TWS(Hearables) 360
360 degree perspective on global and regional TWS markets with tracking and forecast data and insights covering shipments. Data breakdowns by key regions, brand and leading model; forecast coverage by key regions and brand. Quarterly Insight reports providing context on key region and technology trends, pricing and competitive dynamics and vendor spotlights.

Complimentary Report
As per the latest research from Counterpoint’s IoT Service, India TWS market witnessed 60% YoY growth in shipment volumes in the year 2021. boAt maintained its leadership with more than 2.5x YoY growth. Homegrown TWS brands captured over two-third shipments of the total market.
Reports
- Report
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- Oct 2, 2023
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Overview:
India’s smartphone shipments grew by 1% YoY in August-23 as OEMS started filling in channel for festive season sale. Rajasthan tender and affordable 5G launches also drove shipments during the month especially in lower price segment. Xiaomi regained top position with 19% market share driven by strong sales of Redmi 12 series . India smartphone market is expected to show high growth in the coming months as India enters the festive season. According to our estimates, the Indian smartphone sales is expected to grow 7% YoY in the Diwali festive season.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Publication Date: September 2023
- Report
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- Sep 29, 2023
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Overview:
This report is part of a series of Market Monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
Table of Contents:
- Country Market Overview
- Country Market by Technology
- Country Market by Brands
- Flatfile by Device Type
- Flatfile by Tech
Published Date: September 2023
- Report
- /
- Sep 29, 2023
- /
Overview:
This report is part of a series of Market Monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
Table of Contents:
- Country Market Overview
- Country Market by Technology
- Country Market by Brands
- Flatfile by Device Type
- Flatfile by Tech
Published Date: September 2023
Reports / July 25, 2023 / Shenghao Bai
Outsourced manufacturing has been a significant feature of the wider consumer electronics industry for many years. The logic is that little value is added by having the production process conducted exclusively in-house. Today, some TWS manufacturers conduct all their own manufacturing, while Apple, does none at all.
Reports / June 30, 2023 / Minsoo Kang
The sales volume and revenue of the global TWS hearables market is expected to grow 7% and flat YoY, respectively, in 2023. We expect the TWS market to keep growing till 2026. The smartphone attach rate will reach 38% by 2026, while the average lifespan of a TWS device before replacement will be around 1.5-1.8 years.
Reports / June 30, 2023 / Anshika Jain
India TWS shipments registered 69% YoY growth and 13% QoQ decline in Q1 2023. Rising penetration in affordable price bands, multiple new launches in entry-level and mid-level TWS, and rising TWS user base are the key factors for the growth. India’s TWS market continues to show phenomenal growth in the coming quarters because of the availability of low-priced new TWS devices with the latest features and functionalities like improved noise cancellation features, minimalistic designs, and low-latency modes for gaming.
Analysts Insights
- Press releases
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- Feb 21, 2023
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- Anshika Jain
- Press releases
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- Jan 10, 2023
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- Prachir Singh
- Press releases
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- Dec 21, 2022
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- Shenghao Bai
- Blogs
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- Dec 15, 2022
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- Kyunghwan Shin
- Press releases
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- Nov 17, 2022
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- Anam Padha
Our Opinion Leaders in Wearables

Liz Lee
Associate Director

Anshika Jain
Senior Analyst

Prachir Singh
Senior Analyst