Apple was the top-selling smartphone maker during China’s ‘Singles Day’ shopping holiday

Counterpoint research analyst Neil Shah calls Apple’s success on Singles Day a “positive sign” for the company’s future in the Chinese smartphone market:

“It’s a positive sign for Apple, because normally Xiaomi or Huawei has been the top brand. This shows the Chinese smartphone users are maturing fast and they are looking to buy more high end devices, which is a good sign not only for Apple but other brands,” Neil Shah, research director at Counterpoint Research, told CNBC by phone on Monday.

“Since iPhone XS and iPhone XR were already so expensive, so they were looking for the right deal to purchase,” he added.

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