面向智能手机行业的专业行业参与者
身处体量最大的电子行业是件十分具有挑战性的事情,每天都有新的技术涌现,而竞争对手会迅速填补市场空白并抓住机遇。
通过我们可以获得对您战略决策和运营问题都有帮助的见解。获取详细的信息和分析能够帮助您消除威胁,并抓住未来的机会。
Counterpoint提供了50个国家100多个OEM品牌的详细销售信息、趋势、战略,以及不同的价格段、技术规格等,以更好地了解竞争格局、全球和单个市场的表现。这组关键报告帮助品牌做出战术和战略决策,以保持其在市场中的领导地位。
案例研究


挑战
一家新入智能手机市场的公司,计划在几年内排名进入前十。
他们应该优先考虑哪些市场的哪些情况?
他们应该如何用哪种策略来填补市场空白?
我们的方法
我们的方法:由于市场变化太大,不适合一次性解决方案,需要快速适应新技术和竞争对手的营销策略,因此该公司与我们签署了持续的年度支持服务。
我们在快速审查了全球40个国家的市场情况并分析了数万款智能手机的销售趋势后,既提供了短期计划,也为长期市场趋势提供了概览。
客户得到了我们的充分支持,可以放心地继续前行。

推荐公开报告
- Report
- /
- 4月 10, 2012
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The Tablet market is growing fast but have you noticed it’s just the iPad vs. all the others? Why have all other brands failed to take significant market share?
This report takes a look at what’s shaping the tablet market and what is needed for this market to enter the hyper growth period. Scenario based forecasting is available as well as a thorough look at historical numbers from the beginning of the tablet era.
What this report contains:
- Brief history of the tablet market
- PC market overview
- Vendor and OS landscape
- Market dynamics
- User studies
Table of Contents
- Executive Summary
- How we define the tablet market
- Hyper growth period
- Death of the netbook is the notebook market next?
- How much potential this market has: forecasting
- 3 things needed to reach its potential
- Forecasts by each scenario and catalyst
- The post tablet industry
- Conclusions and recommendations
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- Download
- Report
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- 11月 16, 2012
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We take a look at the Mobile Device Market in Ocober.
First we take a glance of the Overall Global Landscape and draw Key Takeaways
This month’s topic is Microsoft’s new Surface and Windows 8.
We also supply the key performance indexes looking vital signs in the market.
* Table of Contents
Key Takeaways
Monthly Topic: Windows 8 and the Surface
The Market
- Market Sizing – Demand and Supply
- O/S landscape
- Market by Price band
Competitive Landscape
- Country Analysis: US/China/Korea/Japan
- Market share by Price band
- Vendor Analysis: revenue structures
Features and Specs
- Hardware trends and feature adoption rates
- Average feature sets
- Vendor market share by feature set
Hit model lists for major vendors, globally
- Read More
- Download
相关研究
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Meet The Team

VICE PRESIDENT OF RESEARCH
Peter Richardson

Research Director
Tom Kang

VICE PRESIDENT OF RESEARCH
Neil Shah

Research Director
Jeff Fieldhack
