Dual Camera Smartphones Are Going Mainstream: Explosive Growth in 2018

Almost 42% of smartphones sold globally in July 2018 sported two or more rear camera (dual+) sensors and this dual+ camera sensors adoption in smartphones is estimated to grow to 60% of total smartphone sales by the end of 2018. While the megapixel war has almost peaked (see here), multiple sensors in phones is the new battleground.

Dual cameras are becoming a common fixture on modern day smartphones (see here) and this will drive many camera intensive features such as bokeh, telephoto zoom, portrait mode, wide angle photos, augmented reality and more. We are seeing companies racing to differentiate with their cameras using multiple sensors in their phones to create new experiences. The Huawei P20 Pro (see here), iPhone X, Samsung Galaxy Note 8 (see here) to name a few, are examples of phones leading the dual+ camera sensor implementation drive.

Smartphone Dual Camera Adoption & Penetration % of Total Volume Sales

    Key Highlights

  • In just 12 months, penetration has gone from 15% to 42% and in 24 months from 3% to 42%.
  • The new affordable premium “$300-$599” & high-tier “$200-$299” segments have grown the fastest adopting dual cameras.
  • The mid-premium “$600-$700” has seen lower than expected adoption due to iPhone 8 but this adoption is way higher in Android smartphones.
  • The super-premium “800+” segment is approaching ~100% penetration.
  • OnePlus is leading the charge, closely followed by Huawei and with Apple at 49%.
  • Google still has no dual cameras on its flagship Pixel phones and were relying on the stellar image quality thus far. However, with the premium segment heating up with dual camera sensors, Google will be under pressure to integrate this into their upcoming flagships.
  • OEMs will also be keen to incorporate specialty cameras in order to stand out from the current crop of dual camera smartphones i.e. like Huawei has done with its P20 Pro by incorporating a stand alone black and white sensor.

Dual+ Camera Penetration by Brands:

dual camera penetration by brand

Source: Monthly Market Pulse: July 2018


The latest Monthly Market Pulse report for mobile phones is published here

Neil is a sought-after frequently-quoted Industry Analyst with a wide spectrum of rich multifunctional experience. He is a knowledgeable, adept, and accomplished strategist. In the last 18 years he has offered expert strategic advice that has been highly regarded across different industries especially in telecom. Prior to Counterpoint, Neil worked at Strategy Analytics as a Senior Analyst (Telecom). Neil also had an opportunity to work with Philips Electronics in multiple roles. He is also an IEEE Certified Wireless Professional with a Master of Science (Telecommunications & Business) from the University of Maryland, College Park, USA.

Apple Snack Pack


Understanding iPhone

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.