The Indonesian smartphone market is growing and most OEMs are targeting its young generation as this demographic is leading digital transformation and has a tech-savvy lifestyle.
Counterpoint Research has conducted a consumer study to ascertain how this young generation perceives smartphone brands.
This press release encapsulates how Indonesia’s young generation perceives realme when it comes to fulfilling their requirements.
This study was conducted across Tier 1 and Tier 2 cities of Indonesia. Qualitative in-depth interviews and quantitative surveys were the mediums used. The study was conducted among 1,000 people and spanned around three months.
Number of Pages: 1
Publishing Date: February 2024