Infographic: Global Smartphone AP Market Share | Q1 2022


Global Smartphone AP Market Share by Shipments

MediaTek led the smartphone SoC market with a share of 38%. The company has recorded an impressive set of numbers, 5G shipments grew 20% YoY in Q1 2022. MediaTek dominates the low-mid tier wholesale price segment, driven by its Dimensity 700 and Dimensity 900 series.

Global Smartphone AP Market Share by Revenue 

Qualcomm has dominated the AP market in terms of revenue in Q1 2022 owing to strong premium-tier sales. Supply improved and Qualcomm made flagship design wins with all major Chinese brands. These devices are now hitting the market. It is a feather in Qualcomm’s cap that Samsung has increased the variants of its Galaxy S22 line-up powered by Snapdragon.

Number of Pages: 1

Published Date: June 2022

Infographic: Q1-2022 | Smartphones | Mobile Market Monitor


Our Q1 2022 Market Monitor report has been published. We release one infographic each quarter to summarize the smartphone market activities in a single page.

Some quick observations on the smartphone market:

  • The global smartphone market declined by 8% YoY and 12% QoQ to 326 million units in Q1 2022.
  • Samsung surpassed Apple to take the number one  spot in Q1 2022 with its smartphone shipments increasing by 8% QoQ to 74.4 million units.
  • Apple’s shipments declined 1% YoY in Q1 2022 to reach 59 million units.
  • Xiaomi, OPPO and vivo’s component struggles continued, causing QoQ and YoY declines in their respective shipments.
  • HONOR’s shipments grew 148% YoY in Q1 2022 to 16 million units. Consequently, its market share rose to 5%, up from 4% in Q4 2021 and 2% in Q1 2021.

Table of Contents:

  • Global Smartphone Shipments Market Share
  • Regional Smartphone Market Share

Number of Pages: 1
Published Date: June 2022

Smartphone Intelligence Tracker – May 2022

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. 

This monthly excel report sets out to size the market by 200+ key models across 11 OEMs including all the key OEMs.

Smartphone Intelligence Tracker:

The Smartphone Intelligence Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles that have made an impact on the smartphone ecosystem (OEMs, app ecosystem, policy, and more). It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

The January edition analyses key developments within the smartphone ecosystem during: April 22, 2022 – May 22, 2022.

It also covers the list of key smartphone launches during the period.

Some of the developments from this edition, where are analysts give their point of view include:

  • Samsung in Talks to Hike Chipmaking Prices by Up to 20%
  • Apple’s Self Service Repair Officially Launched in US
  • Xiaomi Announces Partnership with Leica
  • Xiaomi Could be Working on ‘Pro Max’ Flagship Smartphone of its Own in 2022
  • Samsung Begins Mass Production of Parts for its Upcoming Foldable Flagships
  • Google Announces Upcoming Pixel Smartphones

Number of Pages: 13

Published Date: May 2022

Market Pulse OEM Sales: April 2022


Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. 

This monthly excel report sets out to size the market by 25+ OEMs across, Global, China, USA, India, and Europe. The OEMs together cover over 90% of Global market and over 95% of markets in China, USA, and India.

Table of Contents:

  • Global Handset, Smartphone Sales by OEMs
  • China Handset, Smartphone Sales by OEMs
  • USA Handset, Smartphone Sales by OEMs
  • India Handset, Smartphone Sales by OEMs
  • Europe Handset, Smartphone Sales by OEMs
  • Others Handset, Smartphone Sales by OEMs

Published Date: May 2022 

Market Pulse Flagship Model: April 2022


Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. 

This monthly excel report sets out to size the market by 200+ key models across 11 OEMs including all the key OEMs.

Published Date: May 2022

Monthly Market Pulse – April 2022


  • Smartphone sales and shipments both decline
    • Global smartphone sales (sell-through) declined both month on month and year on year in April 2022. COVID waves and the consequent lockdowns are severely hurting consumer sentiment and demand in China. Rising inflation is also hurting demand in the lower price segments.
    • Shipments (sell-in) also declined. While the component shortages are gradually easing, seasonality, high inventories and slow demand in China, and uncertainties in Eastern Europe all impacted the overall demand and hence shipments.
  • Samsung reaches its highest global market share in five years, also becomes #1 in India; HONOR becomes #2 brand in China for the first time
    • Samsung reached its highest monthly market share in five years, partly driven by the strong performance of the S22 series and the A-series. Samsung also had low exposure to the declining China market. Promotions in Latin America and growth in India to become the #1 brand also helped.
    • HONOR surpassed Apple to become the #2 OEM in China for the first time. Although the China market has been on a decline, HONOR has been resilient and has outperformed the market.
  • Premium segment declines, Samsung gains. US$300-US$599 price segment gains share
    • The premium segment declined in April mostly due to seasonality. However, iPhone 13 continued to be the best-selling model globally, in the US as well as in China. Samsung gained share, as S22 Ultra became the third best-selling device in the >$800 price segment.
    • The $300-$599 price segment gained share driven by the iPhone SE 2022, the first full month sales of A53 5G and the launch of A33 5G.

Table of Contents:

  • Global Sell-in vs Sell through
  • Global Smartphone Market Analysis: Market Share by OEMs, Price band
  • USA, China, India, Europe Smartphone Market Analysis, and insights
  • Global Hardware Feature Analysis: Key Specs – Camera, Display, RAM, NAND
  • Global Hit Models

Number of Pages: 44
Published Date: May 2022

Global Handset Model Sales Tracker – Q1 2022


This report tracks quarterly global model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments.

Data: OEM sell-through unit volumes of mobile handsets including specs.

Period: 2021Q1 – 2022Q1 with quarterly granularity.

Covers 99% of the global market with spec analysis of chipsets by price bands, chipsets by OEMs, chipset by models, display, NAND, RAM, primary and secondary camera analysis.

Published Date: May 2021

India Monthly Smartphone Market Analysis 2022 Mar


India’s smartphone market registered its first ever Q1 decline in Q1 2022, registered 1% YoY decline. The component issues were a major reason for this decline and affected almost all the brands. The Chinese brands held a 74% share in Q1 2022. Xiaomi led the market with a 23% share, followed by Samsung, realme, vivo and OPPO. According to our latest forecast, we believe the India smartphone market will cross 191 million units in 2022. High replacement demand, 5G boom as well as increased consumer spending will drive the shipments.

The online shipment share grew 10% YoY in Q1 2022. Omicron wave during first month of quarter favored online channels. Also, offline brands like vivo and OPPO are now launching online heavy models to increase their presence in online space. However, offline channels are expected to bounce back in 2022. realme led the online smartphone market with 2% share, followed closely by Xiaomi at 24% and Samsung at 16%.  According to our latest forecast, we believe offline channels will capture 55% shipment share in 2022.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon,, Paytm, Snapdeal, etc.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of Pages: 115

Published Date: May 2022

China Handset Market Analysis – Q4 2021


China’s smartphone sales fell 9% YoY to reach 75 million units in Q4 2021. There was much excitement around the iPhone 13 series launch, but its success crowded out Android OEMs’ sales despite moderately successful online shopping campaigns during Singles’ Day and 12.12. Economic uncertainty and COVID-19 flare-ups continued to undermine consumer confidence.

Table of Contents:

  • Market Overview
  • Brand Overview
  • Chipset, Price Band and Channel Analysis
  • Key Smartphone Topics
  • Economic, Industry & Policy Topics

Number of Pages: 36

Published Date: March 2022

South Korea Smartphone Market Updates 2021


In 2021, South Korea’s smartphone market saw sell-through volumes increasing slightly. LG’s exit along with global chip shortages affected the market, while high demand for new models like the Galaxy Z Flip 3 and iPhone 13 series was maintained. This report analyzes South Korea’s smartphone market with its competitive landscape.

Table of Contents: 

  • Key Takeaways
  • South Korea Smartphone Market Trends
  • Competitive Landscape
  • Price Band Analysis
  • Best-selling Smartphones
  • Apple – Flagship Model Share
  • Samsung – Flagship Model Share
  • Market Outlook, 2022

Number of Pages: 11

Published Date: Mar 2022

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