to the 2nd position as the OEM’s market share fell to 18%.
- Major Chinese phone market share (Chinese OEMs) saw YoY shipment declines due to overall market instability due frequent COVID lockdowns and weak economic conditions.
- Xiaomi retained its position in the top five even as its market share fell to its lowest in over two years. Xiaomi market share in China reached 12% in Q4 2022.
- Huawei saw a growth of 25% in it’s shipment that helped it capture 8.7% of Chinese market.
Note:
HONOR separated from Huawei in Q4 2020 and its market share does not include Huawei brand family volumes starting Q1 2021.
* OPPO includes OnePlus since Q3 2021.
For our detailed research on the China smartphone sales market share Q4 2022, click here.
The smartphone market share numbers are from:
Related Posts:
Data on this page is updated every quarter
This data represents the Chinese smartphone market share by quarter (from 2020-2022) by top OEMs.
For detailed insights on the data, please reach out to us at contact(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
Q3 2022 Highlights
Published Date: December 20, 2022
- Apple was the only major OEM in China to see a YoY increase mainly driven by strong demand for the iPhone 14 Pro models.
- Other major Chinese OEMs saw YoY sales declines due to overall market plunge resulting from frequent COVID lockdowns and weak economic environment.
- Despite sales declines compared to last year, vivo, OPPO and HONOR remained the top 3 brands in China, while Xiaomi dropped one rank to reach 5th place.
- Although facing sanctions, Huawei also saw a YoY increase due to strong demand for its mid-end Nova 10 and premium foldable smartphones.
For our detailed research on the China smartphone sales market share Q3 2022, click here.
| China Smartphone Shipments Market Share (%) | ||||||
| Brands | Q2 2021 |
Q3 2021 |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
| vivo | 24% | 22% | 16% | 17% | 20% | 20% |
| OPPO* | 21% | 20% | 17% | 19% | 18% | 18% |
| HONOR | 9% | 18% | 17% | 20% | 20% | 17% |
| Apple | 12% | 12% | 22% | 18% | 13% | 14% |
| Xiaomi | 17% | 14% | 16% | 15% | 17% | 13% |
| Others | 17% | 14% | 12% | 11% | 12% | 18% |
*Ranking is according to latest quarter.
Note:
HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021.
OPPO includes OnePlus since Q3 2021.
Q2 2022 Highlights
Published Date: August 15, 2022
- Huge smartphone market share gains were made by HONOR in Q2 2022 as the OEM capitalized on strength in the premium market
- iPhone market share continued to eke upwards, with Apple doing extremely well in the ultra-premium segment
Click here to read about the China smartphone sales market in Q2 2022.
| China Smartphone Shipments Market Share (%) | ||||||
| Brands | Q1 2021 |
Q2 2021 |
Q3 2021 |
Q4 2021 |
Q1 2022 |
Q2 2022 |
| HONOR | 5% | 9% | 18% | 17% | 20% | 20% |
| vivo | 24% | 24% | 22% | 16% | 17% | 20% |
| OPPO* | 23% | 21% | 20% | 17% | 19% | 18% |
| Xiaomi | 15% | 17% | 14% | 16% | 15% | 17% |
| Apple | 13% | 12% | 12% | 22% | 18% | 13% |
| Others | 20% | 17% | 14% | 12% | 11% | 12% |
*Ranking is according to latest quarter.
Note:
HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021.
OPPO includes OnePlus since Q3 2021.
Q1 2022 Highlights
Published Date: May 15, 2022
- In 2022 Q1, China smartphone shipments declined 19% YoY and 12% QoQ to reach 73.7 million units.
- HONOR continued to outperform the market with shipment growing 190% YoY and 4% QoQ in Q1 2022. HONOR led the market during this quarter and captured 20% market share.
- OPPO (including Oneplus) held the second spot with 13.7 million units in Q1 2022.
- Apple slipped to the third spot with 13 million units in Q1 2022. Although Apple’s shipment fell compared to Q4 2021, Apple still registered 11% YoY growth driven by strong demand for iPhone 13 series.
- Dropping to the fourth spot, vivo declined 42%YoY and 9% QoQ to 12.5 million units in Q1 2022. Q1 2022 was its worst performing quarter since the severe pandemic-hit Q1 2020.
Click here to read about the China smartphone market in Q1 2022.
| China Smartphone Shipments Market Share (%) | ||||||
| Brand | Q4 2020 | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | Q1 2022 |
| HONOR | 7% | 5% | 9% | 18% | 17% | 20% |
| OPPO* | 17% | 23% | 21% | 20% | 17% | 19% |
| Apple | 17% | 13% | 12% | 12% | 22% | 18% |
| vivo | 17% | 24% | 24% | 22% | 16% | 17% |
| Xiaomi | 13% | 15% | 17% | 14% | 16% | 15% |
| Others | 29% | 20% | 17% | 14% | 12% | 11% |
*Ranking is according to latest quarter.
Note:
HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021.
OPPO includes OnePlus since Q3 2021.
Q4 2021 Highlights
Published Date: February 15, 2022
- China smartphone shipments declined 11% YoY to reach 84 million units. However, the market increased 9% QoQ in Q4 2021.
- Apple’s 13% YoY and 95% QoQ growth helped it lead the China market, capturing 22% market share in Q4 2021.
- For the first time, HONOR reached the second spot after becoming an independent brand. It grew 100% YoY to reach 14 million units.
- vivo slipped to the fourth spot with ~14 million units in Q4 2021, However, it led the overall China smartphone market in CY 2021.
Click here to read about the China smartphone market in Q4 2021.
| China Smartphone Market Share (%) | ||||||
| Brands | Q3 2020 |
Q4 2020 |
Q1 2021 |
Q2 2021 |
Q3 2021 |
Q4 2021 |
| Apple | 8% | 17% | 13% | 12% | 12% | 22% |
| HONOR | 13% | 7% | 5% | 9% | 18% | 17% |
| OPPO* | 16% | 18% | 23% | 22% | 20% | 17% |
| vivo | 18% | 17% | 24% | 24% | 22% | 16% |
| Xiaomi | 13% | 13% | 15% | 17% | 14% | 16% |
| Others | 32% | 28% | 20% | 16% | 14% | 12% |
*Ranking is according to latest quarter.
Note:
HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021.
OPPO includes OnePlus since Q3 2021.
Q3 2021 Highlights
Published Date: November 15, 2021
- Smartphone sales in China increased 3% QoQ but declined 9% YoY in Q3 2021.
- vivo led the market in Q3 2021, capturing a 23% share, followed by OPPO (20%) and HONOR (15%).
- HONOR was the fastest-growing OEM (96% QoQ) in China during the quarter.
- China’s 5G smartphone sales accounted for 79% of total smartphone sales in Q3 2021.
| China Smartphone Shipments Market Share (%) | ||||||
| Brands | Q2 2020 |
Q3 2020 |
Q4 2020 |
Q1 2021 |
Q2 2021 |
Q3 2021 |
| vivo | 16% | 17% | 18% | 21% | 23% | 23% |
| OPPO | 15% | 15% | 16% | 22% | 21% | 20% |
| HONOR | 14% | 14% | 9% | 5% | 8% | 15% |
| Xiaomi | 9% | 11% | 12% | 15% | 17% | 14% |
| Apple | 9% | 8% | 16% | 15% | 14% | 13% |
| Others | 37% | 35% | 29% | 22% | 17% | 15% |
*Ranking is according to latest quarter.
Note: HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021.
Q2 2021 Highlights
Published Date: August 15, 2021
- Smartphone sales in China declined 13% QoQ and 6% YoY in Q2 2021.
- vivo led the market in Q2 2021, capturing a 23% share, followed by OPPO (21%) and Xiaomi (17%).
- Xiaomi was the fastest-growing OEM (70% YoY) in China, followed by Apple (43%) and OPPO (37%).
| China Smartphone Shipments Market Share (%) | ||||||
| Brands | Q1 2020 |
Q2 2020 |
Q3 2020 |
Q4 2020 |
Q1 2021 |
Q2 2021 |
| vivo | 17% | 16% | 18% | 17% | 24% | 23% |
| OPPO | 15% | 16% | 16% | 17% | 23% | 21% |
| Xiaomi | 29% | 10% | 13% | 13% | 15% | 17% |
| Apple | 11% | 8% | 8% | 17% | 13% | 14% |
| Huawei | 9% | 33% | 30% | 20% | 15% | 10% |
| Others | 19% | 17% | 15% | 16% | 10% | 15% |
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q1 2021 Highlights
Published Date: May 15, 2021
- Smartphone shipment growth in China turned positive in Q1 2021.
- Smartphone shipments grew 36% compared to last year’s COVID-impacted first quarter to register 90.7mn shipments.
- The quarter marked the inevitable succession of Huawei’s leadership, as the beleaguered handset maker struggled to maintain shipments.
- vivo and OPPO emerged as clear leaders, accounting for nearly half of all smartphones shipped during the period.
| China Smartphone Shipments Market Share (%) | ||||||
| Brands | 2019Q4 | 2020Q1 | 2020Q2 | 2020Q3 | 2020Q4 | 2021Q1 |
| vivo | 17% | 17% | 16% | 18% | 17% | 24% |
| OPPO | 15% | 15% | 16% | 16% | 17% | 23% |
| Huawei | 25% | 29% | 33% | 30% | 20% | 15% |
| Xiaomi | 9% | 11% | 10% | 13% | 13% | 15% |
| Apple | 14% | 9% | 8% | 8% | 17% | 13% |
| HONOR | 10% | 12% | 13% | 13% | 7% | 5% |
| realme | 0% | 0% | 0% | 0% | 2% | 2% |
| Others | 10% | 7% | 4% | 2% | 7% | 3% |
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q4 2020 Highlights
Published Date: February 15, 2021
- China’s smartphone market declined 17% YoY in 2020.
- China’s 5G smartphone sales accounted for more than 60% of total smartphone sales in Q4 2020.
- Huawei and HONOR combined took the top spot in the market, capturing 41% share in 2020.
- Apple was the only brand to witness a positive YoY growth in the market in 2020.
| China Smartphone Shipments Market Share (%) | ||||||
| Brands | 2019Q3 | 2019Q4 | 2020Q1 | 2020Q2 | 2020Q3 | 2020Q4 |
| Huawei# | 40% | 35% | 41% | 46% | 43% | 30% |
| vivo | 19% | 17% | 17% | 16% | 18% | 18% |
| Oppo | 18% | 16% | 15% | 16% | 16% | 16% |
| Xiaomi | 8% | 9% | 11% | 10% | 13% | 13% |
| Apple | 8% | 14% | 9% | 8% | 8% | 8% |
| realme | 0% | 0% | 0% | 0% | 0% | 2% |
| Others | 6% | 9% | 6% | 4% | 2% | 13% |
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q3 2020 Highlights
- Smartphone sales in China recovered slowly with 6% QoQ growth in Q3. But the growth was still down 14% YoY.
- Xiaomi outperformed the market as the only major OEM to achieve a positive YoY growth in Q3 in China.
- Huawei continued to lead the market with 45% share in Q3 (in smartphone sales). However, its sales have started to decline.
| China Smartphone Shipments Market Share (%) | ||||||
| Brands | 2019
Q2 |
2019
Q3 |
2019
Q4 |
2020
Q1 |
2020
Q2 |
2020
Q3 |
| Huawei# | 35% | 40% | 35% | 41% | 46% | 43% |
| Vivo | 18% | 19% | 17% | 17% | 16% | 18% |
| Oppo | 19% | 18% | 16% | 15% | 16% | 16% |
| Xiaomi | 11% | 8% | 9% | 11% | 10% | 13% |
| Apple | 6% | 8% | 14% | 9% | 8% | 8% |
| Realme | 0% | 1% | 1% | 0% | 0% | 0% |
| Others | 11% | 6% | 8% | 7% | 4% | 2% |
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q2 2020 Highlights
- Smartphone sales in China declined 17% YoY in Q2 2020. However, the sales increased 9% QoQ indicating some signs of recovery.
- Huawei captured a massive 60% share of the 5G smartphone market.
- Huawei reached its highest ever share in China capturing 46% of sales volumes.
- Apple was the fastest-growing OEM (32% YoY) during the quarter.
| China Smartphone Shipments Market Share (%) | ||||||
| Brands | 2019 Q1 | 2019 Q2 | 2019 Q3 | 2019 Q4 | 2020 Q1 | 2020 Q2 |
| Huawei# | 34% | 35% | 40% | 35% | 41% | 46% |
| vivo | 19% | 18% | 19% | 17% | 17% | 16% |
| Oppo | 18% | 19% | 18% | 16% | 15% | 16% |
| Xiaomi | 12% | 11% | 8% | 9% | 11% | 10% |
| Apple | 9% | 6% | 8% | 14% | 9% | 8% |
| Samsung | 1% | 1% | 1% | 0% | 1% | 0% |
| Others | 7% | 10% | 6% | 9% | 6% | 4% |
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q1 2020 Highlights
- China’s Smartphone sales fell by 22% YoY (Year-on-Year) in Q1 2020.
- Except for Huawei, all major OEMs underwent YoY decline.
- However,5G smartphone sales grew sequentially by about 120%. 5G smartphones now capture over 15% of the total smartphone sales.
- Apple and Huawei group, managed to increase market share from the same period last year, clearly out-performing the overall market in Q1 2020
| China Smartphone Shipments Market Share (%) | |||||
| Brands | 2019 Q1 | 2019 Q2 | 2019 Q3 | 2019 Q4 | 2020 Q1 |
| Huawei# | 34% | 35% | 40% | 35% | 41% |
| vivo | 19% | 18% | 19% | 17% | 17% |
| Oppo | 18% | 19% | 18% | 16% | 15% |
| Xiaomi | 12% | 11% | 8% | 9% | 11% |
| Apple | 9% | 6% | 8% | 14% | 9% |
| Meizu | 1% | 1% | 1% | 1% | 0% |
| Others | 7% | 10% | 6% | 8% | 7% |
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q4 2019 Highlights
- China’s smartphone market declined for the 10th consecutive quarter in Q4 2019. The decline is expected to continue in the coming quarters due to the impact of nCoV. Top 5 OEMs captured 90% of the total market during the quarter as compared to 87% a year ago. This is an indication of the ongoing consolidation in the market.
- Huawei (including HONOR) leads the Chinese smartphone market capturing over one-third of the total smartphone shipments. The OEM has concentrated its efforts in the home market post the trade ban which helped it grow 12% YoY in the region. China now contributes to 60% of the global shipments for Huawei.
- Oppo (19% YoY), Vivo (11% YoY) and Xiaomi (8% YoY) all declined during the quarter. Amidst the declining home market, the OEMs have been expanding overseas to attain growth.
- Apple grew 6% YoY driven by the popularity of the iPhone 11 series, which was the first iPhone with dual cameras and launched at a price lesser than its predecessor.
- China led the global 5G market contributing to over 67% of the total 5G shipments in 2019 Q4. This was driven by Huawei (including HONOR), which alone shipped over 6 million 5G devices in the region during the quarter.
| China Smartphone Share (%) | 2018
Q4 |
2019
Q1 |
2019
Q2 |
2019
Q3 |
2019
Q4 |
| Huawei# | 28% | 34% | 35% | 40% | 35% |
| vivo | 19% | 19% | 18% | 19% | 17% |
| Oppo | 20% | 18% | 19% | 18% | 16% |
| Apple | 12% | 9% | 6% | 8% | 14% |
| Xiaomi | 9% | 12% | 11% | 8% | 9% |
| Meizu | 2% | 1% | 1% | 1% | 1% |
| Others | 10% | 7% | 10% | 6% | 8% |
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q3 2019 Highlights
- Huawei (including the HONOR brand) leads the Chinese smartphone market with its market share growing to 40%, a record high. Huawei’s total shipments in Q3 reached 41.5 million units.
- For Vivo, the X27, Y93, and Y3 series were the highlights in terms of contribution to sales. While for OPPO, the A9 shipped nearly five million units in the third quarter, making it the best-selling model of the quarter according to our model sales tracker.
- Xiaomi sales continued to decline 38% YoY with the onslaught from Honor brand on one side, and Oppo A-series and Vivo Y-series on the other.
- Apple‘s iPhone sales were down 14% YoY. However, Apple’s price corrections with iPhone 11 and XR as well as introducing a new palette of colors, have stimulated demand during the last week of September offsetting the sharp annual decline during July and August.
| China Smartphone Share (%) | 2018
Q3 |
2018
Q4 |
2019
Q1 |
2019
Q2 |
2019
Q3 |
| Huawei# | 23% | 28% | 34% | 35% | 40% |
| vivo | 21% | 19% | 19% | 18% | 19% |
| Oppo | 21% | 20% | 18% | 19% | 18% |
| Xiaomi | 13% | 9% | 12% | 11% | 8% |
| Apple | 9% | 12% | 9% | 6% | 8% |
| Meizu | 2% | 2% | 1% | 1% | 1% |
| Others | 11% | 10% | 7% | 10% | 6% |
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q2 2019 Highlights
- Huawei (including the HONOR brand) leads the Chinese smartphone market with its market share growing to 36%, reaching a record high.
- Overall, with almost 19% market share for both OPPO and Vivo, the brands became the second and third largest brands in China, respectively.
- Xiaomi is still in the recovery stage in Q2 when compared to last year but increased 8% QoQ.
- Apple‘s iPhones shipped less than six million, with a 6% market share, the lowest level in a year.
| China Smartphone Share (%) | 2018
Q2 |
2018
Q3 |
2018
Q4 |
2019
Q1 |
2019
Q2 |
| Huawei# | 26% | 23% | 28% | 34% | 35% |
| Oppo | 18% | 21% | 19% | 18% | 19% |
| vivo | 19% | 21% | 20% | 19% | 18% |
| Xiaomi | 13% | 13% | 9% | 12% | 11% |
| Apple | 8% | 9% | 12% | 9% | 6% |
| Meizu | 2% | 2% | 2% | 1% | 1% |
| Others | 14% | 11% | 10% | 7% | 10% |
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q1 2019 Highlights
- As the largest smartphone market in the world, the start of 2019 continues the sluggishness from H2 2018.
- The sustained decline can be attributed to the overall economic downturn in China which has resulted in consumers’ prolonged replacement cycles for smartphones.
- Consumer demand continues to remain divided. While some are delaying smartphone upgrades others are buying other electronic products to satisfy their desire for freshness.
- In addition, other factors affecting sales in Q1 2019 includes the lack of new product launches.
| China Smartphone Share (%) | 2018
Q1 |
2018
Q2 |
2018
Q3 |
2018
Q4 |
2019 Q1 |
| Huawei# | 22% | 26% | 23% | 28% | 34% |
| vivo | 16% | 18% | 21% | 19% | 19% |
| Oppo | 18% | 19% | 21% | 20% | 18% |
| Xiaomi | 13% | 13% | 13% | 9% | 12% |
| Apple | 13% | 8% | 9% | 12% | 9% |
| Samsung | 1% | 1% | 1% | 1% | 1% |
| Others | 15% | 14% | 11% | 10% | 7% |
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q4 2018 Highlights
- Huawei (including Honor) was firmly the market leader in China in 2018, capturing 25% market share. We saw outstanding contributions from the Nova series in 2018.
- OPPO and vivo’s market share did not change much compared to 2017, but their sales have declined slightly.
- Apple’s volume dropped 12% YoY due to its high-ticket price and impact from competitors. But it still has the highest sales revenue among all brands.
| China Smartphone Share (%) | 2017Q4 | 2018Q1 | 2018Q2 | 2018Q3 | 2018Q4 |
| Huawei | 20% | 22% | 26% | 23% | 28% |
| Oppo | 17% | 18% | 19% | 21% | 20% |
| vivo | 15% | 16% | 18% | 21% | 19% |
| Apple | 15% | 13% | 8% | 9% | 12% |
| Xiaomi | 15% | 13% | 13% | 13% | 9% |
| Meizu | 3% | 3% | 2% | 2% | 2% |
| Others | 15% | 15% | 14% | 11% | 10% |
*Ranking is according to latest quarter.
Q3 2018 Highlights
- Market consolidation is apparent in China, with the top five OEMs capturing 86% of smartphone share in Q3, increasing from less than 80% in the same period last year.
- Huawei (including Honor) was the market leader in terms of both sales volume and growth momentum in Q3, with its leadership position fixed in China, capturing 23% market share.
- vivo with 4% YoY growth was the second best-selling brand in Q3 capturing 21% market share.
| China Smartphone Share (%) | 2017Q3 | 2017Q4 | 2018Q1 | 2018Q2 | 2018Q3 |
| Huawei | 19% | 20% | 22% | 26% | 23% |
| Oppo | 19% | 17% | 18% | 19% | 21% |
| vivo | 19% | 15% | 16% | 18% | 21% |
| Xiaomi | 14% | 15% | 13% | 13% | 13% |
| Apple | 10% | 15% | 13% | 8% | 9% |
| Meizu | 4% | 3% | 3% | 2% | 2% |
| Others | 15% | 15% | 15% | 14% | 11% |
*Ranking is according to latest quarter.
Q2 2018 Highlights
- OPPO and Vivo secured one spot each on the bestselling models list with their flagships, the R15 and the X21.
- Apple iPhone X continue to surpass iPhone 8 sales in China due to decline in price and offers running during the quarter.
- Honor 7C was the fifth best selling model during the quarter. One of the key reasons for the success of Honor 7C was its aggressive pricing (RMB 1100) & sales during 618 festival.
| China Smartphone Share (%) | 2017Q2 | 2017Q3 | 2017Q4 | 2018Q1 | 2018Q2 |
| Huawei | 20% | 19% | 20% | 22% | 26% |
| Oppo | 19% | 19% | 17% | 18% | 19% |
| vivo | 17% | 19% | 15% | 16% | 18% |
| Xiaomi | 13% | 14% | 15% | 13% | 13% |
| Apple | 8% | 10% | 15% | 13% | 8% |
| Meizu | 4% | 4% | 3% | 3% | 2% |
| Others | 19% | 15% | 15% | 15% | 14% |
*Ranking is according to latest quarter.
Q1 2018 Highlights
- Huawei continues to lead the Chinese smartphone market with 22% market share followed by OPPO and vivo with 18% and 16% share respectively
- Xiaomi (+51%) and Apple (+32%) were the fastest growing brands among the top five
- Xiaomi was the fastest growing brand in China during the quarter. The growth was driven by Xiaomi’s expansion in the offline segment with aggressive promotions
- By the end of Q1 2018 four out of the top five smartphone OEMs had already launched their devices with notch displays in China
- Apple is now back to YoY growth in the first quarter since Q1 2015, which is an indication that its older generation iPhone user base is now upgrading
| China Smartphone Share (%) | 2017Q1 | 2017Q2 | 2017Q3 | 2017Q4 | 2018Q1 |
| Huawei | 20% | 20% | 19% | 20% | 22% |
| Oppo | 17% | 19% | 19% | 17% | 18% |
| vivo | 17% | 17% | 19% | 15% | 16% |
| Apple | 10% | 8% | 10% | 15% | 13% |
| Xiaomi | 8% | 13% | 14% | 15% | 13% |
| Samsung | 3% | 3% | 3% | 1% | 1% |
| Others | 25% | 20% | 16% | 17% | 17% |
*Ranking is according to latest quarter.
