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Consumer IoT Intelligence Tracker July 2023 Edition

Overview

The Consumer IoT (CIoT) Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles pertaining to the CIoT ecosystem, including Smartwatches, TWS, Tablet, Neckbands, Smart TVs, XR, and Other Smart Home Devices. It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

Table of Contents:

  • Key Ecosystem Developments
  • Other Ecosystem Developments
  • Analyst Perspective
  • Consumer IoT Overview
  • Contacts

Number of pages: 20

Published Date: August 2023

Global Smartwatch Shipments by Model Quarterly Tracker, Q2 2023

Overview:

The global smartwatch market increased by 11.1% YoY reaching 35million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters.

While Apple and Samsung saw YoY declines of 10% and 19% respectively, Huawei and India’s top two brands – Noise and Fire Boltt – recorded significant growth. By region, India led the overall global gains as it more than offset declines in North America, Europe and the rest of Asia.

Table of Contents:

  • Definition
  • Pivot Table
  • Flat file:
    • Model
    • Shipment
    • Wholesale ASP
    • Retail ASP
    • Wholesale Price band
    • Retail Price band
    • Revenue (In million)
    • Connectivity: Tech, SIM type
    • Operating System
    • CPU/MPU
    • Chipset Company
    • Chipset Model
    • GPS
    • WIFI
    • Bluetooth
    • NFC
    • RAM Capacity (MB)
    • Internal Memory (GB)
    • Battery Capacity (mAh)
    • Display Type
    • Display Size
    • Display Form Factor
    • Pixel Density
    • Touch Screen Type
    • Gyroscope
    • Accelerometer
    • Heart Rate Monitor
    • Ambient
    • Activity Tracking
    • Device Compatibility
    • Social Media Compatibility

Published Date: August 2023

Global Smartwatch Shipments by Model Quarterly Tracker, Q2 2023

Overview:

The global HLOS smartwatch market increased by 2.3% YoY reaching 16.9million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters.

While Apple and Samsung saw YoY declines of 10% and 19% respectively, Garmin recorded significant growth with the new Forerunner series such as Forerunner 265/265S and Forerunner 965. By region, with the launch of Huawei Watch 4 series and the continued popularity of Huawei Watch 3 GT, China has led the growth of the HLOS smartwatch market, while India drove the Basic smartwatch market.

Table of Contents:

  • Definition
  • Pivot Table
  • Flat file:
    • Model
    • Shipment
    • Wholesale ASP
    • Retail ASP
    • Wholesale Price band
    • Retail Price band
    • Revenue (In million)
    • Connectivity: Tech, SIM type
    • Operating System
    • CPU/MPU
    • Chipset Company
    • Chipset Model
    • GPS
    • WIFI
    • Bluetooth
    • NFC
    • RAM Capacity (MB)
    • Internal Memory (GB)
    • Battery Capacity (mAh)
    • Display Type
    • Display Size
    • Display Form Factor
    • Pixel Density
    • Touch Screen Type
    • Gyroscope
    • Accelerometer
    • Heart Rate Monitor
    • Ambient
    • Activity Tracking
    • Device Compatibility
    • Social Media Compatibility

Published Date: Augusts 2023

Consumer IoT Intelligence Tracker June 2023 Edition

Overview:

The Consumer IoT (CIoT) Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles pertaining to the CIoT ecosystem, including Smartwatches, TWS, Tablet, Neckbands, Smart TVs, XR, and Other Smart Home Devices. It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

Table of Contents:

  • Key Ecosystem Developments
  • Other Ecosystem Developments
  • Analyst Perspective
  • Special Edition (MWC Shanghai 2023)
  • Consumer IoT Overview
  • Contacts

Number of pages: 23

Published Date: July 2023

Verizon Q2 2023 Report: ‘Lead-sheathed Cables’ Overshadow Improving Smartphone Metrics, FWA, and Smartwatch Sales

Overview:

Verizon smartphone sell-through declines across both prepaid and postpaid channels. Wireless postpaid upgrades fell 34% YoY in Q2. The company service plan focus has shifted towards a segmented approach with the roll out of myPlan and rate hikes for broadband services. Lead-sheathed cable issue dominated the conversation overshadowing FWA progress and gains in the B2B segment.

Table of Contents:

  • myPlan and Pricing Structure Changes
  • Consumer vs. Business Segment Notes
  • Total Service Revenue Insights
  • Postpaid Consumer, Postpaid Business, and Prepaid Insights
  • Smartwatches
  • FWA and C-Band Updates

Number of Pages: 16

Publication Date: July 2023

Global TWS Hearables Manufacturing Ecosystem – H2 2022

Overview:

Outsourced manufacturing has been a significant feature of the wider consumer electronics industry for many years. The logic is that little value is added by having the production process conducted exclusively in-house. Today, some TWS manufacturers conduct all their own manufacturing, while Apple, does none at all. This report tracks trends in global smartwatch OEMs and outsourced manufacturing relationships,  key activities in the segment, drivers and future developments of the outsourced manufacturing sector, as well as observations on regional developments about smart hardware manufacturing in general. This report and tracker track the dynamic of the global TWS manufacturing situation in H2 2022.

Table of Contents:

  • Introduction
    • Definitions
    • Overview of ODM Model
    • Key Takeaways
  • Global TWS Market Review, H2 2022
    • Global Market Overview
    • Regional Shipments Overview
    • Global Market Share by Brand
    • Top 10 Hit Models
    • Global Market Share by Price Band
  • Global TWS ODM Market Analysis, H2 2022
    • TWS Wearables Supply Chain Mapping
    • TWS Outsourced Manufacturing Overview
    • TWS Outsourced Manufacturing Analysis
    • Key OEM-ODM Relationships
  • Forecasts for TWS Manufacturing
    • Forecast for TWS Outsourced Market
    • Growth and Risk Assumptions
    • Long-term Assumptions and Opportunities for ODM Market

Number of Pages: 31

Published Date: July 2023

Apple Smartwatch Consumer Study US 2023

Overview:

Apple is the leading player in the US smartwatch segment as the brand’s positioning in the smartphone segment helped it establish trust among people. Also, the device ecosystem’s stickiness compliments its performance in the emerging smartwatch segment very well.

Counterpoint Research conducted a consumer study to understand Apple’s positioning in the US smartwatch market. A total of 1,010 responses were collected through the survey, reflecting the US smartwatch market based on the brand’s share.

This report highlights the reasons why Apple smartwatch users (563 responses in 1,010 responses) purchased an Apple smartwatch while highlighting the composition of Apple’s user base, usage and experience, and future preference of both current Apple users and potential buyers of an Apple smartwatch.

Table of Contents:

  • Summary
    • Executive summary
  • Apple Market and Users
    • Apple’s Position in US Smartwatch Market
    • Apple Smartwatch User Composition
    • Key Factors for Choosing Apple
  • Usage & Experience
    • Reasons for Purchasing vs Most-used Functionality
    • Apple Smartwatch User Experience
    • User Satisfaction for Different Parameters
  • Future preference
    • Reasons to Replace
    • Plan for Next Smartwatch Purchase
    • Top Reasons for Preferring Apple Smartwatch
  • Appendix
    • Demographic Split
    • Methodology

No. of pages: 17

Published Date: July 2023

Global Smart Devices Shipments Tracker, 2021 Q1 – 2023 Q1

Overview:

This Global Smart Devices market tracker comprises all Wi-Fi-enabled devices used in smart homes along with smart wearables. The overall smart device shipments declined 8% YoY in Q1 2023. The decline was attributed to a decline in markets like Set Top Boxes, Laptops, Tablets and Smartwatch market. Out of the total segments, over 50% of the market was taken by Set Top Boxes, Consumer Routers, Laptop, Smart TV and Tablets. In this report, we have analyzed the smart devices market in detail by segments covering quarterly shipments by brand from Q1 2021 to Q1 2023 along with the key reasons and drivers for growth.

Table of Contents:

  • Definitions
  • Methodology
  • Key Market Drivers by Segment
  • Smart Devices Shipments by Brand (2021 Q1 – 2023 Q1)
    • Cellular CPEs
    • Consumer Routers
    • Enterprise Routers
    • Gaming Consoles
    • Laptops
    • Mesh Wi-Fi
    • Mi-Fi
    • Printers
    • Set-Top Box
    • Smart Speakers
    • Smart TV
    • Smartwatch
    • Streaming Sticks
    • Tablet
    • XR
  • Smart Devices Shipment TAM (2021 Q1 – 2023 Q1)
  • IoT Modules
  • Media Controllers
  • Remote Hubs
  • Security Camera
  • Smart Appliance
  • Smart Kitchen
  • Smart Laundry
  • Smart Light
  • Thermostats
  • Universal Remotes
  • Vehicles
  • Others

Published Date: July 2023

Mid-to-Long-Term Smartwatch Market Outlook

Overview:
After steady and high YoY growth over the past four years, the smartwatch market has been showing some signs of slowing down since the late first half of 2022 due to macroeconomic and inflationary pressures. However, we still believe that there is enough room for more growth if market conditions become favorable.

The key growth drivers will be:

  • Growing interest in health and fitness monitoring after the COVID-19 pandemic
  • Increased flexibility in use with cellular and satellite connectivity
  • Massive growth of basic smartwatches in potentially high-volume emerging markets such as India

In this report, we forecast smartwatch shipments through 2026 and do a more thorough analysis of the fast-growing Indian market. Finally, new technology trends are also covered.

Table of Contents:

  • Mid-to-Long-Term Smartwatch Market Outlook
    • By OEM
    • By Region
    • ASP
  • India Smartwatch Market Deep Dive
  • By OEM
  • By Priceband
  • India Smartwatch Shipments Forecast by OEM
  • New Technology Trends

Number of Pages: 18

Published Date: July 2023

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