Overview:
The India smartphone market started 2024 on a positive note with 8% YoY growth in January 2024. Indian smartphone market started on a positive sentiment as ASP witnessed 7% YoY growth (Retail) and reached to $295 in Jan 2024. As premiumization and 5G enabled devices demand are increasing, ASP has increased for all the major brands. The Ultra-premium (>$650) experienced an 18% YoY growth in Jan-2024, primarily driven by the iPhone 15 and the launch of the AI featured Galaxy S24 series.
The offline channel grabbed a 62% share in Jan 2024. Consumers purchase preference is moving more towards the offline channel. Online channel share further reduced to 38% due to the increasing shift in consumer preference towards offline channel, the Republic Day sale offers and promotions were observed on both offline and online channels during the month.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 111
Publication Date: March 2024