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Insights Tag： Huawei

Global Smartwatch Market Rebounds; Huawei and Fire-Boltt Hit New Peaks

  • The global smartwatch market rebounded with a 9% YoY rise in Q3 2023 shipments, continuing the upward trend from the previous quarter.
  • Growth was propelled by strong performances in the Indian market, particularly from Fire-Boltt, and Huawei’s significant surge in China.
  • Outside India, the rise in high-specification HLOS smartwatches, driven by new Apple, Huawei, and Samsung releases, dominated the market.

Seoul, New Delhi, Hong Kong, Beijing, London, Buenos Aires, San Diego – December 01, 2023

Global smartwatch shipments increased 9% YoY in Q3 2023, according to Counterpoint Research’s latest Global Smartwatch Model Tracker. After experiencing a slowdown earlier this year, the smartwatch market regained momentum in Q2 2023 and continued the positive trend in Q3 as well. The primary drivers of this growth were the sustained strong performance of the Indian market led by Fire-Boltt, as well as Huawei’s tremendous rebound in China.

Research Analyst Woojin Son said, “There is significant value in examining the growth drivers of the global smartwatch market in Q3 2023. Amid a global economic slowdown, most consumer device markets like smartphones are still experiencing stagnation compared to a year ago. In contrast, the smartwatch market has recorded YoY growth for two consecutive quarters in both premium and budget segments. Notably, High-level Operating System (HLOS)* smartwatches, typically featuring higher specification and price, have grown largely driven by Huawei in Q3 2023 as the company posted its highest quarterly performance ever. Most of this surge occurred in the Chinese domestic market, coupled with the launch of new Huawei 5G smartphones.”

High-level Operating System (HLOS)* Smartwatch Market Share, Q3 2022 vs Q3 2023

Source: Counterpoint Global Smartwatch Model Shipment and Revenue Tracker, Q3 2023

Son added, “Meanwhile, the Indian market, which has been powerfully leading the Basic* smartwatch sector, maintained robust growth in the quarter. The country contributed to 35% of total global shipments, securing its position as the leader in the global market for the third consecutive quarter.”

Market Summary

  • Apple delivered its best-ever Q3 performance, with a 7% YoY increase in shipments. This achievement is particularly noteworthy given that the latest Apple Watch, a key product in their lineup, was released slightly later than the previous year. The strong shipments of the 2nd-generation SE model significantly contributed to the growth of the industry leader.
  • Huawei witnessed an impressive 56% YoY increase in overall shipments for the quarter, with HLOS smartwatches seeing a remarkable 122% surge. Its Watch 4 and 4 Pro series, released in Q2 2023, and the Watch GT 4, released in Q3 2023, have achieved good popularity. The increase in Huawei’s shipments was due to the return of its smartphones and the bundled sales model induced by various sales channels.
  • Samsung experienced a 19% YoY decline in shipments. However, the new products released in August exhibited only a 3% drop compared to the previous ones. In essence, the decrease in Samsung smartwatch shipments this quarter appears to be primarily attributed to a sharper decline of legacy models. Meanwhile, the proportion of the Galaxy Watch 6 Classic significantly increased compared to last year’s 5 Pro, contributing to the rise in the ASP of the brand.
  • Fire-Boltt reclaimed its leadership position in India after recording its all-time highest quarterly shipments. All the three major Indian brands — Fire-Boltt, Noise and boAt — are experiencing a slower growth rate than before. However, this is interpreted not as a sign of sluggishness, but rather as an indication of entering a phase of stabilization.

*Types of smartwatches:

  • HLOS smartwatch: Electronic watch running a high-level OS, such as Watch OS (Apple) or Wear OS (Samsung), with the ability to install third-party apps.
  • Basic smartwatch: Electronic watch running a lighter version of an OS, with no ability to install third-party apps.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

2023 Global Smartphone Shipments to Hit Lowest Level in Almost a Decade

  • Global smartphone shipments in 2023 are expected to shrink by 5% YoY to reach 1.2 billion.
  • However, the shipments are expected to increase by 3% YoY in Q4 2023.
  • The iPhone 15 Pro series’ share in the overall iPhone 15 series is projected to increase to 65% in Q4 2023.
  • India will become Apple’s new growth focus, but the brand’s underperformance in China will hinder its growth in 2024.

London, San Diego, Seoul, New Delhi, Beijing, Buenos Aires, Hong Kong – November 30, 2023

Global smartphone shipments in 2023 are projected to decline 5% YoY to reach 1.2 billion, the lowest level in almost a decade, according to Counterpoint Research’s Smartphone 360 Global Smartphone Shipment Forecast. However, the shipments are expected to increase by 3% YoY in Q4 2023 to reach 312 million units.

North America (NAM) and Europe’s shipments are expected to remain stagnant. But China and emerging markets such as the Middle East and Africa (MEA) and India have managed to break out from their declines and will recover to become the new drivers of growth in the smartphone market from Q4 2023 onwards.

Apple, the usual market leader in Q4 with its newly launched series, is expected to record a volume decline of 3% YoY in Q4 2023, mainly due to Huawei’s aggressive expansion in China and prolonged delay in smartphone upgrades in Japan. However, Apple will try to offset the underperformance in volume terms by growing in value terms with a better product mix. In Q4 2022, the shipment share of the iPhone 14 Pro series in the entire iPhone 14 series was 61%. In Q4 2023, however, the iPhone 15 Pro series’ portion in the iPhone 15 series is projected to increase to 65%.

Global Smartphone Market Shipments, 2013-2024F

Global Smartphone Market Shipments, 2013-2024F
Source: Counterpoint Research

After destocking efforts end with a relatively healthy inventory by the year-end, smartphone shipments in 2024 are projected to grow by 3% YoY. We can also expect a recovery focused on emerging markets, backed by increasing consumer confidence and improving macroeconomic conditions.

Apple will be just in line with the market growth in 2024 while facing pressures in its traditional markets. The retention of high interest rates in the US, which hit consumer spending, and intensifying competition in China’s premium smartphone market, mainly due to Huawei, are expected to hinder Apple’s growth throughout 2024.

Huawei, driven by its newly launched Mate 60 5G series and older P-series 4G devices, recorded an enormous success in Q3 2023. Assuming that Huawei can expand the production of its Kirin SoCs via partnerships, the brand is expected to continue to grow 37% YoY in 2024.

Associate Director Liz Lee said, “India, maintaining its momentum for premiumization, is expected to become Apple’s new growth focus. Apple’s India shipments are predicted to grow 23% YoY in 2024. However, due to its underperformance against Huawei in China, Apple’s global market share will unavoidably decline slightly YoY in Q4 2023 and across 2024.”

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Follow Counterpoint Research

press(at)counterpointresearch.com

 

Nearly Two-thirds of High-end Smartphone Users in China are Open to Foldables: Survey

  • 64% of high-end smartphone users in China are willing to purchase a foldable smartphone for their next purchase.    
  • Trying new form factor (22%) and owning a bigger screen (21%) are key reasons driving preference for foldable design. 
  • 89% of potential foldable buyers prefer book-type foldable design for its wide and large display and multi-tasking feature.
  • Reputation and the latest technology are the key factors during brand selection. 
  • The durability of foldables is the top area of concern among people.

Beijing, New Delhi, London, Jakarta, Boston, Toronto, Taipei, Seoul – November 23, 2023

A recent consumer survey conducted by Counterpoint Research spotlights a strong interest in foldable smartphones among Chinese consumers. As many as 64% of smartphone users in the $400 and above price bracket in China are considering foldables for their next purchase, with 20% already committed to the idea and an additional 44% weighing it as an option.

Counterpoint Research
Source: Counterpoint Consumer Lens Service

Android users’ interest in foldable smartphones is higher at 71%, while it is 58% for iOS users. This interest in foldables is particularly pronounced among current foldable phone users in the survey, who are eager to continue their experience with the emerging technology.

Though the big screen size of foldables attracts smartphone users, this enthusiasm is tempered by concerns over durability, prominence of the crease and the bulkiness of the device when the screen is folded, which are seen as the main barriers to widespread adoption.

Senior Analyst Arushi Chawla said, “With the smartphone market maturing and hence becoming tough to compete on the software side of things, people are looking forward to the foldable category as a stand-out factor. Multiple brands coming up with newer foldable generations are also building confidence among consumers. As a result, a significant proportion of the respondents aspire to purchase foldable smartphones in the near future. However, now consumers have also become better informed due to their rising dependence on smartphones and, therefore, hold certain concerns about the foldable technology.”

Durability of foldables is the top area (23%) the respondents want the products to improve. Comments on Chinese social media highlight complaints about the high cost of repairing foldables and disappointment over the robustness of product designs. Therefore, reputation in terms of quality and after-sales service becomes the top factor in brand selection.

Research Analyst Archie Zhang said, “Chinese OEMs are leading innovations in the foldable sector, striving to create devices that are both slimmer and lighter and appeal to consumers accustomed to the standard premium phones. This evolution is supported by significant investments in research and development, focusing on the mechanics of foldable hinges and the materials used, which are key to decreasing the body size and weight and increasing robustness.”

The survey also explores consumer expectations from book-type foldables. About 70% think foldables’ weight should be similar to or lighter than the smartphones they are using. Regarding thickness, most respondents think book-type foldables should not exceed 10 mm-12 mm when folded. Also, most users are willing to pay a price in the RMB 7,000-RMB 8,000(about $947-$1113) range for this foldable device type.

The Chinese foldable smartphone market has shown exponential growth this year, registering a 106% YoY increase in Q3. HONOR’s Magic V2 was the best-selling model in this quarter. From Q1 to Q3, the segment grew 90% with Huawei taking the biggest sales share.

Counterpoint Research

Counterpoint ResearchHONOR and other Chinese OEMs have stepped up foldable shipments while aiming for faster growth in the premium segment globally. This will make the global foldable market more competitive.

Senior Research Analyst Mengmeng Zhang said, “The Chinese foldable smartphone market is poised for double-digit growth in 2023, even against an anticipated overall market contraction of less than 5% YoY. With OEMs enhancing the durability, design and affordability of foldables, these devices are set to captivate a broader consumer base. Besides, unique software capabilities like advanced multi-tasking and seamless inner-outer screen integration are expected to further boost the appeal of foldable smartphones.”

(This Counterpoint Research survey was sponsored by HONOR to understand the preference towards foldable smartphones among users in the $400 and above price band in China. The survey, having a sample size of more than 1,000 respondents, was conducted online in both English and Mandarin languages. We expect the survey results to have a statistical precision of +/- 4%.)

 

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Follow Counterpoint Research

press(at)counterpointresearch.com

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Latest China Weekly Smartphone Sales Signals Market Recovery, Huawei Rally

  • Growth: China’s YoY smartphone sales growth for the first four weeks of October averaged 11%
  • Growth: WoW figures heading into 11.11 sales period highlight stronger momentum than 2022
  • Drivers: Huawei the standout brand, growing by over 90% during the four-week period
  • Drivers: More transparent and earlier promotions ahead of the 11.11 Singles Day sales event
  • Expectations: Positive momentum across both WoW and YoY

Beijing, Hong Kong, Seoul, Boston, New Delhi, London – November 14, 2023

China’s smartphone market is signalling a recovery with the first four weeks of October growing on average 11% YoY according to Counterpoint Research’s latest Smartphone 360 Weekly Tracker. Huawei has been the standout brand, accounting for the bulk of net adds share over the period.

“Whether it’s YoY or more short-term WoW, the numbers are suggesting a recovery. There’s some momentum building to be sure,” observes Mengmeng Zhang, senior analyst for China. “This is auspicious as we head into reporting season for the 11.11 sales period.”

China Weekly* Smartphone Sales, October

Counterpoint Research
Source: Counterpoint Research Smartphone 360 Weekly Tracker, China.
*Based on first four weeks (Mon-Sun) in October.

With the launch of its new Kirin powered device, Huawei is making a resurgence.  “The clear standout in October has been Huawei with its turnaround on the back of its Mate 60 series devices.  Growth has been stellar with its new launch marketing and strong media coverage around its ‘Made in China’ chipset,” notes China analyst Archie Zhang. “Demand continues to be high double-digits and we’re also seeing a halo effect, with other models from the vendor performing well.”

China Smartphone Sales by Key Vendors, October*

Counterpoint Research
Source: Counterpoint Research Smartphone 360 Weekly Tracker, China.
*Based on October full-month preliminary figures.

Production issues are a recurring theme this year, with both Huawei and Apple coming under pressure to deliver on new devices.  The latter is experiencing some issues with specific color variants on the Pro Max, resulting in extended wait times and higher prices on some e-commerce platforms.

Huawei stock shortages are the result of much higher-than-expected demand and the resulting strain from its component supply chain and EMS providers.  “Huawei’s ability to scale up to this new normal will be a major determinant not just for their own growth, but for the broader market,” states Ivan Lam, senior analyst for manufacturing.  “How they managed the 11.11 period is Huawei’s first true test.  Indicators are showing overall sales to be up but how much Huawei contributed to that outperformance is the tell for the rest of the quarter.” 

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Follow Counterpoint Research

press(at)counterpointresearch.com

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Global Smartphone Market Share: Quarterly

Access quarterly data on global smartphone shipments and market share from Q1 2018 to Q3 2023.

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Smartphones Q3 2023

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Global Smartphone Shipments Market Data (Q4 2021 – Q3 2023)

Published Date: Nov 10, 2023

Counterpoint Research Global Smartphone Market Share Q3 2023

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• The global smartphone market declined by 1% YoY to reach 299.8 million units in Q3 2023.
• Samsung declined 8% YoY despite growing by 11% QoQ and retaining its position as the top smartphone player in Q3 2023.
• Among the top five smartphone brands, Xiaomi was the only brand to grow YoY, shipping 41.5 million smartphones in Q3 2023.
• Among the top 10 smartphone brands, HONOR, Motorola, Tecno and Huawei saw double-digit annual growth. Infinix and itel, the other Transsion brands along with Tecno, also experienced double-digit annual growth.
• In terms of regional performance, the Middle East and Africa (MEA) exhibited the highest annual shipment growth while North America experienced the highest decline.

BrandsQ4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023
Samsung19%23%21%21%19%22%20%20%
Apple22%18%16%16%23%21%17%16%
OPPO*9%9%10%10%10%10%10%14%
Xiaomi12%12%13%13%11%11%12%14%
vivo8%8%9%9%8%7%8%7%
Others30%30%31%31%29%29%33%29%
BrandsQ4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023
Samsung6974.562.564.358.360.653.559.4
Apple81.55946.549.2705845.348.9
OPPO*33.930.928.229.529.628.42842.1
Xiaomi453939.540.533.230.533.241.5
vivo29.324.825.52623.420.821.422.1
Others112.798.192.392.489.481.986.685.8
Total371.4326.4294.5301.9303.9280.2268299.8

*OPPO includes OnePlus since Q3 2021

**Ranking is according to the latest quarter.

*Data on this page is updated every quarter

This data represents the global smartphone market share by quarter (from 2021-2023) by top OEMs. Global smartphone shipments by market share and millions of units are provided.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

The global smartphone market share numbers are from:

MOBILE DEVICES MONITOR – Q3 2023 (Vendor Region Countries)

Excel File

Published Date: November 2023

This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

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Global Smartphone Shipments Market Data (Q3 2021 – Q2 2023)

Published Date: Aug 17, 2023

Our Q3 2023 global smartphone sell-through figures are now live as part of our September 2023 Market Pulse Preliminary data release.

Counterpoint-Research-Global-Smartphone-Market-Share-Q2-2023

• The global smartphone market declined by 9% YoY to reach 268 million units in Q2 2023.

• Samsung retained its position as the top smartphone player in Q2 2023, as Apple saw cyclical decline.

• Among the top five brands, Apple experienced the least YoY shipment decline. Among the top 10 brands, Tecno and Infinix, part of the Transsion Group, saw double digit annual growth.

• In terms of regional performance, Middle East and Africa (MEA) exhibited the only annual shipment growth while North America experienced the highest decline.

• The top 5 brands contributed to almost 80% of the total 5G shipments in Q2 2023.

BrandsQ3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023
Apple14%22%18%16%16%23%21%17%
Samsung20%19%23%21%21%19%22%20%
Xiaomi13%12%12%13%13%11%11%12%
OPPO*11%9%9%10%10%10%10%10%
vivo10%8%8%9%9%8%7%8%
Others32%30%30%31%31%29%29%33%
BrandsQ3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023
Samsung69.369.074.562.564.358.360.653.5
Apple48.081.559.046.549.270.058.045.3
Xiaomi44.445.039.039.540.533.230.533.2
OPPO*38.133.930.928.229.529.628.428.0
vivo33.729.324.825.526.023.420.821.4
Others108.5112.798.192.392.489.481.986.6
Total Market342.0371.4326.4294.5301.9303.9280.2268.0

*OPPO includes OnePlus since Q3 2021

**Ranking is according to the latest quarter.

Q1 2023 Highlights

Published Date: May 9, 2023

• The global smartphone market declined by 14% YoY and 7% QoQ to record 280.2 million unit shipments in Q1 2023.

• Samsung replaced Apple as the top smartphone player in Q1 2023, driven by its mid-tier A Series and the recently launched S23 series.

• Apple’s YoY shipment decline was the least among the top five brands. Consequently, it recorded its highest-ever Q1 share of 21%.

• Global smartphone revenues declined by 7% YoY to around $104 billion. Apple, Samsung, Xiaomi increased their Average Selling Prices YoY.

For our detailed research on the global smartphone market in Q1 2023, click here.

Global Smartphone Shipments Market Share (%)
BrandsQ2 2021Q3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023
Samsung18%20%19%23%21%21%19%22%
Apple15%14%22%18%16%16%23%21%
Xiaomi16%13%12%12%13%13%11%11%
OPPO*10%11%9%9%10%10%10%10%
vivo10%10%8%8%9%9%8%7%
Others31%32%30%30%31%31%29%29%
BrandsQ2 2021Q3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023
Samsung57.669.36974.562.564.358.360.6
Apple48.94881.55946.549.27058
Xiaomi52.544.4453939.540.533.230.5
OPPO*33.638.133.930.928.229.529.624
vivo32.533.729.324.825.52623.421.2
Others98108.5112.798.192.392.489.485.9
Total Market323.1342371.4326.4294.5301.9303.9280.2

• What’s the global market size for smartphones?
The global smartphone market shipments declined to reach 280.2 million units in Q1 2023.

• What is the global market for mobile phones?
The 2022 global smartphone shipments declined to 1.2 billion units, the lowest since 2013.

• Who dominates the smartphone market?
Apple dominated the smartphone market in 2022 by achieving its highest-ever global shipments, revenue and operating profit share.

• How fast is the smartphone market growing?
The global smartphone shipments declined by 12% in 2022.

*OPPO includes OnePlus since Q3 2021

**Ranking is according to the latest quarter.

Q4 2022 Highlights

Published Date: February 8, 2023

  • The global smartphone market declined by 18% YoY to reach 304 million units in Q4 2022.
  • Apple replaced Samsung as the top smartphone player in Q4 2022, driven by the recent launch of the iPhone 14 series.
  • Apple market share for Q4 2022 was 23% followed by Samsung market share of 19%.
  • The 2022 global smartphone shipments declined by 12% to 1.2 billion units, the lowest since 2013.
  • Global smartphone revenues declined by 9% to $409 billion, the lowest since 2017.
  • Apple achieved its highest-ever global smartphone shipment, revenue and operating profit share in 2022.

For our detailed research on the global smartphone market in Q4 2022, click here.

BrandsQ1
2021		Q2
2021		Q3
2021		Q4
2021		Q1
2022		Q2
2022		Q3
2022		Q4
2022
Apple17%15%14%22%18%16%16%23%
Samsung22%18%20%19%23%21%21%19%
Xiaomi14%16%13%12%12%13%13%11%
OPPO*11%10%11%9%9%10%10%10%
vivo10%10%10%8%8%9%9%8%
Others26%31%32%30%30%31%31%29%
BrandsQ1
2021		Q2
2021		Q3
2021		Q4
2021		Q1
2022		Q2
2022		Q3
2022		Q4
2022
Apple59.548.948.081.559.046.549.270.0
Samsung76.657.669.369.074.562.564.358.3
Xiaomi48.552.544.445.039.039.540.533.2
OPPO*3833.638.133.930.928.229.529.6
vivo35.532.533.729.324.825.526.023.4
Others96.898.0108.5112.798.192.392.489.4
Total Market354.9323.1342.0371.4326.4294.5301.9303.9

*OPPO includes OnePlus since Q3 2021

**Ranking is according to the latest quarter.

Q3 2022 Highlights

Published Date: December 20, 2022

  • The global smartphone market declined by 12% YoY even as it grew by 2% QoQ to reach 301 million units in Q3 2022.
  • While quarterly growth in Apple and Samsung pushed the global smartphone market above 300 million units, a level it failed to reach last quarter, political and economic instability drove negative consumer sentiment.
  • Apple was the only top-five smartphone brand to grow YoY, with shipments increasing 2% YoY, growing market share by two percentage points to 16%.
  • Samsung’s shipments declined by 8% YoY but grew 5% QoQ to 64 million.
  • Xiaomi, OPPO* and vivo, recovered slightly after receiving heavy beatings due to lockdowns in China in Q2, and as they captured more of the market ceded by Apple and Samsung’s exit from Russia.
  •  
BrandsQ4
2020		Q1
2021		Q2
2021		Q3
2021		Q4
2021		Q1
2022		Q2
2022		Q3
2022
Samsung16%22%18%20%19%23%21%21%
Apple21%17%15%14%22%18%16%16%
Xiaomi11%14%16%13%12%12%13%13%
OPPO*9%11%10%11%9%9%10%10%
vivo8%10%10%10%8%8%9%9%
Others35%26%31%32%30%30%31%31%
BrandsQ4
2020		Q1
2021		Q2
2021		Q3
2021		Q4
2021		Q1
2022		Q2
2022		Q3
2022
Samsung62.576.657.669.369.074.562.564.3
Apple81.959.548.948.081.559.046.549.2
Xiaomi43.048.552.544.445.039.039.540.5
OPPO*34.03833.638.133.930.928.229.5
vivo33.435.532.533.729.324.825.226.0
Others139.896.898.0108.5112.798.192.392.4
Total Market394.6354.9323.1342.0371.4326.4294.5301.9

*OPPO includes OnePlus since Q3 2021

**Ranking is according to the latest quarter.

Q2 2022 Highlights

Published Date: August 16, 2022

• The global smartphone market growth saw a decline of 9% YoY and 10% QoQ to 294.5 million units in Q2 2022.
• Global smartphone market share carries on consolidation, with top three brands commanding 50% share for three consecutive quarters.
• This was the first time quarterly shipments dropped below 300 million units since Q2 2020 during the early part of the COVID-19 pandemic.
• Samsung was the only top-five smartphone brand to grow YoY, increasing shipments by 8% YoY and growing market share by three percentage points to 21%.
• Apple market share declined by 5% YoY in Q2 2022, although its share increased in a diminished market.
• iPhone shipment market share continues to edge upwards, with Apple reaching its highest Q2 2022 shipment share ever
• The Android vs iOS market share battle, traditionally contested by Apple in the US, Europe and Japan, is intensifying in markets like China, which is becoming a significant driver of iOS installed based globally.
• Xiaomi, OPPO* and vivo, hit by China lockdowns, suffered double digit YoY declines in their respective shipments.

BrandsQ3
2020		Q4
2020		Q1
2021		Q2
2021		Q3
2021		Q4
2021		Q1
2022		Q2
2022
Samsung22%16%22%18%20%19%23%21%
Apple11%21%17%15%14%22%18%16%
Xiaomi13%11%14%16%13%12%12%13%
OPPO*8%9%11%10%11%9%9%10%
vivo8%8%10%10%10%8%8%9%
Others38%35%26%31%32%30%30%31%
BrandsQ3
2020		Q4
2020		Q1
2021		Q2
2021		Q3
2021		Q4
2021		Q1
2022		Q2
2022
Samsung80.462.576.657.669.369.074.562.5
Apple41.781.959.548.948.081.559.046.5
Xiaomi46.543.048.552.544.445.039.039.5
OPPO*31.034.038.033.638.133.930.928.2
vivo31.033.435.532.533.729.324.825.5
Others135.0139.896.898.0108.5112.798.292.3
Total Market365.6394.6354.9323.1342.0371.4326.4294.5

*OPPO includes OnePlus since Q3 2021

**Ranking is according to the latest quarter.

Q1 2022 Highlights

Published Date: May 16, 2022

• The global smartphone market declined by 7% YoY and 12% QoQ to 328 million units in Q1 2022.
• While Samsung’s shipments declined 3% YoY, it was the only top-five smartphone brand to grow QoQ. Its market share rose to 23% from 19% last quarter, resulting in Samsung taking the top spot from Apple in Q1 2022.
• Apple’s shipments declined by 1% annually to reach 59 million units in Q1 2022. This was after an expected seasonal quarterly shipment decline of 28%.
• Xiaomi, OPPO* and vivo’s component struggles continued, causing a quarterly and annual decline in their respective shipments.

BrandsQ2
2020		Q3
2020		Q4
2020		Q1
2021		Q2
2021		Q3
2021		Q4
2021		Q1
2022
Samsung20%22%16%22%18%20%19%23%
Apple14%11%21%17%15%14%22%18%
Xiaomi10%13%11%14%16%13%12%12%
OPPO*9%8%9%11%10%11%9%9%
vivo8%8%8%10%10%10%8%8%
Others39%38%35%26%31%32%30%30%
BrandsQ2
2020		Q3
2020		Q4
2020		Q1
2021		Q2
2021		Q3
2021		Q4
2021		Q1
2022
Samsung54.280.462.576.657.669.369.074.5
Apple37.541.781.959.548.948.081.559.0
Xiaomi26.546.543.048.552.544.445.039.0
OPPO24.531.034.038.033.638.133.930.9
vivo22.531.033.435.532.533.729.324.8
Others110.9135.0139.896.898.0108.5112.798.1
Total Market276.1365.6394.6354.9323.1342.0371.4326.4

The global smartphone market growth saw a decline of 7% YoY, shipping 328 million units in Q1 2022 caused by the ongoing component shortages, as well as COVID resurgence at the beginning of the quarter and the Russia-Ukraine war towards the end. The global smartphone market also, as expected, had a seasonal decline of 12% QoQ. The component supply crunch was felt more severely by major Chinese OEMs such as Xiaomi, OPPO* and vivo as compared with Samsung, which seems to have overcome component shortages that affected its supply last year, as evidenced by higher-than-expected growth in its shipments despite a late flagship launch.

Consequently, Samsung regained the top spot from Apple which had emerged as the biggest smartphone vendor globally in Q4 2021 thanks to its latest iPhone 13 series.

With its share at around 22.5% of the global smartphone shipments in Q1 2022, China remains the world’s biggest smartphone market. This is down from around 25.6% in Q1 2021 as China’s economy grew slower than expected due to COVID-related lockdowns and shipment volumes declined by over 19% YoY. While China’s share of global smartphone market growth (shipments) remains flat QoQ thanks to a small peak in demand during Chinese New Year and as the global smartphone market declined QoQ due to seasonality, in terms of absolute shipments, China saw a quarterly decline of over 12%.

HONOR has emerged as the biggest smartphone player in China, chipping into vivo and OPPO*’s shares and stepping into the position previously held by Huawei from which it recently separated. Although vivo did not succeed in regaining the top position due to HONOR’s rise at a time when it is itself facing component shortages, it did recover somewhat thanks to its newly launched mid-end S12 series that is popular with younger customers and the affordable the Y series which showed strong performance in the quarter.

*OPPO includes OnePlus since Q3 2021

**Ranking is according to the latest quarter.

Q4 2021 Highlights

Published Date: February 16, 2022

• Global smartphone market growth saw an increase of 4% YoY to reach 1.39 billion units in 2021. Q4 2021 shipments declined 6% YoY to reach 371 million units.
• Samsung led the global smartphone market in 2021 with annual shipments of 272 million units.
• Apple, Xiaomi, OPPO^ and vivo recorded their highest-ever annual shipments.
• The top five brands gained share due to a significant decline by Huawei, and LG’s exit from the market.
• Apple surpassed Samsung to take the number one spot in Q4 2021 with smartphone shipments increasing by 70% QoQ to 81.5 million units in Q4 2021, despite remaining flat YoY.
• Apple recorded their highest-ever annual shipments of 237.9 million units in 2021 driven by successful launch of iPhone 13 series and consistent performance of iPhone 12 series.

BrandsQ1
2020		Q2
2020		Q3
2020		Q4
2020		Q1
2021		Q2
2021		Q3
2021		Q4
2021
Apple14%14%11%21%17%15%14%22%
Samsung20%20%22%16%22%18%20%19%
Xiaomi10%10%13%11%14%16%13%12%
OPPO*8%9%8%9%11%10%11%9%
vivo7%8%8%8%10%10%10%8%
Others41%39%38%35%26%31%32%30%
BrandsQ1
2020		Q2
2020		Q3
2020		Q4
2020		Q1
2021		Q2
2021		Q3
2021		Q4
2021
Apple40.037.541.781.959.548.948.081.5
Samsung58.654.280.462.576.657.669.369.0
Xiaomi29.726.546.543.048.552.544.445.0
OPPO*22.324.531.034.038.033.638.133.9
vivo21.622.531.033.435.532.533.729.3
Others122.8110.9135.0139.896.898.0108.5112.7
Total Market295.0276.1365.6394.6354.9323.1342.0371.4
QuarterQ1
2020		Q2
2020		Q3
2020		Q4
2020		Q1
2021		Q2
2021		Q3
2021		Q4
2021
Ship-ments (in Mn)40.037.541.781.959.548.948.081.5

*OPPO includes OnePlus since Q3 2021

**Ranking is according to the latest quarter.

Q3 2021 Highlights

Published Date: November 16, 2021

• The global smartphone market growth saw an increase of 6% QoQ but declined by 6% YoY in Q3 2021, clocking global shipments of 342 million units, down from 365.6 million in Q3 2020.
• Samsung retained the number one spot in Q3 2021 with smartphone shipments increasing by 20% QoQ to 69.3 million units in Q3 2021.
• Xiaomi shipped 44.4 million units in Q3 2021, down 5% YoY and 15% QoQ as it was severely hit by the ongoing component shortages.
• vivo grew 8% YoY and 3% QoQ to reach 33.7 million units. vivo continued to lead China’s smartphone market with 17.3 million units in Q3 2021.
• realme achieved its highest-ever shipment performance with 16.2 million units in Q3 2021. The record quarter came at a time when component shortages were at their peak.
• Global handset market wholesale revenue grew 10% YoY and 6% QoQ in Q3 2021 to reach over $103 billion.

BrandsQ4
2019		Q1
2020		Q2
2020		Q3
2020		Q4
2020		Q1
2021		Q2
2021		Q3
2021
Samsung18%20%20%22%16%22%18%20%
Apple18%14%14%11%21%17%15%14%
Xiaomi8%10%10%13%11%14%16%13%
OPPO8%8%9%8%9%11%10%11%
vivo8%7%8%8%8%10%10%10%
Others40%41%39%38%35%26%31%32%
BrandsQ4
2019		Q1
2020		Q2
2020		Q3
2020		Q4
2020		Q1
2021		Q2
2021		Q3
2021
Samsung70.458.654.280.462.576.657.669.3
Apple72.340.037.541.781.959.548.948.0
Xiaomi32.929.726.546.543.048.552.544.4
OPPO30.722.324.531.034.038.033.638.1
vivo31.521.622.531.033.435.532.533.7
Others163.4122.8110.9135.0139.896.898.0108.5
Total Market401.1295.0276.1365.6394.6354.9323.1342.0

*Ranking is according to the latest quarter.

Q2 2021 Highlights

Published Date: August 16, 2021

• Global smartphone market grew 19% YoY but declined by 7% QoQ as 323 million units were shipped, led by Samsung.
• Xiaomi eclipses 52 million smartphones, becoming the world’s second-largest smartphone brand for the first time ever.
• Samsung retained the number one spot with shipments reaching 58 million units in Q2 2021, however, its market share declined to 18% as compared to 22% in Q1 2021 as its shipments declined by 24% QoQ.
• realme grew by 135% YoY and 17% QoQ, crossing cumulative shipments of 100 million smartphones since its entry into the smartphone market.
• Global smartphone shipment revenues grew by 25% YoY to $96 billion in Q2 2021 setting a second-quarter record.

BrandsQ3
2019		Q4
2019		Q1
2020		Q2
2020		Q3
2020		Q4
2020		Q1
2021		Q2
2021
Samsung21%18%20%20%22%16%22%18%
Xiaomi8%8%10%10%13%11%14%16%
Apple12%18%14%14%11%21%17%15%
OPPO9%8%8%9%8%9%11%10%
vivo8%8%7%8%8%8%10%10%
Others42%40%41%39%38%35%26%31%
BrandsQ3
2019		Q4
2019		Q1
2020		Q2
2020		Q3
2020		Q4
2020		Q1
2021		Q2
2021
Samsung78.270.458.654.280.462.576.657.9
Xiaomi31.732.929.726.546.243.048.552.5
Apple44.872.340.037.541.781.959.548.9
OPPO32.331.422.324.531.034.038.033.6
vivo31.331.521.622.531.033.435.532.5
Others161.7162.6122.8110.9135.3139.896.897.7

Total

Market

380.0401.1295.0276.1365.6394.6354.9323.1

*Ranking is according to the latest quarter.

Q1 2021 Highlights

Published Date: May 16, 2021

• Global smartphone shipment revenue crossed the $100 billion mark for the first time for a March-ending quarter to reach $113 billion.
• Global shipments grew 20% YoY, reaching 354 million units, led by OPPO, vivo, Xiaomi and Apple.
• Samsung regained its top spot as the world’s biggest OEM, with shipments reaching 76.8 million units in Q1 2021.
• Apple iPhone active installed base reached a new high this quarter.

BrandsQ2
2019		Q3
2019		Q4
2019		Q1
2020		Q2
2020		Q3
2020		Q4
2020		Q1
2021
Samsung21%21%18%20%20%22%16%22%
Apple10%12%18%14%14%11%21%17%
Xiaomi9%8%8%10%10%13%11%14%
OPPO9%9%8%8%9%8%9%11%
vivo8%8%8%7%8%8%8%10%
Huawei#16%18%14%17%20%14%8%4%
realme1%3%2%2%2%4%4%4%
Others24%21%23%22%16%20%23%18%
BrandsQ2
2019		Q3
2019		Q4
2019		Q1
2020		Q2
2020		Q3
2020		Q4
2020		Q1
2021
Samsung76.378.270.458.654.280.462.576.6
Apple36.544.872.340.037.541.781.959.5
Xiaomi32.331.732.929.726.546.243.048.5
OPPO30.632.331.422.324.531.034.038.0
vivo27.031.331.521.622.531.033.435.5
Huawei#56.666.856.249.054.850.933.015.0
realme5.010.27.87.26.414.814.012.8
Others92.884.798.666.649.769.692.869.0

Total

Market

357.1380.0401.1295.0276.1365.6394.6354.9

*Ranking is according to the latest quarter.

#Huawei includes HONOR in all quarters except Q1 2021 reflecting the separation of the two brands.

 

Q4 2020 Highlights

Published Date: February 16, 2021

• The global smartphone market continued to recover in Q4 2020, rebounding 8% QoQ to 395.9 million units.
• Apple’s 8% YoY and 96% QoQ growth helped it lead the market in Q4 2020.
• Samsung slipped to the second spot with 62.5 million units in Q4 2020, However, it led the overall market in CY 2020.
• For the first time, OPPO and vivo surpassed Huawei to capture the fourth and fifth spots respectively, Huawei slipped to the sixth spot.
• realme emerged as the fastest growing brand in CY 2020 with 65% YoY growth.

BrandsQ1
2019		Q2
2019		Q3
2019		Q4
2019		Q1
2020		Q2
2020		Q3
2020		Q4
2020
Apple12%10%12%18%14%14%11%21%
Samsung21%21%21%18%20%20%22%16%
Xiaomi8%9%8%8%10%10%13%11%
OPPO8%9%9%8%8%9%8%9%
vivo7%8%8%8%7%8%8%8%
Huawei#17%16%18%14%17%20%14%8%
realme1%1%3%2%2%2%4%4%
Others24%24%21%23%22%16%20%23%
BrandsQ1
2019		Q2
2019		Q3
2019		Q4
2019		Q1
2020		Q2
2020		Q3
2020		Q4
2020
Apple42.036.544.872.340.037.541.781.9
Samsung72.076.378.270.458.654.280.462.5
Xiaomi27.832.331.732.929.726.546.243.0
OPPO25.730.632.331.422.324.531.034.0
vivo23.927.031.331.521.622.531.033.4
Huawei#59.156.666.856.249.054.850.933.0
realme2.85.010.27.87.26.414.814.0
Others87.792.884.798.666.649.769.692.8

*Ranking is according to the latest quarter.

#Huawei includes HONOR.

Q3 2020 Highlights

  • Samsung regained the top spot, shipping 80.4 million units with 48% QoQ and 3% YoY growth with the highest ever shipment in the last three years.
  • Realme shipment grew 132% QoQ, becoming the world’s fastest brand to hit 50 million shipments since inception.
  • Xiaomi grew 75% QoQ contributing 13% in total smartphone shipment. Notably, this was also the first time when Xiaomi surpassed Apple to capture the third spot.
  • The market share for BBK Group (OPPO, Vivo, Realme, and OnePlus) has increased from 20% in Q2 to 22% in Q3 2020. The group is close to becoming the largest smartphone manufacturer group globally with three of its brands in the top 10.
BrandsQ4
2018		Q1
2019		Q2
2019		Q3
2019		Q4
2019		Q1
2020		Q2
2020		Q3
2020
Samsung18%21%21%21%18%20%20%22%
Huawei#15%17%16%18%14%17%20%14%
Xiaomi6%8%9%8%8%10%10%13%
Apple17%12%10%12%18%14%14%11%
OPPO8%8%9%9%8%8%9%8%
vivo7%7%8%8%8%7%8%8%
realme–1%1%3%2%2%2%4%
Others26%24%24%21%23%22%16%20%
BrandsQ4
2018		Q1
2019		Q2
2019		Q3
2019		Q4
2019		Q1
2020		Q2
2020		Q3
2020
Samsung69.872.076.378.270.458.654.280.4
Huawei#59.759.156.666.856.249.054.850.9
Xiaomi25.627.832.331.732.929.726.546.2
Apple65.942.036.544.872.340.037.541.7
OPPO31.325.730.632.331.422.324.531.0
vivo26.523.927.031.331.521.622.531.0
realme–2.85.010.27.87.26.414.8
Others115.887.792.884.798.666.648.669.6

*Ranking is according to the latest quarter.

#Huawei includes HONOR.

Q2 2020 Highlights

  • The share of the top 10 brands reached 88% compared to 80% last year. Brands outside of the top 10 declined 55% YoY. The impact of COVID-19 was more severe on smaller brands that tend to have lower online presence and that tend to cater more to the entry-level segments.
  • Huawei continued its push in China and surpassed Samsung to lead the global smartphone market. Huawei’s shipments declined only 3% YoY globally as it grew 11% YoY in China.
  • Samsung declined 29% YoY as its core markets including LATAM, India, the USA and Europe were struggling from the effects of the pandemic and lockdowns.
  • realme was the only major brand achieving double-digit annual growth. realme grew 11% YoY in the quarter as several markets in Europe and India recovered in June. realme was also the fastest-growing brand in the quarter and was number 7th in terms of sales.
  • Apple iPhone shipments grew 3% YoY and revenues grew 2% YoY. The company saw sustained momentum of the iPhone 11 and a great sales start of the iPhone SE. All regions saw revenue growth.
  •  
BrandsQ3
2018		Q4
2018		Q1
2019		Q2
2019		Q3
2019		Q4
2019		Q1
2020		Q2
2020
Huawei#14%15%17%16%18%14%17%20%
Samsung19%18%21%21%21%18%20%20%
Apple12%17%12%10%12%18%14%14%
Xiaomi9%6%8%9%8%8%10%10%
OPPO9%8%8%9%9%8%8%9%
vivo8%7%7%8%8%8%7%8%
Lenovo##3%3%3%3%3%3%2%3%
Others26%26%24%24%21%23%22%16%
BrandsQ3
2018		Q4
2018		Q1
2019		Q2
2019		Q3
2019		Q4
2019		Q1
2020		Q2
2020
Huawei#52.059.759.156.666.856.249.054.8
Samsung72.369.872.076.378.270.458.654.2
Apple46.965.942.036.544.872.340.037.5
Xiaomi33.325.627.832.331.732.929.726.5
OPPO33.931.325.730.632.331.422.324.5
vivo30.526.523.927.031.331.521.622.5
Lenovo##11.010.19.59.510.011.75.97.5
Others110.9115.887.792.884.798.666.648.6

*Ranking is according to the latest quarter.

#Huawei includes HONOR.

##Lenovo includes Motorola.

Q1 2020 Highlights

  • The global smartphone market declined its fastest ever, down 13% YoY in Q1 2020.
  • This is the first time since Q1 2014, that the smartphone market has fallen below 300Mn units in a quarter.
  • The COVID-19 pandemic has disrupted the signs of any recovery that the market started showing in Q4 2019.
  • Samsung led the smartphone market during the quarter capturing one-fifth of the global smartphone shipments. The OEM declined 18% YoY during the quarter and is expected to see a steeper decline in Q2 2020.
  • Huawei continued its push in China and surpassed Apple again during the quarter. The OEM declined 17% YoY during the quarter. Over half of the smartphone shipments for Huawei are now in China.
  • Apple remained resilient even during the COVID-19 as iPhone shipments declined only 5% YoY during the quarter. The iPhone revenues were down 7% YoY for the same period. The impact on some European and Asian countries was mild.
  • Xiaomi grew 7% YoY during the quarter. The OEM continued to lead the India smartphone market reaching its highest ever market share (30%) since Q1 2018.
  • Compared to other major OEMs, Vivo declined less (10% YoY) during the quarter. A strong performance in the Indian Smartphone Market partially offset declines in other markets.
  •  
BrandsQ2
2018		Q3
2018		Q4
2018		Q1
2019		Q2
2019		Q3
2019		Q4
2019		Q1
2020
Samsung19%19%18%21%21%21%18%20%
Huawei15%14%15%17%16%18%14%17%
Apple11%12%17%12%10%12%18%14%
Xiaomi9%9%6%8%9%8%8%10%
OPPO8%9%8%8%9%9%8%8%
vivo7%8%7%7%8%8%8%7%
realme0%0%0%1%1%3%3%2%
Others31%26%26%24%24%21%23%22%
BrandsQ2
2018		Q3
2018		Q4
2018		Q1
2019		Q2
2019		Q3
2019		Q4
2019		Q1
2020
Samsung71.572.369.872.076.378.270.458.6
Huawei54.252.059.759.156.666.856.249.0
Apple41.346.965.942.036.544.872.340.0
Xiaomi32.033.325.627.832.331.732.929.7
OPPO29.633.931.325.730.632.331.422.3
vivo26.530.526.523.927.031.331.521.6
realme–––2.85.010.27.87.2
Others113.3110.9115.887.792.884.798.666.6

*Ranking is according to the latest quarter.

#Huawei includes HONOR.

Q4 2019 Highlights

  • Global mobile phone shipments reached 507 million units globally in Q4 2019 with a YoY decline of -1%.
  • Global smartphone shipments reached 401 million units in Q4 2019 showing a 2% YoY growth as compared to Q4 2018.
  • The top three brands, Samsung, Huawei and Apple, captured more than 50% of the smartphone market, with the rest of the market left for hundreds of other brands to compete fiercely.
  • Samsung remained flat during 2019 Q4 while grew 2% YoY for CY 2019. Samsung has been one of the leading players in 5G in 2019, shipping over 6.5 Million 5G capable devices in 2019.
  • Apple iPhone shipments grew 10% YoY during the Q4 2019 even without a 5G variant. The iPhone 11 series received an excellent consumer response in all regions. The dual-camera and lower pricing of iPhone 11 helped propel sales.
  • realme continued its growth streak and remained the fastest growing brand during the quarter (163% YoY) as well as the year (453% YoY). The brand entered the top five in the Indian market for the full year, which contributed to its strong growth.
  •  
BrandsQ3
2018		Q4
2018		Q1
2019		Q2
2019		Q3
2019		Q4
2019
Apple12%17%12%10%12%18%
Samsung19%18%21%21%21%18%
Huawei14%15%17%16%18%14%
Xiaomi9%6%8%9%8%8%
vivo8%7%7%8%8%8%
OPPO9%8%8%9%9%8%
Lenovo3%3%3%3%3%3%
Others26%26%24%24%21%23%
BrandsQ3
2018		Q4
2018		Q1
2019		Q2
2019		Q3
2019		Q4
2019
Apple46.965.942.036.544.872.3
Samsung72.369.872.076.378.270.4
Huawei52.059.759.156.666.856.2
Xiaomi33.325.627.832.331.732.9
vivo30.526.523.927.031.331.5
Oppo33.931.325.730.632.331.4
Lenovo11.010.19.59.510.011.7
Others99.9105.781.088.284.994.7

*Ranking is according to the latest quarter.

#Huawei includes HONOR.

Q3 2019 Highlights

  • The top three brands, Samsung, Huawei and Apple, together cornered almost half of the smartphone market, with the rest of the market left for hundreds of other brands to compete fiercely.
  • Samsung continued its growth at 8.4% YoY, capturing over one-fifth of the global smartphone market. This is due to strong Note 10 and Galaxy A series sales.
  • Huawei grew a very healthy 28.5% YoY globally. It captured a record 40% market share in the Chinese smartphone market.
  • Apple iPhone shipments were down 4%, and as a result revenues fell 11% YoY.
  • Realme remained the fastest-growing brand for the second time. 
  • BBK Group (OPPO, Vivo, Realme, and OnePlus) is close to becoming the largest smartphone manufacturer group globally, accounting for over 20% of the global smartphone market and three of its brands in the top 10.
  •  
Brands

2018

Q3

2018

Q4

2019

Q1

2019

Q2

2019

Q3

Samsung19%18%21%21%21%
Huawei#14%15%17%16%18%
Apple12%17%12%10%12%
Oppo9%8%8%9%9%
Xiaomi9%6%8%9%8%
vivo8%7%7%8%8%
Realme0%1%1%1%3%
Others29%28%26%26%21%
Brands2018Q32018Q42019Q12019Q22019Q3
Samsung72.369.872.076.378.2
Huawei#52.059.759.156.666.8
Apple46.965.942.036.544.8
Oppo33.931.325.730.632.3
Xiaomi33.325.627.832.331.7
vivo30.526.523.927.031.3
Realme1.23.32.85.010.2
Others109.7112.687.792.884.7

*Ranking is according to the latest quarter.

#Huawei includes HONOR.

Q2 2019 Highlights

  • Samsung grew 7.1% YoY, capturing over one-fifth of the global smartphone market share.
  • Huawei grew 4.6% YoY, but the US trade ban will its growth momentum, especially in the overseas market.
  • Apple iPhone shipments fell 11%, and iPhone revenues fell 12% year-on-year.
  • Realme entered the top 10 OEMs globally for the first time. It took Realme only a year to achieve this feat.
Brands

2018

Q2

2018

Q3

2018

Q4

2019

Q1

2019

Q2

Samsung20%19%18%21%21%
Huawei#15%14%15%17%16%
Apple11%12%17%12%10%
Xiaomi9%9%6%8%9%
Oppo8%9%8%8%9%
vivo7%8%7%7%8%
Lenovo**2%3%3%3%3%
Others31%28%26%24%24%

 

Brands

2018

Q2

2018

Q3

2018

Q4

2019

Q1

2019

Q2

Samsung71.572.369.872.076.3
Huawei#54.252.059.759.156.6
Apple41.346.965.942.036.5
Xiaomi32.033.325.627.832.3
Oppo29.633.931.325.730.6
vivo26.530.526.523.927.0
Lenovo**9.011.010.19.59.5
Others100.299.9105.781.085.2



*Ranking is according to the latest quarter.

#Huawei includes HONOR.

Q1 2019 Highlights

  • Overall smartphone shipment declined 5% in Q1 2019, Sixth consecutive quarter of shipments falling.
  • Samsung recorded an increase in revenue as Galaxy S10 flagship smartphones did better than Galaxy S9 at the time of launch.
  • Apple iPhone shipments declined year-over-year for the second consecutive quarter.
  • Xiaomi smartphone shipments declined annually as it faces tough competition in the China market.
Brands

2018

Q1

2018

Q2

2018

Q3

2018

Q4

2019

Q1

Samsung22%20%19%18%21%
Huawei#11%15%14%15%17%
Apple14%11%12%17%12%
Xiaomi8%9%9%6%8%
Oppo7%8%9%8%8%
vivo5%7%8%7%7%
Motorola2%2%3%2%3%
Others31%31%28%27%24%
Global Smartphone Shipments

2018

Q1

2018

Q2

2018

Q3

2018

Q4

2019

Q1

Samsung78.271.572.369.872.0
Huawei#39.354.252.059.759.1
Apple52.241.346.965.942.0
Xiaomi28.132.033.325.627.8
Oppo24.229.633.931.325.7
vivo18.926.530.526.523.9
Motorola7.68.310.69.58.9
Others113.1100.9100.4106.481.6

*Ranking is according to the latest quarter.

#Huawei includes HONOR.

Q4 2018 Highlights

  • Q4 2018 smartphone shipments declines 7%; Fifth consecutive quarter of smartphone decline
  • For Q4 2018, Huawei, OPPO and vivo continue to dominate with strong performances in China, India, Asia and parts of Europe. The trio have multiple regions to enter and grow moving forward into 2019.
  • Samsung and Apple saw a tough quarter and tough 2018 as demand for their flagship phones have waned due to competition from affordable premium and more cutting-edge phones from Chinese brands such as Huawei and OnePlus.
  • Xiaomi reached a record fourth position for the full year after two years of setbacks thanks to immense growth in India. It has surpassed OPPO globally to take back the fourth position.
  •  
Brands

2017

Q4

2018

Q1

2018

Q2

2018

Q3

2018

Q4

Samsung18%22%20%19%18%
Apple18%14%11%12%17%
Huawei10%11%15%14%15%
Oppo7%7%8%9%8%
vivo6%5%7%8%7%
Xiaomi7%8%9%9%6%
Motorola3%2%2%3%2%
Others31%31%28%26%27%

 

Brands

2017

Q4

2018

Q1

2018

Q2

2018

Q3

2018

Q4

Samsung74.478.271.572.369.8
Apple77.352.241.346.965.9
Huawei41.039.354.252.059.7
Oppo30.724.229.633.931.3
vivo24.018.926.530.526.5
Xiaomi31.028.132.033.325.6
Motorola10.97.68.310.69.5
Others134.8113.1100.9100.4106.4

*Ranking is according to the latest quarter.

Q3 2018 Highlights

  • The top 10 players now capture 79% of the market leaving 600+ brands to compete for the remaining 21% of the market.
  • iPhone helped Apple to record 3rd quarter revenue even as shipments remain flat YoY.
  • Samsung continued to lead the smartphone market with 19% market share in the quarter.
Brands

2017

Q3

2017

Q4

2018

Q1

2018

Q2

2018

Q3

Samsung21%18%22%20%19%
Huawei10%10%11%15%14%
Apple12%18%14%11%12%
Oppo8%7%7%8%9%
Xiaomi7%7%8%9%9%
vivo7%6%5%7%8%
Motorola3%3%2%2%3%
Others32%31%31%28%26%
Global Smartphone Shipments

2017

Q3

2017

Q4

2018

Q1

2018

Q2

2018

Q3

Samsung83.374.478.271.572.3
Huawei39.141.039.354.252.0
Apple46.777.352.241.346.9
Oppo32.530.724.229.633.9
Xiaomi28.531.028.132.033.3
vivo28.624.018.926.530.5
Motorola12.510.97.68.310.6
Others127.6134.8113.1101.0100.4

*Ranking is according to the latest quarter.

Q2 2018 Highlights

  • Smartphone shipments declined 2% annually to 360 million units in Q2 2018.
  • The top 10 brands accounted for 79% of the smartphone volumes in Q2 2018.
  • Samsung led the smartphone market by volume with a market share of 20% in Q2 2018 even though it registered an annual decline of 11% due to weak sales of its flagship Galaxy S9 series smartphones.
  • Huawei shipments grew 41% annually in Q2 2018. The company managed to be the fastest growing (21%) smartphone brand amid a declining China smartphone market and grew fully 71% overseas.
  • Apple shipped 41.3 million iPhones during Q2 2018, up 1% compared to the same quarter last year. iPhone X remains the top seller for Apple during the quarter.
Brands

2017

Q2

2017

Q3

2017

Q4

2018

Q1

2018

Q2

Samsung22%21%18%22%20%
Huawei11%10%10%11%15%
Apple11%12%18%14%11%
Xiaomi6%7%7%8%9%
Oppo8%8%7%7%8%
vivo7%7%6%5%7%
LG4%3%3%3%3%
Others31%32%31%30%27%
Global Smartphone Shipments

2017

Q2

2017

Q3

2017

Q4

2018

Q1

2018

Q2

Samsung80.483.374.478.271.5
Huawei38.539.141.039.354.2
Apple41.046.777.352.241.3
Xiaomi23.128.531.028.132.0
Oppo30.532.530.724.229.6
vivo24.828.624.018.926.5
LG13.313.913.911.49.8
Others113.9126.3131.8109.399.5

*Ranking is according to the latest quarter.

Q1 2018 Highlights

  • Smartphone shipments declined 3% annually reaching 360 million units in Q1 2018.
  • The China market decline in Q1 2018, affected the overall growth of some of the key Chinese brands including OPPO and vivo. Both saw a decline in the quarter as a result of the China market slowdown.
  • Smartphone penetration fell to 76% of all the mobile phones shipped in the quarter. This was partly due to an increase in feature phone shipments by some key brands such as Nokia HMD and Reliance Jio who both saw YoY growth.
  • Top 10 brands accounted for 76% of the smartphone volumes in Q1 2018.
  •  
Brands

2017

Q1

2017

Q2

2017

Q3

2017

Q4

2018

Q1

Samsung22%22%21%18%22%
Apple14%11%12%18%14%
Huawei9%11%10%10%11%
Xiaomi4%6%7%7%8%
Oppo7%8%8%7%7%
vivo6%7%7%6%5%
LG4%4%3%3%3%
ZTE4%3%2%2%2%
Others30%28%30%29%28%
Brands

2017

Q1

2017

Q2

2017

Q3

2017

Q4

2018

Q1

Samsung80.080.483.374.478.2
Apple50.841.046.777.352.2
Huawei34.638.539.141.039.3
Xiaomi13.423.128.531.028.1
Oppo26.130.532.530.724.2
vivo22.824.828.624.018.9
LG14.813.313.913.911.4
ZTE13.312.29.89.47.1
Others115.4101.8116.5122.5102.2

*Ranking is according to the latest quarter.

China Smartphone Market Share: Quarterly

Access quarterly data showcasing China’s smartphone shipments and market share, spanning from Q1 2018.

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Smartphones Q3 2023

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China Smartphone Shipments Market Data (Q2 2022 – Q3 2023)

Published Date: Nov 10, 2023

Counterpoint Research China Smartphone Market Share Q3 2023

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• China’s smartphone shipments fell 2% YoY in Q3 2023, narrowing the YoY decline sequentially. This was due to OEMs restocking in preparation for new model launches.

• Huawei’s shipments soared 41% YoY as its newly launched Mate 60 series with Kirin SoC gained momentum immediately after the launch. Apple experienced a slight YoY uptick in shipments driven by the newly launched iPhone 15 series, but the initial supply constraints impacted its overall performance. HONOR also increased YoY mainly driven by the hot-selling HONOR X50 and HONOR 90. OnePlus’ robust growth drove up OPPO’s shipments.

• We expect to see a YoY growth in Q4 2023 as all Chinese OEMs are expected to launch their new models then. It is worth noting that this will come on last year’s low base, as many Chinese cities were still under lockdowns during the same period last year.

BrandsQ2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023
HONOR20%17%15%16%15%19%
OPPO*18%18%16%18%18%19%
vivo20%20%18%16%18%16%
Apple13%14%22%20%16%15%
Huawei6%10%9%10%11%14%
Others23%21%20%20%22%17%

HONOR separated from Huawei in Q4 2020 and its market share does not include Huawei brand family volumes starting Q1 2021.

* OPPO includes OnePlus since Q3 2021.

**Ranking is according to the latest quarter.

*Data on this page is updated every quarter. This data represents the Chinese smartphone market share by quarter (from 2020-2023) by top OEMs.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

The global smartphone market share numbers are from:

MOBILE DEVICES MONITOR – Q3 2023 (Vendor Region Countries)

Excel File

Published Date: November 2023

This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

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Q2 2023 Highlights

Published Date: August 17, 2022

• Smartphone shipments in China fell 4% YoY in Q2 2023 though OEMs provided big promotions during the 618 festival. This was due to weak demands resulting from economic headwinds.

• Apple saw the biggest YoY growth in Q2 as the OEM offered generous price-cuts for the iPhone 14 series during the 618 period. Besides, it still has no competitors in the high-end market which has proven to be more resilient during market headwinds.

• OPPO’s share grew slightly (YoY) as OnePlus showed strong growth piggybacking of the channel support from OPPO. OnePlus compensated for OPPO’s limited online presence by using its online-centric business model to effectively tap into the segment.

• vivo and Xiaomi saw YoY declines as weak economy dampened consumer spending.

• HONOR’s share dropped significantly (YoY) partially because Huawei’s growth posted a challenge for HONOR.

• We anticipate an improvement in smartphone shipments during H2 compared to H1, a strong rebound does not seem to be on the horizon as challenges that affected the performance in H1 are likely to persist.

BrandsQ4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023
Apple22%18%13%14%22%20%
OPPO*17%19%18%18%16%18%
vivo16%17%20%20%18%16%
HONOR17%20%20%17%15%16%
Xiaomi16%15%17%13%12%12%
Others12%11%12%18%16%17%

HONOR separated from Huawei in Q4 2020 and its market share does not include Huawei brand family volumes starting Q1 2021.

* OPPO includes OnePlus since Q3 2021.

**Ranking is according to the latest quarter.

Q1 2023 Highlights

Published Date: May 16, 2022

• China’s smartphone shipments declined 8% YoY in Q1 2023, reaching their lowest level since Q1 2020. However, this was an improvement from the double-digit YoY declines seen in previous quarters as well as a sign of bottoming out.

• Apple’s market share in China increased to 20% in Q1 2023 from 18% in Q1 2022. This was driven by its continued expansion in China’s premium segment with more aggressive promotion and marketing campaigns for the iPhone 14 series.

• In contrast, all the major Android OEMs saw YoY declines as demand in the mass market remained weak. OEMs remained cautious in ramping up production to manage demand carefully and avoid any unhealthy inventory build-up in the market.

• Despite this caution, we expect the market to further recover in H2 2023, as inventory pressure continues to ease and consumer sentiments improve.

For our detailed research on the China smartphone sales market share Q1 2023, click here.

BrandsQ4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023
Apple22%18%13%14%22%20%
OPPO*17%19%18%18%16%18%
vivo16%17%20%20%18%16%
HONOR17%20%20%17%15%16%
Xiaomi16%15%17%13%12%12%
Others12%11%12%18%16%17%

HONOR separated from Huawei in Q4 2020 and its market share does not include Huawei brand family volumes starting Q1 2021.

* OPPO includes OnePlus since Q3 2021.

**Ranking is according to the latest quarter.

Q4 2022 Highlights

Published Date: February 18, 2023

• Apple registered a QoQ growth of 67% due to the high demand for new iPhone 14 series. Apple market share in China has now reached 22% in Q4 2022.

• vivo dropped to the 2nd position as the OEM’s market share fell to 18%.

• Major Chinese phone market share (Chinese OEMs) saw YoY shipment declines due to overall market instability due frequent COVID lockdowns and weak economic conditions.

• Xiaomi retained its position in the top five even as its market share fell to its lowest in over two years. Xiaomi market share in China reached 12% in Q4 2022.

• Huawei saw a growth of 25% in it’s shipment that helped it capture 8.7% of Chinese market.

For our detailed research on the China smartphone sales market share Q4 2022, click here.

BrandsQ3
2021		Q4
2021		Q1
2022		Q2
2022		Q3
2022		Q4
2022
Apple12%22%18%13%14%22%
vivo22%16%17%20%20%18%
OPPO*20%17%19%18%18%16%
HONOR18%17%20%20%17%15%
Xiaomi14%16%15%17%13%12%
Others14%12%11%12%18%17%

HONOR separated from Huawei in Q4 2020 and its market share does not include Huawei brand family volumes starting Q1 2021.

* OPPO includes OnePlus since Q3 2021.

**Ranking is according to the latest quarter.

Q3 2022 Highlights

Published Date: December 20, 2022

• Apple was the only major OEM in China to see a YoY increase mainly driven by strong demand for the iPhone 14 Pro models.

• Other major Chinese OEMs saw YoY sales declines due to overall market plunge resulting from frequent COVID lockdowns and weak economic environment.

• Despite sales declines compared to last year, vivo, OPPO and HONOR remained the top 3 brands in China, while Xiaomi dropped one rank to reach 5th place.

• Although facing sanctions, Huawei also saw a YoY increase due to strong demand for its mid-end Nova 10 and premium foldable smartphones.

For our detailed research on the China smartphone sales market share Q3 2022, click here.

BrandsQ2
2021		Q3
2021		Q4
2021		Q1
2022		Q2
2022		Q3
2022
vivo24%22%16%17%20%20%
OPPO*21%20%17%19%18%18%
HONOR9%18%17%20%20%17%
Apple12%12%22%18%13%14%
Xiaomi17%14%16%15%17%13%
Others17%14%12%11%12%18%

HONOR separated from Huawei in Q4 2020 and its market share does not include Huawei brand family volumes starting Q1 2021.

* OPPO includes OnePlus since Q3 2021.

**Ranking is according to the latest quarter.

Q2 2022 Highlights

Published Date: August 15, 2022

 

• Huge smartphone market share gains were made by HONOR in Q2 2022 as the OEM capitalized on strength in the premium market

• iPhone market share continued to eke upwards, with Apple doing extremely well in the ultra-premium segment

Click here to read about the China smartphone sales market in Q2 2022.

BrandsQ1
2021		Q2
2021		Q3
2021		Q4
2021		Q1
2022		Q2
2022
HONOR5%9%18%17%20%20%
vivo24%24%22%16%17%20%
OPPO*23%21%20%17%19%18%
Xiaomi15%17%14%16%15%17%
Apple13%12%12%22%18%13%
Others20%17%14%12%11%12%

HONOR separated from Huawei in Q4 2020 and its market share does not include Huawei brand family volumes starting Q1 2021.

* OPPO includes OnePlus since Q3 2021.

**Ranking is according to the latest quarter.

Q1 2022 Highlights

Published Date: May 15, 2022

• In 2022 Q1, China smartphone shipments declined 19% YoY and 12% QoQ to reach 73.7 million units.

• HONOR continued to outperform the market with shipment growing 190% YoY and 4% QoQ in Q1 2022. HONOR led the market during this quarter and captured 20% market share.

• OPPO (including Oneplus) held the second spot with 13.7 million units in Q1 2022.

• Apple slipped to the third spot with 13 million units in Q1 2022. Although Apple’s shipment fell compared to Q4 2021, Apple still registered 11% YoY growth driven by strong demand for iPhone 13 series.

• Dropping to the fourth spot, vivo declined 42%YoY and 9% QoQ to 12.5 million units in Q1 2022. Q1 2022 was its worst performing quarter since the severe pandemic-hit Q1 2020.

Click here to read about the China smartphone market in Q1 2022.

BrandsQ4 2020Q1 2021Q2 2021Q3 2021Q4 2021Q1 2022
HONOR7%5%9%18%17%20%
OPPO*17%23%21%20%17%19%
Apple17%13%12%12%22%18%
vivo17%24%24%22%16%17%
Xiaomi13%15%17%14%16%15%
Others29%20%17%14%12%11%

HONOR separated from Huawei in Q4 2020 and its market share does not include Huawei brand family volumes starting Q1 2021.

* OPPO includes OnePlus since Q3 2021.

**Ranking is according to the latest quarter.

Q4 2021 Highlights

Published Date: February 15, 2022

• China smartphone shipments declined 11% YoY to reach 84 million units. However, the market increased 9% QoQ in Q4 2021.

• Apple’s 13% YoY and 95% QoQ growth helped it lead the China market, capturing 22% market share in Q4 2021.

• For the first time, HONOR reached the second spot after becoming an independent brand. It grew 100% YoY to reach 14 million units.

• vivo slipped to the fourth spot with ~14 million units in Q4 2021, However, it led the overall China smartphone market in CY 2021.

Click here to read about the China smartphone market in Q4 2021.

BrandsQ3
2020		Q4
2020		Q1
2021		Q2
2021		Q3
2021		Q4
2021
Apple8%17%13%12%12%22%
HONOR13%7%5%9%18%17%
OPPO*16%18%23%22%20%17%
vivo18%17%24%24%22%16%
Xiaomi13%13%15%17%14%16%
Others32%28%20%16%14%12%

HONOR separated from Huawei in Q4 2020 and its market share does not include Huawei brand family volumes starting Q1 2021.

* OPPO includes OnePlus since Q3 2021.

**Ranking is according to the latest quarter.

Q3 2021 Highlights

Published Date: November 15, 2021

• Smartphone sales in China increased 3% QoQ but declined 9% YoY in Q3 2021.

• vivo led the market in Q3 2021, capturing a 23% share, followed by OPPO (20%) and HONOR (15%).

• HONOR was the fastest-growing OEM (96% QoQ) in China during the quarter.

• China’s 5G smartphone sales accounted for 79% of total smartphone sales in Q3 2021.

BrandsQ2
2020		Q3
2020		Q4
2020		Q1
2021		Q2
2021		Q3
2021
vivo16%17%18%21%23%23%
OPPO15%15%16%22%21%20%
HONOR14%14%9%5%8%15%
Xiaomi9%11%12%15%17%14%
Apple9%8%16%15%14%13%
Others37%35%29%22%17%15%

HONOR separated from Huawei in Q4 2020 and its market share does not include Huawei brand family volumes starting Q1 2021.

* OPPO includes OnePlus since Q3 2021.

**Ranking is according to the latest quarter.

Q2 2021 Highlights

Published Date: August 15, 2021

• Smartphone sales in China declined 13% QoQ and 6% YoY in Q2 2021.

• vivo led the market in Q2 2021, capturing a 23% share, followed by OPPO (21%) and Xiaomi (17%).

• Xiaomi was the fastest-growing OEM (70% YoY) in China, followed by Apple (43%) and OPPO (37%).

BrandsQ1
2020		Q2
2020		Q3
2020		Q4
2020		Q1
2021		Q2
2021
vivo17%16%18%17%24%23%
OPPO15%16%16%17%23%21%
Xiaomi29%10%13%13%15%17%
Apple11%8%8%17%13%14%
Huawei9%33%30%20%15%10%
Others19%17%15%16%10%15%

#Huawei includes HONOR.

*Ranking is according to the latest quarter.

Q1 2021 Highlights

Published Date: May 15, 2021

• Smartphone shipment growth in China turned positive in Q1 2021.

• Smartphone shipments grew 36% compared to last year’s COVID-impacted first quarter to register 90.7mn shipments.

• The quarter marked the inevitable succession of Huawei’s leadership, as the beleaguered handset maker struggled to maintain shipments.

• vivo and OPPO emerged as clear leaders, accounting for nearly half of all smartphones shipped during the period.

Brands2019Q42020Q12020Q22020Q32020Q42021Q1
vivo17%17%16%18%17%24%
OPPO15%15%16%16%17%23%
Huawei25%29%33%30%20%15%
Xiaomi9%11%10%13%13%15%
Apple14%9%8%8%17%13%
HONOR10%12%13%13%7%5%
realme0%0%0%0%2%2%
Others10%7%4%2%7%3%

#Huawei includes HONOR.

*Ranking is according to the latest quarter.

Q4 2020 Highlights

Published Date: February 15, 2021

• China’s smartphone market declined 17% YoY in 2020.

• China’s 5G smartphone sales accounted for more than 60% of total smartphone sales in Q4 2020.

• Huawei and HONOR combined took the top spot in the market, capturing 41% share in 2020.

• Apple was the only brand to witness a positive YoY growth in the market in 2020.

Brands2019Q32019Q42020Q12020Q22020Q32020Q4
Huawei#40%35%41%46%43%30%
vivo19%17%17%16%18%18%
Oppo18%16%15%16%16%16%
Xiaomi8%9%11%10%13%13%
Apple8%14%9%8%8%8%
realme0%0%0%0%0%2%
Others6%9%6%4%2%13%

#Huawei includes HONOR

*Ranking is according to the latest quarter.

Q3 2020 Highlights

• Smartphone sales in China recovered slowly with 6% QoQ growth in Q3. But the growth was still down 14% YoY.

• Xiaomi outperformed the market as the only major OEM to achieve a positive YoY growth in Q3 in China.

• Huawei continued to lead the market with 45% share in Q3 (in smartphone sales). However, its sales have started to decline.

Brands2019

 

Q2

2019

 

Q3

2019

 

Q4

2020

 

Q1

2020

 

Q2

2020

 

Q3

Huawei#35%40%35%41%46%43%
Vivo18%19%17%17%16%18%
Oppo19%18%16%15%16%16%
Xiaomi11%8%9%11%10%13%
Apple6%8%14%9%8%8%
Realme0%1%1%0%0%0%
Others11%6%8%7%4%2%

#Huawei includes HONOR

*Ranking is according to the latest quarter.

Q2 2020 Highlights

• Smartphone sales in China declined 17% YoY in Q2 2020. However, the sales increased 9% QoQ indicating some signs of recovery.

• Huawei captured a massive 60% share of the 5G smartphone market.

• Huawei reached its highest ever share in China capturing 46% of sales volumes.

• Apple was the fastest-growing OEM (32% YoY) during the quarter.

Brands2019 Q12019 Q22019 Q32019 Q42020 Q12020 Q2
Huawei#34%35%40%35%41%46%
vivo19%18%19%17%17%16%
Oppo18%19%18%16%15%16%
Xiaomi12%11%8%9%11%10%
Apple9%6%8%14%9%8%
Samsung1%1%1%0%1%0%
Others7%10%6%9%6%4%

#Huawei includes HONOR

*Ranking is according to the latest quarter.

Q1 2020 Highlights

• China’s Smartphone sales fell by 22% YoY (Year-on-Year) in Q1 2020.

• Except for Huawei, all major OEMs underwent YoY decline.

• However,5G smartphone sales grew sequentially by about 120%. 5G smartphones now capture over 15% of the total smartphone sales.

• Apple and Huawei group, managed to increase market share from the same period last year, clearly out-performing the overall market in Q1 2020

Brands2019 Q12019 Q22019 Q32019 Q42020 Q1
Huawei#34%35%40%35%41%
vivo19%18%19%17%17%
Oppo18%19%18%16%15%
Xiaomi12%11%8%9%11%
Apple9%6%8%14%9%
Meizu1%1%1%1%0%
Others7%10%6%8%7%

#Huawei includes HONOR

*Ranking is according to the latest quarter.

Q4 2019 Highlights

• China’s smartphone market declined for the 10th consecutive quarter in Q4 2019. The decline is expected to continue in the coming quarters due to the impact of nCoV.

• Top 5 OEMs captured 90% of the total market during the quarter as compared to 87% a year ago. This is an indication of the ongoing consolidation in the market. 

• Huawei (including HONOR) leads the Chinese smartphone market capturing over one-third of the total smartphone shipments. The OEM has concentrated its efforts in the home market post the trade ban which helped it grow 12% YoY in the region. China now contributes to 60% of the global shipments for Huawei.

• OPPO (19% YoY), vivo (11% YoY) and Xiaomi (8% YoY) all declined during the quarter. Amidst the declining home market, the OEMs have been expanding overseas to attain growth.

• Apple grew 6% YoY driven by the popularity of the iPhone 11 series, which was the first iPhone with dual cameras and launched at a price lesser than its predecessor.

• China led the global 5G market contributing to over 67% of the total 5G shipments in 2019 Q4. This was driven by Huawei (including HONOR), which alone shipped over 6 million 5G devices in the region during the quarter. 

Brands2018

 

Q4

2019

 

Q1

2019

 

Q2

2019

 

Q3

2019

 

Q4

Huawei#28%34%35%40%35%
vivo19%19%18%19%17%
Oppo20%18%19%18%16%
Apple12%9%6%8%14%
Xiaomi9%12%11%8%9%
Meizu2%1%1%1%1%
Others10%7%10%6%8%

#Huawei includes HONOR

*Ranking is according to the latest quarter.

Q3 2019 Highlights

• Huawei (including the HONOR brand) leads the Chinese smartphone market with its market share growing to 40%, a record high. Huawei’s total shipments in Q3 reached 41.5 million units.

• For Vivo, the X27, Y93, and Y3 series were the highlights in terms of contribution to sales. While for OPPO, the A9 shipped nearly five million units in the third quarter, making it the best-selling model of the quarter according to our model sales tracker.

• Xiaomi sales continued to decline 38% YoY with the onslaught from Honor brand on one side, and Oppo A-series and Vivo Y-series on the other.

• Apple‘s iPhone sales were down 14% YoY. However, Apple’s price corrections with iPhone 11 and XR as well as introducing a new palette of colors, have stimulated demand during the last week of September offsetting the sharp annual decline during July and August.

Brands2018

 

Q3

2018

 

Q4

2019

 

Q1

2019

 

Q2

2019

 

Q3

Huawei#23%28%34%35%40%
vivo21%19%19%18%19%
Oppo21%20%18%19%18%
Xiaomi13%9%12%11%8%
Apple9%12%9%6%8%
Meizu2%2%1%1%1%
Others11%10%7%10%6%

#Huawei includes HONOR

*Ranking is according to the latest quarter.

Q2 2019 Highlights

• Huawei (including the HONOR brand) leads the Chinese smartphone market with its market share growing to 36%, reaching a record high.

• Overall, with almost 19% market share for both OPPO and Vivo, the brands became the second and third largest brands in China, respectively.

• Xiaomi is still in the recovery stage in Q2 when compared to last year but increased 8% QoQ.

• Apple‘s iPhones shipped less than six million, with a 6% market share, the lowest level in a year.

Brands2018

 

Q2

2018

 

Q3

2018

 

Q4

2019

 

Q1

2019

 

Q2

Huawei#26%23%28%34%35%
Oppo18%21%19%18%19%
vivo19%21%20%19%18%
Xiaomi13%13%9%12%11%
Apple8%9%12%9%6%
Meizu2%2%2%1%1%
Others14%11%10%7%10%

#Huawei includes HONOR

*Ranking is according to the latest quarter.

Q1 2019 Highlights

• As the largest smartphone market in the world, the start of 2019 continues the sluggishness from H2 2018.

• The sustained decline can be attributed to the overall economic downturn in China which has resulted in consumers’ prolonged replacement cycles for smartphones.

• Consumer demand continues to remain divided. While some are delaying smartphone upgrades others are buying other electronic products to satisfy their desire for freshness.

• In addition, other factors affecting sales in Q1 2019 includes the lack of new product launches.

Brands2018

 

Q1

2018

 

Q2

2018

 

Q3

2018

 

Q4

2019

Q1

Huawei#22%26%23%28%34%
vivo16%18%21%19%19%
Oppo18%19%21%20%18%
Xiaomi13%13%13%9%12%
Apple13%8%9%12%9%
Samsung1%1%1%1%1%
Others15%14%11%10%7%

#Huawei includes HONOR

*Ranking is according to the latest quarter.

Q4 2018 Highlights

• Huawei (including Honor) was firmly the market leader in China in 2018, capturing 25% market share. We saw outstanding contributions from the Nova series in 2018.

• OPPO and vivo’s market share did not change much compared to 2017, but their sales have declined slightly.

• Apple’s volume dropped 12% YoY due to its high-ticket price and impact from competitors. But it still has the highest sales revenue among all brands.

China Smartphone Share (%)2017Q42018Q12018Q22018Q32018Q4
Huawei20%22%26%23%28%
Oppo17%18%19%21%20%
vivo15%16%18%21%19%
Apple15%13%8%9%12%
Xiaomi15%13%13%13%9%
Meizu3%3%2%2%2%
Others15%15%14%11%10%

*Ranking is according to the latest quarter.

Q3 2018 Highlights

• Market consolidation is apparent in China, with the top five OEMs capturing 86% of smartphone share in Q3, increasing from less than 80% in the same period last year.

• Huawei (including Honor) was the market leader in terms of both sales volume and growth momentum in Q3, with its leadership position fixed in China, capturing 23% market share.

• vivo with 4% YoY growth was the second best-selling brand in Q3 capturing 21% market share.

Brands2017Q32017Q42018Q12018Q22018Q3
Huawei19%20%22%26%23%
Oppo19%17%18%19%21%
vivo19%15%16%18%21%
Xiaomi14%15%13%13%13%
Apple10%15%13%8%9%
Meizu4%3%3%2%2%
Others15%15%15%14%11%

*Ranking is according to the latest quarter.

Q2 2018 Highlights

• OPPO and Vivo secured one spot each on the bestselling models list with their flagships, the R15 and the X21.

• Apple iPhone X continue to surpass iPhone 8 sales in China due to decline in price and offers running during the quarter.

• Honor 7C was the fifth best selling model during the quarter. One of the key reasons for the success of Honor 7C was its aggressive pricing (RMB 1100) & sales during 618 festival.

Brands2017Q22017Q32017Q42018Q12018Q2
Huawei20%19%20%22%26%
Oppo19%19%17%18%19%
vivo17%19%15%16%18%
Xiaomi13%14%15%13%13%
Apple8%10%15%13%8%
Meizu4%4%3%3%2%
Others19%15%15%15%14%

*Ranking is according to the latest quarter.

Q1 2018 Highlights

• Huawei continues to lead the Chinese smartphone market with 22% market share followed by OPPO and vivo with 18% and 16% share respectively

• Xiaomi (+51%) and Apple (+32%) were the fastest growing brands among the top five

• Xiaomi was the fastest growing brand in China during the quarter. The growth was driven by Xiaomi’s expansion in the offline segment with aggressive promotions

• By the end of Q1 2018 four out of the top five smartphone OEMs had already launched their devices with notch displays in China

• Apple is now back to YoY growth in the first quarter since Q1 2015, which is an indication that its older generation iPhone user base is now upgrading

Brands2017Q12017Q22017Q32017Q42018Q1
Huawei20%20%19%20%22%
Oppo17%19%19%17%18%
vivo17%17%19%15%16%
Apple10%8%10%15%13%
Xiaomi8%13%14%15%13%
Samsung3%3%3%1%1%
Others25%20%16%17%17%

#Huawei includes HONOR

*Ranking is according to the latest quarter.

Q3 2023 China Smartphone Sales Fall 3% Signaling Recovery Getting Closer

  • In Q3 2023, smartphone sales in China declined 3% YoY in a sign the market could be closer to bottoming out.
  • Huawei was the big winner, growing 37% YoY on the back of the newly launched Mate 60 series, which is powered by its SoC Kirin 9000S.
  • Major OEMs’ performance varied significantly YoY, which resulted in market ranking changes. HONOR took the top spot as vivo and OPPO lost significant ground.
  • Apple lost share in Q3 2023 as some demand was fulfilled in Q1 and Q2 and because the iPhone 15’s launch sales volume was lower than that of the iPhone 14 series.

Beijing, New Delhi, Hong Kong, London, San Diego, Buenos Aires, Seoul – October 26, 2023

In a sign China’s smartphone market may be closer to bottoming out, its sales fell 3% YoY in Q3 2023, narrowing the YoY decline sequentially, according to Counterpoint’s Market Pulse Service. Major OEMs’ performance varied significantly compared to the same period last year, which resulted in market ranking changes. HONOR took the top spot even as vivo and OPPO lost significant ground.

China Smartphone Market Sales Share, Q3 2022 vs Q3 2023

Counterpoint Research
Source: Counterpoint Market Pulse Service

Notes: OPPO includes OnePlus; Xiaomi includes Redmi; vivo includes iQOO; Figures may not add up to 100% due to rounding.

During Q3 2023, the performance of most leading OEMs except Huawei was lackluster. On the back of the Kirin SoC’s return, Huawei launched the Mate 60 Pro suddenly at the end of August. It has made a huge splash in the market, contributing big to Huawei’s smartphone sales growth of 37% YoY in Q3 2023. Commenting on Huawei’s performance, Senior Analyst Ivan Lam said, “Although the Mate 60’s sales are under the Pioneer Program and mostly carried out through the brand’s offline and online channels, the product has quickly garnered massive attention. Huawei is striving to ramp up production to catch up with the demand.”

HONOR led the market with an 18.3% share largely driven by the newly launched HONOR X50 and HONOR 90. Xiaomi increased YoY on the back of strong sales of the Redmi K and Note series driven by competitive promotional prices. On the slight increase in these two brands’ market share, Research Analyst Alicia Gong said, “Both HONOR and Xiaomi are focusing on offering more affordable mid-range products with promotional prices to both retailers and consumers to offset any potential downward pressure. This strategy has proven to be effective.”

OPPO, vivo and Apple all experienced double-digit decreases in sales. Lam said, “iPhone sales declined as some demand for older models was fulfilled in Q1 and Q2 2023 due to earlier-than-expected price cuts by channels, which were not offset by the official price adjustment. This was compounded by initial supply constraints faced by the iPhone 15 series, which resulted in lower sales compared to the iPhone 14 series for the launch period. However, traditional offline dominators OPPO and vivo were impacted by weaker spending in Tier 2 and lower cities, as well as being slightly less aggressive in promotions than HONOR and Xiaomi.”

During the quarter, sales of foldable smartphone models continued to grow. The OPPO Find N2 Flip remained the top-selling clamshell-type foldable, while the HONOR Magic V2 ranked first among book-type models. As we enter Q4, all OEMs are gearing up to improve overall performance and end the year with strong sales.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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  6. Q2 2023 Global Smartphone Sales, Top 10 Best Sellers
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  8. Top 5 Smartphone Models Share For 8 Countries

Global Smartphone Market Reaches its Lowest Q3 Levels in a Decade; Apple’s Share at 16%

  • Global smartphone sell-through declined 8% YoY but grew 2% QoQ in Q3 2023.
  • Samsung led the market but declined YoY to reach its lowest quarterly level in the last decade.
  • A shorter period of iPhone 15 availability in Q3 led to a shift in demand to the next quarter.
  • The top five brands’ cumulative share declined in Q3 as challengers’ share grew.
  • HONOR, Huawei and Transsion Group were among the only top brands to record YoY growth

Global smartphone sell-through volumes fell 8% YoY in Q3 2023, the ninth consecutive quarter to record a decline, but grew 2% QoQ, according to the latest research from Counterpoint’s Market Pulse service. Volumes declined YoY largely due to slower than expected recovery in consumer demand. But the market’s QoQ growth, especially the positive performance in September despite one full week less of sales of the new iPhones, is likely a sign of positive news ahead.

 

Samsung continued to lead the global market, capturing a fifth of the total sales in Q3. The new generation of foldables received a mixed response, with the Flip 5 outselling its counterpart by nearly twice as much. However, Samsung’s A-series models remained market leaders in mid-price bands. Apple came in second with a 16% market share despite the limited availability of iPhone 15 series, which has been received well so far.

Xiaomi, OPPO and vivo rounded off the top five, with the three recording YoY declines. In Q3, all these brands worked towards strengthening their positions in key markets like China and India, while continuing to slow down expansionary efforts in overseas markets.

HONOR, Huawei and Transsion Group gained share and were among the only brands to record YoY growth in Q3. Huawei grew driven by the launch of the Mate 60 series in China, while HONOR’s growth was led by strong overseas performance. Transsion brands continued to expand while also benefiting from the recovery in the Middle East and Africa (MEA) market.

MEA was the only region to record YoY growth in Q3, owing to improvements in macroeconomic indicators. Most developed markets, like North America, Western Europe and South Korea, recorded steep declines. However, we expect most developed markets to grow in Q4 largely due to the delayed effect of the iPhone launch.

Following a strong September, we expect the momentum to continue till the year-end, beginning with the full impact of the iPhone 15 series along with the arrival of the festive season in India, followed by the 11.11 sales event in China and ending with the Christmas and end-of-year promotions across regions. In Q4 2023, we expect the market to halt its series of YoY declines.

However, the market is expected to decline for the full year of 2023, reaching its lowest level in the decade largely due to a shift in device replacement patterns, particularly in developed markets. Notably, the recovery of emerging markets before the global market and the growth of brands outside of the top five indicate the shifting dynamics and opportunities in the global smartphone market.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Counterpoint Research
press(at)counterpointresearch.com

Meet Counterpoint at Global Mobile Broadband Forum 2023

Counterpoint Research is attending Global MBB Forum on 10th and 11th October 2023

Our Research Vice Presidents, Neil Shah and Peter Richardson will be attending the Global MBB Forum 2023 at Dubai, UAE. You can schedule a meeting with them to discuss the latest trends in the technology, media and telecommunication sector and understand how our leading research and services can help your business.

When: 10th & 11th October 2023

Where: Dubai, UAE

About the event:

The 14th Global Mobile Broadband Forum, hosted by Huawei in cooperation with GSMA, GTI, and the SAMENA Telecommunications Council, this year will provide an exciting opportunity for players in the mobile and adjacent vertical ecosystems to explore 5G business success, promote ecosystem maturity, and accelerate 5.5G commercialization.

With a strong speaker lineup and innovative product launches, the mobile industry is meeting once again to explore how mobile broadband technology is shaping the future and continuing the transformation of people’s lives and industries.

Click here (or send us an email at contact@counterpointresearch.com) to schedule a meeting with them. 

Read more about Huawei’s Global MBB Forum 2023.

Top 5 Smartphone Models Share For 8 Countries

Best-Selling Smartphones in July 2023

Published date: October 04, 2023

This section shows the best-selling smartphone models in July 2023 for 8 countries. This is a section of our comprehensive database based on Counterpoint’s tracking of mobile handsets (smartphone and featurephone) sell-through volumes based on channel surveys and triangulation with other secondary sources across 50+ countries.

July 2023

Best-Selling Smartphones in USA in July 2023

Rank Models Sales Share
1 Apple iPhone 14 19%
2 Apple iPhone 14 Pro Max 12%
3 Apple iPhone 14 Pro 6%
4 Apple iPhone 13 6%
5 Samsung Galaxy A14 5G 5%

 

Best-Selling Smartphones in China in July 2023

Rank Models Sales Share
1 Apple iPhone 14 Pro Max 4%
2 Apple iPhone 14 Pro 4%
3 OPPO A58 3%
4 Apple iPhone 14 3%
5 vivo Y53t 3%


Best-Selling Smartphones in India in July 2023

Rank Models Sales Share
1 realme C53 4%
2 Samsung Galaxy A14 5G 3%
3 vivo Y16 3%
4 vivo T2x 5G 3%
5 OnePlus Nord CE 3 Lite 5G 3%

Best-Selling Smartphones in Germany in July 2023

 

Rank Models Sales Share
1 Apple iPhone 14 Pro 10%
2 Apple iPhone 14 9%
3 Samsung Galaxy S23 9%
4 Apple iPhone 14 Pro Max 8%
5 Samsung Galaxy S23 Ultra 5%

Best-Selling Smartphones in UK in July 2023

 

Rank Models Sales Share
1 Apple iPhone 14 Pro Max 18%
2 Apple iPhone 14 Pro 15%
3 Samsung Galaxy A14 5G 10%
4 Samsung Galaxy S23 Ultra 10%
5 Apple iPhone 14 10%

 

Best-Selling Smartphones in France in July 2023

Rank Models Sales Share
1 Apple iPhone 14 16%
2 Samsung Galaxy S23 9%
3 Apple iPhone 14 Pro 8%
4 Apple iPhone 14 Pro Max 5%
5 Samsung Galaxy S23 Plus 5%

 

  Best-Selling Smartphones in South Korea in July 2023

Rank Models Sales Share
1 Samsung Galaxy S23 9%
2 Samsung Galaxy A34 8%
3 Samsung Galaxy S23 Ultra 8%
4 Samsung Galaxy A24 8%
5 Apple iPhone 14 6%

 

Best-Selling Smartphones in Japan in July 2023

 

Rank Models Sales Share
1 Apple iPhone 13 26%
2 Apple iPhone 14 9%
3 Apple iPhone SE 2022 7%
4 Google Pixel 7a 5%
5 Google Pixel 6a 5%

 

The top 5 smartphone model share numbers are from:

 

Handset Sales by Model January 2022 – July 2023

This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments.

It covers 99% of the global handset market with specification analysis.

• Time period: Jan 2022 to Jul 2023 with monthly granularity
• By brands (450+) and models (6000+)
• By regions: NAM, LATAM, WE, EE, MEA, Asia
• Countries: USA, China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Russia, Turkey, Japan, Brazil, Mexico, Nigeria, Pakistan, Saudi Arabia, Canada, South Korea, France, Germany, Italy, Spain, UK
• Specification and prices: Price bands, Chipsets by OEMs, Chipset by models, Display Size, Display Type, NAND, RAM, Rear camera counts and 22+ other specifications

Contact Us Read More

 

This data represents the top 5 smartphone model share for eight countries for the specific month.

For detailed insights on the data, please reach out to us at info(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

This section shows the best-selling smartphone models in April 2023 for 8 countries

April 2023

Best-Selling Smartphones in USA in April 2023

Rank Models Sales Share
1 Apple iPhone 14 14%
2 Apple iPhone 14 Pro Max 9%
3 Apple iPhone 14 Pro 7%
4 Samsung Galaxy A14 5G 6%
5 Samsung Galaxy S23 Ultra 6%

Best-Selling Smartphones in China in April 2023

Rank Models Sales
Share
1 Apple iPhone 14 Pro Max 4%
2 Apple iPhone 14 4%
3 Apple iPhone 14 Pro 4%
4 Apple iPhone 13 3%
5 OPPO A58 3%


Best-Selling Smartphones in India in April 2023

 

Rank Models Sales
Share
1 OnePlus Nord CE 3 Lite 4%
2 Samsung Galaxy A14 5G 3%
3 Redmi 12C 3%
4 realme C55 3%
5 Apple iPhone 13 3%

Top 5 Smartphone Model Share in India

Best-Selling Smartphones in Germany in April 2023

 

Rank Models Sales
Share
1 Apple iPhone 14 Pro 10%
2 Apple iPhone 14 9%
3 Samsung Galaxy S23 8%
4 Samsung Galaxy S23 Ultra 8%
5 Apple iPhone 14 Pro Max 8%

Top 5 Smartphone Model Share in Germany

Best-Selling Smartphones in UK in April 2023

 

Rank Models Sales
Share
1 Apple iPhone 14 Pro Max 19%
2 Apple iPhone 14 Pro 13%
3 Apple iPhone 14 9%
4 Samsung Galaxy A14 5G 9%
5 Samsung Galaxy A14 7%

Best-Selling Smartphones in France in April 2023

Rank Models Sales
Share
1 Apple iPhone 14 15%
2 Samsung Galaxy S23 9%
3 Apple iPhone 14 Pro 7%
4 Samsung Galaxy S23 Plus 6%
5 Apple iPhone 14 Pro Max 5%

  Best-Selling Smartphones in South Korea in April 2023

Rank Models Sales
Share
1 Samsung Galaxy S23 12%
2 Samsung Galaxy S23 Ultra 10%
3 Samsung Galaxy A34 8%
4 Apple iPhone 14 7%
5 Apple iPhone 14 Pro 6%

Best-Selling Smartphones in Japan in April 2023

 

Rank Models Sales
Share
1 Apple iPhone 13 22%
2 Apple iPhone 14 12%
3 Apple iPhone SE 2022 8%
4 Apple iPhone 14 Pro 7%
5 FCNT Arrows We 5%

 

This section shows the best-selling smartphone models in January 2023 for 8 countries

Jan 2023

Best-Selling Smartphones in USA in Jan 2023

Rank Models Sales Share
1 Apple iPhone 14 17%
2 Apple iPhone 14 Pro Max 17%
3 Apple iPhone 14 Pro 9%
4 Apple iPhone 14 Plus 6%
5 Apple iPhone 13 4%

Best-Selling Smartphones in China in Jan 2023

Rank Models Sales
Share
1 Apple iPhone 14 5%
2 Apple iPhone 14 Pro Max 4%
3 Apple iPhone 13 4%
4 Apple iPhone 14 Pro 3%
5 OPPO Reno 9 3%

Best-Selling Smartphones in India in Jan 2023

 

Rank Models Sales
Share
1 OnePlus Nord CE 2 Lite 5G 4%
2 vivo Y02 3%
3 Apple iPhone 13 3%
4 Samsung Galaxy A03 Core 2%
5 Samsung Galaxy A14 5G 2%

 

Best-Selling Smartphones in Germany in Jan 2023

 

Rank Models Sales
Share
1 Apple iPhone 14 13%
2 Apple iPhone 14 Pro Max 12%
3 Apple iPhone 14 Pro 10%
4 Apple iPhone 13 7%
5 Apple iPhone 14 Plus 7%

Best-Selling Smartphones in UK in Jan 2023

 

Rank Models Sales
Share
1 Apple iPhone 14 Pro Max 24%
2 Apple iPhone 14 Pro 16%
3 Apple iPhone 14 11%
4 Samsung Galaxy A13 7%
5 Samsung Galaxy A04s 4%

Best-Selling Smartphones in France in Jan 2023

Rank Models Sales
Share
1 Apple iPhone 14 21%
2 Apple iPhone 14 Pro 9%
3 Apple iPhone 14 Pro Max 6%
4 Samsung Galaxy S22 5G 5%
5 Apple iPhone 14 Plus 4%

  Best-Selling Smartphones in South Korea in Jan 2023

Rank Models Sales
Share
1 Apple iPhone 14 9%
2 Samsung Galaxy A13 7%
3 Apple iPhone 14 Pro Max 7%
4 Apple iPhone 14 Pro 7%
5 Samsung Galaxy M33 6%

Best-Selling Smartphones in Japan in Jan 2023

 

Rank Models Sales
Share
1 Apple iPhone 13 28%
2 Apple iPhone SE 2022 12%
3 Google Pixel 6a 7%
4 Apple iPhone 14 6%
5 Apple iPhone 14 Pro 5%

This section shows the best-selling smartphone models in Oct 2022 for 8 countries

Oct 2022

Best-Selling Smartphones in USA in Oct 2022

Rank Models Sales Share
1 Apple iPhone 14 Pro Max 23%
2 Apple iPhone 14 Pro 12%
3 Apple iPhone 14 10%
4 Samsung Galaxy Z Flip 4 3%
5 Apple iPhone 13 3%

Counterpoint Research Top 5 Smartphone Models in USA - Oct 2022

Best-Selling Smartphones in UK in Oct 2022

 

Rank Models Sales
Share
1 Apple iPhone 14 Pro Max 16%
2 Apple iPhone 14 Pro 10%
3 Apple iPhone 14 7%
4 Samsung Galaxy A13 5%
5 Apple iPhone 13 4%

Counterpoint Research Top 5 Smartphone Models in UK - Oct 2022

Best-Selling Smartphones in China in Oct 2022

Rank Models Sales
Share
1 Apple iPhone 14 Pro Max 6%
2 Apple iPhone 14 Pro 6%
3 Apple iPhone 13 5%
4 Apple iPhone 14 4%
5 vivo Y33s 5G 3%

Counterpoint Research Top 5 Smartphone Models in China - Oct 2022

Best-Selling Smartphones in India in Oct 2022

 

Rank Models Sales
Share
1 Apple iPhone 13 4%
2 Samsung Galaxy M13 3%
3 Xiaomi Redmi A1 3%
4 Samsung Galaxy A04s 3%
5 realme C35 3%

Counterpoint Research Top 5 Smartphone Models in India - Oct 2022

Best-Selling Smartphones in France in Oct 2022

Rank Models Sales
Share
1 Apple iPhone 14 10%
2 Apple iPhone 14 Pro 9%
3 Apple iPhone 14 Pro Max 7%
4 Apple iPhone 13 5%
5 Apple iPhone 13 Pro Max 5%

Counterpoint Research Top 5 Smartphone Models in France - Oct 2022

  Best-Selling Smartphones in South Korea in Oct 2022

Rank Models Sales
Share
1 Apple iPhone 14 Pro Max 10%
2 Samsung Galaxy A13 8%
3 Apple iPhone 14 Pro 8%
4 Samsung Galaxy M33 6%
5 Apple iPhone 14 6%

Counterpoint Research Top 5 Smartphone Models in Korea - Oct 2022

Best-Selling Smartphones in Germany in Oct 2022

 

Rank Models Sales
Share
1 Apple iPhone 14 Pro 9%
2 Apple iPhone 14 9%
3 Apple iPhone 14 Pro Max 7%
4 Apple iPhone 13 7%
5 Apple iPhone 13 Pro 5%

Counterpoint Research Top 5 Smartphone Models in Germany - Oct 2022

Best-Selling Smartphones in Japan in Oct 2022

 

Rank Models Sales
Share
1 Apple iPhone SE 2022 23%
2 Apple iPhone 13 14%
3 Apple iPhone 14 9%
4 Apple iPhone 14 Pro 7%
5 Google Pixel 6a 5%

Counterpoint Research Top 5 Smartphone Models in Japan - Oct 2022

 

This section shows the best-selling smartphone models in July 2022 for 8 countries

 Jul 2022

Published date: September 15, 2022

Best-Selling Smartphones in USA

Rank Models  Sales Share
1 Apple iPhone 13 16%
2 Apple iPhone 13 Pro Max 12%
3 Samsung Galaxy A13 5G 7%
4 Apple iPhone 12 6%
5 Samsung Galaxy S22 Ultra 5G 5%

Counterpoint Research Top 5 Smartphone Models in USA - Jul 2022

Best-Selling Smartphones in UK

 

Rank Models  Sales Share
1 Apple iPhone 13 15%
2 Apple iPhone 13 Pro 10%
3 Apple iPhone 13 Pro Max 8%
4 Samsung Galaxy A13 7%
5 Samsung Galaxy A22 5G 7%

Counterpoint Research Top 5 Smartphone Models in UK - Jul 2022

Best-Selling Smartphones in China

Rank Models  Sales Share
1 Apple iPhone 13 7%
2 vivo Y33s 5G 3%
3 HONOR 70 3%
4 HONOR X30 2%
5 Apple iPhone 13 Pro Max 2%

Counterpoint Research Top 5 Smartphone Models in China - Jul 2022

Best-Selling Smartphones in India

 

Rank Models  Sales Share
1 realme C35 3%
2 vivo Y01 3%
3 OPPO A57 4G 3%
4 realme C30 3%
5 Xiaomi Redmi 10 3%

Counterpoint Research Top 5 Smartphone Models in India - Jul 2022

Best-Selling Smartphones in France

Rank Models  Sales Share
1 Apple iPhone 13 10%
2 Apple iPhone 13 Pro Max 7%
3 Samsung Galaxy S22 5G 7%
4 Apple iPhone 13 Pro 6%
5 Samsung Galaxy S22 Plus 5G 5%

Counterpoint Research Top 5 Smartphone Models in France - Jul 2022

  Best-Selling Smartphones in South Korea

Rank Models  Sales Share
1 Samsung Galaxy M33 10%
2 Samsung Galaxy M53 10%
3 Samsung Galaxy A23 7%
4 Samsung Galaxy S22 5G 7%
5 Samsung Galaxy A53 5G 6%

Counterpoint Research Top 5 Smartphone Models in Korea - Jul 2022

Best-Selling Smartphones in Germany

 

Rank Models Sales Share
1 Apple iPhone 13 Pro Max 10%
2 Samsung Galaxy A33 5G 9%
3 Apple iPhone 13 Pro 9%
4 Samsung Galaxy A53 5G 9%
5 Apple iPhone 13 8%

Counterpoint Research Top 5 Smartphone Models in Germany - Jul 2022

Best-Selling Smartphones in Japan

 

Rank Models  Sales Share
1 Apple iPhone SE 2022 24%
2 Apple iPhone 12 13%
3 Apple iPhone 13 9%
4 Sony Xperia 10 IV 5%
5 Apple iPhone 13 Pro 4%

 

Counterpoint Research Top 5 Smartphone Models in Japan - Jul 2022

This section shows the best-selling smartphone models in April 2022 for 8 countries

Apr 2022

Published date: June 15, 2022

Best-Selling Smartphones in USA

Rank Models Sales
Share
1 Apple iPhone 13 17%
2 Apple iPhone 13 Pro Max 16%
3 Samsung Galaxy S22 Ultra 5G 5%
4 Apple iPhone 12 4%
5 Samsung Galaxy S22 5G 3%

Counterpoint Research Smartphone Top 5 Model Share - Apr 2022 - USA

Best-Selling Smartphones in UK

Rank Models Sales
Share
1 Apple iPhone 13 18%
2 Samsung Galaxy A22 5G 7%
3 Apple iPhone 13 Pro Max 6%
4 Apple iPhone 13 Pro 6%
5 Apple iPhone SE 2022 5%

Counterpoint Research Smartphone Top 5 Model Share - Apr 2022 - UK

Best-Selling Smartphones in China

Rank Models Sales
Share
1 Apple iPhone 13 7%
2 Apple iPhone 13 Pro Max 3%
3 OPPO Reno 7 5G China 2%
4 Apple iPhone 13 Pro 2%
5 HONOR Play 30 Plus 2%

Counterpoint Research Smartphone Top 5 Model Share - Apr 2022 - China

Best-Selling Smartphones in India

Rank Models Sales
Share
1 Samsung Galaxy A13 3%
2 Redmi 9A Sport 3%
3 realme C31 2%
4 Redmi 10 2%
5 realme C11 2021 2%

Counterpoint Research Smartphone Top 5 Model Share - Apr 2022 - India

Best-Selling Smartphones in France

Rank Models Sales
Share
1 Apple iPhone 13 9%
2 Apple iPhone 13 Pro Max 7%
3 Samsung Galaxy S22 5G 5%
4 Apple iPhone 13 Mini 5%
5 Samsung Galaxy A52s 5G 5%

Counterpoint Research Smartphone Top 5 Model Share - Apr 2022 - France

  Best-Selling Smartphones in South Korea

Rank Models Sales
Share
1 Samsung Galaxy A23 13%
2 Samsung Galaxy A53 5G 10%
3 Samsung Galaxy S22 5G 9%
4 Samsung Galaxy S22 Ultra 5G 8%
5 Apple iPhone SE 2022 6%

Counterpoint Research Smartphone Top 5 Model Share - Apr 2022 - South Korea

Best-Selling Smartphones in Germany

Rank Models Sales
Share
1 Apple iPhone 13 10%
2 Samsung Galaxy A53 5G 9%
3 Samsung Galaxy A52s 5G 7%
4 Apple iPhone 13 Pro 6%
5 Apple iPhone 13 Pro Max 6%

Counterpoint Research Smartphone Top 5 Model Share - Apr 2022 - Germany

Best-Selling Smartphones in Japan

 

Rank Models Sales
Share
1 Apple iPhone SE 2022 18%
2 Apple iPhone 12 16%
3 Apple iPhone 13 13%
4 Apple iPhone 13 Pro 5%
5 Fcnt Arrows We 4%

Counterpoint Research Smartphone Top 5 Model Share - Apr 2022 - Japan

 

This section shows the best-selling smartphone models in January 2022 for 8 countries

Jan 2022

Published date: March 15, 2022

Best Selling Smartphones in USA

Rank Models Sales Share
1 Apple iPhone 13 21%
2 Apple iPhone 13 Pro Max 15%
3 Apple iPhone 13 Pro 6%
4 Apple iPhone 12