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The Consumer IoT (CIoT) Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles pertaining to the CIoT ecosystem, including Smartwatches, TWS, Tablet, Neckbands, Smart TVs, XR, and Other Smart Home Devices. It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

Oculus Quest 2 Cumulative Sales Hit Record 4.6 mn as XR Headset Shipments Almost Triple YoY in Q1 2021

The Extended Reality (XR) headset shipments almost tripled annually in Q1 2021, according to the latest research from Counterpoint’s Global XR (VR & AR) Model Tracker. The Oculus Quest 2 success drove these volumes.


This report compiles all our automotive-related press releases and blogs published during Q1 2024.  It provides you with data, insights and deeper look into what our analysts were thinking about during the quarter.
VR shipments in the Chinese market dropped 61% YoY in CY2023, in line with our previous projections. The decline in the consumer segment was notably more pronounced than in the enterprise segment. However, in Q4 2023, VR shipments in China surged by 53% QoQ, fueled by vigorous promotional activities from OEMs during the 11.11 Single’s Day sales and increased demand from China’s enterprise segment. OEMs focusing on the enterprise market, such as DPVR, showed more resilience than their consumer-sector peers.
VR shipments in the Chinese market dropped 66% YoY during the initial nine months of 2023. We forecast full-year 2023 VR headset shipments to decline 60% YoY based on factors such as iQiyi’s departure from the VR market in August and Pico’s reduced investment since October. In 2024, we anticipate the Chinese VR market to deliver modest performance. In contrast to the stagnation in China’s VR market in Q3 2023, the AR smart glasses market experienced a 60% YoY increase during the quarter. It also witnessed a remarkable 62% YoY surge in the first nine months of 2023. Based on the continuous launch of new products and aggressive promotions by AR OEMs to stimulate sales during the 11.11 e-Commerce festival, we maintain our 53% YoY growth forecast for China’s AR smart glasses market in the calendar year 2023 and over 50% YoY growth in 2024. Within China’s supply chain ecosystem, innovations persist in the optical and display sectors. Goertek introduced a new pancake optical module series on July 29, while it is reported that Apple is seeking BOE and SeeYa Technology for additional supply of its MR headset displays. For a comprehensive understanding of the market dynamics, please refer to the complete report for detailed insights.

Global Smartwatch Shipments by Model Quarterly Tracker, Q1 2018-Q2 2021

Reports / Sep 3, 2021 / Sujeong Lim
The latest research from Counterpoint’s IoT service reveals that the global smartwatch market grew 27% YoY in Q1 2021 in terms of shipments. It was close to the forecast numbers we expected in the previous quarter, confirming a bright prospect for the market going forward. So we believe that we will continue to achieve double-digit growth every year in the short term.

India TWS, Smartwatch and Smart Band Market Analysis Q2 2021

Reports / Sep 14, 2021 / Anshika Jain
India Smartwatch market grew 18% QoQ and 206% YoY in Q2 2021. This growth was mostly driven by new entrants and new launches. Noise maintained its lead for the fourth successive quarter in Q2 2021.

Global Smartwatch Market Analysis Q4 2020

Reports / Mar 16, 2021 / Sujeong Lim
In 2020, the growth rate of global smartwatch market was not higher than expected due to the COVID-19, but it showed a moderate growth of 1.5% by the end of the year showing the growth potential of the market. The market, which started rebounding from the third quarter of 2020, recorded 35% QoQ and 6% YoY growth in the fourth quarter in terms of shipments.


India Smartwatch Shipments Triple YoY in Q2 2021, Noise Maintains Lead

Press releases / September 9, 2021 / Anshika Jain

Smartwatch Market Grows 27% YoY in Q2 2021; Apple Watch User Base Crosses 100 Million

Press releases / August 26, 2021 / Sujeong Lim

Global Smartwatch Shipments Market Share (2018Q1 – 2021Q1)

Data / May 25, 2021 / Team Counterpoint

iPhone 13 to Help Apple Grab One-Third of 2021 Global 5G Shipments

Press release / September 10, 2021 / Team Counterpoint

Global Smartwatch Shipments Jump 35% YoY in Q1 2021

Press release / May 26, 2021 / Sujeong Lim


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Senior Analyst


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