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Global and regional data and analysis on smartphone display trends focusing on display types, materials, price bands and ASPs.

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Complimentary Report

Global Smartphone Display Trends – 2021 and 2022

OLED smartphone sales saw noticeable growth in 2021 to take a 42% share of the overall smartphone market. Their share increased by 10% points compared to the previous year. 5G smartphone sales growth has been one of the strongest drivers of the expanding flexible OLED adoptions so far. OLED is likely to continue to extend its position as the more preferred display for the 2022 smartphone market as well.

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Reports

India Smartphone Monthly Model Tracker 2023 Aug (Online Channels)

  • Report
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Overview:

India’s smartphone shipments grew by 1% YoY in August-23 as OEMS started filling in channel for festive season sale. Rajasthan tender and affordable 5G launches also drove shipments during the month especially in lower price segment. Xiaomi regained top position with 19% market share driven by strong sales of Redmi 12 series . India smartphone market is expected to show high growth in the coming months as India enters the festive season. According to our estimates, the Indian smartphone sales is expected to grow 7% YoY in the Diwali festive season.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: September 2023

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MOBILE DEVICES MONITOR – Q2 2023: UAE

  • Report
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Overview:

This report is part of a series of Market Monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

Table of Contents:

  • Country Market Overview
  • Country Market by Technology
  • Country Market by Brands
  • Flatfile by Device Type
  • Flatfile by Tech

Published Date: September 2023

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MOBILE DEVICES MONITOR – Q2 2023: Turkey

  • Report
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Overview:

This report is part of a series of Market Monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

Table of Contents:

  • Country Market Overview
  • Country Market by Technology
  • Country Market by Brands
  • Flatfile by Device Type
  • Flatfile by Tech

Published Date: September 2023

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Global Smartphone Display Trends – 2021 and 2022

Reports / Jul 25, 2022 / Woojin Son

OLED smartphone sales saw noticeable growth in 2021 to take a 42% share of the overall smartphone market. Their share increased by 10% points compared to the previous year. 5G smartphone sales growth has been one of the strongest drivers of the expanding flexible OLED adoptions so far. OLED is likely to continue to extend its position as the more preferred display for the 2022 smartphone market as well.

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Smartphone Display Market Trends – 2021 and Beyond

Reports / May 28, 2021 / Jene Park

OLED continued to grow in 2020 and had a market share of 32%, an increase of 4 percent points compared to the previous year, based on the sales volume of smartphones installed. In particular, the rapid growth of flexible OLEDs is expected to continue in 2021 and beyond

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Global Smartphone Market Forecast by Display (2018-2022)

Reports / Oct 22, 2020 / Jene Park

The smartphone display market is witnessing an increasing rate of adoption of flexible OLED applied with new technologies such as LTPO OLED and foldable display. After 2021, LCD is expected to show a sharp decline due to the loss of price competitiveness. On the other hand, Rigid OLED is expected to see an increase in market demand from 2020 to 2021. But with the reduced gap between the market unit prices of rigid OLED and LTPS LCD, the business profit margin is decreasing, making it difficult for display companies to invest in rigid OLED on a large scale. As such, the supply of rigid OLED is expected to be limited. Meanwhile, as price competition among major flexible OLED suppliers is intensifying, the price of flexible OLED is expected to drop sharply. Therefore, flexible OLED is expected to show highest growth in 2020-2022.

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