Top

First Impressions: MacBook Air M1 is a Breeze!

At the Apple Worldwide Developers Conference (WWDC) in June 2020, Apple announced its plans of switching from Intel chipsets to Apple Silicon in two years, and that the move will be a gradual one. Later, in November 2020, Apple formally announced refreshed models of the MacBook Air, MacBook Pro and the Mac mini powered by the Apple M1 chip. I had a chance to try out the MacBook Air M1, and here are my first impressions.

Familiar Design to Feel at Home

The MacBook Air M1 and the MacBook Air with Retina display, which was introduced in early 2020, look the same. The weight and dimensions are identical, so is the port placement. It is impossible to tell the difference between the two without looking at the hardware. Both have minimal ports, including two multipurpose USB Type-C (Thunderbolt) ports on the left, and a 3.5mm audio jack on the right.

counterpoint macbook air m1 first impressions ports

There is no doubt that the MacBook Air design looks rich and premium, thanks to the aluminum body. The gold color variant looks impressive, though I feel it should have been called ‘rose gold’. With the limited usage of around six hours, typing on the scissors-switch keyboard felt better than my Early 2015 MacBook Air. One important thing to note here is the fan-less design which should result in some power efficiency.

counterpoint macbook air m1 first impressions keyboard

First Impressions After Using Apple MacBook Air M1

Power and efficiency have been two important things people have been talking about after using the new M1-powered MacBooks, and I was eager to test some of the claims. Right after booting the MacBook Air, the battery was around 45%. I first updated the apps and OS after which the battery dropped to around 33%. I loaded a few 8K videos, which I had shot from the Samsung Galaxy S21 Ultra. The read/write speed was fantastic. Transferring nine short videos totaling 3GB took under a minute.

There were no issues in 8K video (24fps) playback, a point where my Intel 10th gen Core i7 laptop with 16GB of RAM struggles. I opened these videos in iMovie to crop and add transitions and music before saving them in 4K format. Well, iMovie did not support saving in 8K, so had to go with 4K. The encoding and rendering took just 38 seconds for a file size that was 4.5GB.

It took me about two hours to do this video editing, along with some internet surfing, video-streaming, and more. During this time, the battery drained from 33% to 26% despite undertaking these heavy tasks. Also, the MacBook Air became barely warm after these activities. And mind you, this is a fan-less laptop.

Why Migrate from x86 to ARM Architecture?

There are several reasons why Apple decided to go with the new ARM architecture for its Homebrew CPUs while ditching x86:

  • Apple gets greater control over the product refresh cycle as it does not have to wait for Intel to release new-gen chipsets.
  • Tighter hardware and software integration for ultra-smooth performance.
  • Will help developers create apps that are scalable to run across iOS, iPad OS and macOS using the same APIs and programming tools.
  • Apple Silicon chips will be a big differentiator compared to the competition.

Talking about Apple’s move from Intel to its own M1 chip, Research Director Brady Wang said, “The slow improvement in PC hardware, which is dominated by Intel, is among the key factors affecting macOS’ progress. Depending on the applications’ environment, power consumption, thermal efficiency and footprint are essential considerations in designing SoCs. Thanks to the advantages of the advanced process in TSMC in terms of power consumption and transistor density, the M1 performs better on Mac devices than on previous Intel-based MacBooks. It is worth mentioning that the M1 embeds DRAM next to the SoC to form a unified memory architecture (UMA) to speed up data access through high-speed interconnections. This can reduce memory modules’ footprint, leaving room for batteries or other peripheral circuits.”

Concluding Thoughts: Apple Silicon Aiming to Redefine PC Experience

With limited usage, the MacBook Air M1 has surely impressed me. But there are many things I could not test. The biggest concern here is how x86 apps perform when Rosetta 2 translates these to work on ARM. But I think this will not be a major concern by the time Apple makes a complete switch, as developers have enough time to make universal apps that will run even faster on Apple Silicon.

Related Posts

Ritesh is a Global Content Manager with Counterpoint Technology Market Research. With over 10 years of experience, he is joining Counterpoint from BGR India where he was the Head of Features. At BGR, Ritesh also used to cover tech news, product launches, and review consumer tech. Ritesh is a science graduate from Mumbai University, with major in Physics. He followed his passion for tech, took up writing as a career and is also a well-known tech journalist in the industry.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.