Smartphone Shipments in Peru Fell for the Third Consecutive Quarter in Q1 2019

Huawei was the only brand which grew during the quarter.

New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – June 13th, 2019

Smartphone shipments in Peru declined both 19% year-on-year (YoY) and 26% quarter-on-quarter (QoQ) during Q1 2019, according to the latest research from Counterpoint’s Market Monitor service. This is the third consecutive quarter of falling smartphone shipments in the country.

Commenting on the findings, Senior Analyst, Tina Lu said, “Entel, which entered the market a few years ago, drives Peru’s smartphone market. The competition to capture more subscribers has gone. Also, lengthening smartphone replacement cycles affected smartphone shipments. Huawei was the only brand which grew and that too at a healthy rate of 30% YoY. Huawei is looking to take the lead in the market and is challenging Samsung’s leadership. However, Samsung branding is still very strong, and recent US sanctions on Huawei makes it very hard for the Chinese brand to dominate in the near future.”

Commenting on the pricing strategies, Research Analyst, Parv Sharma, added, “Peru has a low penetration rate (31%) for LTE subscribers, while 3G penetration is higher (around 39%). However, the LTE capable smartphone share is growing. Around 6% of the total smartphones shipped in the quarter were 3G as compared to 12% in 2018. The brands that dominate the 3G smartphone segment are Bitel, B-Mobile, Sky Devices, Alcatel, and Samsung. The Average Selling Price (ASP) of 3G smartphones is around US$36, which is very low as compared to the overall smartphone ASP of around US$140.”

Exhibit 1: Peru Smartphone Market Share by Brand, Q1 2018 vs. Q1 2019

Peru Smartphone Market Share by Brand Q1 2019

Market Summary:

  • Samsung is back on pole position after trailing Huawei for the last two quarters.
  • Around 94% of the devices shipped in Q1 2019 were LTE capable, as compared to 81% in Q1 2018.
  • Lower price bands, i.e., <US$99 and US$100-US$199, account for a majority of shipments in Peru’s smartphone market. Around 90% of the market lies in these bands. Samsung and Huawei lead are the key brands in these price bands.
  • More than 40 brands are present in the <US$99 price band. Bitel and B-Mobile are important OEMs in this band.
  • Around 60% of the Huawei’s shipments were in the US$100-US$199 price band. Its refreshed Y series 2018 is very popular in the lower price bands.
  • Due to the recent US sanctions on Huawei, key beneficiaries which will gain market share are Samsung and Motorola.


The comprehensive and in-depth Q1 2019 Market Monitor is available for subscribing clients. Please feel free to contact us at press (at) for further questions regarding our in-depth latest research, insights or press inquiries. The Market Monitor research is based on sell-in (shipments) estimates based on vendor’s IR results, vendor polling triangulated with sell-through (sales), supply chain checks and secondary research.

Analyst Contacts:

Tina Lu

Parv Sharma

Peter Richardson

Follow Counterpoint Research

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.