Smartwatch 360

智能手表 360


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The global HLOS smartwatch witnessed a 2% YoY decline in quarterly shipments. Under HLOS, Huawei, Garmin, and Xiaomi experienced a YoY increase of 78%, 30%, and 107% respectively. Apple declined 20% YoY and Samsung also had a 2% decline in shipment units. By region, China continued to drive the growth of the HLOS smartwatch market, fueled by the Huawei GT 4, GT 3 series, and Watch 4 series along with the good performance of Apple S9.

Smartwatch Market Grows 27% YoY in Q2 2021; Apple Watch User Base Crosses 100 Million

The market grew a healthy 27% YoY, thanks to strong demand for sub-$100 smartwatches. Samsung and Garmin posted remarkable YoY growth even as Apple maintained its lead. Rapid growth expected in India’s market with the rise of local brands such as Boat and Noise.


This report compiles all our automotive-related press releases and blogs published during Q1 2024.  It provides you with data, insights and deeper look into what our analysts were thinking about during the quarter.
The global smartwatch market increased by 5% YoY. The expansion was mainly driven by Apple and Huawei, both introducing new models to boost their shipments. In contrast, Google observed a decline of 52% YoY, despite the launch of the Pixel 2 Watch. By region, India, LATAM, and China region shipments grew by 43%, 38%, and 24% respectively, compensating for declines in North America, Europe, and the rest of Asia. By type, basic smartwatches grew the most, 31% YoY, driven by Indian brands including Fire-Boltt, Noise, and boAt.
The market share of high-price and high-performance HLOS smartwatches stood at 59% in Q4 2023 driven by the good performance of Apple S9 and Ultra 2 along with the introduction of Galaxy Watch 6 and Huawei GT 4 in the second half of 2023. On the other hand, the market share of basic smartwatches increased to 31% from 25%, driven by rapid growth in the Indian market.

Global Smartwatch Shipments by Model Quarterly Tracker, Q1 2018-Q2 2021

Reports / Sep 3, 2021 / Sujeong Lim
The latest research from Counterpoint’s IoT service reveals that the global smartwatch market grew 27% YoY in Q1 2021 in terms of shipments. It was close to the forecast numbers we expected in the previous quarter, confirming a bright prospect for the market going forward. So we believe that we will continue to achieve double-digit growth every year in the short term.

India TWS, Smartwatch and Smart Band Market Analysis Q2 2021

Reports / Sep 14, 2021 / Anshika Jain
India Smartwatch market grew 18% QoQ and 206% YoY in Q2 2021. This growth was mostly driven by new entrants and new launches. Noise maintained its lead for the fourth successive quarter in Q2 2021.

Global Smartwatch Market Analysis Q4 2020

Reports / Mar 16, 2021 / Sujeong Lim
In 2020, the growth rate of global smartwatch market was not higher than expected due to the COVID-19, but it showed a moderate growth of 1.5% by the end of the year showing the growth potential of the market. The market, which started rebounding from the third quarter of 2020, recorded 35% QoQ and 6% YoY growth in the fourth quarter in terms of shipments.


India Smartwatch Shipments Triple YoY in Q2 2021, Noise Maintains Lead

Press releases / September 9, 2021 / Anshika Jain

Smartwatch Market Grows 27% YoY in Q2 2021; Apple Watch User Base Crosses 100 Million

Press releases / August 26, 2021 / Sujeong Lim

Global Smartwatch Shipments Market Share (2018Q1 – 2021Q1)

Data / May 25, 2021 / Team Counterpoint

iPhone 13 to Help Apple Grab One-Third of 2021 Global 5G Shipments

Press release / September 10, 2021 / Team Counterpoint

Global Smartwatch Shipments Jump 35% YoY in Q1 2021

Press release / May 26, 2021 / Sujeong Lim


Sujeong Lim

Associate Director

Anshika Jain

Senior Analyst

Prachir Singh

Senior Analyst


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