Overview:
Counterpoint's Market Lens service performed a consumer study in the US with the objective to understand the device ownership of smartwatch users, their purchase journey, usage, experience and future preference for smartwatches. The study unveils insights around parameters like brand, model, mode of purchase, key buying factors, to understand the current choices and future preferences for smartwatches. The responses belong to a heterogeneous group categorized based on age, monthly income, gender, and occupation.
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