US Smartphone Share: By Quarter

Data on this page is updated every quarter

This data represents the US smartphone market share by quarter (from 2016-2018) by top OEMs. The US smartphone market is mainly an operator driven market.

For detailed insights on the data, please reach out to us at [email protected]. If you are a member of the press, please contact us at [email protected] for any media enquiries.

Q1 2018 Highlights

  • The US market declined by 1% in Q1 2018 compared to Q1 2017
  • Apple continued to dominate the market with 38% share and grew annually because the iPhone X performed well in the market
  • LG declined annually due to a shift in its flagship smartphone launch strategy

USA smartphone market share 2018

US Smartphone Shipments Market Share (%) 2017 Q1 2017 Q2 2017 Q3 2017 Q4 2018 Q1
Apple 33% 29% 34% 45% 38%
Samsung 23% 32% 24% 20% 26%
LG 18% 15% 17% 14% 15%
ZTE 10% 11% 11% 10% 11%
Others 16% 13% 14% 11% 10%

Q4 2017 Highlights

  • US smartphone market witnessed a record holiday quarter shipment, driven mainly by Apple.
  • Apple posted a fourth quarter record as well in US, driven by the sales of its latest flagship offerings, iPhone X and iPhone 8 series smartphones.
  • Samsung, LG, ZTE and Motorola followed Apple in the top 5 smartphone ranking respectively. Together the top 5 brands captured more than 90% of the total US smartphone market in Q4 2017.

USA Smartphone Market Share 2017

US Smartphone Shipments Market Share (%) 2016 Q1 2016 Q2 2016 Q3 2016 Q4 2017 Q1 2017 Q2 2017 Q3 2017 Q4
Apple 33% 30% 34% 39% 33% 29% 34% 45%
Samsung 29% 30% 26% 20% 23% 32% 24% 20%
LG 14% 14% 13% 12% 18% 15% 17% 14%
ZTE 7% 9% 8% 10% 10% 11% 11% 10%
Others 17% 17% 19% 19% 16% 13% 14% 11%