‘Made in Vietnam’ Mobile Phone Shipments Decreased by 23.1% YoY in Q1 2023 Amid Uncertainty

  • The total shipments of ‘Made in Vietnam’ mobile phones in Q1 2023 decreased by 23.1% YoY in terms of units due to Samsung’s significant drop in the period.
  • Samsung’s shipments declined by 22.8%, primarily in the smartphone category, while Nokia’s shipments decreased by 37.7%, mainly in the feature phone category.
  • Samsung dominated the mobile phone manufacturing output, while Foxconn led as an EMS provider.
  • Vietnam was the third-largest mobile phone manufacturing country in the world in 2022, with China and India ranking first and second, respectively.

London, Hong Kong, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – July 18, 2023

Affected by macro headwinds and a weak consumer electronics market, the total shipments of ‘Made in Vietnam’ mobile phones in Q1 2023 decreased by 22.9% YoY in terms of units, according to Counterpoint Research’s Market Monitor data. Samsung, which dominates the ‘Made in Vietnam’ mobile phone shipments, was the biggest contributor to the decline. Samsung’s shipments declined by 22.5%, primarily in the smartphone category, while Nokia’s decreased by 40.2%, mainly in the feature phone category. In terms of overall global shipments, Samsung experienced a 19% YoY decline in Q1 2023.

A Chart Showing Made In Vietnam Mobile Phone Shipments

Senior Analyst Ivan Lam said, “Vietnam, a mobile phone manufacturing center for Samsung and North American markets, has been impacted by global economic fluctuations and regional conflicts, resulting in weak regional demand and consumption.”

Over the years, Samsung has dominated Vietnam’s computer and electronic manufacturing, with its supply chain partners also becoming key contributors to the growth. Hundreds of vendors have established their manufacturing facilities mainly in the country’s north, followed by the south and central regions. Following Samsung, multiple EMS (electronics manufacturing services) providers like Foxconn, Compal and Pegatron have also set up their manufacturing units in Vietnam.

According to Counterpoint’s ‘Made in Vietnam’ Manufacturing Ecosystem Tracker, Q1 2023,  Samsung dominated Vietnam’s total mobile phone manufacturing output, but Foxconn was leading among the EMS providers due to its more advanced production facilities and relatively lower service charges.

A Chart Showing Made In Vietnam Shipment Share By Manufacturer

Source: ‘Made in Vietnam’ Manufacturing Ecosystem, Q1 2023

Lam added, “Vietnam has already directly benefited from the past China-US frictions. Due to the geographical proximity of China and Vietnam, the transfer of manufacturing activities has been comparatively easy. Vietnam was the third-largest mobile phone manufacturing country in the world in 2022, with China and India ranked first and second, respectively. However, Vietnam needs better infrastructure and sustained stable policies to maintain its growth potential.”

Counterpoint Research’s market-leading comprehensive ‘Made in Vietnam’ Manufacturing Ecosystem Tracker and Analysis Q1 2023 is available for subscribing clients.

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Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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