TWS 360

TWS(Hearables) 360

360 degree perspective on global and regional TWS markets with tracking and forecast data and insights covering shipments. Data breakdowns by key regions, brand and leading model; forecast coverage by key regions and brand. Quarterly Insight reports providing context on key region and technology trends, pricing and competitive dynamics and vendor spotlights.

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Complimentary Report

As per the latest research from Counterpoint’s IoT Service, India TWS market witnessed 60% YoY growth in shipment volumes in the year 2021. boAt maintained its leadership with more than 2.5x YoY growth. Homegrown TWS brands captured over two-third shipments of the total market.

As per the latest research from Counterpoint’s IoT Service, India TWS market witnessed 60% YoY growth in shipment volumes in the year 2021. boAt maintained its leadership with more than 2.5x YoY growth. Homegrown TWS brands captured over two-third shipments of the total market.


India TWS market ASP declined 18% in Q1 2024. We expect the market’s ASP to decline in 2024 due to the brand’s focus towards budget offerings, the rise of new affordable TWS brands, fast-growing local manufacturing, competitive festive sales and a slowdown of the premiumization trend. This report additionally includes an Open-Ear Buds Market Overview, a hearables Quick Commerce Market overview and the Developments & Trends happening in 2024.
Global TWS sales in Q1 2024 reached 71 million units, flat YoY. Meanwhile, revenue declined 9% YoY during the quarter. North America experienced slight YoY growth, but the Asia Pacific ex-China region experienced YoY declines due to sluggish growth in the Indian market.
This report compiles all our automotive-related press releases and blogs published during Q1 2024.  It provides you with data, insights and deeper look into what our analysts were thinking about during the quarter.

Reports /

The TWS market’s sales volume will grow by 2% YoY, but its revenue will decrease by 3% YoY in 2023. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will be 36% while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. 

Reports /

Global TWS sales in Q2 2023 decreased 8% YoY to 71.9 million units, and revenue decreased 6% YoY. The market did not show significant QoQ changes, like in the year-ago period. Although concerns over the uncertain and weaker macroeconomic landscape still lingered, there was demand for affordable TWS products.

Reports /

Outsourced manufacturing has been a significant feature of the wider consumer electronics industry for many years. The logic is that little value is added by having the production process conducted exclusively in-house. Today, some TWS manufacturers conduct all their own manufacturing, while Apple, does none at all.

Analysts Insights

Our Opinion Leaders in Wearables

Liz Lee

Associate Director

Anshika Jain

Senior Analyst

Prachir Singh

Senior Analyst

Our Opinion Leaders in Wearables

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