Our Q2 2021 Market Monitor report has been published. We release one infographic each quarter to summarize the mobile handset market activities in a single page.

Some quick observations on the smartphone market:

  • The global smartphone market declined 9% QoQ but grew 17% YoY in Q2 2021, clocking shipments of 323.1 million units, down from 354.9 million units in Q1 2021.
  • Samsung retained the top spot as the world’s biggest OEM despite a 25% QoQ decline in its shipments to 57.6 million units in Q2 2021.
  • Apple’s global shipments declined by about 18% QoQ to 48.9 million units in Q2 2021, but it captured a record second-quarter shipment share driven by persistent demand for the iPhone 12 series.
  • Xiaomi shipped over 52 million smartphones in Q2 2021, becoming the world’s second-largest smartphone brand for the first time.
  • vivo’s shipments grew 44% YoY to reach 32.5 million units in Q2 2021, driven by its strong performance in China.

Some quick observations on the feature phone market:

  • Global feature phone shipments declined 19% QoQ in Q2 2021 but grew 21% YoY from a relatively small base in Q2 2020.
  • The MEA region emerged as the biggest feature phone market with an increased share of 44% in Q2 2021 against 35% in Q1 2021.
  • India slipped to the second position in the global feature phone market. Its market share declined from 38% in Q1 2021 to 24% in Q2 2021.
  • Shipments in North America declined 76% YoY, followed by Europe where they declined 10% YoY.
  • From a brand point of view, the global feature phone market remained stable with itel, HMD and TECNO retaining the top three positions respectively.

Use the button below to download the PDF version of the infographic:


Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

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