Hong Kong, Beijing, Taipei, Seoul, New Delhi, London, Boston, Toronto – Aug 2, 2021
Vietnam’s smartphone shipments witnessed an 11% YoY growth in Q2 2021, with Chinese OEMs capturing around half of the market, according to Counterpoint Research’s Monthly Vietnam Channel Share Tracker. Pent-up demand and a new user base coming from the feature phone segment largely contributed to this growth.
Compared to the past seasonal trends, the market performed well during the first two months of the quarter while the third one witnessed a drastic fall in shipments as Vietnam faced its highest ever spike in COVID-19 cases.
Samsung topped in the market with a 37% share riding on the Galaxy M31, Galaxy A12 and Galaxy A02s as top models. Xiaomi captured the second spot with a 17% share driven by the Redmi 9 series and Note 10 series. OPPO and vivo took the third and fourth spots respectively. The OPPO A series smartphones were the volume driver for the brand while the Y-series grabbed the share for vivo in Vietnam. Apple continued to do well in Vietnam and became the fifth largest smartphone brand in the market. Vietnamese consumers hold a greater aspirational value for Apple, which helps the brand.
Smartphone Shipment Share of Top 5 Brands in Vietnam, Q2 2021 vs Q2 2020
Research Associate Debasish Jana said, “The Vietnamese smartphone market is constantly growing. Multiple factors are driving this growth, such as the shift towards smartphones from feature phones, increased economic stability and promotions from OEMs.”
He added that online channels were increasingly playing a significant role in the market, especially after the pandemic. With COVID restrictions shutting down offline stores, the online channel share rose YoY during the quarter to capture 14% of the total smartphone market.
Vietnam has already started its 5G trials, with Viettel becoming the country’s first operator to do so. Vinaphone and VNPT will follow suit. Although it may take a couple of years to have a countrywide 5G network, we can consider this a good start. Currently, 5G capable smartphones have a 14% share of the Vietnamese market. We can expect it to grow in the coming days as operators are gearing up to launch 5G services.
Although Vietnam is currently going through a fresh wave of the pandemic, we expect it to bounce back soon as it has contained the surge quite well in the past.
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.