Meet Counterpoint at IoT Tech Expo Europe

Counterpoint is attending the IoT Tech Expo Europe on 27th September, 2023

Our Associate Director Mohit Agrawal will be attending the IoT Tech Expo Europe, 2023. You can schedule a meeting with him to discuss the latest trends in the technology, media and telecommunications sector and understand how our leading research and services can help your business.

When: September 26th – September 27th

Where: Rai, Amsterdam

About the event:

IoT Tech Expo is the leading event for IoT, Digital Twins & Enterprise Transformation, IoT Security IoT Connectivity & Connected Devices, Smart Infrastructures & Automation, Data & Analytics and Edge Platforms. With a myriad of groundbreaking exhibits, expert-led discussions, and networking opportunities, the IoT Tech Expo is your gateway to discovering the IoT landscape.

Click here (or send us an email at to schedule a meeting with them.

Read more about the IoT Tech Expo Europe.

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Global Cellular IoT Connections to Cross 6 Billion in 2030

  • Global cellular IoT connections grew 29% YoY to reach 2.7 billion in 2022 with 4G continuing to grow its majority share.
  • China held more than two-thirds of total cellular IoT connections in 2022, followed by Europe and North America.
  • NB-IoT dominates in China, while LTE-M is preferred in Australia, Japan and North America; Europe supports both.
  • 4G and NB-IoT are the most preferred technologies for cellular IoT applications.
  • 5G is nascent as module prices and breadth of applications reflect early-stage dynamics.
  • IoT growth drivers are shifting, with the enterprise and transformation initiatives key in propelling IoT connections forward.

San Diego, Buenos Aires, London, New Delhi, Hong Kong, Beijing, Seoul – June 12, 2023

Global cellular IoT connections grew strongly at 29% YoY to reach 2.7 billion in 2022, according to Counterpoint’s latest Global Cellular IoT Connections Tracker report. They are expected to grow at a CAGR of 10.8% to reach an installed base of over 6 billion by 2030. China held more than two-thirds of total cellular IoT connections in 2022, followed by Europe and North America.

Amid the challenges faced by various industries, such as inflation, macroeconomic headwinds and supply chain constraints, the cellular IoT market has experienced remarkable growth fuelled by the digital transformation initiatives undertaken by various industry applications like smart meters, automobiles and asset tracking in particular. Cellular IoT connectivity has played a significant role in enhancing productivity, streamlining operations, minimizing downtime, automating processes and generating cost savings for industries. The COVID-19 outbreak unexpectedly proved beneficial for enterprise IoT players, accelerating their digital transformation efforts.

Commenting on the cellular IoT connectivity technology dynamics, Senior Research Analyst Soumen Mandal said, “At the end of 2022, 4G and NB-IoT together accounted for nearly 90% of the installed base of cellular IoT connections. 4G emerged as the most preferred technology for cellular IoT connections after surpassing 2G and 3G-based IoT connections in 2016. NB-IoT has gained significant popularity in China, while Japan, Australia and North America prefer LTE-M technology for lower-end applications. Europe has adopted a combination of NB-IoT and LTE-M, supported by roaming services offered by most operators.

In recent times, 4G Cat 1 bis technology has gained significant popularity over NB-IoT due to its superior performance. Applications such as POS, telematics and smart meters are increasingly adopting this technology on a larger scale. The rising shipments of devices based on 4G Cat 1 and 4G Cat 1 bis technologies are contributing to the stagnant market growth of NB-IoT.

5G is still nascent but we expect 5G-based applications to pick up as the module ASP (average selling price) drops to sub-$100 and more 5G RedCap-based solutions become available in the market. The introduction of 5G RedCap and 5G eRedCap will play a crucial role in driving mass adoption of 5G, particularly in developing and underdeveloped countries.”

Global Cellular IoT Connections Installed Base-Counterpoint Researcht

Commenting on the market outlook, Research Vice President Neil Shah said, “The global cellular IoT connections installed base is expected to surpass 6 billion by 2030 with a CAGR of 10.8%. The growth will be mainly driven by cellular connectivity adoption across various sectors such as utilities, automotive, industrial, retail and healthcare. Unlike the previous decade, where consumer devices like smartphones and PCs played a significant role in driving cellular connections, this decade will see a shift towards cellular connections being propelled by the digital transformation initiatives undertaken by enterprise IoT payers. The widespread adoption of cellular connectivity will also contribute to a further reduction in prices for cellular-connected devices, making them more competitive against alternative non-cellular connectivity technologies like LoRa, Sigfox and Wi-SUN. Over the past year, the cellular IoT industry has witnessed many consolidations, including Telit’s acquisition of Thales’ cellular IoT business, Semtech’s acquisition of Sierra Wireless, and Aeris Communications’ acquisition of Ericsson’s IoT accelerator and connected vehicle cloud business. As the cellular IoT module market continues to mature, we can expect more consolidations aimed at providing improved solutions and maintaining competitiveness against other non-cellular connectivity technologies.” 

The comprehensive and in-depth ‘Global Cellular IoT Connections Tracker, 2022’ report is now available for purchase at

Feel free to reach us at for questions regarding our latest research and insights.


Counterpoint Technology Market Research is a global research firm specializing in products in the technology, media and telecom (TMT) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Soumen Mandal

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Neil Shah

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Mohit Agrawal

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Counterpoint Research

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AI, Digital Twins, Real-time Compute Emerge as Top Technology Trends for 2023

  • Counterpoint believes that Artificial Intelligence (AI), Digital Twins and Edge Computing will emerge as top technology trends in 2023, affecting the whole tech industry.
  • Other trends that will be seeing lots of investments and progress include – Artificial Intelligence, Blockchain in IoT (ABIoT), Zero trust Architecture (ZTA) in Cybersecurity, West-China Technology Investments for Technology reshoring, eSIMs, XR and Sustainability

New Delhi, Beijing, Seoul, Hong Kong, London, Buenos Aires, San Diego – February 26, 2023

We have entered 2023 at a time when geopolitical tensions are at their highest and markets are fragile due to macro factors, especially in the technology sector. Talks of recession, inflation, higher interest rates and declining consumer spending make it extremely judicious for businesses to invest in innovation.

With the report Technology Trends 2023 we aim to highlight the catalysts and trends that will influence technological developments and adoption in 2023. We have chosen trends that are at their inflection point in 2023 by observing a multitude of evidence available for these anchor technologies.

Counterpoint Research Technology Trends 2023


Commenting on the Technology Trends for 2023, Associate Director Mohit Agrawal commented, “We will be seeing a lot of proliferation of AI use cases across industries with the success that ChatGPT saw through its release; Conversational chatbots and text using generative AI are ready for prime time in 2023 followed by code writing early next year. Meanwhile, images, audio and videos may take another two to four years before they start to make a serious impact.”

“The magnitude with which we have seen companies launching AI-based solutions at Mobile World Congress (MWC), Barcelona 2023, from telecom to manufacturing, is immense. The solutions reflect the prevalence of AI in even the most basic of tasks to the most complex ones.”

Agarwal further added, “The confluence of AI and Blockchain in IoT would initiate the era of ABIoT. IoT plays a vital role in collecting data through sensors, facilitating two-way communication and enabling action. AI takes on the responsibility of ‘thinking’ by analyzing the large data sets generated by IoT and mimicking human-like intelligence. Meanwhile, blockchain ensures secure, immutable and transparent record-keeping to ‘enable transactions.’ When these three technologies are combined, they can create substantial value for any organization and enable new business models.”

Real-time computing is another trend that has seen lot of activity, on which Senior Analyst Akshara Bassi commented, “Real-time computing or Edge computing is becoming ubiquitous in 2023. End customers and companies are heavily using technologies that synthesize real-time data to deliver insights to help improve consumer experience with existing technology hardware and the efficiency of processes. The proliferation of IoT and 5G has accelerated the demand for compute at the Edge as reflected by the investments by Cloud players in real-time computing applications to the rise of Edge-based SaaS solutions.”

A trend summary for technologies that will course through 2023:

  • Dawn of AI, Blockchain and IoT (ABIoT): The AI, blockchain and IoT trinity is of immense significance in the world of technology. ABIoT uses blockchain, AI and IoT to enhance trust and security, test various usage-based business models and scale the deployment to an intelligent level that can glean insights to make operations efficient.
  • Rise of Digital Twins: In 2023, we are entering the era of Cognitive Digital Twins. These virtual replicas function autonomously and use AI for making decisions. These digital twins use AI to reflect and simulate assets, machines and processes in real time.
  • Cybersecurity – Zero Trust Architecture a Necessity: Cybersecurity has become more crucial than ever due to the rapid digital transformation taking place across industries and the transition to Web 3.0. The legacy security architecture, which is based on the defense-in-depth methodology is now lacking due to the presence of a true perimeter, making it inadequate. Zero Trust Architecture (ZTA) is emerging as the solution to fill the gaps that the legacy architecture failed to cover.
  • Real-time Compute to Become Ubiquitous, Supported by Cloud Providers: Digital transformation has made the Cloud ubiquitous within a company’s IT infrastructure. But the implementation of 5G and the proliferation of IoT devices has necessitated Edge to become more intelligent and embrace an active compute role to deliver real-time data insights.
  • Generative AI to Make Big Leap Forward in 2023: The unprecedented success of ChatGPT has reignited interest in the cutting-edge field of generative AI. Generative AI has the potential to revolutionize content creation, affecting industries such as marketing, design, entertainment, software development and media organizations. On one hand, it democratizes content creation, yet on the other, it has the power to completely disrupt the current content creation landscape.
  • West-China Rivalry to Amplify in Technology Sector: There is a simmering rivalry between the West and China, especially in the technology industry, which is likely to amplify further in 2023 as the respective governments take decisive steps to deleverage. In October last year, the US announced curbs on technology exports intending to cut off Chinese companies from access to advanced semiconductors made anywhere in the world from US equipment or know-how.
  • eSIMs – Ready for Prime Time: 2022 was a landmark year for the eSIM ecosystem and eSIM is now rapidly moving towards becoming the preferred mode of cellular connectivity. More than 260 MNOs/MVNOs now support eSIM, and they support more than 35 consumer devices on an average. However, in 2023, we expect a significant increase in the adoption of eSIM technology, with an expected one in four IoT modules equipped with eSIM.
  • XR – Recalibration of Strategy, New Opportunities Emerge: Key players in the XR space are recalibrating their strategy in 2023 as consumers and enterprises await the promised XR experience. Recently, Qualcomm, Google and Samsung announced a partnership to work on a mixed reality (MR) platform by bringing together Qualcomm’s Snapdragon XR Tech, Google’s expertise in experiences and Samsung’s product capabilities. Meanwhile, Apple is expected to launch its MR headset soon.
  • Sustainability – Technology Services Championing the Cause: Humanity continues consuming the Earth’s resources 1.75x faster than its capacity for biological replenishment. Consequently, companies are becoming conscious of their usage of resources and the efficiency of their business processes. Companies are using technology to achieve end-to-end visibility concerning all processes by sensing and tracking data at each touch point and possibly altering the process flow to achieve greater efficiencies and lower carbon footprint by using AI in conjunction with physical decision making.
  • IoT – Consolidation Expected to Accelerate: The IoT value chain is highly fragmented with over 4,000 players competing for a share of the market. This intense competition has led to a squeezed margin and has hindered the ability of players to expand into adjacent areas of the value chain. As economic conditions push investors to prioritize profitability, de-fragmentation through mergers and acquisitions would become all too common in 2023.

The comprehensive and in-depth “Technology Trends – 2023” report is available. Please contact Counterpoint Research to access the report.


Counterpoint Technology Market Research is a global research firm specializing in products in the technology, media and telecom (TMT) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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Analyst Contacts:

Mohit Agrawal
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Akshara Bassi
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Neil Shah
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Counterpoint Research


Fragmentation, Consolidation Mark Changing IoT Landscape

Connecting “everything” to the cloud and internet and ensuring the flow of data and insights back and forth intelligently, which is also called the internet of things (IoT), is the key digital transformation enabler.

Digital transformation is a blue ocean opportunity for every company in the technology space, helping improve products, manpower and processes. Still in nascent stages, this transformation is inevitable across societies, industries, verticals and enterprises. Every entity will take this journey at different times, at a different pace and with different partners.

The evolution of software, semiconductors, connectivity and cloud technologies over the last two decades has been pivotal to this ongoing transformation. We have seen a plethora of companies proliferating, especially in devices, software-cloud and connectivity domains. The IoT market, as a result, has become fragmented when we look at these three key domains. This intense fragmentation, in turn, is causing a massive consolidation to generate scale and attain operational profitability.

Devices (Components, Devices & Management)

This segment of the value chain includes the companies offering chipsets, modules and devices equipped with sensors to the solutions such as device management.

Source: Counterpoint Research IoT Practice – Devices, December 2022

The chipset market has seen some consolidation (cellular) and fragmentation (because of LPWA – NB-IoT, LTE-M, Wi-Fi and Bluetooth) cycles.

The IoT module market (analysis here) provides the key metrics here to understand the greenfield and brownfield IoT growth opportunities across applications such as automotive, smart meters, CPEs, asset tracking, telematics, sensors and cameras.

The overall number of players in this segment rose until 2021 but started seeing a big wave of consolidation in 2022 to capture more value with value-added services, software and integration of connectivity and cloud either via partnerships or vertical integration. We believe more consolidation is on the cards in 2023 when some module or device vendors will either exit or be acquired.

🎯Telit Acquires Thales Digital Identity and Security (ex Gemalto) Module business (analysis here)

🎯Semtech acquires Sierra Wireless (analysis here from Soumen Mandal)

🎯Automotive NAD module market also has seen consolidation, with many established vendors (e.g. Telit, Sierra, Thales divesting their automotive module business with few players now dominating the market (analysis here)

In terms of devices, we are witnessing rising number of gateways, CPEs vendors to capitalize on 5G or Fiber connected home, premises or enterprise boom. We believe, this segment will undergo consolidation starting 2024. The other vertical devices market players such as smart meters, POS, cameras, industrial sensors, etc will see some consolidation as many will find it challenging to ride on the 5G wave over the next few years.

Connectivity (Data Plans & Management)

Source: Counterpoint Research IoT Practice – Connectivity, December 2022

The connectivity pie has been dominated by:

The connectivity management and managed services companies have also seen consolidation with every wave of cellular “G”, from CISCO-Jasper to Kore Wireless-Wyless and now the biggest news of 2022 – Ericsson exiting this space by offloading the IoT Accelerator platform and managed connectivity relationships to Aeris Communications.

Ericsson-Aeris Deal Reflects Broader IoT Market Trends (analysis here from Mohit Agrawal)

  • Ericsson has been one of the earliest vendors focusing on managed IoT and eSIM connectivity. With its strong relationships with CSPs and enterprises, Ericsson built a platform to manage close to 100 million IoT devices (automotive formed a major chunk). The same has been the case with other similar players. The vision for the IoT Accelerator platform had been great but the capabilities and focus diluted over time.
  • Further, the scale which Ericsson achieved was not enough to remain profitable. The overall cellular IoT market is close to 3 billion and is estimated to double in the next five years according to our forecasts.
  • Ericsson also tried to expand its offerings with an eSIM management SM-DP+ RSP platform to complement its Entitlement Servers; a partnership with Thales Digital Identity and Security (ex Gemalto) as well (learn more about eSIM ecosystem)  and leveraging of tight relationships with CSPs. However, the timing was a bit unfortunate.
  • This coincided with the 5G deployment wave (Ericsson’s key focus area), COVID-19 pandemic and tough macroeconomic climate, which put serious pressure on operational metrics and forced its hand to divest the platform to Aeris Communications.

We continue to believe that the market has tremendous room to grow, but to remain profitable, the companies will either need a greater scale or a more integrated approach to cross-sell other services to capture maximum value. So, the IoT market is still ripe for exits, consolidations and new bigger entrants.


Cloud (IoT platforms, data & applications)

This is the most interesting part of the value chain. It is here that most value is created & captured in an IoT solution. Our estimates put this value at more than half.

Source: Counterpoint Research IoT Practice – Cloud Platforms, December 2022

Significant numbers have been seen in the entry of players offering IoT platforms, from edge to the cloud, to ingest the data from the edge/endpoint devices/sensors at the edge or in the cloud, run analytics on the data and convert them into actionable insights via an app, GUI or digital twin.

We analyzed the world’s leading IoT platforms before the COVID-19 pandemic and highlighted which platform vendors were ahead or behind and how the industry was ripe for consolidation or exits.

Microsoft, Amazon, Huawei Lead Overall IoT Platform Landscape in Completeness; ClearBlade, FogHorn Emerge as Leading Edge-Focused IoT Platforms (analysis here)

Source: Counterpoint Research IoT Practice, May 2020

A lot has changed since then. The consolidation has already started in this space as many companies are finding their IoT businesses highly unprofitable due to projects not going beyond the POC stages, mounting costs, integration and interoperability issues, lack of platform vendor capabilities, change in focus of the end customer, or macroeconomic environments. Some of the casualties include:

  • In by far the biggest exit in the cloud IoT platform space, Google decommissioned its Cloud IoT Core. We highlighted in a report how far is Google behind the established Microsoft Azure IoT, Amazon Web Services (AWS) IoT, PTC and upstarts such as ClearBlade, Losant and FogHorn Systems (now Johnson Controls).
  • SAP gave up its Leonardo IoT & Connectivity 360 initiatives (having pledged $2.2 billion in investments in 2017 and onwards).
  • IBM retired its Watson IoT platform after spending almost a decade building different components to complement its cloud and strong enterprise business offerings.
  • FogHorn Systems, one of the fast-growing edge AI and IoT platform players with a strong footing in the industrial IoT segment, was acquired by Johnson Controls earlier this year. Johnson Controls looks to integrate the FogHorn capabilities into its OpenBlue suite of tailored, AI-powered service solutions such as remote diagnostics, predictive maintenance, compliance monitoring, and advanced risk assessments.
  • Pelion (earlier Arm), now an independent company, also pivoted to become an IoT MVNO with more emphasis on connectivity.

Therefore, IoT platforms are the most fragmented IoT domains or part of the value chain. Some platforms have end-to-end capabilities from edge to cloud to applications, whereas some are specialists and will be acquired or exit in the coming years.


The IoT opportunity is significant but also challenging to capitalize if a vendor lacks capabilities, scale, right partnerships and focus to self- or co-create value.  The complexity and scale benefits are different for every application and vertical, and the vendors need to be prudent to prioritize and partner. The fragmented nature of the IoT ecosystem will see waves of consolidation and growth. As a IoT player always be ready to pivot or have an exit plan!

Podcast: IoT Platform Competition Intensifies with Cloud-To-Edge Approach

As more and more devices are being connected to the cloud via internet, IoT is becoming more pervasive. These devices help in real-time monitoring, data collection, analyzing and then taking the required action. At Counterpoint Research, we recently completed the latest in-depth analysis using proprietary CORE (COmpetitive Rankings & Evaluation) framework to evaluate the leading 20 IoT platform players. They were evaluated based on over 35 capabilities and parameters highlighting completeness, comprehensiveness, and competitiveness.

In most scenarios, sending data to cloud, waiting to process and then taking the required action is not feasible. Due to this edge computing is becoming important. This is also a reason why cloud-first leaders such as Amazon AWS, Microsoft Azure, IBM Watson, Cloudera and others are extending their IoT platform capabilities from cloud to edge.

Exhibit 2: Counterpoint CORE – Leading IoT Platform by Completeness i.e. End-to-End Capabilities

Counterpoint CORE – Leading IoT Platform by Completeness i.e. End-to-End Capabilities

But as the IoT ecosystem continues to expand, and move from cloud to edge, security cannot be neglected. This is especially true for devices that gather and store your personal data. In the previous episode of “The Counterpoint Podcast”, we discussed the Future of IoT Security. In the latest episode, host Peter Richardson and consultant Falguni Shah discuss the IoT platform landscape and how the space is shaping up. Topics covered in the discussion include the leading IoT platform companies, level of automation they offer, competitiveness and more.

Detailed report with CORE Evaluation and Analysis of the world’s Leading 20 IoT platforms research can be found here. You can also read our report on overall IoT platform landscape and leading edge-focused IoT platforms here.

Hit the play button to listen to the podcast

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Microsoft, Amazon & Huawei Lead the Overall IoT Platform Landscape in Completeness; ClearBlade & FogHorn Emerge as Leading Edge-Focused IoT Platforms

CISCO, Arm, and Google lead with end-to-end security and orchestration capabilities, whereas, PTC, Nutanix & WebNMS scores well on several Application Enablement capabilities.

San Diego, Buenos Aires, London, New Delhi, Hong Kong, Beijing, Taipei, Seoul – May 19, 2020

Counterpoint Research has completed its latest in-depth analysis using its proprietary CORE (COmpetitive Rankings & Evaluation) framework evaluating the leading 20 IoT platform players on more than 35 capabilities and ecosystem success parameters highlighting completeness, comprehensiveness, and competitiveness.

IoT is becoming more pervasive as more and more devices are being connected to the cloud via the internet to monitor, analyze, and take action. However, there is an increasing need for real-time collection, processing, and analysis of this data within the device or nearby gateway i.e. close to or actually at the edge of the network so that actions can be taken almost instantaneously. This is leading us to the intelligent edge or Intelligent Internet of Everything (IIoE) in which real-time AI/ML-based computing is embedded at the network’s edge.

Commenting on this trend, VP Research, Peter Richardson, highlighted, “The next wave of digital transformation will be driven by these intelligent edge devices and corresponding highly scalable and secure IoT software platforms with edge computing capabilities. As a result, we are seeing multiple edge-first IoT platforms entering the market. These players are looking to compete or partner with incumbent cloud-first IoT platform players who themselves have also been strengthening their edge IoT capabilities.”

Exhibit 1: IoT Platform Capabilities Extending from Intelligent Cloud to Intelligent Edge

IoT Platform Capabilities

To better understand the evolution, positioning, platform strategy, and competence of the various IoT platforms, Counterpoint has analyzed and evaluated key IoT platforms ranging from cloud-first to edge-first. The research helps industry stakeholders gain insights on the leading IoT platforms and their unique capabilities, limitations, partnerships, successful deployments, reach, and outlook. The chart below highlights the leading IoT platforms scorecard using our proprietary CORE framework.

Exhibit 2: Counterpoint CORE – Leading IoT Platform by Completeness i.e. End-to-End Capabilities

Counterpoint CORE - World's Leading IoT Platforms ScorecardThese leading platform players can be classified based on their core business and how they have evolved into IoT platform providers.

Cloud-first incumbents such as Microsoft Azure, Amazon AWS, Baidu, IBM Watson, Alibaba Cloud, and Cloudera have successfully extended their IoT platform capabilities from the cloud to the edge. This end-to-end offering has helped them score well in terms of “completeness” in our evaluation.

Hardware vendors such as Huawei and CISCO that lead in terms of edge IoT endpoints, networking, and computing components, have also been successfully integrating their offerings with edge and cloud IoT capabilities. Thus, these vendors also score well on completeness, expanding their offering.

Software vendors such as SAP, PTC, WebNMS, Nutanix, and Software AG which are successful enterprise software companies, have added robust IoT Application Enablement Platform (AEP) capabilities to nicely complement their existing business. These vendors have been expanding their edge and cloud IoT capabilities through in-house development, partnerships, and acquisitions.

While these incumbents have grown on their IoT capabilities, Research Analyst, Ms. Falguni Shah, highlights emerging trends, “Choosing a more integrated and complete IoT platforms such as Microsoft Azure IoT, Baidu AIoT, or PTC ThingWorx, is attractive for enterprises looking to accelerate their digital transformation initiatives. Especially for those enterprises who already have established relationships with these players and have complete control and visibility over their IoT budget and deployment. However, many enterprises have a diverse set of IoT problems that they are trying to solve, and for many, these begin at the edge. As a result, edge IoT deployments are on the rise and estimated to be the bulk of future IoT deployments. Furthermore, greater flexibility, application-led customization, lower costs, no vendor lock-in, and better developer tools are also important criteria for enterprises as they embark on their IoT journey. This is the reason why several platforms are rushing to add edge IoT capabilities. However, we are also seeing the rise of highly capable edge-first IoT platforms, mainly from startups.”

In our evaluation, edge-first IoT platform players such as FogHorn, ClearBlade, Crosser, and Arm are addressing this exact problem in a more focused way. Some of these platforms lead in our evaluation, challenging the incumbents on several edge-focused capabilities. These include data ingestion, data processing, edge orchestration – all powered by a ground-up, purpose-built, easily customizable but scalable, edge IoT software platform. These vendors have gained preference and have driven successful edge IoT deployments across key verticals such as industrial, transportation, and retail, among others. Microsoft Azure is one of the only incumbents that comes somewhat close to building such robust edge IoT capabilities.

Highlighting this trend, VP Research. Neil Shah, notes, “The IoT market is largely still a blue ocean and in the nascent stages, with enough room for every IoT platform to grow and be successful as we see millions of enterprises and governments kickstart their digital transformation initiatives. We will likely see a co-opetition model as many of these highly capable platforms compete as well as complement each other to help build an effective and efficient IoT solution. Moving into the new decade, we also expect healthy M&A activity to address several capability gaps between incumbents and startups identified by our research.”

The following leaderboard highlights leadership in eight sub-criteria, which themselves comprise more than 35 sub-capabilities critical to the platforms’ competitiveness.

Exhibit 3: Counterpoint CORE Leaderboard1 :: Leading IoT Platforms by Capabilities – Edge, Cloud, Business Metrics

Counterpoint CORE Leaderboard - Leading IoT Platforms by Capabilities – Edge, Cloud, Business Metrics
Leaderboard: Top three platforms based on the addition of 35+ individual capabilities scores which rolls into the above eight sub-categories across three main categories Edge, Cloud, and Performance

Key research findings:

  • Microsoft Azure IoT platform leads the overall evaluation in 26 out of 35 capabilities across Edge IoT, Cloud IoT, and Platform Performance categories. Coming from a strong enterprise cloud business, Microsoft Azure IoT is the only end-to-end platform that has successfully built its Edge IoT capabilities and offers greater interoperability with other value chain players.
  • Amazon AWS IoT has also done well in terms of completeness benefiting from a robust Cloud IoT and Application Enablement capabilities. Further, AWS has been building its edge capabilities via AWS Greengrass. However, AWS Greengrass still lags Microsoft and other edge-first vendors to offer an advanced and scalable edge data analytics engine. Amazon was the leader in 10 out of 35 capabilities in our evaluation.
  • Huawei ranks third in our evaluation offering edge to cloud capabilities. Huawei Ocean Connect offers several edge components offering edge chipsets, to devices, to software, complementing its Cloud IoT capabilities. Huawei has a growing customer base within China and Europe, however, current US sanctions could slow its enterprise IoT business outside China.
  • PTC ThingWorx leads in IoT data ingestion, visualization (dashboard & AR), marketplace, and developer support capabilities. Further, PTC has been able to attract a strong roster of partnerships and customers across the IoT value chain. PTC was a leader in 12 out of 35 capabilities.
  • Nutanix, Losant, and WebNMS have also done well building great developer tools, open API integration, and application modules for IoT developers to accelerate application development and commercialization. They are fast emerging as highly capable Application Enablement Platforms (AEP).
  • IBM leads in Cloud IoT components in our evaluation benefitting from its industry leading position in Cloud and ML/AI space. RedHat acquisition also strengthens the edge software, security and virtualization offering. However, IBM needs to advance its edge analytics capabilities and expand its partnership roster to capitalize on the Edge IoT opportunity.
  • SAP’s strong foothold in enterprises with its current ERP customers puts its Leonardo IoT platform in a uniquely advantageous position. These customers can use the huge volume of business data coming from SAP ERP systems to build the business logic and extend it to the edge. SAP has been offering flexibility to its customers to either integrate their businesses with Leonardo IoT and SAP Cloud platform or AWS IoT Core or Azure IoT Hub via its partnership with Amazon and Microsoft, respectively. SAP Leonardo IoT platform leads in Business Apps integration, ecosystem geographic reach, and edge connectivity services capabilities.
  • Looking at the important Edge IoT landscape, ClearBlade and FogHorn are leaders offering advanced edge capabilities that span data ingestion, analytics engine, third-party integration, and scalability.
  • ClearBlade has the best edge software which is highly scalable across different edge hardware due to its lowest software footprint but still packing most of the advanced edge data processing features. ClearBlade has carved its niche in key verticals such as transportation, retail, and consumer edge devices. However, ClearBlade needs to scale across other verticals building key ecosystem partnerships and advanced developer tools.
  • FogHorn is also one of the hottest edge platforms, which is being heavily adopted in industrial IoT applications due to its proprietary but highly capable real-time edge analytics engine.
  • FogHorn’s edge-first platform is also integrated with easy-to-use and highly efficient expression language. This is helping industrial OT personnel leverage their domain knowledge and seamlessly design and deploy ML models at the edge.
  • Software AG’s Cumulocity IoT is one of the more mature IoT platforms with healthy adoption across Europe. Cumulocity IoT excels at real-time streaming analytics via its powerful Apama Event Processing engine at the edge and in the cloud. Cumulocity is one of the leaders for the edge and cloud analytics capability in our evaluation.
  • Crosser is another emerging edge-focused player, growing fast with an absolute focus on real-time streaming analytics at the edge via its advanced edge analytics engine. Crosser is partnering with several cloud vendors to complement its Cloud IoT prowess with its offering.
  • Players such as CISCO, Arm, and Losant are leaders in Edge Orchestration helping customers efficiently manage edge devices, connectivity services, and formulate business logic workflows via easy-to-use tools.
  • Google, CISCO, and Arm are setting the standard for chip-to-cloud security. For example, Google’s security approach begins with hardware root-of-trust and spans software, network, and cloud. Microsoft is also partnering with multiple chipset vendors to integrate Azure Sphere for a direct secure out-of-the-box connectivity to Azure IoT Cloud.

The complete CORE evaluation and analysis research on the world’s leading IoT Platforms is available for purchase or licensing, please contact

Analyst Contacts:

Falguni Shah  

Peter Richardson 

Neil Shah 

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The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.