Overview:
India smartphone market managed to grow by 6% YoY in February 2024. Xiaomi led the smartphone market with 20% share, increased emphasis on offline marketing strategies is contributing to the brand’s growth. Indian smartphone market ASP witnessed 5% YoY growth (Retail) and reached to $294 in Feb 2024. Major smartphone brands are prioritizing premiumization, leading to an increase in their ASP. On the other hand, Xiaomi, realme, and Transsion brands are primarily focused on the affordable segment, resulting in a decline in ASP for these brands.
$250-$400 price band experienced an impressive 61% YoY growth in shipments, largely driven by the popularity of devices such as the Vivo Y200 5G, Galaxy A25 5G, vivo 29e. Offline channel increased its share to 65% in Feb 2024. Even new entrants in markets like Nothing, Honor are realizing importance of offline channels and entering the segment.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 109
Publication Date: April 2024