Overview:
Counterpoint Research conducted a consumer survey across India to explore how young people perceive smartphone brands. The study reached over 1,000 respondents through online channels, collecting opinions and insights in English from smartphone users aged 16 and above. The results are expected to have an accuracy of +/- 4%. The research focuses on understanding how respondents view smartphone brands, starting with the key factors they prioritize when buying a smartphone. It also examines which smartphone brands are most favored by youth in India and how they perceive the respective brands in relation to different criteria.
Table of Contents:
- Executive summary
- Keys factors for smartphone purchase: overall and by brands
- Popular smartphone brand amongst youth
- Smartphone brand offering the latest technology to youth
- Smartphone brand offering stylish products to youth
- Smartphone brand offering value for money to youth
- Rating latest technology and brand popularity amongst youth across brand
- Smartphone brand aligning best across age groups
- Brand association
- Brand personification: keywords linked with brands
- Research design – demographic details and methodology
Number of Pages: 15
Published Date: June 2024
Overview:
The report explores recent smartphone buyers’ preferences, patterns, and choices when purchasing accessories such as smartphone covers, screen guards, earphones, cables, adapters, power banks, and more. This is based on in-depth interviews and focus group discussions conducted across India. It covers reasons for purchase, brand preferences, where they prefer to buy, how often they buy, important factors influencing their decisions and where they gather information about smartphone accessories. Additionally, the report examines these buyers’ overall shopping and usage experiences.
Table of Contents:
- Research design
- Smartphone cases and covers
- Factors that trigger purchase of smartphone accessories
- Key reasons for purchasing smartphone covers/cases
- Timing of first smartphone cover purchase
- Reasons for choosing alternatives to Amazon/Flipkart for smartphone cases/covers
- Consumer perception of smartphone cover/cases
- Smartphone screen guard
- Key reasons for purchasing smartphone screen guard
- Reasons for choosing alternatives of Amazon/Flipkart for smartphone screen guards
- Consumer perception of screen guards
- Power banks and hearables
- Online vs offline for power bank & hearables
- Consumer perception of power bank & hearables
- Adapters, cables and gaming accessories
- Consumer perception of adapters & cables
- Conclusion
Numbers of Pages: 20
Published Date: June 2024
Overview:
The Indonesian smartphone market is growing and most OEMs are targeting its young generation as this demographic is leading digital transformation and has a tech-savvy lifestyle.
Counterpoint Research has conducted a consumer study to ascertain how this young generation perceives smartphone brands.
This press release encapsulates how Indonesia’s young generation perceives realme when it comes to fulfilling their requirements.
This study was conducted across Tier 1 and Tier 2 cities of Indonesia. Qualitative in-depth interviews and quantitative surveys were the mediums used. The study was conducted among 1,000 people and spanned around three months.
Number of Pages: 1
Publishing Date: February 2024
Overview:
Apple is the leading player in the US smartwatch segment as the brand’s positioning in the smartphone segment helped it establish trust among people. Also, the device ecosystem’s stickiness compliments its performance in the emerging smartwatch segment very well.
Counterpoint Research conducted a consumer study to understand Apple’s positioning in the US smartwatch market. A total of 1,010 responses were collected through the survey, reflecting the US smartwatch market based on the brand’s share.
This report highlights the reasons why Apple smartwatch users (563 responses in 1,010 responses) purchased an Apple smartwatch while highlighting the composition of Apple’s user base, usage and experience, and future preference of both current Apple users and potential buyers of an Apple smartwatch.
Table of Contents:
- Summary
- Apple Market and Users
- Apple’s Position in US Smartwatch Market
- Apple Smartwatch User Composition
- Key Factors for Choosing Apple
- Usage & Experience
- Reasons for Purchasing vs Most-used Functionality
- Apple Smartwatch User Experience
- User Satisfaction for Different Parameters
- Future preference
- Reasons to Replace
- Plan for Next Smartwatch Purchase
- Top Reasons for Preferring Apple Smartwatch
- Appendix
- Demographic Split
- Methodology
No. of pages: 17
Published Date: July 2023
Overview:
The share of iOS smartphones in global smartphone shipments rose from 13% in 2019 to 21% in 2022. What perceptions do users of iOS smartphones and Android smartphones have about their smartphones? Is there a difference in perception of use experience by age group? Why are they switching to iOS smartphones and vice versa?
In this consumer survey report, we investigate the correlation between the smartphone brand the respondents’ first-time smartphone brand and current smartphone OS. In addition, we also look at cases and reasons for switching the OS of smartphones when replacing them, and their future purchases intentions.
Table of Contents:
- Key Findings
- First Time Experience of Smartphone Purchase
- Current iOS Phone Users’ Smartphone Purchase Behavior
- Current Android Phone Users’ Smartphone Purchase Behavior
- Demographics
- Appendix: Smartphone OS Switching Pattern by Age Group
Number of Pages: 33
Published Date: July 2023
Overview:
Counterpoint's Market Lens service performed a consumer study in the US with the objective to understand the device ownership of smartwatch users, their purchase journey, usage, experience and future preference for smartwatches. The study unveils insights around parameters like brand, model, mode of purchase, key buying factors, to understand the current choices and future preferences for smartwatches. The responses belong to a heterogeneous group categorized based on age, monthly income, gender, and occupation.
Table of Content:
- Key Takeaways
- Smart Device Ownership
- Smartwatch Ownership Across Other Smart Devices
- Current Smartwatch Ownership by Brand and Model
- Smartwatch Purchase Journey
- Time of Purchase
- Brand Stickiness
- Location of Purchase
- Location of Purchase Preference
- Key Buying Factors
- Type of Payment
- Type of Payment Plan
- Key Reasons For Buying Current Smartwatch
- Current Smartwatch Usage
- How Respondents Use Their Smartwatch
- Current Smartwatch Experience
- Satisfaction Levels Across Current Smartwatch Users
- Key Reasons for Satisfaction and Dissatisfaction with Current Smartwatch
- Respondent Satisfaction by Smartwatch Feature
- Future Buying Preference
- Key Reasons For Replacing Current Smartwatch
- Plans to Buy a New Smartwatch
- Future Brand Preference
- Preferred Location of Purchase
- Future Spending Preference
- Future Smartwatch Preferences
- Appendix
- Overall Demographic Split of Study
- Methodology
Number of Pages: 36
Published Date: April 2023
Overview:
Counterpoint's Market Lens service conducted a consumer study to understand the handset users in Sub-INR 8K price segment (approximately $100) in India. The objective was to get a better brand-level understanding from both feature phone users and entry-level smartphone users in India. The report revolves around the user’s handset ownership, experience, opinion and preference of consumers. The responses belong to a heterogeneous group in terms of age, monthly income, gender and occupation across 23 Indian cities. The study was performed across Tier 1, Tier 2 and Tier 3 cities with a major focus on the lower-tier cities.
Table of Content:
- Research Design
- Key Takeaways
- Handset Brand Awareness and Opinion
- Current Handset
- First Handset vs Current Handset Brand
- Current Handset Ownership: Overall and By Price Band
- Reasons for Selecting Current Handset
- First Mobile Phone and First Smartphone
- Experience: Overall and By Attribute (For Feature Phone and Smartphone)
- Recommendation and Reasons for Recommendation
- Future Preference
- Time and Budget Preference
- Brand Preference
- Source of Information
Number of Pages: 23
Published Date: December 2022
Overview:
Counterpoint's Market Lens service conducted a consumer study to understand the awareness, usage, and preference for eSIM in smartphones in the US. A quantitative online survey was performed to capture responses from heterogeneous groups categorized on age, monthly income, gender, and occupation.
Table of Contents:
- Key Takeaways
- eSIM Awareness and Device Usage
- Experience and Preference of Current eSIM Users
- Future Preference for eSIM over Physical Sim
- Appendix
- Overall Demographic Split of the Study
- Research Design
Number of Pages: 8
Published Date: November 2022
Overview:
Counterpoint's Market Lens service conducted annual consumer study on the changing trends of India's smartphone market for the years 2020, 2021, and 2022. The study covers the shift in consumer choices and preferences of smartphones for the channel of purchase, smartphone budget, Information source, and brand. It also focuses on the change in smartphone brand stickiness from current smartphone to future smartphone preference across 3 years.
The responses belong to a heterogeneous group in terms of age, gender, monthly income, and occupation.
Table of Content:
- Key Takeaways
- Current Smartphone Ownership: Path to Purchase
- Channel for Smartphone Purchase
- Current Channel Preference
- Reasons for Online vs Offline Channel Preference
- Future Channel Preference
- Source of Information for Smartphone Purchase
- Future Smartphone Preference
- Budget Preference
- Brand Preference and Stickiness
- Appendix
- Demographic Details
- Research Methodology
Number of Pages: 16
Published Date: September 2022