Smart Home Tracker

Smart Home Tracker

Smart Home Tracker provides data and insights into a broad range of segments including home entertainment, energy management, security products, smart appliances, and connectivity devices. Our in-depth tracker covers quarterly and annual shipment data across regions for various devices including Smart TVs, security cameras, routers, smart locks, smart lights, gaming consoles, and streaming devices. We also deliver qualitative insights into these segments, focusing on brand strategies, business models, competitor analysis, upcoming trends, and macro factors impacting the market.

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Complimentary Report

The report delves into the Smart TV purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.

The definition of Smart home has evolved over the years to achieve greater efficiencies, enable device management and incorporate intelligent decision making. The smart home market is quite fragmented with several players active in this space across categories. The market is expected to grow at a CAGR of 21% p.a. over the coming 5 years. Smart Speaker, Security Camera and Smart TV are some of the biggest categories in this segment. This report evaluates the recent trends in the smart home market along with key drivers, challenges, applications, market size and outlook by various categories.


India’s smart TV market, which experienced rapid growth in recent years, is now facing challenges stemming from declining consumer demand and economic issues. Meanwhile, leading players with strong brand presence and distribution are gaining market share. The market is shifting towards premiumization, driven by the preference for large-screen TVs, QLED displays, and 4K resolutions. This report delves into the current state of the Indian smart TV market and explores future trends that will contribute to further market growth
Smart TV shipments declined by 14% YoY in 2024 Q1 due to the slowdown in demand, and inventory build-up issues across major brands. The shipments of 4K smart TVs increased by 10% YoY and constituted nearly 50% of the total shipments during the quarter. 43” and 55” smart TVs are becoming the preferred choice, with the share of 55” and above increasing by 22%. Online channel share was 37% during the quarter, due to reduced demand post festive-season sales. Samsung became the leading smart TV player, and it was followed by LG, whereas Xiaomi moved to third position during the quarter. In this report, we have analyzed the market in detail covering brand strategy, price band analysis, key specs analysis, channel share strategies, and market drivers along with forecasts.
 India’s smart TV shipments declined 14% YoY in Q1 2024, according to the latest research from Counterpoint’s IoT Service. The decline was attributed to muted demand from consumers, an increase in the cost of inputs like raw materials, which led to a reduction in offers and promotions, excess inventory build-up at major OEMs, and reduced demand for smaller-screen smart TVs. 

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This Global Smart Devices market tracker comprises all Wi-Fi-enabled devices used in smart homes along with smart wearables. The overall smart device shipments declined 6% YoY in Q2 2023. The decline was attributed to a decline in markets like Consumer Routers, Set Top Boxes, Laptops, Tablets, Smart Speakers and Smartwatches market. Out of the total segments, over 50% of the market was taken by Set Top Boxes, Consumer Routers, Laptop, Smart TV and Smart Lights.

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Smart TV Shipments remained flat and declined 2% YoY in Q1 2023 due to the post-festive season cooling period. Xiaomi continued to maintain its lead in the market in Q1 2023 and it was followed by Samsung and OnePlus. 43” and above Smart TVs are growing rapidly, and the price band of sub-INR 20,000 becomes the sweet spot as its share is increasing.

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TV Shipments remained flat during the quarter, as there is a demand cool down in the first quarter of the year. 32” TV leads the total TV market, while 43” and 55” screen sizes TVs share are increasing. Online channel share increased to 34% during the quarter, as Republic Day sales have led to an increase in sales from online channels. Xiaomi continued to maintain its lead in the market in Q1 2023 and it was followed by Samsung and OnePlus. 

Analysts Insights

Our Opinion Leaders in IoT

Anshika Jain

Senior Analyst

Our Opinion Leaders in IoT

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