XR 360
360 degree perspective on global VR and AR markets with tracking and forecast data and insights covering shipments. Data breakdowns by brand, model, device specifications, price; forecasts by key region with consumer/enterprise splits. Quarterly Insight reports providing context on key growth trends, pricing and competitive dynamics, and specifications analysis.

Complimentary Report
The Consumer IoT (CIoT) Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles pertaining to the CIoT ecosystem, including Smartwatches, TWS, Tablet, Neckbands, Smart TVs, XR, and Other Smart Home Devices. It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.
Reports
- Report
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- Oct 2, 2023
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Overview:
India’s smartphone shipments grew by 1% YoY in August-23 as OEMS started filling in channel for festive season sale. Rajasthan tender and affordable 5G launches also drove shipments during the month especially in lower price segment. Xiaomi regained top position with 19% market share driven by strong sales of Redmi 12 series . India smartphone market is expected to show high growth in the coming months as India enters the festive season. According to our estimates, the Indian smartphone sales is expected to grow 7% YoY in the Diwali festive season.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Publication Date: September 2023
- Report
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- Sep 29, 2023
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Overview:
This report is part of a series of Market Monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
Table of Contents:
- Country Market Overview
- Country Market by Technology
- Country Market by Brands
- Flatfile by Device Type
- Flatfile by Tech
Published Date: September 2023
- Report
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- Sep 29, 2023
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Overview:
This report is part of a series of Market Monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
Table of Contents:
- Country Market Overview
- Country Market by Technology
- Country Market by Brands
- Flatfile by Device Type
- Flatfile by Tech
Published Date: September 2023
Reports / July 4, 2023 / Harmeet Singh Walia
This report covers the forecast of Extended Reality (XR: AR & VR Headsets) market by shipment and revenue for the period of 2016 to 2027. The report divides the market by top (nearly 25) brands, augmented and virtual reality device types and tethered and standalone form factors for each device type. The report also gives a flavour of the market based on geography and user type.
Reports / June 14, 2023 / Karn Chauhan
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 40+ XR brands and 100+ headset models by memory variants.
Reports / March 14, 2023 / Karn Chauhan
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.
Analysts Insights
- Data
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- Sep 27, 2023
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- Team Counterpoint
- Press releases
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- Jul 5, 2023
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- Karn Chauhan
- Blogs
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- Jun 5, 2023
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- Harmeet Singh Walia
- Press releases
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- Mar 15, 2023
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- Karn Chauhan
- Blogs
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- Jan 31, 2023
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- Hannah Jang
Our Opinion Leaders in Wearables

Neil Shah
Vice President

Peter Richardson
Vice President

Brady Wang
Associate Director

Karn Chauhan
Senior Analyst