Fairphone’s Path to the Top of the Sustainability Pyramid

Today, on Thursday 14th September 2023, sales began of the most environmentally friendly smartphone ever made: the Fairphone 5. To mark the occasion, Counterpoint Research has just published a profile report on Fairphone, which looks into Fairphone’s performance as a sustainability pioneer over the last year, and assesses its future prospects. Here are some of the highlights.

Fairphone is the pioneer of smartphone circularity

Fairphone is undoubtably the most sustainable smartphone company in the world, and is a pioneer of smartphone circularity. Through all three stages of the smartphone circular economy – production, use and end of life – Fairphone has developed initiatives that increase the sourcing and use of sustainable materials, maximise the lifespan of its devices and minimise e-waste, while maintaining ethical business practises.

In terms of production, sustainability is at the core of the design, with market leading use of sustainable materials and an innovative modular design. The latter is key to Fairphone’s party piece: the ability for the user to do simple repairs and battery swaps, by themselves at home with some basic tools. This extends the life of the device, helped by a five-year warranty and market leading software support (five years for Fairphone 4, extended to eight years for Fairphone 5). All in all, Fairphone incentivises people to use their phone for longer. And finally, when it comes to the end of a device’s life, Fairphone refurbishes and re-sells old phones, or re-uses/recycles their parts. In addition, Fairphone is e-waste neutral, where for each phone sold, a used phone is given a new life or an equivalent amount of e-waste is recycled).

Circularity summary for Fairphone

Others are taking sustainability seriously, and are catching up

With these initiatives, Fairphone sets the benchmark against which other manufacturers should be compared. In an ideal world, all smartphones would be made the Fairphone way, and indeed, one of Fairphone’s goals is to motivate and encourage other smartphone OEMs to adopt more sustainable business models.

But this is easier said than done. It is one thing to create a sustainable smartphone when you are producing two models at any one time and selling 116,000 of them a year. It is entirely another thing to replicate that when you have hundreds of models in your portfolio and sell hundreds of millions of phones a year.

Nevertheless, consumers are becoming increasingly aware and concerned about their environmental impact, so sustainability amongst smartphone OEMs will become more and more important. By blazing the sustainability trail and showing others what can be achieved, Fairphone can influence larger players, such as Samsung and Apple but especially most Chinese OEMs who are sustainability laggards, to up their game and move the industry in a fairer direction.

Of course, as others improve, Fairphone’s USP may diminish. Fairphone could end up being the architect of its own downfall.

The full report is available here.

Meet Counterpoint at IAA Mobility Event

Counterpoint is attending the IAA Mobility Event from September 4th – September 10th, 2023

Our analysts will be attending the IAA Mobility Event, 2023. You can schedule a meeting with them to discuss the latest trends in the technology, media and telecommunications sector and understand how our leading research and services can help your business.

Here is the list of team members attending the event:

When: September 4th – September 10th

Where: Munich Exhibition Center, Downtown Munich

About the event:

Dive into the latest innovations in sustainable, smartly connected mobility solutions at the IAA Summit held at the Munich Exhibition Grounds. Throughout the day and evening, network with industry peers at the myriad of events hosted by our exhibitors. Join the IAA Conference to engage in discussions about the future of mobility with over 500 stakeholders, visionaries, policymakers, and influential figures who are eager to share their perspectives with the public and industry.

Click here (or send us an email at to schedule a meeting with them.

Read more about the IAA Mobility event.

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Samsung Sustainability Report: Good Progress Made, a Bit More Needed

  • This year’s report includes an entire sub-chapter on the circular economy. Previous reports also mentioned circularity, but at a much higher level and in a slightly confusing way.
  • Samsung has made some good strides this year in the three key areas of a circular economy – production, use and end of life.
  • However, Samsung still has a lot of work to do to be seen as a true sustainability pioneer.

On June 20, Samsung released the 2023 edition of its Sustainability Report, focusing on its strategy and performance in the areas of People, Planet and Principle. The report highlights several achievements, including:

  • A 10-million tonne CO2e reduction in Scope 1 and Scope 2 emissions.
  • A 31% transition to renewable energy.
  • The collection of 600,502 tonnes of e-waste, an increase of 9% from 2021.

All very good. But the most interesting part of the report from a smartphone perspective is the inclusion of an entire sub-chapter on the circular economy. Previous reports also mentioned circularity, but at a much higher level and in a slightly confusing way. For example, the 2022 report had a chapter called “Maximizing Resource Circularity” which, while mentioning smartphones, also covered water management and things like chatbots, sign language services and service skills training (not clear how these fit in this section).

The 2023 report is much more focused and only contains information directly relevant to device circularity. For example, it has sub-sections on the use of recycled/recyclable materials, extending product lifecycles, repairability and e-waste collection/recycling. This is much clearer and in line with Counterpoint Research’s vision of what is needed for the smartphone industry to become truly circular (see chart).

Stages of the Circular Economy

Samsung sustainability - stages of the circular economy
Source: Smartphones and a Circular Economy; creating a sustainable future, Counterpoint Research, December 2022

Samsung has made some good strides this year in the three key areas of a circular economy – production, use and end of life. For example:

  • Samsung reported a three-fold increase in the use of recycled resin in its devices’ plastic parts in 2022 when compared to 2021.
  • The Galaxy S23 series’ volume keys, side key and SIM tray are made with 28% pre-consumer aluminium scrap, and its front screen and back cover contain 22% pre-consumer recycled glass.
  • The packaging box for the Galaxy S23 series is 100% recycled paper, while the plastic films which used to be attached to the front and back of the product have been replaced with 100% recycled paper.
  • Reclaimed and recycled fishing nets are used in six components in the Galaxy S23 series, up from three in the S22 series.
  • The Galaxy S23 series obtained the highest rating in France’s Repairability Index.
  • Samsung grew its repairability network in the US.
  • All Galaxy S23 series models come with four generations of OS upgrades and five years of security updates.
  • 600,000 tonnes of e-waste was collected in 2022, a 9% increase on 2021.
  • Samsung was the second largest OEM in the global refurbished smartphone market, accounting for 26% of sales in 2022.

Some of these initiatives are improvements over the competition. For example, Apple’s product packaging still contains 4% plastic (although this is down from 10% in 2018) and most Chinese OEMs like Xiaomi, OPPO, vivo and HONOR still do not use any recycled material in their smartphones at all.

However, Samsung still has a lot of work to do to be seen as a true sustainability pioneer. For a start, its claims around recycled materials and repairability are limited to its flagship Galaxy S series. Samsung makes no mention of any eco-improvements in its A series of smartphones, which account for over 60% of its sales.

Similarly, Samsung’s use of 28% pre-consumer aluminium scrap in various places and 22% pre-consumer recycled glass in the back case of the Galaxy S23 series is on the modest side. By comparison, the Google Pixel 7/7 Pro features an aluminium enclosure made from 100% recycled content, Nokia X30 5G’s body is made with 100% recycled aluminium and 65% recycled plastic, and the Fairphone 4 has a 100% recycled plastic back cover.

Of course, scale is a factor. Samsung shipped 260 million smartphones in 2022, compared to 12 million by HMD (under the Nokia brand), 8 million by Google and 115,000 by Fairphone. It is already difficult making a sustainable smartphone, but it is substantially harder to scale up such achievements when you are the world’s biggest smartphone manufacturer. Having said that, a company such as Samsung should be aiming for leadership, not being second best.

Finally, there is Samsung’s famous use of reclaimed old fishing nets and other ocean-bound plastics in the production of its latest smartphones. The recycled materials are only used in a small number of components in each model. Not exactly an impressive achievement. Also, Samsung claims that by the end of 2022, its use of recycled ocean-bound material has prevented more than 50 tonnes of discarded fishing nets from entering the world’s oceans. This is less than 0.01% of the estimated 640,000 tonnes discarded each year. Yes, great initiatives, but are they enough?

Overall, Samsung has made good progress over the last year. Not as much as is needed to become a sustainability leader but, of course, any progress made towards making the smartphone industry less environmentally destructive should be applauded and encouraged. Samsung needs to be careful, though, that its big marketing campaigns, particularly those lauding its recovery of discarded fishing nets, don’t cross into greenwashing territory.

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Meet Counterpoint at Computex Taipei Event

Counterpoint will be attending Computex Taipei Event from May 30 – June 2

Our team of directors and analysts will be attending Computex Taipei Event, 2023. You can schedule a meeting with them to discuss the latest trends in the technology, media and telecommunications sector and understand how our leading research and services can help your business.

Here is the list of team members attending the event:

When: May 30 – June 2 | 9:30 Am – 5:30 PM

Where: Taipei Nangang Exhibition Center, Hall 1 (TaiNEX 1) | Taipei Nangang Exhibition Center, Hall 2 (TaiNEX 2)

About the event:

COMPUTEX has grown, transformed with the industry, and established its reputation as the world’s leading platform. The expo will continue with the position of “Together we create”, featuring the latest tech trends: High Performance Computing, Artificial Intelligence Application, Next-Gen Connectivity, Hyperreality, Innovations and Startups, and Sustainability.

Read more about the Computex Taipei Event.

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Mobile Disrupt Conference 2023: Counterpoint Joining as Official Media Partner

We are happy to announce that Counterpoint would be joining the Mobile Disrupt Conference 2023 as the official media partner. Our Research Director Jeff Fieldhack is also speaking at Mobile Disrupt Conference 2023 at Las Vegas, NV on June 14 – 15, 2023.

Where: The Venetian, Las Vegas, NV
When: June 14 – 15, 2023

Mobile Disrupt 2023 is the foremost gathering for professionals in the Wireless Mobility sector. Checking in at the event are companies focusing on Mobile Device Management, Technology and Wireless Expense Management, Enterprise Mobility, Secondary Phone Market, Wholesale Mobile Distributors, Mobile Repair & Refurbishing.

Attendees span from mobility to enterprise experts, including resellers, brokers, electronic recyclers, and mobility professionals who are actively engaged across the secondary phone market. The event provides a unique opportunity for industry professionals to collaborate on best practices, enhance procurement opportunities, and discuss the latest trends shaping the industry.

Who Should Attend?

  • The Secondary Phone Market
  • Mobile Device Refurbishers
  • Enterprise Mobility
  • IoT Mobile Device Productivity Solutions
  • Technology Expense Management
  • Wholesale Distributors
  • Mobile Device Management
  • Carrier Solutions Partners

Read more about the 2023 Mobile Disrupt Conference

Click here (or send us an email at to schedule a meeting with him. 

To get live Mobile Disrupt Conference updates you can watch this space or follow us on Twitter  .

Notes from our refurbished and sustainability research:

Related reports:

Climate Change Concerns Aid LG Electronics’ Q1 Numbers

  • The revenue for Q1 2023 stood at KRW 16.26 trillion, a 5.7% YoY decline.
  • The operating profit of the company declined by 15% YoY.
  • The revenue from the vehicle solutions segment grew 27% YoY to reach KRW 2.4 trillion.

LG Electronics has generated relatively steady Q1 2023 earnings results thanks to the stabilization of material costs and the continued sales of high-end home appliances. The heat pumps and energy storage devices helped it earn more as the climate change restrictions tightened.

The company’s revenue declined 5.7% YoY in Q1 2023 to KRW 16.26 trillion ($12.75 billion), while the operating profit declined 15% YoY to KRW 1.36 trillion ($1.06 billion) owing to sluggish global demand. Although the profit dropped YoY, it was a considerable improvement over the losses in the previous quarter.

The business portfolio is experiencing growth through qualitative measures, particularly in expanding B2B segments such as vehicle components and system air conditioners. Besides, non-hardware business revenue continues to increase. The vehicle component solutions segment raked in high profits, contributing almost 15% to the total revenue, up from 11% in Q1 2022.

LG Electronics Revenue by segment, Q1 2022 - Q1 2023

Financial highlights

  • The consumer electronics segment’s revenue fell 5.5% YoY to reach KRW 11.38 trillion ($8.9 billion). However, the operating profit increased by 92% owing to lower logistics costs, efficient management of raw material supply, improved spending efficiency and active measures to enhance cost structure. The contribution of this segment to LG’s Q1 operating profit rose to 89.7% from 40% in Q1 2022.
  • The revenue of the vehicle solutions segment grew 27.1% YoY to reach KRW 2.39 trillion ($1.87 billion) driven by high order backlogs and the electric vehicle (EV) boom in the automotive market. Supply chain management improvements for key components, like semiconductors, played a crucial role. The operating profit grew to KRW 54 billion ($42.3 million), compared to the loss of KRW 6.7 billion ($5.6 million) in Q1 2022. Although the segment contributed just 4% to LG’s Q1 operating profit, it is touted as the future growth driver.
  • Revenue from other businesses, which include business solutions, kept declining YoY to reach KRW5 trillion ($1.95 billion), falling 25%. The operating profit dropped 91% YoY to KRW 85 billion ($66.7 million). The segment’s contribution to LG’s Q1 operating profit was only 6.3% compared to 61% in Q1 2022.
  • LG Innotek’s revenue grew 10.7% YoY to KRW 4.4 trillion ($3.43 billion). The operating profit decreased by 60.4% to KRW 145 billion ($114 million). This brought LG’s consolidated revenue to KRW 20.4 trillion ($16.01 billion).

Market outlook

Amid declining consumption due to economic downturn concerns, consumer electronics revenue is expected to fall while profits will remain sluggish in the next quarter. The decreasing IT demand will also have negative impacts on yields. The huge order backlog (KRW 80 trillion) and the ongoing transition to EVs will drive the vehicle solutions segment revenue. Based on the high growth within EV markets, it is expected that the EV component business will continue to take up a larger share in the future. A reliable portfolio of in-car infotainment systems, e-powertrain, headlights and unique solutions will maintain LG’s competitive advantage.

LG Electronics is going aggressive on increasing its technological advantage over competitors. This year, the company plans to invest over KRW 5 trillion ($4 billion) in its most significant capital expenditure in 10 years, mainly in the automotive electronics business. This move aligns with the business strategy of focusing on long-term growth and prosperity. The R&D spending has also been increased by 10% this year. LG wants to sustain growth and ensure consistent profitability by proactively and adaptively addressing shifts in demand across various regions and segments. It also aims to expand eco-friendly enterprises in pursuit of revenue growth through energy-efficient and environment-friendly products.

*LG Innotek’s numbers are not included in the total revenue and have been mentioned separately.

Related reports


EV Sales in US up 54.5% YoY in 2022; Tesla Market Share at 50.5%

  • BEVs accounted for 80% of EV sales in the US in 2022.
  • In 2022, Tesla captured over 50% of the US EV market.
  • EV sales are expected to exceed 1.9 million units in 2023.

New Delhi, London, San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – April 4, 2023

Passenger electric vehicle* (EV) sales** in the US grew 54.5% YoY in 2022, according to the latest research from Counterpoint’s Global Passenger Electric Vehicle Model Sales Tracker. Battery EV (BEV) sales grew by almost 70% YoY to account for more than 80% of all EV sales in 2022. Tesla remained the market leader in 2022 with more than 50% market share. Tesla sold more cars than the other 17 automotive groups combined.

Commenting on the market dynamics, Research Analyst Abhik Mukherjee said, “Although overall passenger vehicle sales in the US declined in 2022, EV sales increased to represent 7% of all US passenger vehicle sales. Tesla is dominating the US EV market while other automotive giants like Ford, General Motors, Stellantis, Volkswagen and Hyundai are struggling to provide strong competition. But still, we are seeing new players like Lucid Motors, Karma, Fisker and Vinfast entering the US EV space, underlining the market’s potential. Moreover, with the recent price cuts by Tesla and all versions of Tesla’s Model Y becoming eligible for the EV tax credit subsidy, it is expected that Tesla will take an even higher market share.”

Top 5 US EV sales auto groups

The top 10 best-selling EV models accounted for 69% of total EV sales in the US. All four Tesla models were present in the top-10 bestseller list for 2022. Hyundai’s IONIQ 5 and Kia’s EV6 made a significant impact, entering the list within a year of their US launch.

US top 10 EV Models

Discussing the market outlook, Research Director Jeff Fieldhack said, “High interest rates due to macroeconomic pressures during 2022 negatively affected vehicle sales in the US. In 2023, EV sales are expected to reach over 1.9 million units but only if economic headwinds do not severely impact the market, like in 2022. With automotive OEMs and battery manufacturers joining hands to set up battery manufacturing plants across the US, the battery supply chain is expected to become smoother and component costs will moderate, making the potential US EV market greater than 10 million per year by 2030.”


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Abhik Mukherjee


Abhilash Gupta

Soumen Mandal


 Jeff Fieldhack


 Peter Richardson


 Counterpoint Research

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Podcast #62 – Closing the Loop on E-waste Management

An increasing number of smartphone OEMs are now approaching sustainability by removing plastic from packaging, using more recycled materials, and making the devices more repairable. But have you ever wondered what happens to these devices once they reach the end of their useful life?

We now live in a circular economy where the focus is on reducing waste by repairing and reusing smartphones and components. As we celebrate Global Recycling Day today (March 18), let us discuss e-waste management. Companies like Closing the Loop offer an e-waste recycling service called waste compensation. The approach is simple – for every new device added to the market, you collect one end-of-life device which is then properly recycled.

In the latest episode of ‘The Counterpoint Podcast’, host Jan Stryjak is joined by Andrea Scholz, Senior Sustainability Manager in the Consumer Business Unit at Vodafone Germany, and Joost de Kluijver, Founder and Director at Closing the Loop, to discuss how Vodafone Germany and Closing the Loop are working together on a one-for-one program, e-waste management and much more.

Click the Play Button to Listen to the Podcast

You can read the podcast transcript here.

Podcast chapter markers

01:30: Andrea and Joost share their thoughts on the increasing demand for the smartphone industry to become more sustainable.

02:23: Joost on how Closing the Loop is approaching smartphone circularity, and also outlines a service called waste compensation.

04:32: Andrea talks about Vodafone Germany and Closing the Loop’s one-for-one program.

06:04: Andrea talks about why it is important for operators to get more involved in smartphone circularity initiatives.

07:17: Joost on why Closing the Loop specifically partnered with an operator and specifically Vodafone Germany.

08:55: Andrea on different initiatives of Vodafone Germany to make the smartphone industry more sustainable.

10:19: Joost talks about the barriers to the wider adoption of the circular economy.

12:50: Closing remarks from Andrea and Joost on what more the industry, specifically vendors, operators and distributors, needs to do to support circularity.

Also available for listening/download on:


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One in Four Cars Sold in China in 2022 Was an EV With BYD Powering Country’s Outperformance

  • China’s EV sales almost doubled in 2022 with 87% YoY growth.
  • BYD led the market, followed by GM Group, Tesla, Geely Holding and GAC Group.
  • China’s EV sales are expected to exceed 8 million units in 2023.

New Delhi, London, Beijing, San Diego, Buenos Aires, Hong Kong, Seoul – March 15, 2023

China’s passenger electric vehicle* (EV) sales almost doubled in 2022, growing 87% YoY, according to the latest research from Counterpoint’s Global Passenger Electric Vehicle Model Sales Tracker. EVs now account for one in four cars sold in China. Interestingly, the share of battery EVs (BEVs) in the country’s total EV sales decreased in 2022, with plug-in hybrid EVs (PHEVs) increasing their share to 24%. China was the second fastest-growing market among the world’s top 10 EV markets in 2022 in terms of sales. Japan was on top with a 119% YoY growth. Nevertheless, China accounted for nearly 59% of the global EV sales volume.

Commenting on the market dynamics, Senior Analyst Soumen Mandal said, “China’s EV market is the most vibrant globally. More than 94 brands cumulatively offer over 300 models ranging from just $5,000 to over $90,000. Local brands command 81% of the EV market, among which BYD, Wuling, Chery, Changan and GAC are a few of the top players. China also has a wide range of EV start-ups, like Nio, Xpeng, Neta, AITO, IM Motors, Zeeker, Aiways and Livan, which are performing well and are giving strong competition to established foreign brands.”China EV Sales Top 5 EV Players in 2022

Mandal added, “In China, Tesla experienced a nearly 5% YoY drop in its market share due to production halts in April and May 2022 caused by the resurgence of COVID-19. Although production resumed at full capacity in June, Tesla faced challenges such as the availability of a limited product mix, increased costs due to a difficult supply situation, competition from affordable options offered by EV start-ups, and domestic sentiment that hindered its efforts to solidify its position in the Chinese market. Meanwhile, BYD increased its market share by more than 11% YoY in 2022, with six out of the top 10 models in the Chinese market coming from the brand, compared to just three in 2021.”

In 2022, the top 10 EV models accounted for almost 45% of the total EV sales, a 3% decrease from 2021. This suggests that new start-ups are offering strong competition to established players. Further, in Q4 2022, the BYD Song surpassed the Wuling Hongguang MINI EV as the top-selling EV model, ending the latter’s eight-quarter reign in the market.

China EV Sales - Top 10 Models in 2022

Discussing the market outlook, Associate Director Brady Wang said, “We expect EV sales to exceed 8 million units in 2023. In January 2023, BYD raised its EV prices by $250-$900 due to the rising cost of raw materials and phasing out of EV purchase subsidies. Later, in February and following Tesla, BYD announced price reductions. The prices of the 2021 versions of the Han and Qin models were reduced by an average of $2,500. The prices of new BYD models were slashed by $860-$1,150. The phasing out of subsidies and the wealth of EV players can easily lead to a price war as brands fight for market share.”

*Sales refer to wholesale figures, i.e. deliveries from factories by the respective brands/companies.

*For EVs, we consider only BEVs and PHEVs. Hybrid EVs and fuel cell vehicles (FCVs) are not included in this study.

The comprehensive and in-depth ‘Global Passenger Electric Vehicle Sales Tracker, Q1 2018-Q4 2022’ is now available for purchase at

Feel free to reach us at for questions regarding our latest research and insights.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Soumen Mandal

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Abhik Mukherjee

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Brady Wang

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Neil Shah

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Peter Richardson

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AI, Digital Twins, Real-time Compute Emerge as Top Technology Trends for 2023

  • Counterpoint believes that Artificial Intelligence (AI), Digital Twins and Edge Computing will emerge as top technology trends in 2023, affecting the whole tech industry.
  • Other trends that will be seeing lots of investments and progress include – Artificial Intelligence, Blockchain in IoT (ABIoT), Zero trust Architecture (ZTA) in Cybersecurity, West-China Technology Investments for Technology reshoring, eSIMs, XR and Sustainability

New Delhi, Beijing, Seoul, Hong Kong, London, Buenos Aires, San Diego – February 26, 2023

We have entered 2023 at a time when geopolitical tensions are at their highest and markets are fragile due to macro factors, especially in the technology sector. Talks of recession, inflation, higher interest rates and declining consumer spending make it extremely judicious for businesses to invest in innovation.

With the report Technology Trends 2023 we aim to highlight the catalysts and trends that will influence technological developments and adoption in 2023. We have chosen trends that are at their inflection point in 2023 by observing a multitude of evidence available for these anchor technologies.

Counterpoint Research Technology Trends 2023


Commenting on the Technology Trends for 2023, Associate Director Mohit Agrawal commented, “We will be seeing a lot of proliferation of AI use cases across industries with the success that ChatGPT saw through its release; Conversational chatbots and text using generative AI are ready for prime time in 2023 followed by code writing early next year. Meanwhile, images, audio and videos may take another two to four years before they start to make a serious impact.”

“The magnitude with which we have seen companies launching AI-based solutions at Mobile World Congress (MWC), Barcelona 2023, from telecom to manufacturing, is immense. The solutions reflect the prevalence of AI in even the most basic of tasks to the most complex ones.”

Agarwal further added, “The confluence of AI and Blockchain in IoT would initiate the era of ABIoT. IoT plays a vital role in collecting data through sensors, facilitating two-way communication and enabling action. AI takes on the responsibility of ‘thinking’ by analyzing the large data sets generated by IoT and mimicking human-like intelligence. Meanwhile, blockchain ensures secure, immutable and transparent record-keeping to ‘enable transactions.’ When these three technologies are combined, they can create substantial value for any organization and enable new business models.”

Real-time computing is another trend that has seen lot of activity, on which Senior Analyst Akshara Bassi commented, “Real-time computing or Edge computing is becoming ubiquitous in 2023. End customers and companies are heavily using technologies that synthesize real-time data to deliver insights to help improve consumer experience with existing technology hardware and the efficiency of processes. The proliferation of IoT and 5G has accelerated the demand for compute at the Edge as reflected by the investments by Cloud players in real-time computing applications to the rise of Edge-based SaaS solutions.”

A trend summary for technologies that will course through 2023:

  • Dawn of AI, Blockchain and IoT (ABIoT): The AI, blockchain and IoT trinity is of immense significance in the world of technology. ABIoT uses blockchain, AI and IoT to enhance trust and security, test various usage-based business models and scale the deployment to an intelligent level that can glean insights to make operations efficient.
  • Rise of Digital Twins: In 2023, we are entering the era of Cognitive Digital Twins. These virtual replicas function autonomously and use AI for making decisions. These digital twins use AI to reflect and simulate assets, machines and processes in real time.
  • Cybersecurity – Zero Trust Architecture a Necessity: Cybersecurity has become more crucial than ever due to the rapid digital transformation taking place across industries and the transition to Web 3.0. The legacy security architecture, which is based on the defense-in-depth methodology is now lacking due to the presence of a true perimeter, making it inadequate. Zero Trust Architecture (ZTA) is emerging as the solution to fill the gaps that the legacy architecture failed to cover.
  • Real-time Compute to Become Ubiquitous, Supported by Cloud Providers: Digital transformation has made the Cloud ubiquitous within a company’s IT infrastructure. But the implementation of 5G and the proliferation of IoT devices has necessitated Edge to become more intelligent and embrace an active compute role to deliver real-time data insights.
  • Generative AI to Make Big Leap Forward in 2023: The unprecedented success of ChatGPT has reignited interest in the cutting-edge field of generative AI. Generative AI has the potential to revolutionize content creation, affecting industries such as marketing, design, entertainment, software development and media organizations. On one hand, it democratizes content creation, yet on the other, it has the power to completely disrupt the current content creation landscape.
  • West-China Rivalry to Amplify in Technology Sector: There is a simmering rivalry between the West and China, especially in the technology industry, which is likely to amplify further in 2023 as the respective governments take decisive steps to deleverage. In October last year, the US announced curbs on technology exports intending to cut off Chinese companies from access to advanced semiconductors made anywhere in the world from US equipment or know-how.
  • eSIMs – Ready for Prime Time: 2022 was a landmark year for the eSIM ecosystem and eSIM is now rapidly moving towards becoming the preferred mode of cellular connectivity. More than 260 MNOs/MVNOs now support eSIM, and they support more than 35 consumer devices on an average. However, in 2023, we expect a significant increase in the adoption of eSIM technology, with an expected one in four IoT modules equipped with eSIM.
  • XR – Recalibration of Strategy, New Opportunities Emerge: Key players in the XR space are recalibrating their strategy in 2023 as consumers and enterprises await the promised XR experience. Recently, Qualcomm, Google and Samsung announced a partnership to work on a mixed reality (MR) platform by bringing together Qualcomm’s Snapdragon XR Tech, Google’s expertise in experiences and Samsung’s product capabilities. Meanwhile, Apple is expected to launch its MR headset soon.
  • Sustainability – Technology Services Championing the Cause: Humanity continues consuming the Earth’s resources 1.75x faster than its capacity for biological replenishment. Consequently, companies are becoming conscious of their usage of resources and the efficiency of their business processes. Companies are using technology to achieve end-to-end visibility concerning all processes by sensing and tracking data at each touch point and possibly altering the process flow to achieve greater efficiencies and lower carbon footprint by using AI in conjunction with physical decision making.
  • IoT – Consolidation Expected to Accelerate: The IoT value chain is highly fragmented with over 4,000 players competing for a share of the market. This intense competition has led to a squeezed margin and has hindered the ability of players to expand into adjacent areas of the value chain. As economic conditions push investors to prioritize profitability, de-fragmentation through mergers and acquisitions would become all too common in 2023.

The comprehensive and in-depth “Technology Trends – 2023” report is available. Please contact Counterpoint Research to access the report.


Counterpoint Technology Market Research is a global research firm specializing in products in the technology, media and telecom (TMT) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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Analyst Contacts:

Mohit Agrawal
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Akshara Bassi
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Neil Shah
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This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.