Smartphones

Overview: This report is part of a series of Market Monitor reports tracking the global mobile handset market, covering quarterly smartphone and feature phone shipments across major brands and accounting for over 97% of total industry shipments. The global smartphone market declined 19% YoY in Q3 2026, reaching its lowest Q3 level since 2012, driven by intensifying memory shortages and rising component costs. The downturn widened the gap between premium and price sensitive segments, with developed markets and premium focused brands showing relatively greater resilience, while emerging markets faced sharper pressure from affordability challenges. Samsung retained market leadership with a 22% share, while Apple reached its highest Q3 share ever at 21%.

Nov 14, 2026

Overview The weekly US Smartphone Promotions Tracker and Index monitors pricing and discount activity in the smartphone promotional landscape, covering major postpaid and prepaid carriers. It tracks every smartphone available at each carrier and identifies the key characteristics of each promotion. These characteristics are represented in the Promotion Index Score, a metric that quantifies the terms of each promotion.

Nov 14, 2026