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November 30, 2023

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Automotive USA 2023: Day 1 Highlights and Industry Insights

Our analysts are on-site at the Reuters Events’ Automotive USA 2023. Below are their quick notes from Day 1 of the event. Discussions centered on electrification, AI in manufacturing, digital transformation, EV Charging Networks, Monolithic Power Systems, General Motors’ global strategies, in-cabin experiences, EV battery technologies, sustainability, and subscription services. Additionally, we bring you exclusive insights from interviews with Chrysler and Ford, outlining their strategies for revitalization, digital sales, sustainability, and advancements in EV charging networks. Stay tuned for more updates as we delve deeper into these crucial discussions shaping the future of the automotive industry.

Reuters Interview with Chrysler

  • Revitalizing the Chrysler brand
    • Aiming to revamp the brand with new EV products and phase out of ICE.
    • Differentiation in the crowded EV market through sustainable products, design & and customer experience.
  • Digitizing car sales
    • Experimenting with digital sales and onboarding processes.
    • Dealerships may need to rethink their approach by creating value, not extracting margins.
  • Brand expansion and tech sharing
    • Moving beyond sedans with a new concept to be revealed early next year.
    • Could leverage Sterling’s global reach and tech across Europe.

Reuters Interview with Ford

  • Green policy retreat across Europe and the US
    • Highlights the need for stable policies.
    • Importance of aligning policy with market needs and compelling products.
  • Energy policy, efficiency, and tech adoption
    • Ford shifting to hybrid technology, prioritizing customer choice and sustainability.
    • Electrification is especially compelling for commercial customers who demand lower maintenance costs and efficient operations.
  • EV supply chains and investor expectations
    • EV supply chains different from ICE – need support for less China-centricity, infra development, and manufacturing diversification.
    • OEMs investing in organizations and partnerships to track and trace raw materials, share best practices and improve capital efficiency.
    • Investors expect Ford to prioritize climate goals, despite market volatility.
  • Sustainability and safety
    • Ford’s goal to reduce greenhouse gases and supply chain emissions by 76% and 50%, respectively, by 2035.
    • Driving automation: Prioritizing safety through things like driver engagement monitoring and feedback strategies.

EV Charging Networks

  • EV charging for commercial fleets
    • Growing infrastructure while providing savings and reduced maintenance costs.
    • Commercial customers may not be at the same adoption stage as enterprise customers.
    • Partnerships with charge point operators (CPOs) and developers for fleets and dual-use trucking clubs crucial for adoption.
    • Collaboration among industry groups and OEMs is crucial for successful implementation.
    • OEMs need to adapt relationships with commercial fleets to change the EV landscape and prioritize optimization and uptime.
  • EV charging tech and standards
    • Government agencies investing in infra; OEMs can participate by treating stations like vending machines to generate revenue.
    • Consumer feedback is crucial in location identification – providing this to CPOs can help them make more profitable decisions.
  • Challenges
    • Standardization and interoperability; and relatedly, collaboration between policymakers, regulators and industry players for the democratization of infra.

Monolithic Power Systems: Innovation in Power Management for SDVs 

  • Software-defined vehicles (SDVs) and electrification
    • Electrification requires fundamental changes in architecture and mindset – helping to drive SDV.
    • In fact, SDV is becoming the foundation for electrification as it enables communication between vehicles, charging stations and the energy ecosystem.
    • Current limitations of today’s sensor technologies highlight the need for failsafe thinking and monitoring, especially in areas without camera coverage.
    • Digital cockpits and centralized compute systems could help further monetization beyond initial vehicle sales – present-day examples include Lane Keeping assistance and software subscriptions.
  • Consolidating processor types in vehicles
    • Evolution of automotive chips with a new consolidated ‘super chip’ expected to dominate – existing chips are limited with only top-of-the-line vehicles having advanced video processing; centralized processing still lacking.
  • Considerations around autonomous driving
    • Costs to developing in-house, need for tight coordination across software, power vendors and other stakeholders to evolve the ecosystem.
    • Potential for more frequency of use as ADAS advances also highlights the need for ensuring better reliability in automotive electronics with a 15-year lifespan, mid-lifecycle technology insertion.
  • Power management and redundancy in electronic systems
    • Aging is caused by three factors – voltage, current, and temperature.
    • Reliability, faster device creation, and scalability across entry-level to premium.
    • Power management in electronics design – intelligent power modules can help manage thermal issues, optimize for high-frequency systems, and provision the ‘battery front end.’
    • Importance of data gathering to enable machine learning to develop baseline models for aging electronic systems.

Electrification, Infrastructure, and Digital Transformation in the Automotive Industry

  • Electric Vehicle Adoption
    • Recognizing exposure to electric vehicles as pivotal in encouraging widespread adoption, emphasizing the need for awareness and education.
    • Underlining the vital role of infrastructure, encompassing reliable charging stations and seamless charging experiences, with a specific focus on accommodating multi-unit dwellings.
  • Software Development Challenges
  • Navigating the intricacies of electric vehicle technology and software development, exploring revenue streams through software-defined services like charging and dynamic car insurance.
  • Addressing the delicate balance between integrating with existing platforms (CarPlay/Android Auto) and crafting personalized end-to-end experiences, prioritizing customer data security and personalization.
  • Digital Transformation Strategies
    • Emphasizing collaboration and holistic strategies as the linchpin for successful digital transformation in the automotive sector.

Role of AI and ML in Optimizing Manufacturing Processes

  • Predictive Precision
    • Delving into the applications of AI and ML in predictive maintenance, quality control, and asset condition monitoring, ensuring operational efficiency.
    • Infrastructure Foundation: Stressing the importance of robust infrastructure as the bedrock for successful digital transformation, requiring thorough assessment and support.

General Motors International Update

– Global Expansion

  • Outlining General Motors’ strategic re-entry into Europe with an electric vehicle portfolio, leveraging past experiences for efficient global scale entry, with a focus on direct-to-consumer models.

– Market Strategies

  • Highlighting GM’s successful foray in Australia, unveiling plans to introduce Silverado and Corvette models, and positioning the company in the competitive global pickup truck market.

Advancing the In-cabin Experience Panel

  • HMI and Software Development for Electric Vehicles
    • Intuitive Design: Stressing the importance of presenting information in a simple and intuitive manner through Human-Machine Interface (HMI) for software-defined vehicles.
    • Catering to Diverse Needs: Recognizing the varied needs of different customer segments and geographies when designing infotainment systems, catering to Western and Chinese customer preferences.
    • Interactive Systems: Addressing the need for interactive and powerful systems adaptable to different consumer generations, citing customer surveys emphasizing the significance of HMI and infotainment systems in purchase decisions.
  • In-car Entertainment and Technology
    • Customer Engagement: Capturing customers’ excitement for software updates and immersive experiences, including VR gaming, live sports streaming, and personalized spaces for multi-generational families in China, enhancing in-car entertainment.

EV Battery Discussion

  • Battery Technology and Supply Chain Challenges
    • Cathode Innovations: Discussing the focus on cathode mineral selections as EV adoption surges, aiming for low-cost, fast-charging, and high thermal rate batteries.
    • Solid-state Batteries: Recognizing the potential of solid-state batteries in the industry, coupled with challenges in risk mitigation, efficiency improvement, fast charging, and stability.
    • Future Challenges: Addressing potential challenges arising from future battery demand outstripping supply, impacting costs and availability, emphasizing the need for scaling and infrastructure development.

Sustainability and Subscription Services

  • Long-term Sustainability
  • Emphasizing the significance of long-term strategies in the automotive sector, specifically concerning battery warranty and recycling efforts.
  • Subscription Service Potential
  • Exploring the potential of subscription services in the automotive industry, including innovative energy subscription packages for electric vehicles, aiming for enhanced customer experiences and sustainable practices.

Xiaomi’s New Smartphones, OS Back ‘Human X Car X Home’ Strategy

  • The Xiaomi 14 series is among the first devices to use the Snapdragon 8 Gen 3.
  • Xiaomi’s new HyperOS is set to replace the current MIUI system.
  • The emphasis on AI integration is set to become the next pivotal point of differentiation for smartphone OEMs.

Xiaomi unveiled its latest flagship smartphone series, the Xiaomi 14 and 14 Pro, along with its self-developed HyperOS and a slew of AIoT products at an event held in Beijing recently. During the event, Xiaomi founder Lei Jun announced the company’s new strategy of creating a ‘Human X Car X Home’ smart ecosystem centered around people, which is made possible by the support of HyperOS. Xiaomi’s ambition is to further solidify its position in smartphones and IoT, while seamlessly integrating Xiaomi cars into its smart ecosystem to create a comprehensive and user-friendly experience for Xiaomi users.

The Xiaomi 14 series is the first set of commercialized devices to use Qualcomm’s Snapdragon 8 Gen 3. The new series upholds its tradition of being a compact flagship, featuring a 6.3-inch screen for the Xiaomi 14 and a 6.7-inch screen for the Xiaomi 14 Pro. Their ultra-thin bezel design allows for a larger screen-to-body ratio and a minimalist look. Both models boast a peak brightness of 3,000 nits and LTPO displays with 1-120 Hz adaptive refresh rates.

Imaging has always been Xiaomi’s flagship series’ strong suit and its commitment to superior imaging capabilities continues with the Xiaomi 14 series. The series employs a Leica Summilux lens in conjunction with the Light Hunter 900 sensor, increasing light intake by up to 180% compared to the Xiaomi 13 series. This enhancement results in richer colors and improved night photography.

Despite many upgrades, the Xiaomi 14 series maintains its competitive pricing, with the standard version now offering 256 GB of storage while retaining the starting price of RMB 3,999 for the Xiaomi 14 and RMB 4,999 for the Xiaomi 14 Pro.

Counterpoint Research
Source: Xiaomi

Xiaomi’s self-developed HyperOS was another highlight of the event. HyperOS, which Xiaomi developed over seven years, is set to replace the current MIUI system. The aim of this OS is to provide a more user-friendly and unified OS, capable of supporting a range of smart devices from smartphones and smartwatches to smart home products and even cars. An exciting feature of this new OS is its ability to integrate more AI features into the device. The Xiaomi 14 series will be among the initial devices to explore these features.

Xiaomi displayed some interesting AI applications during the launch event. Using its AI-generated text feature, the smartphones can create text for speeches, generate user reviews and craft New Year wishes in the blink of an eye. HyperOS seamlessly incorporates AI into WPS (the Chinese version of Office), enabling document scanning, key point summarization, and instant conversion to PPT. It can also enhance daily productivity by recording meetings, creating meeting summaries, doing real-time translation, and more.

Counterpoint Research
Source: Xiaomi

Furthermore, HyperOS facilitates creative generative AI photo capabilities. Smartphones will now be able to analyze facial features from photos and generate a digital figure. This unique digital figure can then be customized to create new images, whether you want to dress it in traditional costumes or have it appear in front of iconic landmarks like the Eiffel Tower. It also provides the capability for image expansion, allowing you to enlarge the current image to create a larger image with a more expansive background. The image search function is also greatly simplified, making it easier to find your pictures in your photo gallery through more refined searches than before.

These AI features are just the beginning of the changes in the way we interact with our smartphones. As AI technology continues to develop, we expect smartphone OEMs will find more innovative ways to integrate AI into their devices. This emphasis on AI integration is set to become the next pivotal point of differentiation for smartphone OEMs.

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Meet Counterpoint Research at Automotive USA 2023

Counterpoint Research is attending Automotive USA from 8th to 9th November 2023

Our Research Director, Jeff Fieldhack, and Research Associate, Tyler Graham will be attending Automotive USA 2023 at Huntington Place, Detroit, USA. You can schedule a meeting with them to discuss the latest trends in the technology, media and telecommunication sector and understand how our leading research and services can help your business.

When: 8th to 9th November 2023

Where: Huntington Place, Detroit, USA

About the Automotive USA:

Automotive USA is where the industry meets to hear from trailblazing OEMs, cutting-edge solution providers and government agencies to solve the challenges facing you. Learn from C-suite case studies, network with decision makers and walk away with actionable insights for your day to day and long-term strategies.

Click here (or send us an email at to schedule a meeting with them. 

Read more about Automotive USA 2023.

Meet Counterpoint Research at Japan Mobility Show 2023

Counterpoint Research is attending Japan Mobility Show from 25th to 28th October 2023

Our Senior Analyst, Soumen Mandal will be attending the Japan Mobility Show 2023 at Tokyo Big Sight, Tokyo, Japan. You can schedule a meeting with him to discuss the latest trends in the technology, media and telecommunication sector and understand how our leading research and services can help your business.

When: 25th to 28th October 2023

Where: Tokyo Big Sight, Tokyo, Japan

About the Japan Mobility Show:

The inaugural edition of Japan Mobility Show will feature the participation not only of the automotive industry but also of established companies and startups from multiple other industries whose activities extend beyond mobility. A total of 475 enterprises will be participating, far exceeding the 192 companies that took part in the final edition of the Tokyo Motor Show in 2019.

Japan Mobility Show aims to serve as a unique venue for collaboration—a show where exhibitors and visitors can discuss and envision, together, what the future will look like.

Click here (or send us an email at to schedule a meeting with him. 

Read more about Japan Mobility Show 2023.

SE Asia Becomes World’s Hottest EV Market As Asian OEMs Take Pole Position

  • SE Asia was the hottest major EV market globally in Q2, growing nearly 10X YoY driven by key countries in Indochina
  • BYD took top position in unit sales share followed closely by domestic market favorite Vingroup
  • Chinese OEMs advanced the most, underscoring strong demand for lower-tier price segments

Hong Kong, Jakarta, New Delhi, London, Boston, Seoul – September 21, 2023

According to Counterpoint Research’s latest SE Asia Passenger Electric Vehicle Tracker, Q2 2023 battery electric vehicle (BEV) unit sales in the region grew by 894%, driven by strong demand across Thailand, Vietnam, Indonesia, and Malaysia.

Base effects are in play as markets are very early stage, but significant progress is being made with EV share of overall passenger vehicle sales rising to over 6% during the quarter, with key Asian OEMs capitalizing on strong initial demand.

Passenger EV* Unit Sales Share and YoY Growth by Auto Group

A chart depicting the South-East Asia Passenger EV Unit Sales Share Q2 2022 vs. Q2 2023
Source: Counterpoint Research SE Asia Passenger EV Tracker. *Battery electric vehicles (BEV) only.

“What we’re seeing is just the beginning with SE Asia’s biggest markets starting to scale. It’s happening as government efforts to promote electrification dovetail with a flurry of products coming online that might not be budget, but are a lot more accessible to more buyers in the region,” says Soumen Mandal, Senior Analyst for Automotive. “Vietnam and Thailand are great examples, with automakers introducing lower-priced models targeting the broadest range of consumers.”

“The result has been a big decline in prices over the past year as OEMs like Vinfast and BYD introduced cars with better sticker appeal. Comparing the top 5 best sellers YoY, prices have come down over 20%.”

A chart showing SE Asia’s Best-Selling Passenger EVs

Chinese OEMs are set to become the biggest beneficiary of SE Asia’s appetite for EVs over the short term, and Thailand will be a hot spot as this new breed of automakers sets up shop in the Kingdom – the region’s auto manufacturing hub; traditional players like Toyota are leaving the door open as they falter in the transition to EVs.

“There’s a big window of opportunity especially for someone like BYD, which has enjoyed a massive home market head start,” notes Ivan Lam, Senior Analyst for Manufacturing.  “Scale and end-to-end manufacturing prowess gives it a competitive advantage few EV players can match – affordable cars, robust supply, more frequent product launches. This might not sound exciting in terms of traditional combustion engine vehicles, but in EVs, it’s revolutionary.”


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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Meet Counterpoint at IDMC 2023

Counterpoint is attending IDMC on September 13th – September 14th, 2023

Our analysts will be attending the India Display Manufacturing Conference (IDMC), 2023. You can schedule a meeting with them to discuss the latest trends in the technology, media and telecommunications sector and understand how our leading research and services can help your business.

Here is the list of team members attending the event:

When: September 13th – September 14th

Where: BIEC, Bengaluru

Register for the event here.

About the event:

At IDMC, thought leaders from across the world will converge to share their insights and perspectives on the sector’s outlook and opportunities. This event will bring together prominent investors, business leaders in the global display industry, and leading Indian corporations.

Additionally, the event will feature an exhibition, unveiling the latest display products and trends, making it a gathering for anyone seeking to stay at the forefront of the industry.

Click here (or send us an email at to schedule a meeting with them

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China’s EV Makers Face Q2 2023 Domestic Slowdown as Overseas Markets Set to Overtake 10% Milestone

  • China’s EV market growth continued to slow, with Q2 2023 EV unit sales seeing a rise of only 37% YoY – lower than the global average
  • Strong results from four of China’s big 5 EV makers were offset by a mix of tepid and disappointing results across a range of key manufacturers
  • Chinese OEMs look prepped to expand globally, with share of global (ex-China) auto sales set to pass a significant 10% milestone in Q3 2023
  • SAIC Group and BYD Auto account for the bulk of exports, with the latter well positioned for long-term growth as it enters Europe in earnest later this year

Beijing, Hong Kong, London, New Delhi, Boston, Seoul – September 8, 2023

According to Counterpoint Research’s latest China Passenger Electric Vehicle Tracker, Q2 2023 battery electric vehicle (BEV) unit sales in the country grew only 37% YoY, lower than the global average of 50%, highlighting a slowdown in domestic growth as the frail Chinese economy impacted demand in the world’s biggest EV market.

BYD Auto and Tesla continued to dominate unfazed, accounting for more than one-third of domestic unit sales. But the market also saw GAC Group establish itself as a solid number three on the back of strong demand for its line of compact Aion sedan and hatchbacks as it aggressively reduced prices in the midst of a price war.

“We’re also seeing strong numbers from several mid-sized domestic players that are having success across a broad range of vehicles – from sub-compact city cars through to long-range luxury cruisers. But many automakers are struggling as the market eases,” notes Ethan Qi, Associate Director. “China’s a big market but there’s also a lot of small carmakers, so any kind of slowdown and you’re probably going to see some consolidation as weaker companies inevitably exit.”


China Passenger EV* Unit Sales Share and YoY Growth by Auto Group

Source: Counterpoint Research China Passenger EV Tracker. *Battery electric vehicles (BEV) only.

Many Chinese OEMs are looking externally for growth and are gaining a foothold in markets like Europe and Asia. “If you exclude China, by far the biggest market for EVs globally is Western Europe. It’s not China, but growth has started to accelerate this quarter,” says Qi. “Right now it’s all about MG, the SAIC-owned British badge that’s spearheading Chinese growth in the region with its compact cars and SUVs. It’s filling a vacuum in the affordable segment, where traditional names are struggling to supply consumers with EVs in that $20,000 – $40,000 sweet spot.  This is where Chinese brands have a lot of depth.”


Chinese OEM Overseas EV Sales and Market Share

Source: Counterpoint Research Global Passenger EV Tracker

BYD Auto is enjoying success across a diverse group of markets mainly in Asia, but it is gearing up for Europe growth with new models to be shipped into the region later this year.

Ivan Lam, Senior Analyst, Manufacturing, notes, “BYD has all the classic advantages of a Chinese tech company  including scale and proximity to the supply chain. What makes them stand out even more is their vertical integration right through to the battery. This helps them dominate at home. And as they expand production outside China, it will also make them a serious threat to global competitors.”

“I wouldn’t be surprised if they’re able to grab a lot of share quickly because of the latent demand for affordable EVs in Europe. And a planned 2025 factory will only bolster their advantage over the long term,” muses Lam. “The maxim ‘If you can make it in China, you can make it anywhere’ really does apply here.”


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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US BEV Sales Up 57% in Q2 2023, Rising Inventories Pose Challenge

  • Every second BEV sold in the US in Q2 2023 was a Tesla.
  • BEV sales by foreign brands more than doubled YoY to 81,000 units.
  • Annual BEV sales are expected to exceed 1 million units by the end of 2023.

New Delhi, London, San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – September 4, 2023

US passenger battery electric vehicle* (BEV) sales grew 57% YoY in Q2 2023, according to the latest research from Counterpoint’s US Passenger Electric Vehicle Model Sales Tracker. The US maintained its status as the second-largest BEV market, a position it achieved by surpassing Germany in the previous quarter. BEVs constituted more than 7% of total passenger vehicle sales in the US in Q2. During H1 2023, Tesla’s tally exceeded the combined BEV sales of the next 14 automotive groups by 122,000 vehicles.

Commenting on the market dynamics, Research Analyst Abhik Mukherjee said, “Building on the existing momentum, the US automotive industry maintained its upward trajectory in Q2 2023. Total passenger vehicle sales surged by over 16% YoY. BEV sales are on the rise, driven by the EV tax credit and increasing environmental awareness among consumers. US-based brands like Tesla, GM, Ford, Rivian, Lucid and Karma captured nearly three-quarters of total BEV sales. Among foreign-origin brands operating in the US, European manufacturers claimed the largest market share, followed by South Korean and Japanese brands. Total BEV sales by brands of foreign origin, such as Hyundai Kia, Volkswagen Group, Mercedes-Benz, BMW, Volvo, Toyota, Subaru, Jaguar and Land Rover, jumped by more than 100% YoY to nearly 81,000 units.”

The top five best-selling BEV models in the US accounted for more than 60% of the market’s overall BEV sales during the quarter. Tesla’s Model Y and Model 3 together accounted for 55% of the BEV market. The Rivian R1T emerged as the third best-selling model during Q2 2023. This is the first time a Rivian model has secured a position in the top five since the introduction of its first vehicle in late 2021.

Commenting on the market outlook, Research Director Jeff Fieldhack said, “If the current growth trajectory continues, annual BEV sales in the US will exceed 1 million units by the end of 2023. However, rising inventories are expected to become a problem for automakers. EV-related investments by auto OEMs are rapidly growing across the North American continent. These investments, which cover EV production ramps, components and battery, and charging infrastructure, have already crossed $100 billion. Most EV brands are preparing to launch new models or update existing models from 2024 onwards. To address the inventory challenges, OEMs will either need to reduce prices or limit production, both of which will hurt their financial performance.”

*Sales refer to wholesale figures, i.e. deliveries from factories by the respective brand/company.

The comprehensive and in-depth ‘US Passenger Electric Vehicle Sales Tracker, Q1 2018-Q2 2023’ is now available for purchase at

Feel free to reach us at for questions regarding our latest research and insights.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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HERE Maintains Lead in Map Data Licensing for In-car Navigation

  • Europe’s in-car navigation sales saw a modest growth of 5% YoY in 2022.
  • HERE continued to lead the European built-in car navigation map data licensing market in 2022.
  • Google’s automotive foray challenges the position of players like HERE and TomTom.
  • New players like Mapbox and What3word are bringing unique aspects to in-vehicle navigation.

Beijing, New Delhi, London, San Diego, Buenos Aires, Hong Kong, Seoul – September 1, 2023

European in-car navigation sales saw a modest growth of 5% YoY in 2022, according to the latest research from Counterpoint’s Global Embedded Navigation Sales Tracker. The increasing adoption of electric vehicles (EVs) and advanced driver assistance (ADAS) features is driving the growth of built-in navigation systems in cars. Navigation helps EV drivers plan the optimal route by considering battery range and charging station locations. Besides, navigation helps ensure safety by giving drivers information about the weather, speed limits and traffic conditions.

In terms of sales volume, Germany, the UK and France are the leading countries in built-in car navigation. But in terms of the share of such cars in total car sales, Norway leads, followed by the Netherlands and Germany. Volkswagen Group, Stellantis and Renault-Nissan are the top three automotive groups in terms of built-in car navigation sales. EV players like Tesla, NIO and Xpeng offer navigation on all models.

Commenting on the market dynamics, Research Analyst Mohit Sharma said, “Almost 50% of cars sold in 2022 had built-in navigation. HERE is leading the European market in terms of licensing its map data.”

HERE, with a strong presence in the automotive industry, has a 66% share in Europe’s built-in car navigation map data market. The company licenses its map data to other companies to build applications and services.

HERE offers its navigation services to OEMs like BMW and Mercedes. Chinese brands such as FAW Hongqi and SAIC, which are expanding their sales into Europe, have partnered with HERE for navigation data.

Commenting on HERE’s performance, Vice President Peter Richardson said, “HERE is well-positioned within the automotive sector by working in partnership with automakers to address their technological challenges, like those related to EVs and adoption of autonomous driving. HERE is one of the enablers for automakers in launching new technologies like Level 3 autonomous driving.”

TomTom is in the second position in the European market with a 22.1% share. Last year marked the company’s second pivotal year after 2009, when it decided to sell its navigation services to automakers directly after the decline of its GPS standalone device business. In 2022, the company announced a new map platform besides rebranding itself.

TomTom has long-standing partnerships with Stellantis, Renault and other car manufacturers. The company has also signed a fresh deal with Hyundai Motor Group for licensing its map data and traffic services to all brands of the group, including Genesis for the European market. Another notable win for TomTom is a partnership with the Foxconn-led MIH Consortium to increase its presence in next-generation smart mobility vehicles.

Google’s share in the in-car navigation map data licensing market continues to increase, reaching 7% in 2022. Sharma added, “Google’s entry into in-vehicle navigation services has enlivened the competition in the European market. For years, the market has seen the duopoly of legacy players HERE and TomTom. Google is trying to catch up with traditional navigation providers as it continues to expand its automotive offerings like EV routing and HD maps.”

Further, new players like Mapbox and What3words are bringing unique aspects to in-vehicle navigation.

A chart Showing Europe Built-in Car Navigation & Map Data Licensing Shares By Company 2022

Source: Global In-Car Navigation Tracker, Q1 2021- Q4 2022

Note: The above chart has been updated to represent the competitive landscape of the extent of maps data licensing across several cars in Europe. Going further will we do a comparative analysis of the navigation software and services landscape with tier 1&2 suppliers supplying or integrating the map data with navigation software and services as part of our Global Smart Automotive Maps, Navigation and Services Tracker across geographies.

Commenting on the market forecast, Vice President Neil Shah said, “The in-car navigation market is expected to see a growth of 10%-15% in 2023 as most automakers will look to comply with new ISA regulation while moving towards electrification and more intelligent driving.” He further added, “Maps will play a crucial role in achieving highly automated driving (Level 4-Level 5) and we will see new collaborations flourishing not only between OEMs and map players but also between self-driving chip manufacturers like Qualcomm and map players.”

We will do a separate insight release on navigation software to provide more clarity on the navigation software and services.

The comprehensive and in-depth ‘Global In-Car Navigation Tracker, Q1 2021-Q4 2022 is now available for purchase at

Feel free to reach us at press(at) for questions regarding our latest research and insights.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.


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