US Smartphone Market Share: By Quarter

Data on this page is updated every quarter

This data represents the US smartphone market share by quarter (from 2016-2018) by top OEMs. The US smartphone market is mainly an operator driven market.

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Q2 2018 Highlights

  • The US smartphone market declined 22% annually in Q2 2018.
  • The decline in the smartphone market was majorly due to ZTE and Samsung. ZTE was affected due to sanctions imposed by the US government.
  • Even though device sales were down by double digits, US wireless performances were solid in Q2 2018.

US smartphone market share 2018 Q2

US Smartphone Shipments Market Share (%) 2017Q2 2017Q3 2017Q4 2018Q1 2018Q2
Apple 28% 33% 44% 38% 40%
Samsung 31% 23% 19% 27% 25%
LG 15% 18% 14% 15% 16%
Motorola 2% 5% 5% 4% 6%
Others 23% 21% 17% 17% 13%
*Ranking is according to latest quarter.

Q1 2018 Highlights

  • The US smartphone market declined by 1% in Q1 2018 compared to Q1 2017
  • Apple continued to dominate the smartphone market with 38% share and grew annually because the iPhone X performed well in the market
  • LG declined annually due to a shift in its flagship smartphone launch strategy

US smartphone market share 2018

US Smartphone Shipments Market Share (%) 2017 Q1 2017 Q2 2017 Q3 2017 Q4 2018 Q1
Apple 33% 29% 34% 45% 38%
Samsung 23% 32% 24% 20% 26%
LG 18% 15% 17% 14% 15%
ZTE 10% 11% 11% 10% 11%
Others 16% 13% 14% 11% 10%

Q4 2017 Highlights

  • US smartphone market witnessed a record holiday quarter shipment, driven mainly by Apple.
  • Apple posted a fourth quarter record as well in US, driven by the sales of its latest flagship offerings, iPhone X and iPhone 8 series smartphones.
  • Samsung, LG, ZTE and Motorola followed Apple in the top 5 smartphone ranking respectively. Together the top 5 brands captured more than 90% of the total US smartphone market in Q4 2017.

US Smartphone Market Share 2017

US Smartphone Shipments Market Share (%) 2016 Q1 2016 Q2 2016 Q3 2016 Q4 2017 Q1 2017 Q2 2017 Q3 2017 Q4
Apple 33% 30% 34% 39% 33% 29% 34% 45%
Samsung 29% 30% 26% 20% 23% 32% 24% 20%
LG 14% 14% 13% 12% 18% 15% 17% 14%
ZTE 7% 9% 8% 10% 10% 11% 11% 10%
Others 17% 17% 19% 19% 16% 13% 14% 11%