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Consumer Research

Consumer Research

Our consumer research studies are conducted to understand complex consumer behaviors across dynamic handset markets.
The aim of this primary research is to highlight key factors influencing buyer behaviors.
Data is collected through online semi-structured and in-person interviews and from our partner platforms to build detailed views on smartphone OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics.

Latest Research

Under-30 South Korea Survey: 85% Bought Android as First Phone; Now 53% on iOS

Blog / PR
/ Aug 3, 2023
/ Sujeong Lim

About 85% of South Korean smartphone users aged less than 30 had an Android phone as their first smartphone, but 53% of them now use iPhones. The biggest reason for these Android phone users to switch to ...

Key Consumer IoT Themes at CES 2023: Gaming, Entertainment, Wearables, Smart Devices

Blog / PR
/ Jan 13, 2023
/ Anshika Jain

After two years of virtual presence, the annual Consumer Electronics Show (CES) was back in Las Vegas this month. Major consumer electronics and technology brands like Samsung, LG, Huawei ...

IFA 2022 Focuses on Enhanced User Experience in Consumer IoT Products

Blog / PR
/ Sep 21, 2022
/ Akash Jatwala

This year’s edition of Internationale Funkausstellung (IFA), Europe’s biggest consumer electronics show, showcased some interesting product announcements and trends that will set new standards across the consumer electronics ecosystem. ...

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