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TWS 360

TWS(Hearables) 360

360 degree perspective on global and regional TWS markets with tracking and forecast data and insights covering shipments. Data breakdowns by key regions, brand and leading model; forecast coverage by key regions and brand. Quarterly Insight reports providing context on key region and technology trends, pricing and competitive dynamics and vendor spotlights.

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Complimentary Report

As per the latest research from Counterpoint’s IoT Service, India TWS market witnessed 60% YoY growth in shipment volumes in the year 2021. boAt maintained its leadership with more than 2.5x YoY growth. Homegrown TWS brands captured over two-third shipments of the total market.

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Reports

Overview:

India’s smartphone shipments grew by 1% YoY in August-23 as OEMS started filling in channel for festive season sale. Rajasthan tender and affordable 5G launches also drove shipments during the month especially in lower price segment. Xiaomi regained top position with 19% market share driven by strong sales of Redmi 12 series . India smartphone market is expected to show high growth in the coming months as India enters the festive season. According to our estimates, the Indian smartphone sales is expected to grow 7% YoY in the Diwali festive season.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: September 2023

Overview:

This report is part of a series of Market Monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

Table of Contents:

  • Country Market Overview
  • Country Market by Technology
  • Country Market by Brands
  • Flatfile by Device Type
  • Flatfile by Tech

Published Date: September 2023

Overview:

This report is part of a series of Market Monitor reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

Table of Contents:

  • Country Market Overview
  • Country Market by Technology
  • Country Market by Brands
  • Flatfile by Device Type
  • Flatfile by Tech

Published Date: September 2023

Reports /

Outsourced manufacturing has been a significant feature of the wider consumer electronics industry for many years. The logic is that little value is added by having the production process conducted exclusively in-house. Today, some TWS manufacturers conduct all their own manufacturing, while Apple, does none at all.

Reports /

The sales volume and revenue of the global TWS hearables market is expected to grow 7% and flat YoY, respectively, in 2023. We expect the TWS market to keep growing till 2026. The smartphone attach rate will reach 38% by 2026, while the average lifespan of a TWS device before replacement will be around 1.5-1.8 years.

Reports /

India TWS shipments registered 69% YoY growth and 13% QoQ decline in Q1 2023. Rising penetration in affordable price bands, multiple new launches in entry-level and mid-level TWS, and rising TWS user base are the key factors for the growth. India’s TWS market continues to show phenomenal growth in the coming quarters because of the availability of low-priced new TWS devices with the latest features and functionalities like improved noise cancellation features, minimalistic designs, and low-latency modes for gaming.

Our Opinion Leaders in Wearables

Liz Lee

Associate Director

Anshika Jain

Senior Analyst

Prachir Singh

Senior Analyst

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