Global smartphone shipments in 2023 are expected to shrink by 5% YoY to reach 1.2 billion.
However, the shipments are expected to increase by 3% YoY in Q4 2023.
The iPhone 15 Pro series’ share in the overall iPhone 15 series is projected to increase to 65% in Q4 2023.
India will become Apple’s new growth focus, but the brand’s underperformance in China will hinder its growth in 2024.
London, San Diego, Seoul, New Delhi, Beijing, Buenos Aires, Hong Kong – November 30, 2023
Global smartphone shipments in 2023 are projected to decline 5% YoY to reach 1.2 billion, the lowest level in almost a decade, according to Counterpoint Research’s Smartphone 360 Global Smartphone Shipment Forecast. However, the shipments are expected to increase by 3% YoY in Q4 2023 to reach 312 million units.
North America (NAM) and Europe’s shipments are expected to remain stagnant. But China and emerging markets such as the Middle East and Africa (MEA) and India have managed to break out from their declines and will recover to become the new drivers of growth in the smartphone market from Q4 2023 onwards.
Apple, the usual market leader in Q4 with its newly launched series, is expected to record a volume decline of 3% YoY in Q4 2023, mainly due to Huawei’s aggressive expansion in China and prolonged delay in smartphone upgrades in Japan. However, Apple will try to offset the underperformance in volume terms by growing in value terms with a better product mix. In Q4 2022, the shipment share of the iPhone 14 Pro series in the entire iPhone 14 series was 61%. In Q4 2023, however, the iPhone 15 Pro series’ portion in the iPhone 15 series is projected to increase to 65%.
Global Smartphone Market Shipments, 2013-2024F
Source: Counterpoint Research
After destocking efforts end with a relatively healthy inventory by the year-end, smartphone shipments in 2024 are projected to grow by 3% YoY. We can also expect a recovery focused on emerging markets, backed by increasing consumer confidence and improving macroeconomic conditions.
Apple will be just in line with the market growth in 2024 while facing pressures in its traditional markets. The retention of high interest rates in the US, which hit consumer spending, and intensifying competition in China’s premium smartphone market, mainly due to Huawei, are expected to hinder Apple’s growth throughout 2024.
Huawei, driven by its newly launched Mate 60 5G series and older P-series 4G devices, recorded an enormous success in Q3 2023. Assuming that Huawei can expand the production of its Kirin SoCs via partnerships, the brand is expected to continue to grow 37% YoY in 2024.
Associate Director Liz Lee said, “India, maintaining its momentum for premiumization, is expected to become Apple’s new growth focus. Apple’s India shipments are predicted to grow 23% YoY in 2024. However, due to its underperformance against Huawei in China, Apple’s global market share will unavoidably decline slightly YoY in Q4 2023 and across 2024.”
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
US Smartphone Shipments Market Data (Q2 2022 – Q3 2023)
Published date: August 17, 2023
A repository of quarterly data for the US smartphone market share. This data is a part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
US smartphone shipments declined YoY for the fourth straight quarter in Q3 2023 amid weak consumer demand.
Google, Samsung and TCL were among the brands recording the steepest YoY declines, while Motorola and Nokia HMD managed growth amid a challenging market environment. Motorola increased its shipment share to 11% in Q3.
Apple’s iPhone shipments declined 11% YoY, in part due to the later launch date of the iPhone 15 series compared to the iPhone 14 series. Its sales share dropped to 53% in Q3 from 55% in Q2.
Weak upgrade rates at the carriers were the main source of weak smartphone shipments, signaling that consumers are opting to hold on to their devices for longer.
The smartphone market share numbers are from:
MOBILE DEVICES MONITOR – Q3 2023 (Vendor Region Countries)
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
The deliverable includes
• Single pivot format giving in-depth analysis of the global handset market
• Covers 140+ brands now in comparison to 95 brands earlier
• Break out of 3 key countriesin each region to give a further granular view of the regions
• 18 countries view as compared to six earlier
• Covers more than 95% of the global handset shipments
• More visuals and analysis by country and by regions
This robust quarterly report with fact-based deep analysis covering multiple dimensions will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.
This data represents the US smartphone market share by quarter (from 2021-2023) by top OEMs. The US smartphone market is mainly an operator-driven market.
For detailed insights on the data, please reach out to us at info(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
Q2 2023
Published date: August 17, 2023
US Smartphone Shipments Market Share (%)
Brands
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Q2 2023
Apple
50%
48%
50%
57%
52%
55%
Samsung
24%
30%
24%
20%
27%
23%
Lenovo#
11%
9%
6%
6%
8%
9%
Google
2%
1%
4%
5%
2%
3%
Others
13%
12%
16%
12%
11%
10%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
US Smartphone Market Share Highlights:
US smartphone shipments declined 24% YoY. Low-end smartphone sale declines were the biggest contributing factor to the downturn.
Samsung’s shares dropped to 23% as competition from other Android OEMs has increased in the prepaid segment, hurt Samsung’s performance.
Apple was one of the few OEMs that did not see a shipments drop of double digits YoY. Older iPhone 11 and iPhone 12 devices are helping the OEM attract new customers.
Google’s share rose to 3% due to the earlier launch of the Pixel 7a compared to its predecessor.
Motorola grew to 9% share capitalizing on Samsung’s weakness, launching new devices including the G Stylus, G 5G and the new Razr+ in Q2.
Q1 2023
Published date: May 16, 2023
US Smartphone Market Share (%)
Brands
Q4
2021
Q1
2022
Q2
2022
Q3
2022
Q4
2022
Q1
2023
Apple
60%
49%
45%
50%
57%
52%
Samsung
24%
27%
28%
24%
20%
27%
Lenovo#
9%
10%
9%
6%
6%
8%
TCL
2%
3%
7%
4%
3%
2%
Google
2%
2%
1%
4%
6%
2%
Others
4%
9%
10%
12%
9%
8%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Highlights:
US smartphone shipments declined 17% YoY in Q1 2023 due to inventory correction and weak consumer demand.
Apple market share increased to 52% in Q1 2023 from 49% in Q1 2022 as it began aggressively selling iPhone 11 in prepaid channels.
Samsung Galaxy S23 shipments were up double digits YoY while the Galaxy A14 5G performed exceptionally well in prepaid resulting in 27% share of shipments.
Lenovo Group (Motorola) and TCL Group saw shipments decline in Q1 but their overall shipment share grew as OEMs like Nokia HMD and white-label devices saw even steeper declines.
During Q1 2023, carriers reported very low upgrades. We expect the incumbent postpaid players to increase promotional activity during the second half of the year to combat cable MVNOs, which saw higher net additions than the Big 3 during the quarter, a first for the US smartphone market.
Q4 2022 Highlights
Published date: February 18, 2023
US Smartphone Market Share (%)
Brands
Q3
2021
Q4
2021
Q1
2022
Q2
2022
Q3
2022
Q4
2022
Others
9%
8%
13%
12%
16%
12%
Google
1%
2%
2%
1%
4%
5%
Lenovo#
9%
12%
11%
9%
6%
6%
Samsung
34%
22%
24%
30%
24%
20%
Apple
47%
56%
50%
48%
50%
57%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q3 2022 Highlights
Published date: December 23, 2022
US Smartphone Market Share (%)
Brands
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Apple
53%
47%
56%
50%
48%
50%
Samsung
26%
34%
22%
24%
30%
24%
Lenovo#
12%
9%
12%
11%
9%
6%
OnePlus
2%
3%
2%
2%
1%
1%
Others
7%
7%
8%
13%
12%
19%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q2 2022 Highlights
Published date: August 15, 2022
US Smartphone Market Share (%)
Brands
Q1
2021
Q2
2021
Q3
2021
Q4
2021
Q1
2022
Q2
2022
Apple
55%
53%
47%
56%
50%
48%
Samsung
27%
26%
34%
22%
24%
30%
Lenovo#
5%
12%
9%
12%
11%
9%
OnePlus
1%
2%
3%
2%
2%
1%
Others
12%
7%
7%
8%
13%
12%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q1 2022 Highlights
Published date: May 15, 2022
Smartphone shipments grew 12% YoY as supply chain dynamics improved and fell 16% QoQ due to regular seasonality in Q1 2022.
Apple grew 8% YoY due to strong demand for the iPhone 13 and channel-fill for the newly launched iPhone SE 2022.
Samsung declined 7% YoY despite a successful Galaxy S-series launch and solid low-end demand for its A-series devices.
Lenovo (Motorola) grew 127% YoY as it saw sales of its G-series models increase due to tax season promotions and deals.
US Smartphone Market Share (%)
Brands
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Apple
65%
55%
53%
47%
56%
50%
Samsung
16%
27%
26%
34%
22%
24%
Lenovo#
3%
5%
12%
9%
12%
11%
OnePlus
0%
1%
2%
3%
2%
2%
Others
16%
12%
7%
7%
8%
13%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q4 2021 Highlights
Published date: February 15, 2022
Smartphone shipments grew 10% YoY and 30% QoQ in Q4 2021 as the new Apple iPhone 13 launched, filling channels with its latest premium devices for the holiday season.
In the premium segment, although Apple grew 67% QoQ due to the new launch, Samsung declined -11% QoQ as it could not replenish its S21 series fast enough which also resulted in a decline in market share, down to 22%.
Lenovo (Motorola) once again grew to 12% market share with the help of devices such as the Moto G Pure, which is the first major MediaTek device for the OEM in the US market.
US Smartphone Market Share (%)
Brands
Q3
2020
Q4
2020
Q1
2021
Q2
2021
Q3
2021
Q4
2021
Apple
40%
65%
55%
53%
47%
56%
Samsung
30%
16%
27%
26%
34%
22%
Lenovo#
6%
3%
5%
12%
9%
12%
OnePlus
0%
0%
1%
2%
3%
2%
Others
24%
16%
12%
7%
7%
8%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q3 2021 Highlights
Published date: November 15, 2021
Smartphone shipments grew 1% YoY and 6% QoQ in Q3 2021 despite supply constraints during the quarter.
Apple grew 19% YoY due to a strong launch for the iPhone 13 series. As a result of the launch, Apple’s market share jumped from 40% in Q3 2020 to 47% in Q3 2021.
Samsung shipment grew over 13% YoY and 38% QoQ driven by the resumption of regular operations at its Vietnam factories and the successful launch of its new foldable series
Motorola and OnePlus were big gainers in Q3, capitalizing on LG’s exit from the market.
US Smartphone Market Share (%)
Q2
2020
Q3
2020
Q4
2020
Q1
2021
Q2
2021
Q3
2021
Apple
46%
40%
65%
55%
53%
47%
Samsung
25%
30%
16%
27%
26%
34%
Lenovo#
7%
6%
3%
5%
12%
9%
OnePlus
0%
0%
0%
1%
2%
3%
Others
22%
24%
16%
12%
7%
7%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q2 2021 Highlights
Published date: August 15, 2021
Smartphone shipments grew 21% YoY in Q2 2021 continuing the positive momentum from Q1. It is likely shipments and growth could have been higher in Q2, but industry wide shortages curtailed this.
Apple’s marketshare slightly lowered to 53%, although strong iPhone 12 demand remained. Overall Apple shipments grew 38% YoY. Some shortages of iPhone SE (2020) hindered prepaid growth.
Samsung’s share dropped to 26%, but it also had positive YoY growth at 26%. Shortages, especially for A-series devices somewhat stifled Samsung’s growth potential.
LG’s share drastically declined in Q2 2021, now at just 3%.
Motorola and OnePlus were big gainers in Q2, capitalizing on LG’s weakness, especially in prepaid channels.
US Smartphone Market Share (%)
Brands
2020Q1
2020Q2
2020Q3
2020Q4
2021Q1
2021Q2
Apple
46%
46%
40%
65%
55%
53%
Samsung
32%
25%
30%
16%
27%
26%
Lenovo#
4%
7%
6%
3%
6%
12%
LG
10%
12%
13%
9%
7%
3%
Others
8%
10%
11%
7%
5%
6%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q1 2021 Highlights
Published date: May 15, 2021
Smartphone shipments grew 14% YoY in Q1 2021. Total market volumes were down QoQ, in-line with seasonal trends. Strong YoY growth came from higher than usual demand for premium devices.
Apple’s market share remained high at 55% from strong iPhone 12 demand. Supply issues in Q4 2020 pushed demand into Q1. This spiked sales for iPhone 12 devices, which also benefitted from strong postpaid promotions.
Samsung grew to 28% share through Samsung’s early launch of the Galaxy S21. Samsung launched its new Galaxy S21 in early February instead of March like in previous years. A-series devices also helped boost Samsung in prepaid channels.
LG announced in early April that they would be leaving the smartphone business. We expect this share to decline drastically in Q2 2021
US Smartphone Market Share (%)
Brands
2019Q4
2020Q1
2020Q2
2020Q3
2020Q4
2021Q1
Apple
49%
46%
46%
40%
65%
55%
Samsung
20%
32%
25%
30%
16%
27%
LG
9%
10%
12%
13%
9%
7%
Lenovo#
8%
4%
7%
6%
3%
6%
Others
14%
8%
10%
11%
7%
5%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q4 2020 Highlights
Published date: February 15, 2021
The US smartphone market saw a 6% YoY decline in sales in Q4 2020 as COVID-19 continued to impact the economy.
QoQ growth was at 24% due to record high iPhone sales and a strong demand for Samsung Galaxy devices.
Apple grew 14% YoY despite a delayed iPhone 12 launch while Samsung gained 5% YoY.
Apple and Samsung were the only OEMs to see positive growth in the quarter, thanks to new launches and a strong demand for premium devices during the holiday season.
Despite the overall negative growth, there is good momentum going into 2021. Just as in Q3 2020, the market remained on the road to recovery in Q4.
US Smartphone Market Share (%)
Brands
2019Q3
2019Q4
2020Q1
2020Q2
2020Q3
2020Q4
Apple
42%
49%
46%
46%
40%
65%
Samsung
25%
20%
32%
25%
30%
16%
LG
12%
9%
10%
12%
13%
9%
Alcatel
8%
8%
4%
7%
7%
3%
Others
13%
14%
8%
10%
10%
7%
*Ranking is according to the latest quarter.
Q3 2020 Highlights
During the third quarter of 2020, US smartphone sell-in fell 6% year-over-year due to continued COVID-19 impacts and seasonal demand drop ahead of the holiday quarter.
However, in terms of quarter-on-quarter growth, the market had healthy recovery, increasing 27% QoQ.
While Apple sell-in dropped to 40% share of the market, the continued success of the iPhone 11 series and the iPhone SE 2020 helped Apple maintain its position as the market leader.
Samsung witnessed double-digit YoY growth as the A-series and the premium Galaxy Note 20 and Galaxy S20 series devices all performed well against other Android competition.
LG grew its shipment share slightly due to new launches, including the LG Velvet 5G, and strong demand for the LG K51 in both prepaid and postpaid channels.
USA Smartphone Market Share (%)
Brands
2019
Q2
2019
Q3
2019
Q4
2020
Q1
2020
Q2
2020
Q3
Apple
41%
42%
49%
46%
46%
40%
Samsung
21%
25%
20%
32%
25%
30%
LG
13%
12%
9%
10%
12%
13%
Lenovo#
8%
8%
8%
4%
7%
6%
Others
17%
13%
14%
8%
10%
11%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q2 2020 Highlights
During the second quarter of 2020, US smartphone sell-through fell 25% year-over-year.
Prepaid channels were hurt the most during the COVID-19 outbreak despite a higher percentage of stores remaining open compared to postpaid.
Postpaid channels declined 20%, a steep fall but one partly offset by an almost doubling of the percentage of devices sold online.
All OEMs were down in Q2 year-over-year. Due to lockdowns, the share of online sales grew to 31% from 14% last year.
However, because of a strong online presence, Samsung and Apple volumes fared better than the overall market aided by a higher percentage of online sales.
US Smartphone Market Share (%)
Brands
2019 Q1
2019 Q2
2019 Q3
2019 Q4
2020 Q1
2020 Q2
Apple
39%
41%
42%
49%
46%
46%
Samsung
28%
21%
25%
20%
32%
25%
LG
11%
13%
12%
9%
10%
12%
Lenovo#
8%
8%
8%
8%
4%
7%
Others
14%
17%
13%
14%
8%
10%
*Ranking is according to the latest quarter. #Lenovo includes Motorola.
Q1 2020 Highlights
According to Counterpoint’s latest US Channel Share Tracker, Q1 2020 saw a 21% year-over-year (YoY) decline in US smartphone sales driven by store closures and stay-at-home orders in the latter part of the quarter.
Apple only declined 13% YoY, which is far better than the other tier one OEMs. Samsung declined 23% YoY.
The A-series continued to be a sales driver for the OEM as S20 series sales were off to a weak start due to COVID-19 shutdowns taking affect right as devices hit the market.
OnePlus did see growth in the quarter, their sales grew YoY from a small base. OnePlus continues to make inroads into US carrier markets, especially through their competitively priced 5G smartphone offerings.
US Smartphone Market Share (%)
Brands
2019 Q1
2019 Q2
2019 Q3
2019 Q4
2020 Q1
Apple
39%
41%
42%
49%
46%
Samsung
28%
21%
25%
20%
32%
LG
11%
13%
12%
9%
10%
Lenovo#
8%
8%
8%
8%
4%
Others
14%
17%
13%
14%
8%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q4 2019 Highlights
The US smartphone market declined 1% YoY due to weak upgrades and increase in the average holding periods, especially in the premium segment. Flagship sales have remained sluggish especially for Samsung and LG which faced tough competition from Apple.
Apple increased 7% YoY with the help of the new iPhone 11 series. The iPhone 11 was the best selling device for Apple during the quarter.
Samsung declined 8% YoY despite recent success of A series. There has been 5G sales, but not enough for OEM to stem the decline in sales year over year.
LG declined 24% YoY as flagship sales faltered. The LG V50 was one of the first 5G devices on the market, but is now facing a tough competition from Samsung Note 10 5G.
Among the “Others” OnePlus grew 182% YoY from a small base. The OEM has two 5G capable devices in carrier channels currently which has helped it grow.
US Smartphone Market Share (%)
2018
Q4
2019
Q1
2019
Q2
2019
Q3
2019
Q4
Apple
47%
39%
41%
42%
49%
Samsung
22%
28%
21%
25%
20%
LG
12%
11%
13%
12%
9%
Lenovo#
6%
8%
8%
8%
8%
Others
13%
14%
17%
13%
14%
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q3 2019 Highlights
Smartphone volumes fell 2% YoY, from continued weakness of high-end premium Android devices. Mid-tier devices increased in sales but could not offset the premium decline.
Apple increased YoY with the help of the new iPhone 11 series. The iPhone 11 quickly became the flagship device of choice for budget conscious Apple fans. Apple continues to make headways with its services expansion, launching Apple TV+.
Samsung declines another quarter. The S10 series continues to see weakness in the premium line-up. The Note 10 shows promise and the Note 10 Plus 5G could become a strong 5G seller as carriers are experimenting with different monthly pricing configurations and financing options.
Among the “Others” Google Pixel grew 139% YoY as the Pixel 3a and 3a XL are overtaking sales of the Pixel 3. Google will look to the Pixel 4 in Q4 to help boost its premium device sales however early market response for the device seems lackluster.
US Smartphone Market Share (%)
2018
Q3
2018
Q4
2019
Q1
2019
Q2
2019
Q3
Apple
39%
47%
39%
41%
42%
Samsung
25%
22%
28%
21%
25%
LG
17%
12%
11%
13%
12%
Lenovo#
8%
6%
8%
8%
8%
Others
11%
13%
14%
17%
13%
*Ranking is according to latest quarter.
#Lenovo includes Motorola.
Q2 2019 Highlights
US sell through declined 1.5% year-over-year. The US premium market softened with holding periods continuing to increase.
We are seeing a shift away from premium devices as Apple showed a YoY increase through the continued success of the XR as its top seller.
Samsung declined as Galaxy S10 sales began to waver in Q2. Samsung had a solid launch of the Galaxy S10 series but is now seeing signs of weakness.
Most Apple and Samsung flagships now come with 6” displays and prepaid devices like the LG Stylo 4 and Motorola G7 series help boost mid and low-end sales.
US Smartphone Market Share (%)
2018
Q2
2018
Q3
2018
Q4
2019
Q1
2019
Q2
Apple
40%
39%
47%
39%
41%
Samsung
25%
25%
22%
28%
21%
LG
16%
17%
12%
11%
13%
Lenovo#
5%
8%
6%
8%
8%
Other
14%
11%
13%
14%
17%
*Ranking is according to latest quarter.
#Lenovo includes Motorola.
Q1 2019 Highlights
The US smartphone market is a concentrated market with top 3 brands – Apple, Samsung and LG controlling 78% of the total shipments during the quarter. The market is saturating and replacement cycles are lengthening.
All the top three brands declined – Apple, Samsung, and LG. Motorola and Google were some of the notable gainers.
Apple is holding its market share (39%) in a declining US market, but volume mix is shifting to older devices.
US Smartphone Market Share (%)
2018
Q1
2018
Q2
2018
Q3
2018
Q4
2019
Q1
Apple
37%
40%
39%
47%
39%
Samsung
26%
25%
25%
22%
28%
LG
14%
16%
17%
12%
11%
Motorola
4%
5%
8%
6%
8%
Other
19%
14%
11%
13%
14%
*Ranking is according to latest quarter.
Q4 2018 Highlights
The US market sold-through 10% fewer smartphones in the fourth quarter of 2018 than the same quarter in 2017.
Apple: Early adopters hit the stores in September and October to purchase the XS Max and XS. In November and December, the largest volumes moved to the XR.
Verizon was the largest channel for Apple in 4Q18.
The only gainers during 4Q18 were Alcatel, Motorola, and Samsung. Alcatel and Motorola grew from small bases.
Samsung was able to gain on the longevity of the Galaxy S9 and S9 Plus and a particularly strong November for the Note 9. J7 and J3 variants are strong within many prepaid channels.
US Smartphone Market Share (%)
2017Q4
2018Q1
2018Q2
2018Q3
2018Q4
Apple
44%
37%
40%
39%
47%
Samsung
19%
26%
25%
25%
22%
LG
14%
14%
16%
17%
12%
Motorola
5%
4%
5%
8%
6%
Other
18%
19%
14%
11%
13%
*Ranking is according to latest quarter.
Q3 2018 Highlights
The USA smartphone market showed an annual decline of 7%.
Apple is still leading the US Smartphone market with a 39% share in Q3 2018.
Motorola showed a YoY growth of 54% in Q3 2018.
Top four brands contributed to about 90% of the total market share.
US Smartphone Market Share (%)
2017Q3
2017Q4
2018Q1
2018Q2
2018Q3
Apple
33%
44%
37%
40%
39%
Samsung
23%
19%
26%
25%
25%
LG
18%
14%
14%
16%
17%
Motorola
5%
5%
4%
5%
8%
Others
21%
18%
19%
14%
11%
*Ranking is according to latest quarter.
Q2 2018 Highlights
The US smartphone market declined 22% annually in Q2 2018.
The decline in the smartphone market was majorly due to ZTE and Samsung. ZTE was affected due to sanctions imposed by the US government.
Even though device sales were down by double digits, US wireless performances were solid in Q2 2018.
US Smartphone Market Share (%)
2017Q2
2017Q3
2017Q4
2018Q1
2018Q2
Apple
28%
33%
44%
37%
40%
Samsung
31%
23%
19%
26%
25%
LG
15%
18%
14%
14%
16%
Motorola
2%
5%
5%
4%
5%
Others
24%
21%
18%
19%
14%
*Ranking is according to latest quarter.
Q1 2018 Highlights
The US smartphone market declined by 1% in Q1 2018 compared to Q1 2017
Apple continued to dominate the smartphone market with 38% share and grew annually because the iPhone X performed well in the market
LG declined annually due to a shift in its flagship smartphone launch strategy
US smartphone shipments declined YoY for the fourth straight quarter in Q3 2023 amid weak consumer demand.
Google, Samsung and TCL were among the brands recording the steepest YoY declines, while Motorola and Nokia HMD managed growth amid a challenging market environment.
Apple’s iPhone shipments declined 11% YoY, in part due to the later launch date of the iPhone 15 series compared to the iPhone 14 series.
Weak upgrade rates at the carriers were the main source of weak smartphone shipments, signaling that consumers are opting to hold on to their devices for longer.
Denver, Boston, Toronto, London, New Delhi, Hong Kong, Beijing, Taipei, Seoul – November 1, 2023
US smartphone shipments declined 19% in Q3 2023, according to Counterpoint Research’s Market Monitor data. Samsung, Google, and TCL saw steep declines of 26%, 37% and 51%, respectively, in their smartphone shipments. However, Motorola and Nokia HMD managed to increase their shipments by 31% and 17%, respectively, compared to the same period last year. Apple’s shipments were down 11% compared to Q3 2022, part of which is attributable to the later launch date of the iPhone 15 series compared to the iPhone 14 series, which pushed some shipments into Q4 2023.
Commenting on the Q3 2023 performance, Research Analyst Matthew Orf said, “OEMs were cautious to increase their shipments during the quarter as consumer demand remained low. While upgrade rates were slightly up at the carriers when compared to last quarter, they remained much below their usual levels as consumers opted to hold on to their devices for longer instead of upgrading. Improved durability with stronger build quality, less impressive upgrades among new smartphone releases, and an uncertain macroeconomic environment have all contributed to the malaise we are seeing in the US smartphone market.”
Senior Research Analyst Maurice Klaehne said, “Despite the 19% decline in overall smartphone shipments, there were some brands that saw growth. Motorola and Nokia HMD were able to buck the market trend and achieve growth with refreshed portfolios and stronger presence in prepaid and national retail channels. Samsung and TCL struggled in the low end of the market with devices approaching their end of life (EOL).”
On foldables market trend, Klaehne said, “Foldables are one potential bright spot in the US smartphone market, with increasing number of Android foldables options. Samsung launched its Galaxy Z Flip and Fold 5 in August, while OnePlus launched its first foldable and Motorola launched the sub-$900 Motorola Raz 2023 in early Q4 2023.”
Commenting on the prepaid and postpaid market landscape, Associate Director Hanish Bhatia said, “Postpaid carriers continue to face strong competition from cable players Spectrum and Xfinity. This is driven by aggressive promotions and bundling of mobile with broadband. Verizon has been on the back foot but scaling its 5G mid-band coverage quickly in 2023-24. On the prepaid side, H1 2023 saw a lot of action with T-Mobile’s acquisition of Mint Mobile, Verizon losing TracFone subscribers while expanding Total Wireless’ retail footprint, Dish consolidating its prepaid brand portfolio, and new MVNOs entering the retail landscape.”
Commenting on the iPhone 15 launch and overall market outlook, Research Director Jeff Fieldhack said, “Despite the carriers continuing to offer strong promotions through the quarter, upgrade rates at the carriers remained near record lows. We expect a seasonal rebound in upgrade rates during the fourth quarter, but they are likely to remain lower than in the same period last year. There is a large installed base of iPhone 11 and iPhone 12 users in the US that is likely to upgrade to the iPhone 15 series this year. But while we saw the usual high wait times for the iPhone 15 series at launch, they came back down to earth quicker than for the iPhone 14 series, which could signal that the slump in consumer smartphone demand will extend to the iPhone 15 in Q4 2023.”
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Counterpoint Research is attending Automotive USA from 8th to 9th November 2023
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iPhone 15 series first 17 days unit sales in China down 4.5% compared to iPhone 14
Excluding the Plus, which was released three weeks late last year, sales declines exceeded 10%
Early US numbers show opposite trend with robust demand across all models, especially Pro Max
Beijing, Hong Kong, London, New Delhi, Boston, Seoul – October 17, 2023
iPhone 15 series unit sales for the first 17 days of sales in China is underperforming last year’s iPhone 14, according to preliminary data from Counterpoint Research’s Smartphone 360 Weekly Smartphone Sales Tracker. The data is in contrast to early US numbers coming in which reflect robust demand across all models, especially the Pro Max.
“China’s headline numbers for the 15 series are in the red, and this is a reflection of the broader decline in consumer spending,” says Mengmeng Zhang. “But the shorter pre-holiday shopping period coupled with supply mismatches on the Pro Max (with consumers shying away from blue) could push some of the demand to calendar Q4.”
Source: Counterpoint Research Smartphone 360 Weekly Tracker, China.
Early US numbers are in stark contrast to China, with the first 9 days of iPhone 15 sales showing double-digit increases in overall unit sales and healthy demand across Base, Pro and especially Pro Max models.
“The US is hot right now with back-to-back stellar weekends for the new iPhone. Overall reception of the 15 series has been very positive and we’re expecting a major upgrade cycle from iPhone 11 and 12 users,” says Jeff Fieldhack, Research Director for North America. “Of course, we’re talking about the first couple weeks of sales, but it’s a positive sign and takes a lot of sting off the China numbers.”
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the technology, media and telecom (TMT) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Tesla sold more EVs than the next 18 automotive groups combined in Q1 2023.
Brands like Hyundai, Audi, BMW, Volvo and Nissan remain ineligible for the EV tax credit.
US EV sales expected to reach near 1.5 million units in 2023 if economic conditions continue to improve.
New Delhi,London, San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – June 15, 2023
US passenger electric vehicle* (EV) sales soared over 79% YoY in Q1 2023, according to the latest research from Counterpoint’s USA Passenger Electric Vehicle Model Sales Tracker. This strong growth helped the US surpass Germany to become the world’s second-largest EV market, the largest being China. Battery EVs (BEV) accounted for 81% of all passenger EV sales in the US while plug-in hybrid EVs (PHEVs) made up the rest. In Q1 2023, Tesla’s sales outperformedthe combined sales of the next 18 automotive groups, which collectively represent 34 automotive brands.
Commenting on the market dynamics, Research Analyst Abhik Mukherjee said, “Total US passenger vehicle sales improved YoY in Q1 2023. The US economy is showing signs of recovery with lower inflation and improving consumer sentiment. Although EV sales saw strong growth during the quarter, those of conventional passenger vehicles remained flat. One reason was the introduction of an EV tax credit of up to $7,500, which has played a crucial role in driving up EV sales. Currently, around 20 models in total offered by Tesla, GM, Ford, Stellantis, Rivian and Volkswagen are eligible for the tax credit. However, strict eligibility conditions set by the US government have excluded brands such as Hyundai, Nissan, BMW, Audi and Volvo from benefiting from the EV tax credit scheme in 2023.”
The top 10 EV models in the US accounted for 69% of overall passenger EV sales during the quarter. Tesla’s Model Y retained its title of the best-selling EV model, while it also earned the title of best-selling passenger carmodel globally. Apart from BEVs, PHEVs are also gaining popularity in the US.
Commenting on the market outlook, Research Director Jeff Fieldhack said, “With the US economy showing signs of recovery, the auto industry, particularly the EV sector, is being helped by government policies announced last year. Tax credits for new and even used EVs are helping consumers, while investments in streamlining the EV battery supply chain, the establishment of a robust network of EV charging stations and the setting up of battery recycling plants nationwide will all support EV sales growth. Therefore, we expect US EV sales to reach around 1.5 million units in 2023 if economic conditions continue improving.”
*Sales refer to wholesale figures, i.e. deliveries from factories by the respective brand/company.
*For EVs, we consider only BEVs and PHEVs. Hybrid EVs and fuel cell vehicles (FCVs) are not included in this study.
Feel free to reach us at press@counterpointresearch.com for questions regarding our latest research and insights.
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
One in every seven cars sold during Q1 2023 was an EV.
Tesla Model Y becomes the best-selling passenger car model globally for the first time ever.
EV sales are expected to reach over 14.5 million units by the end of 2023.
New Delhi,London, San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – June 7, 2023
Global passenger electric vehicle* (EV) sales in Q1 2023 rose 32% YoY, according to the latest research from Counterpoint’s Global Passenger Electric Vehicle Model Sales Tracker. One in every seven cars sold during Q1 2023 was an EV. Battery EVs (BEVs) accounted for 73% of all EV sales during the quarter, while plug-in hybrid EVs (PHEVs) made up the rest.
The US surpassed Germany to become the world’s second-largest EV market in Q1 2023 while China remained the leader. In China, EV sales experienced a remarkable 29% YoY growth, despite a 12% decline in overall sales of passenger vehicles in the country. In the US, EV sales soared over 79% YoY during the quarter. The top 10 automotive groups, encompassing 48 automotive brands, dominated the global EV market in Q1 2023, capturing three-fourths of the total global EV sales.
Commenting on the market dynamics, Research Analyst Abhik Mukherjee said, “Global EV sales were largely driven by China with 56% of total EV sales in Q1 2023 coming from this market. The elimination of the NEV purchase subsidy in China resulted in lower-than-expected EV sales in January 2023. Tesla slashed prices for its models globally in January, following which other automotive brands announced similar cuts for their car models starting in February, which led to an improvement in EV sales. During February and March, almost 40 automakers, including BYD, NIO, Xpeng, Volkswagen, BMW, Mercedes–Benz, Nissan, Honda and Toyota, reduced their vehicle prices by a couple of hundred dollars to tens of thousands of dollars, which eventually stoked a competitive price war in China. Initially, it was thought that the price war would end soon and that auto OEMs would benefit from increased sales. However, as the price war continues to stretch, several automakers in China have reported reduced earnings and even losses.”
The top 10 EV models accounted for 37% of the total passenger EV sales in Q1 2023. Tesla’s Model Y remained the best-selling model globally followed by Tesla’s Model 3 and BYD’s Song. In Q1 2023, Tesla’s Model Y achieved the notable distinction of becoming the best-selling passenger car model worldwide, surpassing even conventional fuel vehicles.
Commenting on the market outlook, Senior Analyst Soumen Mandal said, “Although sales of the traditional internal combustion engine (ICE) vehicles remained stable in Q1 2023 compared with that in the year-ago period, the significant growth in EV sales indicates a rapid transition from traditional vehicles to EVs.”
“By the end of 2023, global EV sales are expected to surpass 14.5 million units, according to our forecast. With the implementation of the EV tax credit subsidy in the US, EV sales in the country are projected to significantly increase this year. To meet the eligibility criteria for the tax credit, automotive OEMs are moving to partner with battery suppliers and establish battery manufacturing plants across North America. Consequently, the US is poised to surpass the EU in the race to build EV batteries.”
*Sales refer to wholesale figures, i.e. deliveries from factories by the respective brand/company.
*For EVs, we consider only BEVs and PHEVs. Hybrid EVs and fuel cell vehicles (FCVs) are not included in this study.
Feel free to reach us at press@counterpointresearch.com for questions regarding our latest research and insights.
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Volkswagen Group led in connected car sales, closely followed by Toyota Group.
4G cars captured more than 95% of connected car sales in 2022.
Tesla broke into the top-10 connected car sales rankings for the first time.
New Delhi,London, San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – April 24, 2023
Global connected car sales* grew 12% YoY in 2022 with the share of connected cars in the overall car sales exceeding 50%, according to the latest research from Counterpoint’s Smart Automotive Service. The US remained the strongest market for connected cars followed by China and Europe. These three markets accounted for nearly 80% of the total connected car sales globally in 2022. Despite having a relatively small share of connected car sales, Japan experienced the highest growth in connected car penetration.
Commenting on the market dynamics, Research Analyst Abhilash Gupta said, “The penetration of connectivity in cars improved during 2022 after struggling in 2020 and 2021. In 2022, new facelift versions of older models like the Honda Civic, Toyota Corolla, Ford Escape and Chevrolet Equinox were introduced with upgraded 4G connectivity and new features. Some prominent features include remote lock/unlock, remote engine start/stop, climate control, vehicle status, location tracking, geofencing, emergency assistance, in-cabin music, video streaming, and over-the-air updates. Next-generation vehicles are being introduced with various connected and autonomous features that require high-speed internet access available through 5G. However, as of now, 5G remains a niche, available only in premium cars like the Ford F-150 Lightning, Cadillac LYRIQ, Mercedes-Benz EQS, Audi e-tron GT, BMW iX and GWM Haval HG.”
Gupta added, “With consumers’ focus shifting to connectivity in the car, non-connected car shipments are steadily declining. The top five automotive groups accounted for nearly half of the connected cars sold in 2022. Volkswagen Group led the charts in terms of connected car sales volume, closely followed by Toyota Group. Tesla broke into the top 10 for the first time.”
Commenting on the market outlook, Senior Analyst Soumen Mandal said, “The shift towards digitization in cars is increasing at a rapid pace and is visible in the consistent rise of connected car penetration globally. Currently, 4G dominates the connected car market with almost 95% share. But as the automotive market is transitioning towards electrification, software-defined vehicles and autonomy, the need for seamless and faster in-vehicle connectivity will be fulfilled through 5G. By 2030, more than 90% of connected cars sold will have embedded 5G connectivity. Connected car sales are expected to grow at a CAGR of 13% between 2022 and 2030.”
*Sales here refer to wholesale figures, i.e. deliveries out of factories by respective brands, and consider only passenger cars with embedded connectivity.
The comprehensive and in-depth ‘Global Connected Car Tracker,Q1 2019-Q4 2022’ and ‘Global Connected Car Forecast, 2019-2030F’ are now available for purchase at report.counterpointresearch.com.
Feel free to reach us at press@counterpointresearch.com for questions regarding our latest research and insights.
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
BEVs accounted for 80% of EV sales in the US in 2022.
In 2022, Tesla captured over 50% of the US EV market.
EV sales are expected to exceed 1.9 million units in 2023.
New Delhi,London, San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – April 4, 2023
Passenger electric vehicle* (EV) sales** in the US grew 54.5% YoY in 2022, according to the latest research from Counterpoint’s Global Passenger Electric Vehicle Model Sales Tracker. Battery EV (BEV) sales grew by almost 70% YoY to account for more than 80% of all EV sales in 2022. Tesla remained the market leader in 2022 with more than 50% market share. Tesla sold more cars than the other 17 automotive groups combined.
Commenting on the market dynamics, Research Analyst Abhik Mukherjee said, “Although overall passenger vehicle sales in the US declined in 2022, EV sales increased to represent 7% of all US passenger vehicle sales. Tesla is dominating the US EV market while other automotive giants like Ford, General Motors, Stellantis, Volkswagen and Hyundai are struggling to provide strong competition. But still, we are seeing new players like LucidMotors, Karma, Fisker and Vinfast entering the US EV space, underlining the market’s potential. Moreover, with the recent price cuts by Tesla and all versions of Tesla’s Model Y becoming eligible for the EV tax credit subsidy, it is expected that Tesla will take an even higher market share.”
The top 10 best-selling EV models accounted for 69% of total EV sales in the US. All four Tesla models were present in the top-10 bestseller list for 2022. Hyundai’s IONIQ 5 and Kia’s EV6 made a significant impact, entering the list within a year of their US launch.
Discussing the market outlook, Research DirectorJeff Fieldhack said, “High interest rates due to macroeconomic pressures during 2022 negatively affected vehicle sales in the US. In 2023, EV sales are expected to reach over 1.9 million units but only if economic headwinds do not severely impact the market, like in 2022. With automotive OEMs and battery manufacturers joining hands to set up battery manufacturing plants across the US, the battery supply chain is expected to become smoother and component costs will moderate, making the potential US EV market greater than 10 million per year by 2030.”
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
EV sales during 2022 were over 10.2 million units, a 65% YoY growth.
7 out of the top 10 EV models were from Chinese brands in Q4 2022.
EV sales are expected to reach nearly 17 million units by the end of 2023.
New Delhi,London, San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – March 6, 2023
Global passenger electric vehicle* (EV) sales in Q4 2022 rose by 53% YoY to bring the 2022 total to over 10.2 million units, according to the latest research from Counterpoint’s Global Passenger Electric Vehicle Model Sales Tracker. During Q4 2022, battery EVs (BEV) accounted for almost 72% of all EV sales, while plug-in hybrid EVs (PHEVs) accounted for the rest. The top three EV markets were China, Germany and the US. The top 10 EV automotive groups, which hold more than 39 passenger car brands, contributed to almost 72% of all EV sales in Q4 2022.
Commenting on market dynamics, Research Analyst Abhik Mukherjee said, “EV sales were at an all-time high during Q4 2022. The annual total for 2022 would have reached close to 11 million units had fresh COVID-19 infections not surfaced in China. COVID-19 infections in China during November and December affected automotive production and sales and disrupted the component supply chain. Despite these headwinds, Chinese brands managed to record strong growth. In fact, in 2022, many Chinese brands started to expand in markets like Europe, Southeast Asia and Latin America. Chinese brands are likely to dominate in Southeast Asia and Latin America as there are very few brands operating in these regions. But a fight for market presence is expected in Europe.”
The top 10 EV models accounted for one-third of the total passenger EV sales in Q4 2022. Tesla’s Model Y remained the best-selling model globally followed by BYD’s Song. The Model Y also became the top-selling model in Europe for two consecutive months in Q4 2022. 7 out of the top 10 best-selling EV models in Q4 2022 were from BYD and Wuling. These two brands predominantly operate in China, highlighting the positive evolution of the country’s EV market.Discussing the market outlook, Senior Analyst Soumen Mandal said, “EVs are becoming mainstream faster than expected. By the end of 2023, EV sales are expected to reach nearly 17 million units. This year, the US’ EV sales will see a boost as models become slightly more affordable due to the $7,500 tax credit. The end of the purchase subsidy in China might push EV manufacturers to increase their prices. BYD has already implemented one price hike in January. But these price hikes are unlikely to affect EV sales in one of the most matured EV markets. Lithium prices are also expected to come down during the second half of 2023, which will benefit EV sales.”
*Sales refer to wholesale figures, i.e. deliveries from factories by the respective brands/companies.
*For EVs, we consider only BEVs and PHEVs. Hybrid EVs and fuel cell vehicles (FCVs) are not included in this study.
Feel free to reach us at press@counterpointresearch.com for questions regarding our latest research and insights.
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
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