Overview:
The global smartwatch market in December declined slightly compared to the previous month, but grew by 11% compared to the same period last year. Although growth occurred in both the major markets of the United States and China, the YoY growth in the Indian market was particularly notable.
The US market showed a slight MoM increase (almost flat) due to the end-of-year/Christmas season, and Apple recorded similar performance to the previous month by providing promotions using discounts and trade-in through multiple channels.
In this report, we provide smartwatch sell-through by model for the global top 5 brands – Apple, Samsung, Huawei, Noise and Fire-Boltt – divided into US, China, India, and Rest of World.
Published Date: January 2024