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India Smartwatch Q3 2023 Market Analysis

Overview:

Smartwatch shipments registered 20% YoY growth in Q3 2023. The Indian brands captured 95% share, the highest ever. Fire Boltt captured the top spot with Fire Boltt Phoenix being the best-selling model for the quarter. Noise and boAt (along with its sub-brands) captured second and third position, respectively. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.

Table of Contents:

  • India Smartwatch Shipment Analysis by Quarter
  • India Smartwatch Shipment Analysis by Brands
  • Global Smartwatch Shipments Analysis
  • New Entrants by Quarter
  • India Smartwatch Shipment Share by Top 10 Models
  • Pricing Analysis (Price Band Distribution, Brand Share by Price Band, ASP – Average Selling Price Analysis)
  • Channel Share Analysis (Online/Offline Share, Online Share by Platform)
  • Key OEM Strategies
  • New Launches Analysis
  • Promotion Analysis Online – Q3 2023
  • Promotion Analysis Offline – Q3 2023
  • India Market Analysis – Q3 2023
  • India Manufacturing Update – Q3 2023
  • Smartwatch Forecast (2022-2025)

Number of Pages: 52

Publishing date: December 2023

Smartwatch Shipment Forecast by Brand Region (2023November Update)

Overview:

Global smartwatch shipments experienced a 9% YoY increase in Q3 2023, building on the gains from the previous quarter. The growth in the quarter seems to be primarily driven by the surge of the Indian market which has been consistently expanding, the Chinese market boosted by Huawei’s robust performance, and Apple’s new launch of Series 9 and Ultra 2.

By region, NAM is expected to perform weakly in 2023 with Apple’s sluggish performance, while China is expected to manage flat growth due to active volume push by OEMs such as Huawei and imoo supported by re-opening in China. Despite some inventory accumulation in the market, Indian OEMs are still aggressive in smartwatch shipments, which is expected to continue the high annual growth of the Indian market in 2023. The European market, which was affected by the Ukraine war, will still need more time to turn to growth, and demand from LATAM and MEA is expected to rebound from 2023.

This Excel report provides the smartwatch shipment forecast by key brand and region until 2026 including its ASP.

Published Date: November 2023

Global Smartwatch Market Analysis Q3 2023

Overview:

Global smartwatch shipments increased 9% YoY in Q3 2023, building on the gains from the previous quarter. The Q3 2023 growth was primarily driven by the surge in the Indian market, which has been consistently expanding, and the Chinese market, boosted by Huawei’s robust performance. Samsung and Apple launched new products in Q3 2023 which helped the HLOS smartwatch market grow 23% QoQ during the quarter, with a notable 9% YoY expansion driven by Huawei’s impressive performance. The dominance of HLOS smartwatches is evident in all regions except India. On the other hand, with the robust growth in the Indian market, the Basic Smartwatch market also experienced a significant 16% YoY expansion.

Table of Contents:

  • Smartwatch Shipments Trends
    • By Device Type
    • By OEM
    • By Region
    • By Price Band
  • Smartwatch Spec Analysis
    • Operating System
    • Chipset
    • Display Type
  • Major OEM Trends
    • Apple
    • Samsung
  • Market Intelligence Tracker

Number of Pages: 26

Published Date: November 2023

Global Smartwatch Quarterly Model Tracker, Q1 2018-Q3 2023

Overview:

  • The global HLOS smartwatch witnessed a robust year-on-year surge of 8.5%, reaching the highest third-quarter performance.
  • Notably, Apple and Huawei experienced a YoY increase of 7% and an impressive 122%, respectively, Samsung faced a substantial setback, recording 19% decline in units, despite the release of Galaxy Watch 6 series during the quarter.
  • By region, China continued to drive the growth of HLOS smartwatch market, fueled by the release of Huawei Watch GT 4 and continued popularity of GT 3 series and Watch 4 series. Simultaneously, India continued to propell the Basic smartwatch market.

Table of Contents:

  • Definition
  • Pivot Table
  • Flat file:
    • Model
    • Shipment
    • Wholesale ASP
    • Retail ASP
    • Wholesale Price band
    • Retail Price band
    • Revenue (In million)
    • Connectivity: Tech, SIM type
    • Operating System
    • CPU/MPU
    • Chipset Company
    • Chipset Model
    • GPS
    • WIFI
    • Bluetooth
    • NFC
    • RAM Capacity (MB)
    • Internal Memory (GB)
    • Battery Capacity (mAh)
    • Display Type
    • Display Size
    • Display Form Factor
    • Pixel Density
    • Touch Screen Type
    • Gyroscope
    • Accelerometer
    • Heart Rate Monitor
    • Ambient
    • Activity Tracking
    • Device Compatibility
    • Social Media Compatibility

Published Date: November 2023

Global Smartwatch Shipments by Model Quarterly Tracker, Q1 2018-Q3 2023

Overview:

  • The global smartwatch market increased by 8% YoY reaching the highest third-quarter performance.
  • The expansiong was mainly driven by Apple and Huawei, both introducing new models to boost their shipments. In contrast, Samsung observed a 19% YoY decline, despite the launch of the Galaxy Watch 6 series.
  • By region, India and China spearheaded global gains, compensating for declines in North America, Europe, and the rest of Asia.

Table of Contents:

  • Definition
  • Pivot Table
  • Flat file:
    • Model
    • Shipment
    • Wholesale ASP
    • Retail ASP
    • Wholesale Price band
    • Retail Price band
    • Revenue (In million)
    • Connectivity: Tech, SIM type
    • Operating System
    • CPU/MPU
    • Chipset Company
    • Chipset Model
    • GPS
    • WIFI
    • Bluetooth
    • NFC
    • RAM Capacity (MB)
    • Internal Memory (GB)
    • Battery Capacity (mAh)
    • Display Type
    • Display Size
    • Display Form Factor
    • Pixel Density
    • Touch Screen Type
    • Gyroscope
    • Accelerometer
    • Heart Rate Monitor
    • Ambient
    • Activity Tracking
    • Device Compatibility
    • Social Media Compatibility

Published Date: November 2023

Fire-Boltt Vendor Profile

Overview:  

Fire-Boltt, one of India’s largest smartwatch brands has led the India Smartwatch Market multiple times and captured 27.6% share in Q2 2023. The brand has the largest offline presence among its peers and is registering high growth since its entry in late 2020. In this report we focus on its origins, trajectory so far, its strategy along with financial details. This report also covers its notable achievements, global expansion and outlook. 

Table of contents:

    • Key Takeaways
    • Company Overview
    • Timeline & Key Milestones
    • Fire-Boltt – At a Glance
      • Product Lines and Key Products 
      • Fire-Boltt Smartwatch Product Portfolio
    • Segment Performance
      • Revenue Growth 
      • Shipment Breakdown by Segment 
      • ASP Trend by Segment 
      • Best-Selling Models for Smartwatch 
      • Channel Distribution Analysis

Number of Pages: 26 

Published Date: 9th October 2023 

boAt Vendor Profile

Overview:

boAt was the largest TWS brand in the Indian market with a 40% share in Q2 2023. The brand is gradually taking steps to increase its presence in the smartwatch category. In this report, we deep dive into boAt’s business strategy, market & channel performance by shipments & ASP, along with revenue analysis for its key product segments. Additionally, this report includes the company’s notable milestones, partnerships over the years, key strategies, and celebrity endorsements.

Table of Contents:

  • Key Takeaways
  • boAt – At a Glance
    • boAt Overview
    • Timeline & Key Milestones
    • Product Lines and Key Products
    • TWS Product Portfolio Analysis
    • Smartwatch Product Portfolio Analysis
  • Segment Performance
    • Revenue Breakdown by Segment
    • Shipment Breakdown by Segment
    • ASP Trend by Segment
    • Best-Selling Models by Segment
    • Channel Distribution Analysis
  • SWOT Analysis
  • Competitive Strategies
    • Business Strategies
    • Promotional Strategies
    • Key Partnerships
  • Forecast by Segment

Number of Pages: 28

Published Date: September 2023

Noise Vendor Profile

Overview: 

Noise (Nexxbase Marketing) was the largest smartwatch brand in the Indian market with 28.5% share in Q2 2023. The brand is gradually taking steps to increase its presence in the TWS category with 7% market share in Q2 2023. In this report, we deep dive into Noise’s business strategy, market & channel performance by shipments & ASP, along with revenue & profit analysis for it’s key product segments. Additionally, this report includes company’s notable milestones, partnerships over the years, importance of company’s affiliate program and key celebrity endorsements.

Table of contents:

  • Key Takeaways
  • Company Overview
  • Timeline & Key Milestones
  • Noise – At a Glance
    • Company Overview
    • Product Lines and Key Products
    • Noise TWS Product Portfolio
    • Noise Neckband Product Portfolio
    • Noise Smartwatch Product Portfolio
  • Segment Performance
    • Revenue Breakdown and Profit
    • Shipment Breakdown by Segment
    • ASP Trend by Segment
    • Best-Selling Models by Segment
    • Channel Distribution Analysis
  • SWOT Analysis
  • Competitive Strategies
    • Business Strategies
    • Present vs Future Strategy
    • Marketing & Advertising Strategies
    • Celebrity Endorsements by Noise
    • Affiliate program
    • Key Partnerships
  • Forecast by Segment

Number of Pages: 30

Published Date: September 2023

Related Posts

Smartwatch Shipment Forecast by Brand Region (2023August Update)

Overview:

Global smartwatch shipments increased 11% YoY in Q2 2023 after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. China’s market also recorded a modest increase. Besides, a shift in the competitive landscape was evident as Huawei ascended to the second position in terms of global market share.

We began to detect market movements for weakening smartwatch demand outside of India from Q2 2022. We think this is a temporary situation due to weakening consumer sentiment caused by global macro headwinds and higher exchange rate, and OEM clearing its inventories in the market. We expected that these unfavorable market conditions would continue until the first half of 2023, but it succeeded in rebounding with YoY growth starting in the second quarter, showing an earlier recovery than expected. So from 2024, we expect the market will see the steady YoY growth with strong potential in China, rest of Aisa, and emerging markets.

This Excel report provides the smartwatch shipment forecast by key brand and region until 2026.

Published Date: August 2023

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