Overview:
India’s smartphone market declined by 24% YoY in Mar 2023 due to sluggish demand and inventory built up. According to our latest forecast, the Indian smartphone market will decline by 1% YoY to reach 151 million shipments in 2023. However, ASP is expected to reach highest ever levels.
Samsung led the Indian smartphone market in March 2023 with 18% market share followed by vivo.
Ultra-premium segment (> $650) grows by 81% YoY in March 2023 driven by premium models of Apple, Samsung, and OnePlus. The $400-$650 price band captured 9% of the market and saw 30% YoY growth in Mar 2023 driven by OnePlus, vivo and Samsung.
The online channel share increased slightly to 43% in Mar 2023. The sale promotion activities were high in number during the month. The offline channel remained at the top, but it still witnessed a 16% YoY decline in Mar 2023.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies (Top 5 OEMs)
- Pricing Analysis (By Key Price Bands)
- New launches Analysis
- Spec Analysis (Key Specs such as Display, Camera, Battery, RAM, NAND and SoC)
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
- Government Policies & Insights
- PLI Update
- State Level Policies
- Manufacturing Update
- Key Takeaways
Number of Pages: 110
Published Date: May 2023