smart tv Archives - Counterpoint

India Smart TV Shipments Declined 5% YoY in First Half of 2023

Shipments of smart TVs in the screen size range of 55” and above increased 18% YoY.
Smart TV contribution to overall TV shipments was over 91% in H1 2023.
Online channels contributed 39% of the overall shipments during the year.
Dolby Audio has become the de-facto audio technology for smart TVs.

New Delhi, Boston, Toronto, London, Hong Kong, Beijing, Taipei, Seoul – October 3, 2023

India’s smart TV shipments declined 5% YoY in H1 2023, according to the latest research from Counterpoint’s IoT Service. The decline was primarily due to the prevailing inflation and other macroeconomic headwinds in the country, which forced people to restrict their purchases to essential items.

Commenting on the market trends, Research Analyst Akash Jatwala said, “Many people bought their first smart TV during the COVID-19 pandemic, especially the 32” size. After experiencing the benefits of smart TV, they are now preferring bigger screen sizes for their living rooms, especially 43” and 55”. In H1 2023, the demand for bigger screen size smart TVs (55” and above) increased by 18% YoY. Further, consumers looking to upgrade their smart TVs will prefer a premium product due to the availability of better features.

Smart TV share in overall shipments reached its highest ever of 91% during the first half of 2023. This share is expected to go up further due to the increasing broadband penetration and the rising popularity of OTT platforms, among others.”

Source: India Smart TV Shipments Model Tracker, Q2 2023
Note: Xiaomi’s share includes Redmi’s share

Looking at the market dynamics, Senior Research Analyst Anshika Jain said, “The OTT services are helping in the growth of smart TVs due to the streaming of popular sports events, TV series, and movies, which creates stickiness among the consumers. Both OTT services and smart TVs offer a better viewing experience due to enhanced display technologies and the availability of features like Dolby Atmos and Dolby Vision.

While Dolby Audio surround sound has become the de facto audio technology for smart TVs, we are now seeing many smart TV SKUs also supporting both Dolby Atmos and Dolby Vision. Smart TVs with these features are now available in the price range starting from INR 20,000. With the upcoming festive season, rising consumer awareness, and broadcast of multiple sports events, especially the Cricket World Cup, on the OTT platforms, Dolby’s penetration is expected to increase further in the smart TV segment.”

QLED TVs are becoming popular in the mid-segment (INR 30,000-INR 50,000) as most of the brands are launching affordable QLED TVs with smaller screen sizes. QLED TV shipments increased more than 21% YoY in H1 2023 and their contribution in the overall smart TV sales is expected to rise further.

Market summary for H1 2023

Xiaomi continued to lead the smart TV market in H1 2023 with a 10% share. During this period, Xiaomi launched the X Pro series, Mi TV X series and Mi TV 5A Pro series.
Samsung took the second spot in the smart TV market in H1 2023. During the period, Samsung launched newer models in its QLED series and Crystal 4K series. Samsung also held a TV fest where it offered great deals on the S23 Ultra and The Freestyle projector and a soundbar with selected QLED and OLED models.
OnePlus was one of the fastest-growing brands and ranked third in H1 2023. The Y1S and Y1s Pro series were among its bestsellers. During the period, OnePlus launched QLED TV Q2 Pro.
LG took the fourth spot in the smart TV market in H1 2023. During this period, the company launched multiple OLED models, including a 97” model. LG also had multiple promotions, where it offered a free soundbar, additional warranty and cashback on selected models.
TCL ranked fifth in H1 2023 and was among the fastest-growing brands. During the period, TCL launched multiple new models, including in the 32” screen size, and held contests where it offered TCL products to the winners.
Acer (707%) and Sansui (148%) were also among the fastest-growing brands during the period. Both updated their portfolios and launched new models, which fetched good consumer response. With an increase in market share, Acer also entered the list of top-10 best-selling smart TV brands.
Incumbents such as Xiaomi and Samsung are facing competition in the market, as other players are expanding their reach, especially offline, and launching products at different price points with better features.
TV manufacturing is increasing in India with the increasing investments by OEMs in creating manufacturing capacity. Newer OEMs are also entering the market and partnering with leading brands to make their TVs.
Consumer demand is shifting towards premium TVs for bigger screen sizes and better features. But still, the INR 10,000-INR 20,000 price band captured the largest share of 37% in the overall smart TV market in H1 2023. The shipments for entry-level budget TVs (<INR 10,000) more than doubled as this segment caters mainly to first-time buyers.

We estimate that India’s smart TV market will see a decline of 7% YoY in 2023. The second half of the year will see an increase in smart TV shipments compared to the first half due to the festive season. We will continue to see the entry of new models and an increasing push towards the online channel. The market is likely to return to normalcy in 2024 and is expected to grow by around 10% YoY. The increasing preference for premium TVs will drive the overall market’s average selling price (ASP) higher.

Note: Xiaomi’s share includes Redmi’s share

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Counterpoint Research
press(at)counterpointresearch.com

Meet Counterpoint at MediaTek Technology Diaries – Chapter 12

We will be attending MediaTek Technology Diaries

Our Senior Analyst Anshika Jain will be speaking at MediaTek Technology Diaries, Chapter 12 – The Vision to Go Beyond with Incredible Technologies, on Thursday, 25th May 2023, from 6:30 PM onwards. Her session details are below:

Topic: The Vision To Go Beyond With Incredible Technologies
Moderator: Rajiv Makhni
Date: Thursday, 25th May 2023

About the event:
Over the years, MediaTek Technology Diaries has been spotlighting megatrends and leading insightful conversations around next-generation technologies that are defining our future today.

The evolution of technology has simplified our lives in various ways. IoT has allowed us to connect smart devices to automate tasks and make our lives easier, while Smart Televisions and Entertainment have revolutionized how we consume media. Automotive technology has also made significant strides in recent years, making our commutes safer and more enjoyable.

Click here for more information about the event.

‘Made in India’ TV Shipments Grow 33% QoQ in Q3 2022; TWS Leads Electronic Wearables Segment Local Manufacturing

Dixon led the Made in India TV shipments, followed by Radiant.
Bharat FIH led the Made in India TWS shipments, followed by Padget.
Optiemus led the Made in India smartwatch shipments.
Samsung, Dixon and Wingtech were the top three tablet manufacturers.

New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – January 10, 2023

‘Made in India’ TV shipments grew 33% QoQ in Q3 2022 (July-September) to reach over 5 million units, according to the latest research from Counterpoint’s Made in India service. In the electronic wearables category, the TWS segment led in terms of local manufacturing with almost 34% of its shipments being manufactured in India.

Commenting on the local manufacturing ecosystem, Senior Research Analyst Prachir Singh said, “The TV market showed high QoQ growth due to the festive season, which drove the consumer demand, increasing the local manufacturing shipments as well. The top five manufacturers contributed to more than 55% of the locally manufactured TV shipments in Q3 2022. Local manufacturing continues to stay robust for segments like smartwatches, TWS, tablets and neckbands also. The local manufacturing share in the TWS segment increased to 34% in Q3 2022 from 16% in the previous quarter. Bharat FIH, Padget, Avishkaran and Optiemus were the top four brands and cumulatively contributed to almost 90% of the locally manufactured TWS shipments. In the tablets category, Samsung, Dixon and Wingtech contributed to more than 90% of the locally manufactured shipments. However, in the smartwatch category, Optiemus dominated the local manufacturing and contributed to more than 90% of the shipments.”

Source: Counterpoint Made in India Research, Q3 2022

On the Indian government’s focus, Senior Research Analyst Anshika Jain said, “Under the Made in India theme, local manufacturing aims to even go beyond smartphones to cover segments like audio products, wearables and EVs. More and more efforts are being made to make the country a significant player in the global value chain. These efforts now also include semiconductor manufacturing. Many states like Gujarat have even come out with their own semiconductor policies and are bringing about associated reforms and policy changes (like labour and land reforms in Karnataka) to harness India’s potential in this space.”

The government’s vision to increase local manufacturing as well as design capabilities in India will impact the local value addition in the wearables segment. We may see many companies increasing their capacities, with the new entrants also opting for local manufacturing.

Notes:

Dixon Technologies’ share does not include Padget Electronics.
Avishkaran Enterprises manufactures for Mivi.

Background

Analyst Contacts

Prachir Singh

Priya Joseph

Tarun Pathak

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India’s Smart TV Shipments Up 38% YoY in Q3 2022; Indian Brands’ Share More Than Doubles

Global brands led India’s smart TV segment with a 40% share, followed by Chinese brands with a 38% share. Indian brands showed the fastest YoY growth to take a 22% share of the shipments.
Smart TVs are coming with better features, such as Dolby Audio, higher refresh rates and higher sound output, in the sub-INR 30,000 ($400) price range.
Smart TV contribution to overall TV shipments reached its highest ever share of 93% during the quarter.
Online channels contributed 35% of the overall shipments during the quarter.

New Delhi, Boston, Toronto, London, Hong Kong, Beijing, Taipei, Seoul – December 2, 2022

India’s smart TV shipments grew 38% YoY in Q3 2022, according to the latest research from Counterpoint’s IoT Service. The growth was primarily driven by festive season supplies for meeting the strong pent-up demand, multiple new launches, discount events, and promotions.

Source: India Smart TV Shipments Model Tracker, Q3 2022

The share of smaller size TV is increasing, with 32”-42” displays making up approximately half of the total shipments during the quarter. Although LED displays remain the preferred choice, advanced technology displays such as OLED and QLED are gaining ground. More models are being launched with QLED displays. Dolby Audio and better speakers are other features that are increasingly being provided by brands.

On the market trends, Research Analyst Akash Jatwala said, “Dolby Audio is becoming popular. Most of the new TV models have Dolby Audio support. 32” is still the most popular screen size, as it caters to a wide array of consumers and comes with an affordable price range, whereas 43” is gaining popularity in the mid-range. On the software side, newer models are increasingly coming with Google TV, mainly in the >INR 25,000 ($300) segment. The major benefit of Google TV is its user interface and content recommendations, as it can recommend content across various streaming apps, and YouTube, which is not available on Android TV.”

On the smart TV shipments by brand origin, Jatwala said, “Global brands lead the market with a 40% share, followed by Chinese brands with a 38% share. The share of Indian brands doubled in Q3 2022 to reach 22% of the overall shipments. Many new Indian brands are entering the highly competitive market.”

Looking at the brands’ growth, Senior Research Analyst Anshika Jain said, “OnePlus, Vu and TCL were the fastest growing brands in the smart TV segment in Q3 2022. Xiaomi led the overall smart TV market with an 11% share, followed by Samsung. LG once again secured the third spot due to the introduction of new models, especially in the INR 20,000-INR 30,000 ($250 – $400) price range. Other emerging brands in the top 10 included realme, Sony and Haier.”

Smart TV penetration of overall shipments reached its highest ever share of 93% during the quarter. The penetration is expected to go up further due to more launches in the sub-INR 20,000 ($250) price range. Online channels increased their contribution to the total shipments to 35% during the quarter. Major online platforms offered various promotions and discounts, along with exclusive launches, during the recent festive season sales.

Market summary

Xiaomi continued to lead the smart TV market in Q3 2022 with an 11% share. During the quarter, Xiaomi launched the Mi TV X series, which comes with a 4K display and has Dolby Audio and Vision. The models also have PatchWall, which has more than 300 live channels along with other features. Xiaomi’s Mi 4A Horizon Edition, 5A series and Redmi Smart TV series were its major volume drivers.
Samsung took the second spot in Q3 2022 with a 10% share of the smart TV market. During the quarter, Samsung launched new models in 32” and 43” screen sizes. The T4000 and T5000 series models were the volume drivers. Samsung offers a mode that turns the TV into a personal computer, offers a content recommendation guide, a web browser, and streams free TV channels with Samsung TV Plus.
LG had a 9% share of the smart TV market in Q3 2022. During the quarter, LG launched QNED TVs, while its OLED TVs were among the popular products in the premium segment. LG offers profile options, where viewers can create their profiles for personalized content, game optimizer, and cloud-based gaming in its lower-tier models.
OnePlus grew 89% YoY during the quarter and had an 8.5% share in smart TV shipments. The Y1, Y1S and Y1S Pro series served most of the volume during the quarter. OnePlus has some better features, such as Dolby Audio support, 4K displays and Oxygen Play, which has a recommendation system along with other features for a personalized viewing experience.
VU’s share more than doubled in Q3 2022. During the quarter, VU launched GloLED series, which comes with a 4K display, Google TV support and a built-in subwoofer with 104 W sound output. The series was among the brand’s best-selling.

Note: Xiaomi’s share includes Redmi’s share

Background

Analyst Contacts

Anshika Jain

Akash Jatwala

Counterpoint Research
press@counterpointresearch.com

IFA 2022 Focuses on Enhanced User Experience in Consumer IoT Products

This year’s edition of Internationale Funkausstellung (IFA), Europe’s biggest consumer electronics show, showcased some interesting product announcements and trends that will set new standards across the consumer electronics ecosystem. New product technologies on display at the show held in Berlin from September 2 to 6 included bigger screen size OLED and Mini LED TVs, bigger and better soundbars, foldable laptops and bendable TVs, digital charging cases, and smartwatches with more features, among others.

The chief focus of the show this year revolved around major consumer electronics segments like smartphones, smart TVs, TWS, tablets, home appliances and smartwatches. Big players such as LG, Sony, Lenovo, Huawei, Asus, Jabra, Fitbit and TCL launched new and amazing products at the event to enhance user experiences. We give below the major CIoT announcements at IFA 2022:

Foldable laptops by Asus and Lenovo

Asus Zenbook 17 Fold OLED

Asus launched the Zenbook 17 Fold OLED, a foldable laptop that has a 17” screen when expanded and a 12.5” screen when folded.
The device comes with an Asus ErgoSense Bluetooth keyboard and touchpad to make it easy to work with.
Once the magnetic keyboard is on screen, you can use it as a regular laptop. When expanded, it can have an expanded tablet.
The devices are equipped with a 1080p OLED display, 12th generation Intel Core i7 processors, Harman Kardon-certified quad speakers with Dolby Atmos support, Wi-Fi 6E connectivity, and two Thunderbolt 4 ports.
Priced at $3,499, the Asus Zenbook 17 Fold is an expensive laptop.
The laptop will be beneficial for people who travel a lot and need a large screen, or those who work in creative fields. The device can also be used for entertainment, as it supports both Dolby Atmos and Vision.

Lenovo ThinkPad X1 Fold 2022

Lenovo launched the 2022 version of its ThinkPad X1 Fold (review), an upgrade from the 2020 version. The latest version has smaller bezels, a 16.3” screen when unfolded and a 12” screen when folded.
The folding laptop comes with a 1080p OLED display and has Windows 11 OS.
The device comes with a detachable keyboard, which when attached turns the device into a 12” laptop.
The laptop is equipped with 12th-generation Intel Core i7 processors, with up to 1TB of storage and up to 32GB of RAM.
The Lenovo ThinkPad X1 Fold is priced at $2,499 for the base variant and $2,999 with a keyboard and a pen.

New smartwatches, smart bands and smart glasses from leading brands

Garmin Venu Sq2 and Venu Sq2 Music

Garmin launched two new smartwatches — Venu Sq2 and Venu Sq2 Music edition.
Both the smartwatches come with a 1.41” AMOLED screen, Gorilla Glass 3 protection, 5ATM water resistance and support for both Android and iOS.
They also support contactless payments through Garmin Pay and have smart notifications for text, email and other alerts.
Both have the Health Snapshot feature which lets users have a two-minute session and record health metrics such as heart rate, heart rate variability, blood oxygen level, respiration, and stress.
The Venu Sq2 is priced at $249.99, whereas the Venu Sq2 Music is priced at $299.99.
The Venu Sq2 Music offers built-in storage for offline music playback from streaming services. It can store up to 500 songs.
Both smartwatches are compact and lightweight. They are among the best in terms of features and come in a low price range.

Huawei Watch D

Huawei launched the Watch D, already launched for the Chinese market earlier this year.
The watch comes with IP68 certification, AMOLED display and over 70 sports modes with a battery life of around seven days.
The Watch D has advanced health monitoring features, such as blood pressure, ECG, skin temperature and blood oxygen tracking.
The Watch D will be priced at €449 in Europe.
The Watch D is more expensive than its competitors, but with additional health features, it could stand out.

Fitbit Inspire 3, Versa 4 and Sense 2

The Fitbit Versa 4 is a smartwatch thinner and lighter than the Versa 3. It also has a tactile button, making it easier to operate. The Versa 4 will have a revamped Fitbit OS with Google Wallet, and Google Maps with turn-by-turn directions. The watch has 40 sports modes, and Sleep Profile to analyze sleep.
The Fitbit Sense 2 is a lighter and thinner version of the Sense series. It has continuous EDA (cEDA), which measures skin perspiration response and signs of stress, and is used in conjunction with the Heart Rate Sensor.
The Inspire 3 smart band is Fitbit’s entry-level and lowest-cost device. It has a color display, blood oxygen monitor and Fitbit features such as Active Zone Minutes and sleep tracking, and supports 10 days of battery life.
It has an improved display and newer features. The mechanical button offers improved functionality. The Inspire 3 will offer more choices to the consumer in the entry-level smart band market.

Amazfit GTR 4, GTS 4 and GTS 4 Mini

Amazfit launched the GTR 4 and GTS 4 smartwatches.
The GTR 4 features a 1.43” AMOLED screen, whereas the GTS 4 has a 1.75” AMOLED screen. Both the watches are 5ATM resistant and feature 150+ sports modes.
Both the smartwatches have a new feature called BioTracker 4.0 optical sensor, which offers improved heart rate tracking, and an upgraded GPS for more accurate route tracking. Besides, they have more than 150 sports modes and can be connected via Bluetooth and Wi-Fi.
Both the GTR 4 and GTS 4 are priced at €199.
Amazfit also launched the GTS 4 Mini, a smaller and cheaper version of the GTS 4. The GTS 4 Mini has a 1.65” AMOLED display, 120+ sports modes, and health and fitness tracking capabilities, such as heart rate and SpO2. The watch is priced at €99.
The GTR 4 and GTS 4 have a dual-band GPS antenna which improves the route tracking capability. Besides, the two have features like fall detection and offline voice assistant that will attract users.

TCL NXTWEAR S

TCL launched the NXTWEAR S smart glasses which offer enhanced comfort and conveniences. The smart glasses have a dual 1080p Micro OLED display, front and correction lenses.
The wheel on the left temple can be used to adjust volume, whereas the one on the right can be used to adjust brightness and 2D/3D mode switch.
The NXTWEAR S will be available from Q4 2022 in selected regions.

Lenovo Glasses T1

Lenovo launched the T1 smart glasses, which let users connect devices like PCs, tablets and smartphones with USB C and watch content on a bigger screen. The glasses have a Micro OLED display, swappable noise clips, adjustable arms, and support prescription lenses.
The glasses have 1920X1080 resolution with a 60Hz refresh rate and are TUV Low Blue Light certified to reduce strain on the eyes. The glasses also have inbuilt speakers.

TWS category saw some interesting launches

Jabra Elite 5

Jabra launched the Elite 5, a mid-range offering and placed between the Elite 3 and Elite 7 Pro.
The Elite 5 features hybrid noise cancellation and is powered by the Qualcomm QCC3050 chipset. It also has an IP55 rating, 6mm drivers and support for Google Assistant and Alexa. Other features include the 6-mic call and wind-noise suppression technologies for a better call experience.
Another interesting feature is Spotify Tap Playback, which allows users to launch Spotify and pick up from where they left off with a single button press.
The Jabra Elite 5 is priced and £149.

JBL Tour PRO 2

JBL launched the Tour PRO 2, a TWS with the world’s first charging case having a touchscreen display.
The case features a 1.45” LED touchscreen to manage music, customize earbuds, receive calls and manage notifications. The TWS features a 10mm driver, ANC and JBL Spatial Sound.
The Tour PRO 2 comes with a 10mm audio driver and is Bluetooth 5.3 compatible. It lasts 10 hours, and 40 hours with the case.
The charging case is the first of its kind in the industry. It lets users control most of the functionalities of the case, instead of touching their smartphones.
The JBP Tour PRO 2 is priced at €249.

Tablets saw new models from leading brands

HONOR Pad 8

HONOR launched the Pad 8. It has a 12” 2K display and runs on Android 12.
The tablet is powered by the Snapdragon 680 4G, 7250mAh battery and a Type-C port.
The device makes it possible to operate phone and tablet on the same screen. The smart multi-view feature allows up to four windows at the same time.

Huawei MatePad Pro 11

Huawei launched its newest tablet, the MatePad Pro 11. The tablet has an 11” OLED display with120Hz refresh rate and 2560×1600 resolution. It also features Huawei Pencil, Huawei Notes and multitasking.
The tablet has six speakers and four mics, a dual rear camera with a 13MP main camera and an 8MP wide-angle camera, and a 16MP front camera.
The MatePad Pro 11 will run on HarmonyOS 3, with a configuration of 8GB RAM and 128GB storage.
The tablet is priced at €649. Early-bird offers include free Huawei M-Pencil Elegant Edition and a folio cover.

Nokia T21

Nokia launched its newest tablet, the Nokia T21, at IFA 2022. The tablet has a 10.4” 2K display with a 60Hz refresh rate. It has 128GB of internal storage which can be expanded to 512GB. The rear and front cameras are 8MP.
The tablet comes with two years of Android updates and three years of security updates.
The Nokia T21 is a compact size tab that will attract those looking for a smaller-screen device.

Lenovo Tab P11 (2nd Gen) and P11 Pro (2nd Gen)

Lenovo launched two new tabs at IFA 2022 — P11 (2nd Gen) and P11 Pro (2nd Gen).
The P11 Pro (2nd Gen) is an 11.2” OLED display tab with 120Hz refresh rate and Dolby Vision support. The P11 Pro comes with a detachable keyboard with a built-in trackpad, and an optional Lenovo Precision Pen 3. The tab has quad JBL speakers and Dolby Atmos.
The P11 (2nd Gen) is an 11.5” 2K display tab with a 120Hz refresh rate. The tab has quad speakers with Dolby Atmos. Along with the tab are available optional Lenovo Precision Pen 3 and keyboard pack.
The Lenovo Tab P11 Pro (2nd Gen) is priced at €499, whereas the Lenovo Tab P11 (2nd Gen) is priced at €299.

Smart TVs saw bigger OLED/Mini-LED displays and bendable TVs

LG OLED Flex and LG OLED evo Gallery Edition 97”

LG launched the OLED Flex, a 42” OLED TV and the world’s first bendable OLED display, which can be bent from a flat to a curved screen using a button on the remote.
LG is targeting the gaming segment with this TV, as curved screens are more suitable for gaming. The TV has a host of features for gamers, such as Dolby Vision support, 4K resolution with 120Hz refresh rate, variable refresh rate, and ultra-low latency mode.
LG also launched the world’s first OLED TV with a 97” display. The TV will be a part of its C2 series.

TCL Mini LED TVs

TCL launched the EISA Premium-awarded Mini LED TV C835 series, a 4K Mini LED TV with Dolby Atmos for an immersive sound experience, and the EISA Best Buy-awarded QLED TV C735 series with 144Hz refresh rate for a better viewing experience.
TCL also launched the C935 series, a premium Mini LED series with 1,920 local dimming zones and 2.1.2 channel up-firing speakers.
The company also launched the world’s largest Mini LED TV at 98”.
The new offerings from TCL will help it to increase its share in the Mini LED segment and offer more choices to consumers.

Toshiba QA5D, UF3D and UK4D

Toshiba launched QLED TV sets and TVs with Fire TV at IFA 2022.
The QA5D series is Toshiba’s first QLED TV series, offering better picture quality. The TVs have Toshiba’s TRU Picture Engine technologies, which offer enhanced picture quality. The TVs also have Dolby Atmos and Dolby Vision and run on Android.
The UF3D series is Toshiba’s first with Fire TV in the UK and is ideal for someone who prefers Alexa. The series also has Toshiba’s TRU Picture Engine, Dolby Vision and Atmos.
The UK4D series is powered by Toshiba’s own operating system, and also comes with Alexa. The series has frameless models. It also supports Toshiba’s TRU Picture Engine and Dolby Atmos and Vision.
Toshiba also announced that models launched in 2019 would have the TikTok TV app, giving more entertainment choices to the consumers.

Other notable product launches

Lenovo IdeaPad 5i Chromebook: Lenovo also launched the IdeaPad 5i Chromebook, a 16” Chromebook with 2.5K resolution and 120Hz refresh rate, giving a smooth scrolling and video-viewing experience to the user.
TECNO Megabook T1: TECNO launched its first laptop at IFA 2022, the Megabook T1. It is an ultra-thin laptop that is 14.8 mm thick with a 15.6” display and weighs 1.48 kg. The entire body is made of aluminum and has a fingerprint sensor over the power button. The device has a 70wh battery supporting up to 17.5 hours, and Wi-Fi 6 connectivity.
LG launched the MoodUP refrigerator with color-changing LED door panels. With the LG ThinQ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower door panel. The refrigerator also has a Bluetooth speaker.
B&O launched the Beosound Theatre soundbar. It has 12 drivers and 800W of power and supports 7.1.4 Channel Dolby Atmos. The Beosound Theatre has a new three-dimensional sound directivity, which is a combination of direct, side- and up-firing speakers. Besides, the soundbar can be wall-mounted or floor-standing.
JBL launched the Bar 1000, a 7.1.4 Channel Dolby Atmos-supported soundbar and wireless subwoofer. The Bar 1000 has two battery-powered detachable speakers which work in concert with four upward-firing speakers attached to the sound system.
Sennheiser unveiled the AMBEO Soundbar Plus, a compact and affordable version of the AMBEO Soundbar Max. It is a 7.1.4 Channel system, has nine drivers, with two upward-firing ones, and supports Dolby Atmos.

Conclusion

The focus of the tech companies was on improving customer experience. The new products offer various new features, such as bendable and foldable displays in TVs and laptops, enhanced health trackers in smartwatches, expanding choices in tablets and Chromebook, and a better audio experience with new soundbars. Home appliances are becoming more connected, and visually appealing to soothe the people and the environment.

In the wearables segment, there has been an increased focus on health-related aspects. The new launches in smartwatches and smart bands at IFA 2022 bring more health-related features. Also, the inclusion of new AI capabilities to measure health more accurately in real-time is likely to provide a boost to this segment.

India’s Smart TV Shipments Up 74% YoY During Q2 2022, OnePlus Climbs to Third Position

Xiaomi led India’s smart TV market in Q2 2022 with a 13% share, followed by Samsung with a 12% share.
OnePlus took the third spot for the very first time with an 8% share. The brand grew 187% YoY with the popularity of its Y1 Series.
The sub-INR 30,000 ($380) price band had a 68.7% share of the smart TV market during Q2 2022.
32” screen size had a 46.7% share of the smart TV market during Q2 2022.
Smart TV contribution to overall TV shipments reached the highest ever at 90%.

New Delhi, Boston, Toronto, London, Hong Kong, Beijing, Taipei, Seoul – August 29, 2022

India’s smart TV market grew 74% YoY in Q2 2022, according to the latest research from Counterpoint’s IoT Service. The growth can be attributed to the increasing preference of customers for smart TVs, the launch of smaller size smart TVs in the sub-INR 20,000 ($250) range, and the increasing promotions by retailers and brands. There were considerable new product launches from brands to cater to different customers and increase offline presence.

Source: India Smart TV Shipments Model Tracker, Q2 2022

Looking at the overall market, Senior Research Analyst Anshika Jain said, “The top five brands contributed to 45% of the smart TV market with Xiaomi being the top player followed by Samsung with 13% and 12% shares respectively. OnePlus took the third spot for the very first time with 123% YoY growth in H1 2022 driven by the continued popularity of its affordable Y1 series, better features and strong marketing efforts. Many new brands are also entering the market to provide affordable devices to customers. The country’s smart TV penetration stood at 90% in Q2 2022, which is the highest ever to date and is expected to rise further with 21% YoY shipment growth in 2022 due to the coming festive season and continuously rising demand.”

Commenting on the market trends, Research Analyst Akash Jatwala said, “The smart TV market is growing as customers’ preference for smart TVs is increasing along with affordability. Brands are offering various sizes of TVs at different price ranges, and with the increase in broadband penetration, we expect the smart TV penetration to go up further. With the rise in inflation, consumers are shifting their preferences to other things. Against this backdrop, most of the new launches in Q2 2022 were in the 32” screen size and <INR 20,000 ($250) price segment. Shipments of the 32” screen size grew 94% YoY to reach 47% of the total shipments during the quarter.”

Commenting on the price range, Jatwala said, “The contribution of the budget- and mid-segment smart TVs in the <INR 30,000 ($380) segment has grown from 60.2% in Q2 2021 to 68.7% in Q2 2022 as brands preferred to launch more products in this price range to cater to the consumer demand. In this price segment, new models were launched with improved features, such as 4K resolution, Dolby Audio support, and a bigger screen size of 43”.”

Market summary

Smart TV penetration in India reached the highest ever due to reasons including online sales channel growth, change in customer preference for better screen resolution and sound systems, rising OTT consumption and online gaming.
Xiaomi continued to lead the smart TV segment in Q2 2022 with a 13% market share. During the quarter, Xiaomi launched the Mi TV 5A series and an OLED TV. Xiaomi’s Mi 4A series, 5A series and Redmi Smart TV series were its major volume drivers.
Samsung took the second spot with a 12% share of the smart TV market in Q2 2022. During the quarter, Samsung launched the newer Crystal series and QLED TVs. The T4000 and T5000 series models were the volume drivers.
OnePlus captured the third position with an 8% share in the Q2 2022 smart TV shipments. The brand is getting a good response from the customer, and the Y1 series was its volume driver. During the quarter, OnePlus expanded its product line-up by launching the Y1S Pro series. Besides, OnePlus held the OnePlus Community sale, during which it offered different financing options and discounts.
LG had a 7.5% share of the smart TV market in Q2 2022. During the quarter, LG launched newer versions of its OLED line-up and some 32” mid-segment devices.
TCL smart TV shipments more than doubled YoY in Q2 2022. The S5200 series devices accounted for most of its volume. During the quarter, TCL launched various new smart TVs, including Mini-LED TVs. TCL had a TV Upgrade sale during the quarter, where it offered discounts on selected models.
Online channels contributed 31% of the total shipments during the quarter. Major online platforms such as Flipkart, Amazon and Croma had various promotions during the quarter, such as discounts and no-cost EMIs, which led to an increase in their share.

Note: Xiaomi’s share includes Redmi’s share

Background

Analyst Contacts:

Anshika Jain

Akash Jatwala

Counterpoint Research
press(at)counterpointresearch.com

Smart TV Share in India’s Overall TV Market at Record 89% in Q1 2022

Xiaomi led India’s Smart TV market in Q1 2022 with a 14.3% share, while Samsung and LG took the second and third spots respectively.
The INR 10,000-INR 20,000 price band captured over 40% share in the overall TV market.
The share of TVs with 43” and above screens is increasing as people are shifting to bigger screens.

New Delhi, Boston, Toronto, London, Hong Kong, Beijing, Taipei, Seoul – June 7, 2022

Smart TV share in India’s overall TV market grew 33% YoY in Q1 2022 to reach its highest ever at 89%, according to the latest research from Counterpoint’s IoT Service. Xiaomi led the smart TV market during the quarter with a 14.3% share, followed by Samsung at 13.1%. The increased preference for smart TVs along with sales growth in online channels were the major growth drivers. New launches from leading brands at affordable prices, along with discounts and promotions, also aided in the shipments.

Looking at the overall market, Senior Research Analyst Anshika Jain said, “The smart TV contribution in the overall TV market reached its highest ever in Q1 2022 at 89%. Xiaomi continued to lead the smart TV segment, followed by Samsung and LG. OnePlus reached its highest ever share due to the good performance of its Y1 series. Brands are putting more emphasis on the display aspect as there has been an increased preference for bigger display sizes. The display size range from 43 inches to 54 inches now contributes to almost one-third of the total smart TV shipments in India. In addition to this, an increasing number of models are being launched in the market with OLED and QLED technologies to enhance the user experience.”

On the market trends, Research Analyst Akash Jatwala said, “The smart TV market is showing immense growth driven by the rising demand for home entertainment, a wide variety of affordable launches, an increase in broadband penetration, and multiple discounts offer from retailers. Besides, consumers are opting for enhanced specifications to get a better viewing experience, like sound system improvements and larger screen sizes. Online channels contributed to 31% of the overall TV shipments with 30% YoY growth. They had special discounts on TVs, which helped drive the overall volume. Flipkart dominated these channels”

Commenting on the price range, Jatwala said, “The contribution of the premium TV segment (>INR 30,000) grew 68.6% YoY from 23.5% in Q1 2021 to 33.6% in Q1 2022 as brands are launching more products in the segment with enhanced features such as Dolby Support, better speakers, OLED/QLED display and bigger screen sizes. Due to this, the average selling price (ASP) increased 10.8% YoY in Q1 2022.”

Source: India Smart TV Shipments Model Tracker, Q1 2022

Market Summary

Xiaomi led the smart TV segment in Q1 2022 with a 14% market share. Xiaomi’s Mi 4A series and Redmi series were its major volume drivers. It also launched the Redmi Smart TV X43 during the quarter. The model contributed around 7% to Xiaomi’s total volume.
Samsung took the second spot with 13% share of the smart TV during Q1 2022. During the quarter, Samsung organized the Samsung Big TV Festival, where it offered Galaxy Tabs, Soundbars, cashback, and more on selected models of 55” and above.
LG had an 8% share of the smart TV market in Q1 2022. During the quarter, LG launched some bigger-screen TVs and OLED TVs.
Sony had a 5% share of the smart TV market in Q1 2022. During the quarter, Sony launched new models in the W series and X series.
OnePlus captured the fourth position with a 7% share in smart TV shipments. During the quarter, OnePlus launched the Y1S Edge range of TVs, which has performed well in the market.
realme was one of the most preferred smart TV brands in the <INR 20,000 price range and ranked third.
TCL saw its smart TV shipments increase by around 58% YoY. The S5200 series was one of its bestsellers and accounted for most of its volume. TCL is also planning to launch smaller screen size Mini-LED TV and QLED TV in India.
VU increased its QLED TV offerings by launching the Glo QLED TV series.
Share of smaller brands such as BPL, Haier, Toshiba, and Sansui increased during the quarter, as they are becoming popular and offering products at discounts.
India’s smart TV market is mostly offline-driven, with 69% of the shipments happening in offline channels. But online channels are increasing and offering various discounts.

Note: Xiaomi’s share includes Redmi’s share

Background

Analyst Contacts:

Anshika Jain

Akash Jatwala

Counterpoint Research

press(at)counterpointresearch.com

Key Consumer IoT Themes at MWC 2022: Wearables, Smart Office & Smart Home Solutions Galore

Mobile World Congress (MWC) which took place in Barcelona, Spain this year from February 28^th to March 3^rd showcased some interesting announcements and trends that will set new standards for upcoming products and technologies across the entire digital ecosystem.

Major highlights this year revolved around 5G, cloud, artificial Intelligence, robotics, cyber security, IoT, XR, and e-Sim technology. From a device perspective, we could see updates on not only smartphones but Consumer IoT (cIoT) devices as well from big players including Samsung, Lenovo, Radisys, Huawei, Honor, realme, and Nokia.

Here are the major cIoT announcements from this year’s MWC event:

Samsung’s three new laptops Galaxy Book 2 Pro, Galaxy Book 2 Pro 360 and Galaxy Book2 Business

Galaxy Book 2 Pro and Book 2 Pro 360

Both these devices are equipped with 1080p AMOLED display, 12th generation Intel Core i7 processors, dual stereo speakers tuned by AKG, Dolby Atmos support, WiFi 6E connectivity and S Pen Support. These are available in two sizes 13.3 inches and 15.6 inches.
Samsung Galaxy Book 2 Pro is priced at USD 1,049 while the Pro 360 variant is available at USD 1,249 and will be available from April 1^st on the Samsung website.
For both devices, special emphasis has been put on display quality, security and enhanced battery backup The full HD camera is particularly useful for conducting business and client meetings effectively. One thing to observe about the Pro 360 model is its 2 in 1 design which has the capability to fold like a tablet, especially useful for heavy travelers.
Samsung is bringing Bixby for the first time into the laptop for voice control. This will enable the user to control other smart home devices as well through SmartThings Integration.

Galaxy Book 2 Business

Samsung announced the launch of its latest PC device ‘Galaxy Book2 Business’ which is built on Intel vPro Platform and is equipped with a 14-inch display, 8 GB RAM which can be extended to 64GB and 256 GB storage with an expansion limit of up to 1 TB.
The interesting thing to note is its own ‘defense-grade security technology’ feature that has the capability to detect and track malicious activities and inhibit PC attacks through the Tamper Alert function. Even after witnessing an attack, all the valuable data is secured through the Intel Hardware Shield.
This PC is basically designed for enterprise users, keeping in mind current security issues and serves the needs of working in a hybrid environment situation. The business IR camera in the laptop is capable of giving access only to authorized users through face detection. This is the first Samsung laptop to have facial recognition technology.

Lenovo launched a series of laptops in the ThinkPad and IdeaPad range along with Chromebooks, ThinkBooks, a portable monitor, and an updated tablet

ThinkPad X13s

ThinkPad X13s is the world’s first laptop that features Qualcomm’s Snapdragon 8cx Gen 3 chipset. This new chip is capable of achieving battery life of up to 28 hours.
It features a 13.6 inch touch control display with an enhanced 5G connection, and a 5MP webcam. It is priced at $1099 and will be available in the U.S. from May 2022.
The emphasis has been put on the portability factor and enhancing the battery life with the new processor.

Other major product announcements by Lenovo

ThinkPad Extreme X1 Gen 5: This is ideal for gaming purposes and is embedded with a Core i9 processor and 64GB of RAM. Neat additions like the magnetic keyboard and stylus support from Lenovo show the full capabilities that foldable PC form factors can offer.
Lenovo Ideapad Gaming 3 and 3i: Both are entry-level gaming laptops that are ideal for full HD gaming and 4K video editing. Both the models are same in terms of specifications however, the main difference is the processor. Gaming 3i is equipped with Intel’s 12^th Gen processor while Gaming 3 has AM
IdeaPad Flex 5 series: It has a flexible hinge that can be folded to use it like a tablet which will be available in two variants 5 and 5i. These are powered with AMD Ryzen 7 series and 12th-generation Intel Core i7 processors respectively.
ThinkBooks: Lenovo unveiled its latest ThinkBook 14s Yoga Gen 2 and ThinkBook 13s Gen 4i laptops. The devices are equipped with a smart pen to take notes, sketch designs and sign documents easily.
IdeaPad Duet 3 Chromebook: This tablet with detachable keyboard could be a good alternative for students as they can take notes during lectures utilizing the magnetic clip-on keyboard. It is available in the US starting May 2022 at a starting price of USD 399.
IdeaPad Duet 5i: In terms of design, it is very much similar to IdeaPad Duet 3 and the screen can be plucked off to use it as both a tablet and laptop. The main difference is that, it has an Intel 12^th Generation Core chipset instead of Windows 11 which makes it more powerful and ideal for office workers.
Tab M10 Plus (3rd Gen): This third-generation tablet has an improved display and narrow bezels. It has a new feature called ‘Reading Mode’ making it suitable for media consumption of all kinds.

There were numerous updates in its ThinkPad T series line-up as well to address the needs of a diverse work environment. The new type of solutions will help solve the need to work across hybrid environments. The foldable PC form factor and the flexible OLED displays are good additions to its portfolio to provide better touch response and content viewing experience to its customers.

Radisys demonstrated its Reach Smart Home solution for Smarter Living

Radisys showcased its end-to-end open telecom and digital engagement portfolio. The Radisys Reach Smart Home Gateway is the central point of the solution which enables the automation of home services as it connects seamlessly with sensors and cameras from multiple vendors with cloud back-end support.
Some other key features include a fully customizable, white-labeled mobile phone app, consolidated billing to integrate smart home offerings with existing services, remote management of smart home infrastructure and built-in analytics for providing personalized recommendations based on usage trends. And Radisys’ Smart Home Operator Dashboard provides meaningful business KPIs for advanced monetizing of new services.
The solution will provide service providers new opportunities to generate revenue streams and monetize the smart home by offering stickier services with broadband plans to increase customer loyalty.

Huawei launched seven new “Smart Office” products

The highlight of all these devices is how seamlessly they connect with each other (PC, smartphone, tablet and smart screen) to form a ‘Super Device’ for screen sharing and better collaboration. Huawei also showcased the Huawei Mobile App Engine, which is basically a mobile application for PC.
The major thing to note is that many of these products are launched for the first time in the market. For deeper analysis, please refer this link.
- MatePad Paper is Huawei’s first tablet with an E-Ink display.
- Huawei MateBook X Pro is the the world’s first product certified by TÜV Rheinland for pro-level dual colour gamut colour accuracy.
- Huawei MateBook E is Huawei’s first OLED laptop that combines the benefits of both traditional laptops and tablets.
- Huawei MateStation X is its first all-in-one PC with 28.2-inch screen size and 4K+ resolution display.
- While Huawei PixLab X1 is the company’s first entry into the printers’ market, the company also introduced its first portable speaker ‘Sound Joy’.
This clearly shows Huawei’s ambition to create smart offices for hybrid work requirements and create fresh experiences for global consumers. These devices will help to expand its IoT product portfolio and provide seamless integration across different devices. This will enhance customers’ lifestyle experience by providing them with better devices for multi-tasking and increased productivity.

Honor unveiled its new smartwatch ‘Honor Watch GS 3’ and earbuds ‘Honor Earbuds 3 Pro’

Honor Watch GS 3

This smartwatch comes with a stainless-steel material with 3D curved glass design and a 1.43-inch AMOLED screen. It comes with emerging features like Bluetooth calling and heart rate monitoring. In addition to these features, the watch supports fast charging and a QR code payment function.
The design of the smartwatch is inspired by traditional watches and is somewhat similar to the GT 3 model from last year.
The major highlight of the watch is its AI heart rate dual-engine algorithm, 8-channel PPG monitoring module, and frequency tracking algorithm which helps to accurately measure the heart rate in real-time.

‘Honor Earbuds 3 Pro’

It is claimed to be the world’s first TWS device that comes with a coaxial dual-driver design.
The device is priced at approx. USD 221 (EUR 199) and comes with a lot of other industry-first features as well like built-in temperature monitoring technology.
The interesting thing to note is its ‘abnormal temperature alert’ feature that sends an alert in case any abnormality is observed.
These features highlight the brand’s R&D efforts in the hearables

realme launched the Buds Air 3 and new Smart TV

realme expanded its true wireless portfolio with the launch of the Buds Air 3 model. This is the world’s first TWS device to be certified by TUV Rheinland Noise Cancellation meant for safety and quality.
The device offers a 46 dB adaptive Active Noise Cancellation (ANC) feature and fast charging support with up to 2 hours of playback with just five minute charge. realme will first start rolling out this new device in Europe.
This is a successor to the Buds Air 2 model from last year.
The biggest highlight of the Buds Air 3 model is its water-resistant design and active noise cancellation
The brand has focused on offering prominent features like ANC at an affordable price point in its recently launched devices, allowing it to grow its share in recent years. It was the second-largest TWS player in India in 2021 with a market share of 7%.

realme new Smart TV

realme introduced its new Smart TV for the European market which is going to be available in two different sizes – 32-inch and 50 inches priced at USD ~277 (EUR 249.99) and USD 555 (EUR 499.99) respectively.

The smart TV is equipped with Dolby Vision 4K display, bezel-less design, Dolby Atmos sound system, Voice Assistance feature and a MediaTek Quadcore Chipset.
The TV will be targeting the mid-segment and will be competing against devices from Xiaomi, Nokia, TCL and OnePlus. realme has quickly managed to grab a larger share of the India Smart TV market owing to its better features and attractive prices.
This new launch should help to enhance its brand outside the Indian market.

Nokia Released Nokia Go Earbuds2+ at ~USD 43 (EUR 39)

Nokia has expanded its audio accessories with the launch of its Nokia Go Earbuds2+ model. It will be available in select global markets.
The device features environmental noise cancellation, a 10mm dynamic driver, IPX4 water resistance and up to 24 hours of playback time.
Depending on the price band, it is providing audio offerings for both online and offline platforms. The smartphone player is looking to expand its IoT device portfolio and increase its revenue from the accessories business.

Conclusion

The majority of the laptops and other smart devices were launched with a special focus on the ‘security aspect’ and making these devices ‘connected with each other’ especially for business users due to the changing needs of a hybrid working environment. Along with this, there have been improvements in integrating these devices with smartphones, utilizing AI, adding third-party apps and voice control features for building a connected smart home ecosystem.

This is going to generate new revenue opportunities for both device players as well as service providers.

In the wearables segment, there has been an increased focus on health-related aspects. The new launches in smartwatches and TWS clearly show brand efforts to bring health-related features in wearables and hearables. As well, the inclusion of new AI capabilities to measure health more accurately in real-time is likely to provide a boost to this segment. Furthermore, increased emphasis has been put on fast charging technology and integrating voice assistance capabilities to these devices including smart TVs.

The cIoT market holds tremendous potential to grow in the upcoming period owing to an increased focus on affordability and integrating the latest tech innovations.

India Smart TV Market Records Highest Ever Shipments in 2021

Smart TV share in overall TV shipments in India reached 84% in 2021, compared to just 67% in 2020.
Xiaomi led the smart TV market with an 18% share, followed by Samsung with a 16% share.
Advanced display technologies are gaining traction with the launch of many devices by different brands.
Above 40” TVs are becoming more popular with increasing affordability and attractive features. They now contribute over 42% of the shipments.

New Delhi, Beijing, Hong Kong, Taipei, Seoul, Boston, London – March 3, 2022

India’s TV shipments grew 48% YoY in Q4 2021 (December quarter) and 24% YoY in 2021, according to the latest research from Counterpoint’s IoT Service. The smart TV market grew even faster at 55% YoY in 2021 and 65% YoY in Q4 2021 to reach its highest ever shipments for a calendar year. The overall smart TV share in the TV market soared to 84% in 2021 from 67% in 2020. The post-pandemic economic recovery, faster upgrades in the entry tier and pent-up demand aided by festive sales were the major reasons for this growth in the TV market.

Commenting on the market trends, Research Analyst Akash Jatwala said, “The smart TV market is showing tremendous growth, which is attributed to increase in demand for home entertainment amid lockdown, newer launches at affordable prices, growth of new entrants, discount schemes, and premium features at attractive prices. Newer brands are offering advanced display technologies like OLED and QLED at attractive prices, which is also helping in enhancing the viewer experience. Besides, features such as Dolby Atmos and Vision, better sound system, higher refresh rate and larger screen size are gaining ground among buyers.”

On the display size, Jatwala said, “The share of TVs which are above 40” reached 42% in 2021, compared to 31% a year ago, which implies Indian consumers are moving towards bigger-size TVs, especially for watching OTT content and communicating with their dear ones virtually. With brands offering bigger-size TVs at affordable prices, this share is expected to grow much more in the coming period.”

Commenting on channel share, Senior Research Analyst Anshika Jain said, “Online channel continues to grow at a faster pace and its contribution increased to around 31% in 2021. The pandemic changed the buying habits of many consumers, making them prefer online shopping from the comfort of their homes. Apart from it, TV brands are partnering with e-commerce players and launching their websites to cater to a wide range of consumers and benefit them in terms of accessibility and affordability.”

India Smart TV Market Share of Top 5 Brands, 2020 vs 2021

Source: India Smart TV Shipments Model Tracker, 2021*
Note: Figures may not add up to 100% due to rounding

India Smart TV Market Share of Top 5 Brands, Q4 2020 vs Q4 2021

Source: India Smart TV Shipments Model Tracker, Q4 2021*
Note: Figures may not add up to 100% due to rounding

Market Summary:

Xiaomi* continued to lead the smart TV segment in 2021 with an 18% market share. The MI TV 4A, MI TV 4X, MI TV 4A Horizon edition and Redmi Smart TV X series were its best-selling models. Xiaomi is constantly expanding its product portfolio by offering newer features to its customers, the latest being the MI LED TV 4C series that comes with PatchWall and offers 77 free live channels.
Samsung led the overall TV shipments in 2021 with an 18% share. It had a 16% share in the smart TV segment. The entry-level T4000 series was Samsung’s main volume driver in 2021 and helped it lead the overall TV market. The new launches from the Crystal series also performed well during the year. Samsung’s QLED TV segment grew about 2x during the year.
LG captured an 11% share in 2021 driven by its entry-level models. During the year, LG launched the premium NanoCell TVs which saw great traction.
Sony was the most sought brand in the >INR 40,000 price range, although the affordable W series was its main volume driver. In the ultra-premium category (>INR 70,000), the X series was one of the top-selling series in 2021.
OnePlus saw a record 354% shipment growth during the year and ranked fifth in smart TV shipments. Its entry-level Y series was the volume driver, whereas the U1S was among the sought-after models in the >INR 40,000 range.
realme shipments grew 72% YoY in 2021. It was one of the most preferred smart TV brands in the entry-level segment (<INR 20,000) owing to its better features and attractive prices.
In the “Others” category, there were many brands that performed well in 2021, such as Nokia, TCL, Panasonic, BPL, Kodak and Blaupunkt, which were able to make a mark through portfolio expansion.
Newer models from existing players, entry of new brands, enhanced features, bigger displays and attractive prices helped in increasing the penetration of smart TVs in 2021.
India’s smart TV market is mostly offline-driven, with 69% of the shipments coming from offline channels.

* Xiaomi’s share includes Redmi’s share

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Anshika Jain

Akash Jatwala

Counterpoint Research
press(at)counterpointresearch.com

Webinar: Importance of Audio in a Living Room Environment

About the Webinar

The popularity of smart devices in a living room setup is on the rise. Consumers are shifting from traditional devices to a more connected ecosystem. The effect of the prolonged presence of the pandemics and stay-at-home scenarios further catalyzed the need for smart home entertainment. As per our estimates, smart TV sales will likely reach more than 80% of the television sales in 2021, compared to only 67% in 2020.

Along with a connected ecosystem, there is an upswing in the availability of high-resolution content through different OTT platforms. As a result, smart TV and other connected accessories are taking the center stage in the living room setup. Audio is certainly playing a pivotal role in providing an immersive experience.

To further explore this interesting subject, we invited esteemed guests from the industry to be part of a virtual panel discussion. This webinar will be co-hosted by analysts from Counterpoint Research, will include panelists from Flipkart, Sony, Dolby, Xiaomi. We will be discussing the importance of audio in a living room environment. The discussion will be enriched by the unique perspective of the panelists on product design, marketing, purchase journey, post-purchase consumer behavior, and many more.

Watch the recorded version of the webinar by filling out the form below:

Session Details

Date: November 30, 2021

Time: 12PM IST

The webinar will be co-hosted by:

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Foldable laptops by Asus and Lenovo

Asus Zenbook 17 Fold OLED

Lenovo ThinkPad X1 Fold 2022

New smartwatches, smart bands and smart glasses from leading brands

Garmin Venu Sq2 and Venu Sq2 Music

Huawei Watch D

Fitbit Inspire 3, Versa 4 and Sense 2

Amazfit GTR 4, GTS 4 and GTS 4 Mini

TCL NXTWEAR S

Lenovo Glasses T1

TWS category saw some interesting launches

Jabra Elite 5

JBL Tour PRO 2

Tablets saw new models from leading brands

HONOR Pad 8

Huawei MatePad Pro 11

Nokia T21

Lenovo Tab P11 (2nd Gen) and P11 Pro (2nd Gen)

Smart TVs saw bigger OLED/Mini-LED displays and bendable TVs

LG OLED Flex and LG OLED evo Gallery Edition 97”

TCL Mini LED TVs

Toshiba QA5D, UF3D and UK4D

Other notable product launches

Conclusion

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Samsung’s three new laptops Galaxy Book 2 Pro, Galaxy Book 2 Pro 360 and Galaxy Book2 Business

Galaxy Book 2 Pro and Book 2 Pro 360

Galaxy Book 2 Business

Lenovo launched a series of laptops in the ThinkPad and IdeaPad range along with Chromebooks, ThinkBooks, a portable monitor, and an updated tablet

ThinkPad X13s

Other major product announcements by Lenovo

Radisys demonstrated its Reach Smart Home solution for Smarter Living

Huawei launched seven new “Smart Office” products

Honor unveiled its new smartwatch ‘Honor Watch GS 3’ and earbuds ‘Honor Earbuds 3 Pro’

Honor Watch GS 3

‘Honor Earbuds 3 Pro’

realme launched the Buds Air 3 and new Smart TV

realme new Smart TV

Nokia Released Nokia Go Earbuds2+ at ~USD 43 (EUR 39)

Conclusion

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