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Samsung Unpacked Event – Lots of Folds, Pixels and 5G

Samsung Unpacked 2020 event had lots of energy and hardware announcements. In an era where it is very difficult to differentiate, Samsung did an admirable job, unveiling four smartphones and updated Galaxy Buds. It was the first Unpacked event for President & Head of Mobile Communications Business, TM Roh.

Here are the key announcements from the event:

Samsung Z Flip at UNPACKED

 

A New Folding Galaxy:

The event was kicked-off by the elegant Z Flip. It is a radical change from the Galaxy Fold which closed in a ‘book’ format. The Z Flip is a clam-shell foldable. The device is compact, symmetrical, and the first square smartphone since the Nokia 7705 Twist. The device uses ultra-thin glass that folds, according to Samsung, over 200,000 times without stress lines. The clamshell and design are a superior form factor than last year’s ‘book’ fold and Samsung did a much better job protecting the display as it is more recessed. The hideaway hinge is a unique implementation that allows the display angle to be less severe.

The Z Flip has some useful multi-tasking capabilities. Users will get YouTube premium included–a nice enticement. This is not yet a high-volume device. It is $1,380 and it is not 5G-capable. However, each iteration is seeing massive improvements, and this form factor is the future.

 

Samsung S20 at UNPACKED

S20, S20+, S20 Ultra:

The first Galaxy S launched in 2010—a full decade of Galaxy devices have ensued. The S20 is a sizable upgrade for the new decade. Samsung unveiled three smartphones focusing on camera technology, AI, and 5G.

Key selling points of the S20 family–choose your display size. Display sizes are 6.2 inches for the S20, 6.7 inches for the S20+, and 6.9 inches for the S20 Ultra. The OLEDs are bright, vibrant, and support 120Hz. The S20 feels ‘compact’ relative its brothers and can actually be used with one hand. The S20+ and S20 Ultra, because of the near edge-to-edge display and thinness, feel smaller than 6.7 inches and 6.9 inches.

Camera capabilities are the sexy headlines. First, the device can shoot, share, and view 8k video. It is also possible to crop a single frame from a video. The megapixel wars are back! The Ultra sports a 12MP, 48MP, and a 108MP (ultra-wide angle, telephoto, wide angle). Under the branding name, “space zoom”, the camera configuration can magnify up to 100x. Yes, after 50x it becomes pixelated, but what a feat within the thinness of a phone to have binocular-like zoom.

Not as sexy, but the best utility is ‘single take’. The camera takes multiple shots, chooses the best filters, and the shooter can confirm it is their favorite. The automation is key.

Other key launch day notes:

  • 5G use cases were rare, but video calls with Google Duo will suffice.
  • Remember the early LTE smartphones and their battery performances? Not to fear. These are day-long batteries at 4,000mAh, 4,500mAh and 5,000mAh.
  • All the devices are run by Qualcomm’s Snapdragon 865. Samsung also chose Qualcomm’s X55 modem as well as Qualcomm’s ultrasonic fingerprint sensor. In countries where mmWave is needed, Qualcomm’s QTM527 modules are used.
  • LPDDR5 16GB of RAM—this will be utilized for machine learning capabilities. Samsung states it is 30% faster getting data. We will have to trust Samsung for now.
  • 1.5TB of storage is available. This is not overkill considering the S20-series can shoot, store, and play 8k videos. New stabilizer tech will help 8k video smoothness.

 

Galaxy Buds+

Galaxy Buds+ were unveiled starting at $149.The improvements include an additional mic for improved ambient sounds—there are now three mics. The update Buds are 30% smaller. Samsung believes version two will be more comfortable and fit in the ear better. Need the Buds+ for a run but battery is dead? Rapid charge 1.5 minutes for over two hours of use. Overall battery life improved two-fold.

Samsung Galaxy Bud+ at UNPACKED

More details after we test the devices further. For volume expectations, see here.

Jeff has 25+ years experience in technology research, business development, competitive intelligence, and business management. Prior to joining Counterpoint Research, Jeff held various research & product development roles at Microsoft, Nokia, Roth Capital Partners, and Gartner. Jeff is a member of many telecom industry organizations including Colorado Wireless Association, repair.org, CommNexus, and is a regular speaker at major telecom industry events. He was a 4x NCAA all-American in tennis and is a 12-time finisher of the Hawaii Ironman World Championships.

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