Top

Samsung Captured 43% of Global 5G Smartphone Sales in 2019

Samsung led with healthy sell-through globally.

Huawei was second and kickstarted a wave of 5G sales in China in Q4 2019.

 New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – Feb 10th, 2020

According to the latest research from Counterpoint’s Market Pulse service which tracks sell-through (sales), global 5G smartphone sales contributed to 1% of the global smartphone market in 2019. The sales were driven by the early adoption of 5G in South Korea, the USA, and China, where operators played a big role in the adoption by offering subsidies and promotions. We expect 2020 to be the first inflection point in terms of 5G network rollouts, coverage and device availability.

Commenting on the results, Research Director, Tom Kang said, “Samsung was the leader in the 5G smartphone segment capturing 43% of the global sales volume for the full year 2019. Samsung offered the largest 5G product portfolio, ranging from the mid-tier to premium, and sub-6GHz to mmWave models. These smartphones also were widely available across South Korea, the USA, the EU, APAC and MEA countries compared to the competition. The strong operator and channel partnerships, in-house semiconductor prowess and broad reach helped Samsung gain a first mover’s advantage in 5G smartphones. However, 2020 will be the real test for Samsung, as it will face competition from the wave of lower-cost smartphones, thanks to China’s 5G ramp-up and 5G-capable Apple iPhones in the second half.”

Exhibit 1: Global 5G Smartphones Sales by OEM – 2019

Counterpoint Global 5G Smartphones Sales by OEM – 2019

 

Research Analyst, Parv Sharma, commenting on Huawei’s performance added, “Huawei captured the second position with 34% share of 5G smartphones sold globally, though most of the sales were in China. Huawei’s Mate 20 X was the only 5G phone with Google Mobile Services (GMS) selling outside China in 2019. 5G version of Huawei’s Mate 30 series drove the bulk of the demand across China, as users preferred upgrading to the 5G rather than the 4G version, futureproofing their purchase. We expect Huawei to be more aggressive in 2020, driving the 5G smartphone pricing down to sub-$200 price points by the end of the year. This will help Huawei capture the lion’s share of China’s 5G smartphone market and also increase its global market share thanks solely to its performance in China.”

Mr. Sharma, adds, “The competition in 5G is expected to increase as other Chinese OEMs: Xiaomi, OPPO, Vivo and Realme will likely adopt Qualcomm’s Snapdragon 6 and 7 series 5G solutions as well as solutions from 5G chipsets from Samsung, MediaTek, UNISOC and, potentially, HiSilicon.”

Commenting on the 5G chipset players for smartphones, Research Analyst, Shobhit Srivastava added, “According to our smartphone application chipset tracker, in 2019 Qualcomm, Samsung and Huawei each captured around one-third of 5G smartphone chipset market. In 2020, we expect Qualcomm to gain share in the 5G smartphone chipset market, accounting for around 40% of the market followed Huawei with 27% share. MediaTek 5G chipsets will be available during 2020 but its share is expected to be in single digits. Apple will be using a baseband solution from Qualcomm, meaning Qualcomm will account for around half the 5G smartphone baseband market in 2020.”

Market Summary (Other Players):

  • LG was in the number three position, capturing 10%. LG launched the V50 series in Korea, the USA, and the EU.
  • Vivo captured 5% share with sales in China following Huawei. It offered its cheapest 5G model in 2019 through its iQoo sub-brand with a 5G smartphone priced below USD 500. It was also the first OEM other than Samsung to launch a 5G smartphone with a Samsung 5G chipset.
  • Xiaomi continues the strategy of offering smartphones at competitive prices. It launched a 5G smartphone at less than USD 400. It was in the fifth position globally, capturing a 3% share.
  • Oppo offered 5G smartphones in the premium segment in China, EU, and MEA. It captured a 2% share.
  • In 2020, we expect Qualcomm to dominate the 5G chipset market by capturing around 40% of the market followed Huawei with 27%.
  • Qualcomm is expected to capture around a half of the 5G smartphone baseband market in 2020.

Key smartphone players plan to introduce the maximum number of 5G flagships to speed up the 4G to 5G transitions in 2020. And, they are also continuously focusing on reducing the ASP of 5G devices to make them affordable to the mass market.

Please feel free to contact us at press(at)counterpointresearch.com for further questions regarding our latest research or insights

Analyst Contacts:
Parv Sharma

 

Follow Counterpoint Research
press@counterpointresearch.com

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Apple Snack Pack

PREMIUM

Understanding iPhone

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.