Arlo Revenue up 15.3% YoY in Q3 2022 on Services Business Performance

  • The services segment has been an important driver for Arlo’s profit growth.
  • Expansion beyond the Americas has yielded positive results.
  • New products were launched in 2022 to diversify in the home security space.

American smart home products company Arlo, which is primarily focused on smart security cameras, has reported a 15.3% YoY rise in its Q3 2022 revenue at $128 million. The growth was driven by both its product and services portfolios. Its services segment, in particular, has been driving the spike in its profits in the past few quarters. The other driver for the company’s top line in the past few quarters has been its foray into Europe, whose share in the revenue mix is increasing. In the previous two quarters, the growth was marred by supply constraints, especially higher air freight costs. However, the growth in subscription services partially offset the decline in revenues.

Counterpoint Research-Arlo Total Revenue by Segments, Q1 2019 - Q3 2022, Counterpoint Research_v1

Arlo was spun off from Netgear as a separate company in 2018. Its offerings can be mainly divided into two categories – products and services. Over the years, the products have diversified beyond smart cameras to include doorbells, floodlights and other accessories, the most recent being Arlo’s first security system with a keypad sensor hub and multi-sensors. Arlo’s service offerings include mainly two services – Secure and the recently launched Arlo Safe. While the first one acts as a command center for a buyer’s home security needs, the latter is an on-the-go personal safety app for the owner and her/his loved ones.

Counterpoint Research, Arlo Product Profile
Source: Arlo

Diversification pays off

Arlo has entered new product categories since 2019, like services, doorbells and floodlights, which are also close to its core business of smart home security. It is now reaping the benefits of this diversification, generating an alternative stream of revenues with a share of 46% in 2021, compared to 22% in 2019. Continuing with this trend, Arlo plans to launch three new product service offerings in three years. So far, it has added Arlo Safe and Arlo Secure to expand its revenue from the services segment.

The shift towards the subscription model has led to a jump in both revenue and paid accounts. Services revenue currently accounts for 28% of Arlo’s total revenue. The company’s annual recurring revenue has continued to grow and was at $125 million in Q3, a 56% YoY growth. It is the fastest-growing as well as the highest-margin portion of the revenue and represents the annualized recurring subscription revenue Arlo derives from paid accounts.

To increase subscription-based revenue, Arlo is laying emphasis on direct-to-consumer and strategic accounts. Investments in its website “” have seen positive results, with the share of revenue coming from retail and e-commerce (indirect sales) declining to 43% as compared to 84% in 2019.

The gross profit margin for Arlo was at a high level of 28.7% during Q3. The gross margin is steadily increasing, indicating more profitability on its sales, probably due to increasing profits in the services segments. It is pertinent to note here that the profit share of the services and product segments in Q3 was 64% and 36% respectively.

Even with operating margins being negative from 2019 till today, 2022 has been the best year with the margins ranging between -5% and -11%, indicating that Arlo is on a path toward profitability. Talking specifically about 2022, Q3 had the lowest operating margin, which could be attributed to higher marketing expenses due to the company’s “protect your everything” campaign.

Counterpoint Research Total Revenue by Region & Paid Subscribers, Q1 2019 - Q3 2022, Counterpoint Research_v1


Focus on increasing subscribers, EMEA remains fastest-growing region

Region-wise, Americas has been stable with a share of around 55% this year. The agreement with Verisure has brought significant returns for Arlo. The EMEA region now contributes 41% to Arlo’s revenues, which is a significant increase from the end of 2020 when the share never went beyond 25%. Arlo also got into a partnership with Calix last year to ensure accessibility of its products to remote and rural areas. The partnership entails Calix integrating Arlo services into its platform for broadband service providers around Canada.

Arlo had 500,000 paid accounts in March 2021 which rose to 1 million by December 1, 2021. In Q3 2022, the number of paid accounts stood at 1.67 million, a 91% YoY growth. This has also meant a boost for the annual recurring revenue. Arlo is one of the few companies to reach $100 million in five years.

ARPU has also been a new focus area for the company. At the end of 2021, its ARPU was $9.35. The ARPU was seen to have increased after the launch of its new emergency services, Arlo Secure, in 2021. In Q1 2022, the churn rate at 2.8% was one of the least compared to other companies which have a subscription model. Arlo also sees an 80% gross margin on retail and direct paid accounts with a low churn rate of 1.2%.

Cash flows decreased in Q3 due to increased investment in inventory, which was at $73.2 million. This increase in inventory was due to restocking in anticipation of the holiday season and to meet consumer demand in Q4 and early 2023.

Counterpoint Arlo Partnerships

Conclusion and future outlook

  • Global partnerships, especially with Verisure, have yielded positive results by allowing Arlo to expand into Europe. The strategic partnerships with T-Mobile, Verizon, U.S. Cellular, Celcom and Bell Canada have also been successful. These partnerships are important for Arlo to tap untouched markets as well as indirectly develop brand awareness.
  • Arlo is transitioning from a pure hardware company to a services business. It is working towards converting its hardware buyers into subscribers. SAAS will remain a focus for the company and other competing firms as differentiation in products like smart cameras has become difficult, but differentiation in services is much easier.
  • A successive increase in ARR and cumulative registered accounts since 2020 is an indication of the above. It is a high profit margin area that Arlo is leveraging, but it must diversify its product portfolio as the service revenue is dependent on it. Arlo will continue to innovate in its products to maintain the existing consumer base and subsequently increase its subscriber base.
  • The supply chain for Arlo as well as other security companies was first affected by COVID-19 and then the Russia-Ukraine war. With the easing of the impacts of both, the industry as well as Arlo are expected to come on track and post better results in the coming quarters.
  • In the near future, Arlo is expecting a volatile market due to inflationary pressures and fears of a recession. Therefore, it has taken steps to cut down on its operating expenses. Arlo paused its marketing campaign “protect your everything” at the end of Q3 to prepare for a bleak macroeconomic future. The company is also expected to reduce its headcount, office leases and outside service, steps which may temporarily impact its growth but not by much.


NXP Q3 2022 Revenues Better Than Expected; Automotive, Mobile Segments Shine

  • NXP’s Q3 2022 revenues were $20 million more than the midpoint of the company’s previous guidance. The automotive, mobile and communication infrastructure segments performed better than expected. But the consumer-exposed IoT and Android mobile segments experienced weakness.
  • NCNR order book continued to surpass NXP’s 2023 supply capabilities.
  • For Q4, the company expects revenue of about $3.3 billion (± $100 million). This would mean an increment of 9% YoY with 4% downside sequentially. Non-GAAP gross margins are expected to be 57.8% (± 50 bp) and operating expenses are expected to be near $720 million (± $10 million).

NXP reported revenues of $3.45 billion in Q3 2022, an increase of 20.4% YoY and 4% QoQ, and $20 million more than the midpoint of the company’s previous guidance. NXP’s automotive, mobile and communication infrastructure segments performed well compared to Q2, while the industrial and IoT segment struggled. Specifically, the consumer-exposed IoT business, accounting for almost 40% of revenue, experienced weaker sell-through in the channel. However, demand from automotive and core industrial customers remained resilient supported by accelerated growth drivers. Due to higher factory utilization and sales volume, the non-GAAP gross profit was almost $2 billion and the margin was 58%, up 150 basis points YoY.

NXP Revenues by Segment, Q3 2022 Counterpoint Research

Sources: Company, Counterpoint 


  • NXP’s strong suit, the automotive segment accounted for 52.4% of the total revenue in Q3 and stood at $1.8 billion. This was a 24% YoY and 5% QoQ growth. Auto demand for silicon content continues to be robust with rising EV penetration and increased autonomy efforts. Strong growth for advanced analog, automotive processing and radar solutions was visible in Q3. However, due to supply constraints, there was a shortage of microcontrollers and analog products in automotive. The NCNR order book in this segment continued to outstrip the company’s supply capacity, which will remain “sold out” next year too.
  • The company also announced collaborations and a product launch in the third quarter. NXP’s S32 family of domain and zonal automotive processors is gaining traction among automakers as a preferred scalable platform for software-defined vehicles. A leading global automaker has selected the S32 MCUs/processors for its upcoming fleet of vehicles, starting 2025. NXP released the second-generation RFCMOS radar transceiver, TEF82xx, which supersedes the market-proven TEF810xx. This high-performance, single-chip solution supports short-, medium- and long-range radar applications including cascaded high-resolution imaging radar. Besides, NXP has collaborated with ChargePoint of the US for charging solutions and has also included its proprietary payment solutions to allow a seamless process for the customers.
  • For Q4 revenues, NXP is estimating this segment to be in the high teens and flattish on a YoY and QoQ basis respectively.

Industrial & IoT

  • The industrial and IoT segment’s revenue was $713 million, an increase of 17.5% YoY with no QoQ change and $32 million below the company’s guidance. The YoY increase was driven by the demand for crossover processors, 32-bit AMR MCUs, point-of-sale security solutions and more. As mentioned earlier, the consumer-exposed IoT business was much impacted. Since August, there was a global softening visible in the consumer IoT market with China getting affected strongly. Since NXP has a sizeable channel exposure in China and serves thousands of customers via distribution partners, the revenues in that domain took a hit.
  • Going forward, NXP could ship more into the channel but instead decided to limit channel inventory to 1.6 months (as opposed to the long-term target of 2.5 months) to prevent losses due to uncertain macro conditions. The company will closely gauge and adhere to market requirements depending on the developing demand and, if required, redirect it to other customers. With respect to on-hand inventory, the DIO increased five days sequentially to 99 days with more increments expected in the future.
  • For Q4, the industrial and IoT segment is expected to be in the negative territory in both YoY (low double-digit) and QoQ (high teens) terms.


  • The mobile segment had revenues of $410 million, up 19% YoY and $30 million more than what was expected. Despite seeing weakness in the Android mobile market, NXP attained better than estimated revenues due to being exposed to the higher-end (which seems to be doing better) rather than the lower-end mobile phone market, increased attach rate for its secure mobile wallet, advanced analog high-speed interfaces, eSIM connectivity and more.
  • As Ultra-Wideband (UWB) penetration starts picking up in different verticals like mobile, IoT and cars, the company will be able to accrue more revenues in the future, from its UWB technology along with mobile wallet solutions. UWB use cases are already visible in China as UWB functionality in phones (flagship models) such as those from Apple, Samsung and Xiaomi. These smartphone players have collaborated with automakers to implement UWB-based solutions in cars to offer consumers secure car access. NXP expects four Chinese OEMs to offer this technology by the end of this year with a minimum of three more to follow in 2023. Kostal is using NXP’s UWB technology for its digital key system, which is being adopted by local company Nio.
  • For Q4, the company is expecting this segment to be up in the low single-digit range YoY and down in the upper single-digit range QoQ.

Communication Infrastructure & Other

  • The communication infrastructure and “other” segment’s revenue was $518 million, slightly above the guidance. Annual and quarterly growth rates were 14% and 4% respectively. The growth can be attributed to the demand for network edge equipment, RFID tagging solutions, cellular base stations and more.
  • NXP launched its new higher-power BTS7202 RX front-end modules (FEM) and BTS6403/6305 pre-drivers for 5G massive multiple-input multiple-output (MIMO) going up to 20 W per channel. These solutions complement its 32T32R active antenna systems and are developed using the company’s silicon germanium (SiGe) process. As 5G network coverage expands, there is a need for higher-power solutions to ensure consistent network quality along with reduced operational costs for MNOs. The newly announced devices can cater to these requirements with higher power per channel and modest consumption.
  • For Q4, the guidance seems positive and stands in the low-teens range YoY and flattish QoQ.

Capex Overview and Inventory

  • Cash flow generation continues to be excellent according to the company. In Q3, cash flow from operations stood at $1.14 billion compared to $819 in Q2. Net capex accounted for 8.2% of the revenue or $281 million. Due to supply constraints and strong demand (especially in the auto sector), internal utilization remained in the high 90s. More than 65% of the capacity was focused on IP proprietary mixed-signal, auto-centric capacity internally.
  • Capex for this year has decreased from 10% to 8% due to delays in equipment deliveries. For 2023, it will range between 6% and 8%.
  • From the demand perspective, there is weakness in the consumer IoT and Android mobile market, whereas the automotive and core industrial markets are witnessing resilient demand. On the supply side, the situation is reversed with the latter markets facing supply crunches and not being able to cater to the true demand. On the other hand, in the former markets, excessive shipping in channels is being prevented because of uncertain macro conditions.


NXP’s supply capabilities have improved over time but major end markets like auto and core industrial continue to face shortages. Prevalent weak macro conditions and extended China lockdowns will cause further hindrances to the revenue recovery of consumer-oriented markets. However, the company is being cautious and trying to mitigate costs by reducing its discretionary spending, lowering incentive compensations, and focusing on a strict approach to managing distribution channel inventory.

IFA 2022 Focuses on Enhanced User Experience in Consumer IoT Products

This year’s edition of Internationale Funkausstellung (IFA), Europe’s biggest consumer electronics show, showcased some interesting product announcements and trends that will set new standards across the consumer electronics ecosystem. New product technologies on display at the show held in Berlin from September 2 to 6 included bigger screen size OLED and Mini LED TVs, bigger and better soundbars, foldable laptops and bendable TVs, digital charging cases, and smartwatches with more features, among others.

The chief focus of the show this year revolved around major consumer electronics segments like smartphones, smart TVs, TWS, tablets, home appliances and smartwatches. Big players such as LG, Sony, Lenovo, Huawei, Asus, Jabra, Fitbit and TCL launched new and amazing products at the event to enhance user experiences. We give below the major CIoT announcements at IFA 2022:

Foldable laptops by Asus and Lenovo

Asus Zenbook 17 Fold OLED

  • Asus launched the Zenbook 17 Fold OLED, a foldable laptop that has a 17” screen when expanded and a 12.5” screen when folded.
  • The device comes with an Asus ErgoSense Bluetooth keyboard and touchpad to make it easy to work with.
  • Once the magnetic keyboard is on screen, you can use it as a regular laptop. When expanded, it can have an expanded tablet.
  • The devices are equipped with a 1080p OLED display, 12th generation Intel Core i7 processors, Harman Kardon-certified quad speakers with Dolby Atmos support, Wi-Fi 6E connectivity, and two Thunderbolt 4 ports.
  • Priced at $3,499, the Asus Zenbook 17 Fold is an expensive laptop.
  • The laptop will be beneficial for people who travel a lot and need a large screen, or those who work in creative fields. The device can also be used for entertainment, as it supports both Dolby Atmos and Vision.

Asus Zenbook 17 Fold OLED

Lenovo ThinkPad X1 Fold 2022

  • Lenovo launched the 2022 version of its ThinkPad X1 Fold (review), an upgrade from the 2020 version. The latest version has smaller bezels, a 16.3” screen when unfolded and a 12” screen when folded.
  • The folding laptop comes with a 1080p OLED display and has Windows 11 OS.
  • The device comes with a detachable keyboard, which when attached turns the device into a 12” laptop.
  • The laptop is equipped with 12th-generation Intel Core i7 processors, with up to 1TB of storage and up to 32GB of RAM.
  • The Lenovo ThinkPad X1 Fold is priced at $2,499 for the base variant and $2,999 with a keyboard and a pen.

Lenovo ThinkPad X1 Fold 2022

New smartwatches, smart bands and smart glasses from leading brands

Garmin Venu Sq2 and Venu Sq2 Music

  • Garmin launched two new smartwatches — Venu Sq2 and Venu Sq2 Music edition.
  • Both the smartwatches come with a 1.41” AMOLED screen, Gorilla Glass 3 protection, 5ATM water resistance and support for both Android and iOS.
  • They also support contactless payments through Garmin Pay and have smart notifications for text, email and other alerts.
  • Both have the Health Snapshot feature which lets users have a two-minute session and record health metrics such as heart rate, heart rate variability, blood oxygen level, respiration, and stress.
  • The Venu Sq2 is priced at $249.99, whereas the Venu Sq2 Music is priced at $299.99.
  • The Venu Sq2 Music offers built-in storage for offline music playback from streaming services. It can store up to 500 songs.
  • Both smartwatches are compact and lightweight. They are among the best in terms of features and come in a low price range.

Garmin Venu Sq2 and Venu Sq2 Music

Huawei Watch D

  • Huawei launched the Watch D, already launched for the Chinese market earlier this year.
  • The watch comes with IP68 certification, AMOLED display and over 70 sports modes with a battery life of around seven days.
  • The Watch D has advanced health monitoring features, such as blood pressure, ECG, skin temperature and blood oxygen tracking.
  • The Watch D will be priced at €449 in Europe.
  • The Watch D is more expensive than its competitors, but with additional health features, it could stand out.

Huawei Watch D

Fitbit Inspire 3, Versa 4 and Sense 2

  • The Fitbit Versa 4 is a smartwatch thinner and lighter than the Versa 3. It also has a tactile button, making it easier to operate. The Versa 4 will have a revamped Fitbit OS with Google Wallet, and Google Maps with turn-by-turn directions. The watch has 40 sports modes, and Sleep Profile to analyze sleep.
  • The Fitbit Sense 2 is a lighter and thinner version of the Sense series. It has continuous EDA (cEDA), which measures skin perspiration response and signs of stress, and is used in conjunction with the Heart Rate Sensor.
  • The Inspire 3 smart band is Fitbit’s entry-level and lowest-cost device. It has a color display, blood oxygen monitor and Fitbit features such as Active Zone Minutes and sleep tracking, and supports 10 days of battery life.
  • It has an improved display and newer features. The mechanical button offers improved functionality. The Inspire 3 will offer more choices to the consumer in the entry-level smart band market.

Fitbit Inspire 3, Versa 4 and Sense 2

Amazfit GTR 4, GTS 4 and GTS 4 Mini

  • Amazfit launched the GTR 4 and GTS 4 smartwatches.
  • The GTR 4 features a 1.43” AMOLED screen, whereas the GTS 4 has a 1.75” AMOLED screen. Both the watches are 5ATM resistant and feature 150+ sports modes.
  • Both the smartwatches have a new feature called BioTracker 4.0 optical sensor, which offers improved heart rate tracking, and an upgraded GPS for more accurate route tracking. Besides, they have more than 150 sports modes and can be connected via Bluetooth and Wi-Fi.
  • Both the GTR 4 and GTS 4 are priced at €199.
  • Amazfit also launched the GTS 4 Mini, a smaller and cheaper version of the GTS 4. The GTS 4 Mini has a 1.65” AMOLED display, 120+ sports modes, and health and fitness tracking capabilities, such as heart rate and SpO2. The watch is priced at €99.
  • The GTR 4 and GTS 4 have a dual-band GPS antenna which improves the route tracking capability. Besides, the two have features like fall detection and offline voice assistant that will attract users.

Amazfit GTR 4, GTS 4 and GTS 4 Mini


  • TCL launched the NXTWEAR S smart glasses which offer enhanced comfort and conveniences. The smart glasses have a dual 1080p Micro OLED display, front and correction lenses.
  • The wheel on the left temple can be used to adjust volume, whereas the one on the right can be used to adjust brightness and 2D/3D mode switch.
  • The NXTWEAR S will be available from Q4 2022 in selected regions.


Lenovo Glasses T1

  • Lenovo launched the T1 smart glasses, which let users connect devices like PCs, tablets and smartphones with USB C and watch content on a bigger screen. The glasses have a Micro OLED display, swappable noise clips, adjustable arms, and support prescription lenses.
  • The glasses have 1920X1080 resolution with a 60Hz refresh rate and are TUV Low Blue Light certified to reduce strain on the eyes. The glasses also have inbuilt speakers.

Lenovo Glasses T1

TWS category saw some interesting launches

Jabra Elite 5

  • Jabra launched the Elite 5, a mid-range offering and placed between the Elite 3 and Elite 7 Pro.
  • The Elite 5 features hybrid noise cancellation and is powered by the Qualcomm QCC3050 chipset. It also has an IP55 rating, 6mm drivers and support for Google Assistant and Alexa. Other features include the 6-mic call and wind-noise suppression technologies for a better call experience.
  • Another interesting feature is Spotify Tap Playback, which allows users to launch Spotify and pick up from where they left off with a single button press.
  • The Jabra Elite 5 is priced and £149.

Jabra Elite 5

JBL Tour PRO 2

  • JBL launched the Tour PRO 2, a TWS with the world’s first charging case having a touchscreen display.
  • The case features a 1.45” LED touchscreen to manage music, customize earbuds, receive calls and manage notifications. The TWS features a 10mm driver, ANC and JBL Spatial Sound.
  • The Tour PRO 2 comes with a 10mm audio driver and is Bluetooth 5.3 compatible. It lasts 10 hours, and 40 hours with the case.
  • The charging case is the first of its kind in the industry. It lets users control most of the functionalities of the case, instead of touching their smartphones.
  • The JBP Tour PRO 2 is priced at €249.

JBL Tour PRO 2

Tablets saw new models from leading brands


  • HONOR launched the Pad 8. It has a 12” 2K display and runs on Android 12.
  • The tablet is powered by the Snapdragon 680 4G, 7250mAh battery and a Type-C port.
  • The device makes it possible to operate phone and tablet on the same screen. The smart multi-view feature allows up to four windows at the same time.


Huawei MatePad Pro 11

  • Huawei launched its newest tablet, the MatePad Pro 11. The tablet has an 11” OLED display with120Hz refresh rate and 2560×1600 resolution. It also features Huawei Pencil, Huawei Notes and multitasking.
  • The tablet has six speakers and four mics, a dual rear camera with a 13MP main camera and an 8MP wide-angle camera, and a 16MP front camera.
  • The MatePad Pro 11 will run on HarmonyOS 3, with a configuration of 8GB RAM and 128GB storage.
  • The tablet is priced at €649. Early-bird offers include free Huawei M-Pencil Elegant Edition and a folio cover.

Huawei MatePad Pro 11

Nokia T21

  • Nokia launched its newest tablet, the Nokia T21, at IFA 2022. The tablet has a 10.4” 2K display with a 60Hz refresh rate. It has 128GB of internal storage which can be expanded to 512GB. The rear and front cameras are 8MP.
  • The tablet comes with two years of Android updates and three years of security updates.
  • The Nokia T21 is a compact size tab that will attract those looking for a smaller-screen device.

Nokia T21

Lenovo Tab P11 (2nd Gen) and P11 Pro (2nd Gen)

  • Lenovo launched two new tabs at IFA 2022 — P11 (2nd Gen) and P11 Pro (2nd Gen).
  • The P11 Pro (2nd Gen) is an 11.2” OLED display tab with 120Hz refresh rate and Dolby Vision support. The P11 Pro comes with a detachable keyboard with a built-in trackpad, and an optional Lenovo Precision Pen 3. The tab has quad JBL speakers and Dolby Atmos.
  • The P11 (2nd Gen) is an 11.5” 2K display tab with a 120Hz refresh rate. The tab has quad speakers with Dolby Atmos. Along with the tab are available optional Lenovo Precision Pen 3 and keyboard pack.
  • The Lenovo Tab P11 Pro (2nd Gen) is priced at €499, whereas the Lenovo Tab P11 (2nd Gen) is priced at €299.


Lenovo Tab P11 (2nd Gen)         Lenovo Tab P11 Pro (2nd Gen)

Smart TVs saw bigger OLED/Mini-LED displays and bendable TVs

LG OLED Flex and LG OLED evo Gallery Edition 97”

  • LG launched the OLED Flex, a 42” OLED TV and the world’s first bendable OLED display, which can be bent from a flat to a curved screen using a button on the remote.
  • LG is targeting the gaming segment with this TV, as curved screens are more suitable for gaming. The TV has a host of features for gamers, such as Dolby Vision support, 4K resolution with 120Hz refresh rate, variable refresh rate, and ultra-low latency mode.
  • LG also launched the world’s first OLED TV with a 97” display. The TV will be a part of its C2 series.

LG OLED Flex      LG OLED evo Gallery Edition 97”


  • TCL launched the EISA Premium-awarded Mini LED TV C835 series, a 4K Mini LED TV with Dolby Atmos for an immersive sound experience, and the EISA Best Buy-awarded QLED TV C735 series with 144Hz refresh rate for a better viewing experience.
  • TCL also launched the C935 series, a premium Mini LED series with 1,920 local dimming zones and 2.1.2 channel up-firing speakers.
  • The company also launched the world’s largest Mini LED TV at 98”.
  • The new offerings from TCL will help it to increase its share in the Mini LED segment and offer more choices to consumers.

TCL C935, C835, and C735

Toshiba QA5D, UF3D and UK4D

  • Toshiba launched QLED TV sets and TVs with Fire TV at IFA 2022.
  • The QA5D series is Toshiba’s first QLED TV series, offering better picture quality. The TVs have Toshiba’s TRU Picture Engine technologies, which offer enhanced picture quality. The TVs also have Dolby Atmos and Dolby Vision and run on Android.
  • The UF3D series is Toshiba’s first with Fire TV in the UK and is ideal for someone who prefers Alexa. The series also has Toshiba’s TRU Picture Engine, Dolby Vision and Atmos.
  • The UK4D series is powered by Toshiba’s own operating system, and also comes with Alexa. The series has frameless models. It also supports Toshiba’s TRU Picture Engine and Dolby Atmos and Vision.
  • Toshiba also announced that models launched in 2019 would have the TikTok TV app, giving more entertainment choices to the consumers.

Toshiba QA5D, UF3D and UK4D

Other notable product launches

  • Lenovo IdeaPad 5i Chromebook: Lenovo also launched the IdeaPad 5i Chromebook, a 16” Chromebook with 2.5K resolution and 120Hz refresh rate, giving a smooth scrolling and video-viewing experience to the user.
  • TECNO Megabook T1: TECNO launched its first laptop at IFA 2022, the Megabook T1. It is an ultra-thin laptop that is 14.8 mm thick with a 15.6” display and weighs 1.48 kg. The entire body is made of aluminum and has a fingerprint sensor over the power button. The device has a 70wh battery supporting up to 17.5 hours, and Wi-Fi 6 connectivity.
  • LG launched the MoodUP refrigerator with color-changing LED door panels. With the LG ThinQ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower door panel. The refrigerator also has a Bluetooth speaker.
  • B&O launched the Beosound Theatre soundbar. It has 12 drivers and 800W of power and supports 7.1.4 Channel Dolby Atmos. The Beosound Theatre has a new three-dimensional sound directivity, which is a combination of direct, side- and up-firing speakers. Besides, the soundbar can be wall-mounted or floor-standing.
  • JBL launched the Bar 1000, a 7.1.4 Channel Dolby Atmos-supported soundbar and wireless subwoofer. The Bar 1000 has two battery-powered detachable speakers which work in concert with four upward-firing speakers attached to the sound system.
  • Sennheiser unveiled the AMBEO Soundbar Plus, a compact and affordable version of the AMBEO Soundbar Max. It is a 7.1.4 Channel system, has nine drivers, with two upward-firing ones, and supports Dolby Atmos.


The focus of the tech companies was on improving customer experience. The new products offer various new features, such as bendable and foldable displays in TVs and laptops, enhanced health trackers in smartwatches, expanding choices in tablets and Chromebook, and a better audio experience with new soundbars. Home appliances are becoming more connected, and visually appealing to soothe the people and the environment.

In the wearables segment, there has been an increased focus on health-related aspects. The new launches in smartwatches and smart bands at IFA 2022 bring more health-related features. Also, the inclusion of new AI capabilities to measure health more accurately in real-time is likely to provide a boost to this segment.

Related Posts

India Neckband Shipments Grow 71% YoY in Q2 2022; boAt Continues to Lead

  • boAt led the market with a 36.4% share, while OnePlus and realme took the second and third spots respectively.
  • OPPO entered the top five for the first time.
  • The INR 1,000-INR 2,000 price band captured over two-thirds of the total market in Q2 2022.
  • OnePlus’ Bullets Wireless Z2 Edition was the best-selling device, followed by the boAt Rockerz 255 series and boAt Rockerz 235 v2.
  • More than three-fourths of the total neckband models were sold online with Flipkart capturing 52% share.

New Delhi, Beijing, Hong Kong, Seoul, London, San Jose, Buenos Aires – September 12, 2022

India’s neckband market shipments grew 71% YoY and 52% QoQ in Q2 2022, according to the latest research from Counterpoint’s IoT Service. This growth was driven by a greater preference for these devices due to their look and comfort, and the availability of improved features at an affordable price.

Commenting on the overall market, Senior Research Analyst Anshika Jain said, “India’s neckband market witnessed remarkable growth in Q2 2022 with most of the new launches coming from the affordable price segment (less than ₹2,000 or $25). Many of the top OEMs are focusing on the ₹1,000-₹2,000 (or $13-$25) price band by adding features like voice assistance, low latency for gaming, noise cancellation, and music control through gestures.”

India Hearables (Neckband) Market Share of Top 5 Brands, Q2 2022

Source: India Hearables (Neckband) Shipments, Model Tracker, Q2 2022

“In Q2 2022, the local production increased over 2.5x QoQ with an 8% share in the total shipment volume, compared to 5% in Q1 2022. boAt manufactured more than two-thirds of the domestic volume in Q2 2022 followed by homegrown brands Mivi and Noise. In the second half of 2022, we expect more brands to introduce ‘Make in India’ devices,” Jain said.

Talking about product features, Research Director Tarun Pathak said, “The brands are pushing neckbands with long battery life. This feature is also attracting consumers as other wireless hearables have limited operating hours. The shipment share of the neckbands with 30+ hours of playtime increased to 40% in Q2 2022 from 17% in Q1 2022. In addition, some of the most demanded features like active noise cancellation, insta-charge and dual pairing technology are moving into lower price bands to attract cost-conscious customers.”

Market Summary

  • boAt topped the charts for the ninth consecutive quarter with a 36.4% shipment share driven by its value-for-money offerings like the Rockerz 255 series, Rockerz 235V2 and Rockerz 245V2.
  • OnePlus and realme were among the top five brands due to their new launches in the affordable segment and support from their smartphone user base. The OnePlus Bullets wireless Z2 was the best-selling neckband in Q2 2022, capturing more than 10% of the Indian neckband market. realme focused on offering popular features like ANC at an affordable price.
  • Ubon entered the top-five club for the first time in the Indian neckband market driven by multiple affordable neckbands.
  • OPPO grew 74% QoQ due to the popularity of its newly launched Enco M32 in the budget segment. Strong online and offline presence helped the brand enter the top five in Q2 2022.
  • Noise grew 50% QoQ with its popular models Nerve and Flair capturing half of its total portfolio.
  • Xiaomi maintained a position in the top 10 list with the Redmi SonicBass being its major volume driver.
  • Other emerging brands in the market included TECNO, Mivi, Ptron and Dizo.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Anshika Jain

Tarun Pathak

Counterpoint Research


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India’s Q2 Smartwatch Shipments Highest Ever, Fire-Boltt Leads

  • Fire-Boltt led the market for the first time in Q2 2022 with 28% share.
  • Noise second with 26% share overall, but it was the best-selling brand in online channels.
  • boAt, together with its sub-brands, maintained the third place with 19% share.
  • Online channels contribute 67% to the total shipment volume with Amazon leading.

New Delhi, Boston, Toronto, London, Hong Kong, Beijing, Taipei, Seoul – Aug 19, 2022 

India’s smartwatch market grew 312% YoY in Q2 2022, according to the latest research from Counterpoint’s IoT Service. This growth can be attributed to growing consumer interest in smartwatches as an accessory and as a fitness tracker. There were numerous product launches throughout the quarter as brands sought to grow their offline presence across the country.

Counterpoint Research: India Smartwatch Market Q2 2022

Commenting on the market dynamics, Senior Research Analyst Anshika Jain commented, “India’s Smartwatch shipments grew by 4x annually in Q2 2022, with Fire-Boltt leading. Fire Boltt and Noise captured more than half of the total smartwatch market. The market is very dynamic and the top three positions will be fluid in the coming quarters. In terms of channels, we are seeing a steady increase in sales through offline channels with brands launching offline exclusive models and extending their partnerships with distributors across the country. One-third of the smartwatches are sold offline, the highest ever share. In the online domain, Amazon led the market followed by Flipkart, and with Noise, boAt and Fire-Boltt being the best-selling brands.”

Counterpoint Research: India Smartwatch Online and Offline

Commenting on smartwatch models, Research Analyst Harshit Rastogi said, “We saw over 300 smartwatch models selling this quarter, the highest ever number. The top three brands combined offered 75 different models. The quarter saw over 50 new launches from major brands. Low-end smartwatches continue to attract more competition as half of the total models are in the sub-INR 3500 ($44) retail price band. Brands are pushing various models as consumers look for different options to choose from including dial size, display form etc. The colours and materials used continue to play a huge role in the purchase decision.”

Market Summary

  • Fire-Boltt led the market and had the most product launches in Q2 2022. Its increasing offline presence and good product features at affordable prices helped the brand to take the lead.
  • Noise captured the second spot with 26% share and registered 293% YoY growth. The brand has ramped-up its domestic production this quarter and contributed 3/4th of the locally manufactured smartwatches. It introduced more models with Bluetooth calling features and this feature was present in 40% of its shipments for the quarter.
  • boAt registered 199% YoY growth and captured the third position. The Storm and Xtend models remained the most popular. It launched “boAt Primia”, its first smartwatch with Bluetooth calling this quarter. Its sub-brands TAGG and Defy continue to grow as well.
  • Samsung grew 295% YoY in Q2 2022. The Galaxy Watch 4 continued to be its top-selling model thanks to frequent promotional offers.
  • Dizo remained flat QoQ taking the fifth spot. Dizo Watch 2 Sports was the top model for the brand for the quarter. The brand also launched the offline-only Watch 2 Sports-i during the quarter.
  • Titan along with its sub-brand Fastrack was 6th with 2% market share. It leveraged its existing brand value and wide distribution network across the nation.
  • realme grew 76% YoY this quarter and took the 7th It also launched its first smartwatch with Bluetooth calling, the Watch R100. The brand maintained its presence almost equally across channels.
  • Apple registered 197% growth in Q2 2022. The Watch Series 7 continued to be its best seller and has reached to almost 250k shipments till the end of the quarter in India. With upcoming launches in Q3 2022, Apple is expected to gain further market share.
  • Pebble grew 267% in Q2 2022. It was acquired by Mensa Brands during the quarter with the aim to expand its distribution and further accelerate its growth.
  • OnePlus maintained its first position in the INR 10,000-INR 15,000 ($125-$190) retail price band due to the popularity of the OnePlus Watch.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Anshika Jain



Harshit Rastogi



Counterpoint Research

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Key Consumer IoT Themes at MWC 2022: Wearables, Smart Office & Smart Home Solutions Galore

Mobile World Congress (MWC) which took place in Barcelona, Spain this year from February 28th to March 3rd showcased some interesting announcements and trends that will set new standards for upcoming products and technologies across the entire digital ecosystem.

Major highlights this year revolved around 5G, cloud, artificial Intelligence, robotics, cyber security, IoT, XR, and e-Sim technology. From a device perspective, we could see updates on not only smartphones but Consumer IoT (cIoT) devices as well from big players including Samsung, Lenovo, Radisys, Huawei, Honor, realme, and Nokia.

Here are the major cIoT announcements from this year’s MWC event:

Samsung’s three new laptops Galaxy Book 2 Pro, Galaxy Book 2 Pro 360 and Galaxy Book2 Business

Galaxy Book 2 Pro and Book 2 Pro 360

  • Both these devices are equipped with 1080p AMOLED display, 12th generation Intel Core i7 processors, dual stereo speakers tuned by AKG, Dolby Atmos support, WiFi 6E connectivity and S Pen Support. These are available in two sizes 13.3 inches and 15.6 inches.
  • Samsung Galaxy Book 2 Pro is priced at USD 1,049 while the Pro 360 variant is available at USD 1,249 and will be available from April 1st on the Samsung website.
  • For both devices, special emphasis has been put on display quality, security and enhanced battery backup The full HD camera is particularly useful for conducting business and client meetings effectively. One thing to observe about the Pro 360 model is its 2 in 1 design which has the capability to fold like a tablet, especially useful for heavy travelers.
  • Samsung is bringing Bixby for the first time into the laptop for voice control. This will enable the user to control other smart home devices as well through SmartThings Integration.

Galaxy Book 2 Business

  • Samsung announced the launch of its latest PC device ‘Galaxy Book2 Business’ which is built on Intel vPro Platform and is equipped with a 14-inch display, 8 GB RAM which can be extended to 64GB and 256 GB storage with an expansion limit of up to 1 TB.
  • The interesting thing to note is its own ‘defense-grade security technology’ feature that has the capability to detect and track malicious activities and inhibit PC attacks through the Tamper Alert function. Even after witnessing an attack, all the valuable data is secured through the Intel Hardware Shield.
  • This PC is basically designed for enterprise users, keeping in mind current security issues and serves the needs of working in a hybrid environment situation. The business IR camera in the laptop is capable of giving access only to authorized users through face detection. This is the first Samsung laptop to have facial recognition technology.

Lenovo launched a series of laptops in the ThinkPad and IdeaPad range along with Chromebooks, ThinkBooks, a portable monitor, and an updated tablet

ThinkPad X13s

  • ThinkPad X13s is the world’s first laptop that features Qualcomm’s Snapdragon 8cx Gen 3 chipset. This new chip is capable of achieving battery life of up to 28 hours.
  • It features a 13.6 inch touch control display with an enhanced 5G connection, and a 5MP webcam. It is priced at $1099 and will be available in the U.S. from May 2022.
  • The emphasis has been put on the portability factor and enhancing the battery life with the new processor.

Other major product announcements by Lenovo

  • ThinkPad Extreme X1 Gen 5: This is ideal for gaming purposes and is embedded with a Core i9 processor and 64GB of RAM. Neat additions like the magnetic keyboard and stylus support from Lenovo show the full capabilities that foldable PC form factors can offer.
  • Lenovo Ideapad Gaming 3 and 3i: Both are entry-level gaming laptops that are ideal for full HD gaming and 4K video editing. Both the models are same in terms of specifications however, the main difference is the processor. Gaming 3i is equipped with Intel’s 12th Gen processor while Gaming 3 has AM
  • IdeaPad Flex 5 series: It has a flexible hinge that can be folded to use it like a tablet which will be available in two variants 5 and 5i. These are powered with AMD Ryzen 7 series and 12th-generation Intel Core i7 processors respectively.
  • ThinkBooks: Lenovo unveiled its latest ThinkBook 14s Yoga Gen 2 and ThinkBook 13s Gen 4i laptops. The devices are equipped with a smart pen to take notes, sketch designs and sign documents easily.
  • IdeaPad Duet 3 Chromebook: This tablet with detachable keyboard could be a good alternative for students as they can take notes during lectures utilizing the magnetic clip-on keyboard. It is available in the US starting May 2022 at a starting price of USD 399.
  • IdeaPad Duet 5i: In terms of design, it is very much similar to IdeaPad Duet 3 and the screen can be plucked off to use it as both a tablet and laptop. The main difference is that, it has an Intel 12th Generation Core chipset instead of Windows 11 which makes it more powerful and ideal for office workers.
  • Tab M10 Plus (3rd Gen): This third-generation tablet has an improved display and narrow bezels. It has a new feature called ‘Reading Mode’ making it suitable for media consumption of all kinds.

There were numerous updates in its ThinkPad T series line-up as well to address the needs of a diverse work environment. The new type of solutions will help solve the need to work across hybrid environments. The foldable PC form factor and the flexible OLED displays are good additions to its portfolio to provide better touch response and content viewing experience to its customers.

Radisys demonstrated its Reach Smart Home solution for Smarter Living

  • Radisys showcased its end-to-end open telecom and digital engagement portfolio. The Radisys Reach Smart Home Gateway is the central point of the solution which enables the automation of home services as it connects seamlessly with sensors and cameras from multiple vendors with cloud back-end support.
  • Some other key features include a fully customizable, white-labeled mobile phone app, consolidated billing to integrate smart home offerings with existing services, remote management of smart home infrastructure and built-in analytics for providing personalized recommendations based on usage trends. And Radisys’ Smart Home Operator Dashboard provides meaningful business KPIs for advanced monetizing of new services.
  • The solution will provide service providers new opportunities to generate revenue streams and monetize the smart home by offering stickier services with broadband plans to increase customer loyalty.

Huawei launched seven new “Smart Office” products

  • The highlight of all these devices is how seamlessly they connect with each other (PC, smartphone, tablet and smart screen) to form a ‘Super Device’ for screen sharing and better collaboration. Huawei also showcased the Huawei Mobile App Engine, which is basically a mobile application for PC.
  • The major thing to note is that many of these products are launched for the first time in the market. For deeper analysis, please refer this link.
    • MatePad Paper is Huawei’s first tablet with an E-Ink display.
    • Huawei MateBook X Pro is the the world’s first product certified by TÜV Rheinland for pro-level dual colour gamut colour accuracy.
    • Huawei MateBook E is Huawei’s first OLED laptop that combines the benefits of both traditional laptops and tablets.
    • Huawei MateStation X is its first all-in-one PC with 28.2-inch screen size and 4K+ resolution display.
    • While Huawei PixLab X1 is the company’s first entry into the printers’ market, the company also introduced its first portable speaker ‘Sound Joy’.
  • This clearly shows Huawei’s ambition to create smart offices for hybrid work requirements and create fresh experiences for global consumers. These devices will help to expand its IoT product portfolio and provide seamless integration across different devices. This will enhance customers’ lifestyle experience by providing them with better devices for multi-tasking and increased productivity.

Honor unveiled its new smartwatch ‘Honor Watch GS 3’ and earbuds ‘Honor Earbuds 3 Pro’

Honor Watch GS 3

  • This smartwatch comes with a stainless-steel material with 3D curved glass design and a 1.43-inch AMOLED screen. It comes with emerging features like Bluetooth calling and heart rate monitoring. In addition to these features, the watch supports fast charging and a QR code payment function.
  • The design of the smartwatch is inspired by traditional watches and is somewhat similar to the GT 3 model from last year.
  • The major highlight of the watch is its AI heart rate dual-engine algorithm, 8-channel PPG monitoring module, and frequency tracking algorithm which helps to accurately measure the heart rate in real-time.

‘Honor Earbuds 3 Pro’

  • It is claimed to be the world’s first TWS device that comes with a coaxial dual-driver design.
  • The device is priced at approx. USD 221 (EUR 199) and comes with a lot of other industry-first features as well like built-in temperature monitoring technology.
  • The interesting thing to note is its ‘abnormal temperature alert’ feature that sends an alert in case any abnormality is observed.
  • These features highlight the brand’s R&D efforts in the hearables

realme launched the Buds Air 3 and new Smart TV

  • realme expanded its true wireless portfolio with the launch of the Buds Air 3 model. This is the world’s first TWS device to be certified by TUV Rheinland Noise Cancellation meant for safety and quality.
  • The device offers a 46 dB adaptive Active Noise Cancellation (ANC) feature and fast charging support with up to 2 hours of playback with just five minute charge. realme will first start rolling out this new device in Europe.
  • This is a successor to the Buds Air 2 model from last year.
  • The biggest highlight of the Buds Air 3 model is its water-resistant design and active noise cancellation
  • The brand has focused on offering prominent features like ANC at an affordable price point in its recently launched devices, allowing it to grow its share in recent years. It was the second-largest TWS player in India in 2021 with a market share of 7%.

realme new Smart TV

realme introduced its new Smart TV for the European market which is going to be available in two different sizes – 32-inch and 50 inches priced at USD ~277 (EUR 249.99) and USD 555 (EUR 499.99) respectively.

  • The smart TV is equipped with Dolby Vision 4K display, bezel-less design, Dolby Atmos sound system, Voice Assistance feature and a MediaTek Quadcore Chipset.
  • The TV will be targeting the mid-segment and will be competing against devices from Xiaomi, Nokia, TCL and OnePlus. realme has quickly managed to grab a larger share of the India Smart TV market owing to its better features and attractive prices.
  • This new launch should help to enhance its brand outside the Indian market.


Nokia Released Nokia Go Earbuds2+ at ~USD 43 (EUR 39)

  • Nokia has expanded its audio accessories with the launch of its Nokia Go Earbuds2+ model. It will be available in select global markets.
  • The device features environmental noise cancellation, a 10mm dynamic driver, IPX4 water resistance and up to 24 hours of playback time.
  • Depending on the price band, it is providing audio offerings for both online and offline platforms. The smartphone player is looking to expand its IoT device portfolio and increase its revenue from the accessories business.


The majority of the laptops and other smart devices were launched with a special focus on the ‘security aspect’ and making these devices ‘connected with each other’ especially for business users due to the changing needs of a hybrid working environment. Along with this, there have been improvements in integrating these devices with smartphones, utilizing AI, adding third-party apps and voice control features for building a connected smart home ecosystem.

This is going to generate new revenue opportunities for both device players as well as service providers.

In the wearables segment, there has been an increased focus on health-related aspects. The new launches in smartwatches and TWS clearly show brand efforts to bring health-related features in wearables and hearables. As well, the inclusion of new AI capabilities to measure health more accurately in real-time is likely to provide a boost to this segment. Furthermore, increased emphasis has been put on fast charging technology and integrating voice assistance capabilities to these devices including smart TVs.

The cIoT market holds tremendous potential to grow in the upcoming period owing to an increased focus on affordability and integrating the latest tech innovations.

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