US Smartphone Market Share: By Quarter

Data on this page is updated every quarter

This data represents the US smartphone market share by quarter (from 2016-2018) by top OEMs. The US smartphone market is mainly an operator driven market.

For detailed insights on the data, please reach out to us at info(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

Q2 2018 Highlights

  • The US smartphone market declined 22% annually in Q2 2018.
  • The decline in the smartphone market was majorly due to ZTE and Samsung. ZTE was affected due to sanctions imposed by the US government.
  • Even though device sales were down by double digits, US wireless performances were solid in Q2 2018.

US Smartphone Market Share Q2 2018

US Smartphone Shipments Market Share (%)2017Q22017Q32017Q42018Q12018Q2
Apple28%33%44%38%40%
Samsung31%23%19%27%25%
LG15%18%14%15%16%
Motorola2%5%5%4%6%
Others23%21%17%17%13%
*Ranking is according to latest quarter.

Q1 2018 Highlights

  • The US smartphone market declined by 1% in Q1 2018 compared to Q1 2017
  • Apple continued to dominate the smartphone market with 38% share and grew annually because the iPhone X performed well in the market
  • LG declined annually due to a shift in its flagship smartphone launch strategy

US Smartphone Market Share Q1 2018

US Smartphone Shipments Market Share (%)2017 Q12017 Q22017 Q32017 Q42018 Q1
Apple33%29%34%45%38%
Samsung23%32%24%20%26%
LG18%15%17%14%15%
ZTE10%11%11%10%11%
Others16%13%14%11%10%

Q4 2017 Highlights

  • US smartphone market witnessed a record holiday quarter shipment, driven mainly by Apple.
  • Apple posted a fourth quarter record as well in US, driven by the sales of its latest flagship offerings, iPhone X and iPhone 8 series smartphones.
  • Samsung, LG, ZTE and Motorola followed Apple in the top 5 smartphone ranking respectively. Together the top 5 brands captured more than 90% of the total US smartphone market in Q4 2017.

US Smartphone Market Share Q4 2017

US Smartphone Shipments Market Share (%)2016 Q12016 Q22016 Q32016 Q42017 Q12017 Q22017 Q32017 Q4
Apple33%30%34%39%33%29%34%45%
Samsung29%30%26%20%23%32%24%20%
LG14%14%13%12%18%15%17%14%
ZTE7%9%8%10%10%11%11%10%
Others17%17%19%19%16%13%14%11%