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ABOUT
Counterpoint provides data-driven, analyst-led tech market intelligence to help you make better decisions.
Overview
Passionate about Technology with Deep Experience
Counterpoint's founders have not only worked as analysts with some of the largest and best-known market research firms at the time but also held management roles in leading tech companies.
Observing the output of several analyst firms, the founders realized there could be room for improvement and innovation. This resulted in the founding of Counterpoint, a firm focused on helping businesses make better decisions. Since then, all our activities, whether content, delivery or after-sales support, have revolved around this singular purpose.
ACCURATE
With industry-leading accuracy and reliability, we help clients make better decisions by delivering key insights fast. We provide essential information through swift report delivery.
VETERAN
Our analysts bring diverse, deep experience to deliver practical, strategic insights. Clients can also consult our analysts directly with questions.
GLOBAL
Our global footprint lets us gather industry intelligence worldwide. We deliver accurate, comprehensive reports that quantify risks and opportunities.
Research Activities in High-tech Industry
We build the information assets you need to fully understand the available options. We then package the information in ways that suit you best.
Connected devices, digital consumer goods, software and applications, and other related topics
Emerging and disruptive technologies
Internet of Things (IoT)
Tailored research as well as syndicated reports
Seminars and workshops for companies and institutions
Consulting and customized project work on above topics
Counterpoint provides a diverse range of reports and insights
Counterpoint also means "usage of contrast or interplay of elements in a work". At Counterpoint Research too, we strive to cover a topic from all angles and understand the interplay between different factors to make our research clear, comprehensive and precise.
Research Services
We provide access to a global team of experienced analysts and regular delivery of research reports. We have the world's largest research team dedicated to mobile technology. The senior team members have an average of over 15 years of experience working at renowned companies like Qualcomm, Samsung, Nokia, NEC, Philips, TSMC, Vodafone, Microsoft, Intel and many more.
Provide insights and advice for business leaders
Cover the core of tech industry
Strategic investment analysis
Portfolio planning support
Consulting
Counterpoint provides a diversity of responses to industry trends. We don't support a standardized approach and instead prefer tailored guidance. Our support across various sectors consistently yields positive and actionable outcomes.
Market entry strategies
Key partner selection
Strategic investment analysis
Portfolio planning support
Marketing Engagement
Counterpoint supports client marketing by helping bring stories to life with our research. We leverage our data, analysis, platforms and networks to develop and deliver various kinds of media assets that help educate the market and provide value to product marketers.
White Papers
Webinars
Podcasts
Semiconductor Professionals
We combine our detailed and constantly updated mobile device sales database with our comprehensive specification database to provide detailed tracking of core components across multiple dimensions. We also track the contract design and manufacturing sectors.
Provide detailed sales information, trends and strategies
Gain insights into ODM dynamics
Track key component vendors across segments and price bands
Mobile Operators
Many mobile operators come to us for consultations on their procurement strategies. We combine our detailed and constantly updated mobile device sales database with our comprehensive specification database to provide accurate projections.
Understand where to optimize costs
Discover new opportunities in vendor and partner ecosystem
Provide detailed sales information, trends and strategies
Provide accurate component pricing and BOM analysis
Smartphone Professionals
Being in the largest electronics segment can be challenging as new technology springs up every other day and competitors move fast to fill in gaps and benefit from opportunities. We provide insights that help both your strategic and operational decisions. Our detailed information and analysis will help you neutralize threats and take advantage of future opportunities.
Help take advantage of future opportunities
Provide insights that help strategic and operational decisions
Help neutralize threats
Software and Services
We provide a holistic ecosystem-level view of the key stakeholders in the mobile and tech industry. We track major stakeholders' KPIs with market sizing, trend and competitive analysis for specific ecosystems. Different ecosystems we track include location, components, service providers, mobile commerce and more.
Provide accurate information for development and testing
Provide insights that help strategic and operational decisions
Integrate detailed databases
Provide continuous updates
Your satisfaction our priority
We provide data on major countries such as the US, China and India on a weekly, monthly and quarterly basis from the industry's largest and most experienced team of analysts. Based on our rich experience, we do not simply read numbers but read the meaning and insights contained within them and provide crucial information to customers.
