Smart Home Tracker
Smart Home Tracker provides data and insights into a broad range of segments including home entertainment, energy management, security products, smart appliances, and connectivity devices. Our in-depth tracker covers quarterly and annual shipment data across regions for various devices including Smart TVs, security cameras, routers, smart locks, smart lights, gaming consoles, and streaming devices. We also deliver qualitative insights into these segments, focusing on brand strategies, business models, competitor analysis, upcoming trends, and macro factors impacting the market.
The definition of Smart home has evolved over the years to achieve greater efficiencies, enable device management and incorporate intelligent decision making. The smart home market is quite fragmented with several players active in this space across categories. The market is expected to grow at a CAGR of 21% p.a. over the coming 5 years. Smart Speaker, Security Camera and Smart TV are some of the biggest categories in this segment. This report evaluates the recent trends in the smart home market along with key drivers, challenges, applications, market size and outlook by various categories.
This Global Smart Devices market tracker comprises all Wi-Fi-enabled devices used in smart homes along with smart wearables. The overall smart device shipments declined 6% YoY in Q2 2023. The decline was attributed to a decline in markets like Consumer Routers, Set Top Boxes, Laptops, Tablets, Smart Speakers and Smartwatches market. Out of the total segments, over 50% of the market was taken by Set Top Boxes, Consumer Routers, Laptop, Smart TV and Smart Lights.
Smart TV Shipments remained flat and declined 2% YoY in Q1 2023 due to the post-festive season cooling period. Xiaomi continued to maintain its lead in the market in Q1 2023 and it was followed by Samsung and OnePlus. 43” and above Smart TVs are growing rapidly, and the price band of sub-INR 20,000 becomes the sweet spot as its share is increasing.
TV Shipments remained flat during the quarter, as there is a demand cool down in the first quarter of the year. 32” TV leads the total TV market, while 43” and 55” screen sizes TVs share are increasing. Online channel share increased to 34% during the quarter, as Republic Day sales have led to an increase in sales from online channels. Xiaomi continued to maintain its lead in the market in Q1 2023 and it was followed by Samsung and OnePlus.
Our Opinion Leaders in IoT