In July handset sell-through picked up slightly from June’s drop. The Chinese market is stable. However, India and APAC market decreased during July. Sell-in has also dropped again so the inventory levels remain manageable in most countries.
Smartphones remained at 69% of the market in July – stable since May. Android share in the smartphone category continues to increase, it accounted for 84% of the smartphone market, while the iOS share decreased once more to 12%.
Samsung’s share continues to slide as well as Apple and most Tier 1 brands except LG. Huawei, Lenovo and ZTE showed growth and with good reason – most of their latest models were positioned in the growing price band – sub $200.
< Table of Contents >
- Key Tekeaways
- Monthly Research Topics
- Vietnam’s mobile market and smartphones
- The Market
- Market Sizing – Demand and Supply
- O/S landscape
- Market by Price band
- Competitive Landscape
- Country Analysis: US/China/Korea/Japan
- Market share by Price band
- Vendor Analysis: revenue structures
- Features and Specs
- Hardware trends and feature adoption rates
- Average feature sets
- Vendor market share by feature set
- Hit model lists for major vendors, globally