Insight

Q2 2026 Global Smartphone Shipments Slump to Lowest Q2 Level in 13 Years as Memory Crisis Deepens

Global smartphone shipments fell 11% YoY in Q2 2026 reaching the lowest second-quarter levels since 2013 as the DRAM and NAND shortage intensified.

Overview: The US Weekly Smartphone Promotions Tracker monitors smartphone pricing and promotion characteristics including discount amount, promotion type, trade-in requirements, customer type, index score, and more. The Index Score is a unique proprietary metric which quantifies the strength of each promotion from a consumer perspective on a scale of 0-100. A higher score indicates a more competitive the promotion. This weekly tracker covers 22 smartphone brands across 13 sales channels in the US. The tool can be used to track pricing and discount changes by sales channel or by OEM, down to the model level, with historical data from W18 2023 to present.